Transform your business

Transcription

1 Transform your business with high-value online services Web-to-print and cross-media marketing tools from Online Print Solutions and Kodak

2 Tap into today s growth opportunities Web-based tools are becoming increasingly critical as a means of improving operational efficiency, expanding into value-added services, and strengthening relationships with clients. Kodak has expanded its Unified Workflow Solutions portfolio with the addition of a complementary software platform from Online Print Solutions (OPS), a leading innovator in web-to-print, dynamic publishing and cross-media marketing software. OPS provides a full range of web services, from storefronts to personalized images and automated multi-touch campaigns. Save time and money with an automated and integrated workflow A profitable web-to-print business requires fast turnaround times and as few manual touch points as possible. To drive maximum efficiency from order to print, the OPS platform can be fully integrated with Kodak Prinergy Workflow. Prinergy Workflow enhances productivity in any printing environment: large jobs or short runs, conventional or digital. It offers automated job processing including preflight, color management, trapping, and imposition and seamless job routing, with customizable automation. Digital press Print buyer places order online via OPS System Offset press Prinergy Rules-Based Automation processes order through Kodak Prinergy System and routes job to appropriate device

3 Web-To-Print Storefronts With its broad portfolio of modular solutions and minimal IT requirements, the OPS platform provides an easy on-ramp to business transformation. Cross-Media Marketing Retail Print ecommerce VWeb CROSS-MEDIA MARKETING Enables users to create powerful marketing campaigns combining variable data with the precision of web and communication OrderDesk WEB-TO-PRINT A central online ordering facility for fulfillment, on-demand and template items such as forms, sales collateral or business stationery OPSRetail RETAIL PORTALS A complete set of online tools allowing end-users the ability to create, submit, and manage print jobs within a customizable framework SmartCampaigns ADVANCED DRIP MARKETING Enables the deployment of advanced multi-touch, multi-layered campaigns including drip marketing, and continuous marketing programs VPrint VARIABLE DATA PRINT MARKETING Allows end-users to create variable data marketing campaigns for circulation NexJob JOB SUBMISSION & PRICING CALCULATOR Submit documents in virtually any file type. This module converts the document into a PDF on the server and presents it to the user for a visual approval, with job pricing based on finishing options GroupCanvas DYNAMIC DESIGN A dynamic collaborative publishing platform with powerful graphic design features ideal for corporate, marketing, and retail print environments LiveSession REAL-TIME COLLABORATION Allows multiple users in remote locations to design artwork together in a real-time virtual team environment

4 Start with core web-to-print functionality At the core of the OPS platform is OPS OrderDesk, which enables users to select, review and purchase items from an online catalog that could include corporate stationery, brochures, newsletters, direct mail and marketing collateral. You ll be able to offer an unlimited number of branded storefronts, templates and categories, while an advanced reporting engine provides valuable usage information to you and your clients. OrderDesk is made even more robust with OPS NexJob, which enables online job submission of non-templated items in virtually any format. NexJob automatically converts files to PDF format and generates a visual proof. This module also provides an automated quoting function. Add online design and collaboration capabilities If you re interested in building additional capabilities into your offering, the OPS platform offers dynamic collaborative publishing options. OPS GroupCanvas provides the flexibility to modify text and graphic elements according to rules associated with each template. Users benefit from unmatched design control and powerful graphic design features, delivered through an easy-to-use interface. OPS LiveSession layers in the capability to collaborate on designs with other users in remote locations in real time. Once an invited user joins a design session, all participants view the same screen, communicating through built-in Instant Messaging and VOIP conference calls to design artwork together. OPS LiveSession: Collaborate with multiple users across the globe in a live design environment

5 Tap into the fast-growing retail market The OPSRetail solution allows you to pursue high-potential B2C and B2B retail markets with a powerful suite of flexible tools. Whether you are planning to offer a template-based solution, a job submission solution or both, OPSRetail provides all the tools you need to go live, including rich online editing tools, shopping cart and online payment features. You will have complete flexibility over the look and feel of the site, as well as the navigation and workflow. Deliver powerful personalized communications The OPS VPrint module provides users with a powerful VDP engine for delivering personalized print communications. Users select templates, specify variable areas and apply data. Files are output in a variety of standard formats, including Optimized PDF and industry-standard PPML. Through integration with mail software vendors such as Satori Software, OPS can perform a live CASS certification on the data end users apply, and can even pre-sort the output to maximize postal discounts. OPS platform highlights web-to-print storefronts, job submission, variable data, cross-media & retail portals solution ensures rapid start up and the latest updates PURLs accounting applications and inventory management systems OPS VPrint: Deliver personalized communications with an easy, intuitive and powerful VDP engine

6 Key features at a glance content editing reporting engine online list acquisition pre-sort to minimize postage costs Automate cross-media campaign execution Cross-media marketing is becoming a strategic imperative for your clients. OPS VWeb is a cost-effective solution that you can offer to help your clients expand their market reach and increase response rates. It is the only cross-media application on the market that enables end users to create campaigns. It s easy. Users choose or create a dynamic document template to drive unique communications through , SMS and PURL, in addition to personalized print. OPS does the rest. Optimize campaigns in real time Elevate your cross-media capabilities by automating creation of multi-layer, multi-touch campaigns. With OPS SmartCampaigns, you can create a test campaign that serves up different content to different recipients within a pre-set sample group. Users can test different styles, colors, layouts or content. SmartCampaigns monitors the effectiveness of the variations in real time, then automatically supplies the most successful version to the rest of the recipient list. A Drip Marketing feature delivers multiple touches over time, enabling your clients to put their campaigns on auto-pilot. Cybersource, SagePay and others PRINT e MOBILE CREATIVE ENVIRONMENT PURLs OPS VWeb: Create powerful marketing campaigns combining variable data with the precision of , SMS and web communication

7 Offer image personalization for any type of output OPS VisualTarget enables you to add image personalization to your clients online and offline campaigns. Users will have the ability to choose between multiple themes on the fly. This high-impact feature is available for both data-driven direct mail and crossmedia campaigns, as well as versioned brochures and holiday cards. The system can handle unlimited image fonts, which can be easily applied to any print, or PURL template. Become a valuable partner to your clients Helping clients achieve their campaign goals makes you a more valuable business partner. Using a sophisticated reporting engine, you can track and report campaign results for each channel, delivering the data your clients need to determine campaign effectiveness. Comprehensive, fully customizable reporting

8 With OPS, we re winning business in markets we haven t been able to compete in before and increasing our footprint with existing clients. The fact that OPS integrates with Kodak Prinergy Workflow is a huge plus. This maximizes our entire investment and allows jobs to move seamlessly from web to print with less touches by our staff. Richard Burd, Client Technology Director, RGI Build customer loyalty with custom solutions There is no one size fits all web-toprint solution. Kodak offers a full suite of consulting services and business solutions designed to help print and marketing service providers develop customized online offerings and unique storefront features and interfaces that specifically address each customer s marketing goals. One source for service and support As part of the Kodak Unified Workflow Solutions portfolio, the OPS product suite is backed by Kodak Service and Support, an acclaimed organization with coverage in 120 countries. Kodak s Workflow Application Specialists and Technical Response Center personnel are highly trained experts with instant access to extensive, worldwide databases to help diagnose and solve issues fast. Rely on Kodak Service and Support to help keep your system operating at peak performance. Kodak is an authorized reseller of Online Print Solutions. To learn more about solutions from Kodak: Visit graphics.kodak.com Or in North America, call Produced using Kodak Technology. Eastman Kodak Company 343 State Street Rochester, NY USA Kodak, Kodak and Prinergy are trademarks of Kodak. U.UWS en.01 (K-832)