WITHIN THE MARKETING EFFICIENCY CLOUD FROM BRANDMAKER

Transcription

1 WEB-TO-PUBLISH WITHIN THE MARKETING EFFICIENCY CLOUD FROM BRANDMAKER Marketing Efficiency Cloud The Marketing Efficiency Cloud from BrandMaker is the comprehensive solution suite that creates more transparency, more consistency and more efficiency in your operational marketing activities. It can be operated either on a private cloud or as an internally-hosted server installation. BrandMaker Web-to-Publish Using the Web-to-Publish modules in the Marketing Efficiency Cloud, marketing material and advertising can be created quickly and easily, based on predefined central templates to which individual content is added. Integrated modular platform The Web-to-Publish modules are part of an integrated solution, interacting with corresponding modules. In Web-to-Publish, digital assets from the Media Pool and text and product information from the Marketing PIM can be incorporated directly into the production process. You define the framework You decide who can edit which templates, and where and how templates can be changed. The Web-to-Publish modules and the Marketing Efficiency Cloud as a whole align themselves to your processes and needs and are fully scalable.

2 Consistency guaranteed Use BrandMaker Web-to-Publish modules to create advertising with recurring text and design elements in rule-based templates. The process ensures full compliance with your corporate identity and uniform corporate presentation throughout all documents and languages. Save time and money Only the variable elements of the predefined templates are replaced or filled, minimizing the costs and time required for adapting your printed and advertising material. Enhanced efficiency and agility Web-to-Publish enables designers and agencies to focus on creativity. Thanks to its intuitive interface and rule-based templates, adaption and completion of the templates is easy, even for non-professionals. As a result, you improve your agility, flexibility and above all speed. Web-based technology Web-to-Publish is called "Web-to-" because it is a web-based system requiring nothing more than a standard web browser on the user side, yet powering up publishing technology such as Adobe InDesign Server in the background. You can achieve professional results from any workplace with an Internet connection. SOUND REASONS 1for BrandMaker Web-to-Publish One system for all BrandMaker Web-to-Publish modules enable templates to be created and adapted in an array of file formats for a wide range of purposes. From business cards and multi-page brochures to HTML newsletters and web banners. Production automation for advertising material BrandMaker Web-to-Publish technology supports virtually any level of automation, depending on the task and document type. Groups of design elements can be combined to create individual pages, or predefined master pages can be embedded into largescale documents. Template-based campaign generation With a versatile array of automation options, Web-to-Publish is the ideal tool for campaigns with central management and local adaption. Even product groups planned for a specific location in advertising material can be centrally defined, then customized by adding individual products. Simple, convenient editor BrandMaker Web-to-Publish editor enables even non-professionals to customize templates by adding individual content. For example, only approved text format options are available for use. Seamless integration As an element of the BrandMaker Marketing Efficiency Cloud, the Web-to-Publish modules can be seamlessly integrated with other applications. Product data from the Marketing PIM (Product Information Management) system can be directly integrated, and both the templates and the finished advertising material can be stored centrally in the Media Pool. Consistent workflows From in-house approval of the advertising material created in Webto-Publish to issuing production orders to printers, template based publishing can be integrated into the corresponding process steps to generate a consistent workflow.

3 CREATED ONCE - CUSTOMIZED AS OFTEN AS YOU NEED BrandMaker Web-to-Publish enables predefined templates to be intelligently adapted for a wide range of uses and output qualities. By offering fully scalable automation, Web-to-Publish becomes a universal tool for template-based publishing, from automating business card production to managing campaigns in which dealers or national subsidiaries customize predefined advertising material with their own products, prices and contact details. What you see is what you get The editor is easy to use even for non-professionals. It presents a clear overview of the project at hand, its individual images and text elements. Stay in the picture Where images and graphics are defined as variable, seamless integration enables all available variants to be supplied directly from the BrandMaker Media Pool for users to make their choice. Sizes and cut-outs are automatically aligned where required. Rule-based templates Each template incorporates its own definition of what elements can be changed and how. This ensures that central guidelines are complied with, yet allows the maximum freedom for individual adaptation. Variable text elements can also be edited simply and conveniently while typographic design options can be restricted as appropriate for the template. For example, address data can be automatically pre-completed depending on the requirement. Seamless workflows Document approval is clearly structured by the integrated workflow management process.

4 The template makes all the difference Depending on the task involved, designers can use BrandMaker template editor to define templates of virtually any complexity level. Both the fixed elements and the rules and dependencies under which users can change the variable parts are predefined. The software is always based on standard technologies such as Adobe InDesign Server. Versatility extends to multi-page documents Multiple-page advertising documents are composed of individual master pages where rules and adaption options are defined at page level. Production automation at both document and page level maximizes flexibility even for large-scale, complex material. Including doublepage preview as "what you see is what you get". Reusability from the outset To maximize the efficiency of template design from the outset, recurring groups of design elements can be positioned en bloc into a variety of templates. An example of these groups is a specific collection of product representations, which can later be filled by the user by defining concrete products from given product groups.

5 SOFTWARE SPECIFICALLY FOR MARKETING Marketing Resource Management (MRM) often also mentioned in combination with Marketing Process Optimization (MPO) is the generic term used by American analysts to refer to a new category of enterprise software. It is based on the marketing process, which proceeds essentially the same way across all sectors and organizations. Inner ring: Process steps Middle ring: BrandMaker modules Outer ring: Use cases Blue area: Controlling Green area: Organization Red area: Execution BrandMaker Web-to-Publish modules as part of the Marketing Efficiency Cloud The Marketing Efficiency Cloud is a modular solution suite which is designed to manage the entire marketing process: from planning & budgeting to creation & development, asset management through to advertising material production and logistics. Analytics closes the loop: As soon as the respective information is available, you can start to report on previous activity to make sure you are continuously evolving and improving your campaigns in a closed loop. Web-to-Publish modules in the Marketing Efficiency Cloud provide the building blocks for automated advertising material production. Using centrally stored templates as a basis, in-house staff or agencies complete CI-compliant layouts by adding individual content. Wherever content is created in your marketing department, throughout your branches, national subsidiaries or partners you are guaranteed media and advertising material that can be rapidly and simply customized, that comply with your guidelines and communicate your brand message with 100% consistency.

6 ABOUT BRANDMAKER The Company BrandMaker is the leading provider of technologies for Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) in Europe. Established in 1999, the company develops and markets sophisticated cloud-based software solutions for brand management and marketing communications. Leading industry analysts position BrandMaker as a leader in the MRM sector and rank the company amongst the fastest-growing vendors worldwide. Professional Services To ensure the efficient use of BrandMaker technology various services components are involved depending on the project. These include: Analyzing processes and resources Customer-specific adaptions Creating templates Integration into corresponding systems Workshops and training The BrandMaker partner network and the Professional Services team are on hand with skilled specialists to help deliver all types of BrandMaker projects. Partners BrandMaker works with partners in a number of ways: Technology partnerships with vendors of corresponding products Authorization of system integrators that offer professional services such as consulting, implementation and system integration Global service providers handling complete projects from simple implementations through to complex international rollouts International partnerships that guarantee expert, local support for all important economic regions Extract from our customer list: BrandMaker GmbH Rüppurrer Straße Karlsruhe, Germany Telefon: info@brandmaker.com BrandMaker, Inc East Jones Bridge Road - Suite 180 Peachtree Corners GA 30092, USA Phone: info@brandmaker.com BrandMaker France 9, rue du 4 Septembre Paris, France Téléphone: contact@brandmaker.com BrandMaker UK 20 Orange Street WC2H 7EF London, UK Phone: info@brandmaker.com