RETAIL MANAGEMENT SYSTEM

Transcription

1 RETAIL MANAGEMENT SYSTEM

2 Introduction & presentation of problem Store Lifecycle Tool: optimising power for your company Efficient company management is the foundation of a successful business. The Store Lifecycle Tool enables you to establish a solid base for your store management system which sustainably supports all demands of complex marketing systems in a process-orientated manner with minimal effort. Expansion and internationalisation of business performance are reflected in the growing number of branches. Participation in all target markets with a uniform appearance, captured in complex store guidelines, constitutes the real success factor. This means conducting nationwide, partially global, marketing campaigns with an inflexible and often increased frequency. Persons in charge make enormous efforts to communicate with internal and external partners. During the course of expansion, an exact overview of new stores and their infrastructure, i.e. of all the corresponding data, and of necessary management is essential. This is where the Store Lifecycle Tool comes in: extensive amounts of data can be transformed into informative reports at any time, creating an information advantage, resulting in business enhancement and advantages in the market share battle. RMS offers you a web based database system at various authority levels. Once the installation and data integration are completed, you gain immediate access to a correct and adjusted database, drastically enhancing retail management. In addition, users worldwide can access the latest store detail information at all times. Modular extensions enable the management tool to be tailored to customer needs and wants. Integration into any existing systems (ERP, CRM, etc.) is easy, due to open, documented ports. Furthermore, the Store Lifecycle Tool distinguishes itself through the full integration of various communication elements which allow rapid and partially automated communication across departments, companies and countries. Thus, information is passed on without any delay, and measures are directly communicated to the responsible employees. The requested depth data can be individually adjusted and functionalised in format or necessary localisations. Additional requirements, which allow further process optimisation, can be taken into account thanks to the modular setup. The web based Store Lifecycle Tool stands out due to its exceptionally easy operability and is extremely user-friendly. Its design enables several users to use and process data in individual web browsers simultaneously. The modular design enables the management tool to be tailored to customer needs and expanded as desired. Integration into any existing systems is easy due to the open, documented ports. The Store Lifecycle Tool is a web based tool, designed for retail management needs. The Store Lifecycle Tool saves all essential information for each project, store or sales area, and stores such data. It is an ideal addition to your existing ERP system in order to archive and exchange all available data. The dynamic ports facilitate the direct synchronisation of important data with the system. The Store Lifecycle Tool is an all encompassing tool for the store s lifecycle. It covers all areas, ranging from the establishment of a store to its furnishing with promotional materials, up to the full planning and roll-out of entire campaigns. The Store Lifecycle Tool provides an ideal cross-company and -location tool for working teams. Furthermore, the Store Lifecycle Tool distinguishes itself through the full integration of various communication elements which allow rapid and partially automated communication. Thus, information is passed on without delay and measures are directly communicated to the responsible working teams. Various additional modules ensure optimised cost of sales and extensive coordination. If data is continuously added to and updated in the system, depth data which are essential for planning and operating can be created and individually adjusted in format or necessary localisation. Continuous use of the Store Lifecycle Tool provides project managers and store managers with a high performing and self-teaching tool for their every day work, that easily covers all decision-making, ranging from the creation process up to the execution of entire campaigns. Since all data are transparent and constantly available, the already existing potential for productivity and increased efficiency in retail management can be fully exploited.

3 Application Advantages Efficient business management is an essential prerequisite for a successful business. Globalisation promotes the creation of globally unique brands with relevant brand environments. The Store Lifecycle Tool creates a solid retail management base in brand stores and store-in-store locations, which sustainably fulfils all requirements of complex international distribution in a processorientated manner and with minimal effort. The Store Lifecycle Tool offers you support in building a strong branch network. Today s market distance does not present any problem for the efficient usage of your retail management system via the internet due to ordinary, yet high-security encrypted data paths. As soon as the tool is integrated, existing processes in your company are optimised and the quality of the data collected is continuously verified. Correct data are essential for subsequent profitability analysis of individual sales areas. Not only does the Store Lifecycle Tool accelerate the budgeting, planning and implementation as well as (further) development processes regarding already existing or new sales areas, it also makes operative activities, such as poster exchange and placement of advertising material, easier and more controllable. The Store Lifecycle Tool will help you to save time and resources, creating a leeway for you to operate on the market so you no longer have to react to changing situations. The Store Lifecycle Tool offers you company-wide and of course crosscompany support in all essential areas. It also provides comprehensive solutions for the floor-space management supply chain. Pimp your marketing... A complex and unstructured retail management environment usually takes up several people, who are meant to make important contributions to economic profit in other areas. Approvals, votes and the often cross-country data collation are very time and money consuming as they block vital resources for strategic and creative tasks. The Store Lifecycle Tool automates strictly administrative processes, generating resources for other purposes. You can use it to handle the entire retail management process from planning and budgeting to implementing through to reporting and strategy formation. The major advantage of the system is that all information about individual processes can be stored via the defined ports. The modular design allows for individual solutions: various solutions are combined according to your needs and not according to the management system. The modular Store Lifecycle Tool covers all retail management requirements across all hierarchical levels and processes: from store system guideline support to budgeting and the associated approval processes to the planning of further operations, such as marketing, reporting, and promotional material management. The Store Lifecycle Tool creates a solid retail management base in brand stores and store-in-store locations, which sustainably fulfils all requirements of complex international distribution in a process-orientated manner and with minimal effort. Even in operative businesses, the Store Lifecycle Tool offers perfect solutions tailored to your needs for the optimisation of all retail processes. Reoccurring activities can be standardised and automated in the system. The Store Lifecycle Tool liberates employees from numerous administrative duties, allowing them to use their valuable time for their actual tasks. Planning coordination, budget releases as well as creating and matching lists for ordering advertising material are automated and immediately available for all reporting cases in a comprehensive layout. Through process optimisation, the Store Lifecycle Tool successfully achieves a new retail management quality standard for companies with regional affiliates, small branches or big franchise structures: even in decentralised units, a correct execution of processes, including cost control and release, can be ensured with the Store Lifecycle Tool. The modular design allows the Store Lifecycle Tool to cover all retail management areas. With the Store Lifecycle Tool, you will finally have an extensive controlling tool that will render all activities comprehensible in all details. The Store Lifecycle Tool saves time and money. The Store Lifecycle Tool reduces process costs by controlling project communication more efficiently and by reducing recurrent and redundant processes operating costs in the project management and coordination area revision costs when it comes to data collation and acquisition via process automation The Store Lifecycle Tool optimises data quality and increases output through a higher-quality and more consistent way of communication, particularly in decentralised structures, such as affiliated companies, branches, merchants or stores process compliance via templates and automatic data and responsibilities review retail management processes and offers the possibility to retrieve informative reports at all times The Store Lifecycle Tool accelerates the search for available data and offers a platform to save, find and govern all relevant data communication processes and enables rapid implementation of communication measures from the idea to the analysis time to market and enables you to act and not react

4 ROI SaaS model The Store Lifecycle Tool pays off: through process optimisation and maximum process automation, it provides a rapid financial return of investment. Key factors for increase in efficiency an long-term cost reduction are: internal and external project management resources revision and re-use costs storage, logistics, production and shipping costs data collection and analysis costs optimisation of suboptimal process analysis and identification Constant automatic updates ensure that the Store Lifecycle Tool is always up to date with the current retail industry requirements. The SaaS (Software as a Service) model is particularly advantageous: all operations are taken care of by the provider, thereby liberating your company from dealing with any technical issues. The system is accessed via a web browser through a powerful and fail-safe internet connection which fulfils the highest-possible security standards, thanks to an SSL encrypted data transfer. What does the Store Lifecycle Tool do for you? The Store Lifecycle Tool automates the complex budgeting, distribution, localisation and production process of project management. shortens processes in the creative supply chain and reduces time consumption and acquisition, maintenance, and retail management costs. integrates accompanying production, storage and advertising material logistics processes. saves revision costs through intelligent process templates as well as standardised forms and procedures. offers a platform to save, find and govern all kinds of data and assets regarding floorspace management. The Store Lifecycle Tool does not only guarantee that only authorised users have access to the data, but also regulates how these can be used. provides the highest level of consistency, e.g. via the presence on international markets, despite its decentralised structures. increases retail planning efficiency and leads to quicker time-to-market cycles. The advantages of an organised implementation phase are obvious: Already during implementation, individual departments and employees can help fine-tune the tool. Since real data is already being used, the procedure enables a loss-free implementation phase because all processed data is afterwards available in the live system, safeguarding your employees valuable performance. First-time users success stories result in a positive attitude towards the new system that easily spreads to other users in the company. These power users immediately turn into internal multipliers, who are familiar with the system right down to the last detail, becoming permanent persons of contact for user-related problems. A step-by-step introduction which has been defined with you beforehand ensures that each milestone provides a sense of achievement for all project participants. This way, the integration project remains clear and does not turn into a big, demotivating overall project.

5 Products Tools Store Management the basics Overview of features Store Development structure from the outset Sound familiar? The detailed data for your store, not to mention information on inventory and advertising media are often not available digitally or in a standardised format. You need to find the right file in the cabinet for each enquiry. Decentralised management of data and lists often means they are not up to date. Passing on data and information and communicating with external partners is usually difficult and time-consuming. Process and data management competencies are not clearly defined, often making it difficult to track data and changes. New perspectives RMS gives you a complete picture of all store data no need to be on site. The Store Profile is the central RMS database and the perfect extension to existing ERPsystems. This is the main database for the Store Data. Here you can store all important files and Information about the store. You can administrate the whole form. For each single form field can choose varying rights (view and edit) for different user groups. The form fields can be classified in chap- ters to get a better overview. All changes will be documented in a history. So you can see the person who made the input and you will see the value before and after the change. You can also provide a Help Text for each single form field. Efficient data acquisition Complete data acquisition and storage gives you a comprehensive picture of the situation in the stores. Improves the quality of decentralised management and data acquisition. Assigning data management and acquisition competencies speeds up the process and saves time. Speeds up communication and data exchange with external partners. History entries make data changes transparent and easy to trace. Store information can be expanded to include additional detailed data such as inventory and advertising media. Store Profile Dynamic form fields and field types Read- and write rights for user groups History of changes Provide help texts for form fields Definition of mandatory fields Definition of user rolls to spaces for processes Multilingualism Fixture Administration Allocation of fixtures to stores Displaying of dynamic depth data Saving of fixture properties in relation to stores Disallowing of fixtures to stores (for allocation) Search function POP Articles Displaying of available campaigns for the store Manual mounting functions of POP s to fixtures GUI for mounting and theme choice Order archive incl. Track&Trace E-Shop functions of generic articles Has this happened to you? Standards for communication between those responsible for new store preparation are lacking, or are not followed by those involved. This is often because people work in different places. The projects are updated locally; different versions are therefore in use simultaneously. What stage we are at is not always clear. Those behind errors and delays cannot be pinpointed. Questions of responsibility and progress remained unanswered. Communication and documentation This tool is a store development aid for project managers. It monitors process steps and keeps the responsible user up to date on progress and the next steps, ensuring you have all projects under control. The system tells you if action is needed; otherwise, the process proceeds automatically up to the store launch. Every user involved in the project can create extra messages which are forwarded to the competent people by . All extra messages are saved for each project, so documentation is complete. Quick breakdown of project progress in the project calendar. Delays are shown automatically and reminder s sent to those responsible. Efficient store launch process Defining standards before the opening is the basis for securing efficient processes in the long term. Keep up to date: greater structure and efficiency thanks to standardised processes. Clear competencies: all store players are automatically assigned tasks. The history saves all actions in the store launch process, providing absolute transparency. More output: linking the process tool to store management provides comprehensive, detailed information on your stores. Improved time management: task and milestone mapping, plus automatic reminders, keeps you on track for deadlines. Overview of features search and filtering features templates for release processes notification feature various calendar views timelines and responsibilities change history automated transfer of data into the store profile

6 Store Operations your campaign management Overview of features Sound familiar? Complex order lists result in a long time-to-market. A store repeatedly receives too many campaign posters. The excess rolls of posters are discovered by chance. The employee responsible for ordering promotional material falls ill. A colleague takes over, is unfamiliar with the documentation system and, with great effort, only just manages to implement the campaign. The backup copy of the order list is not up to date. An employee overlooks a line in the XLS file when ordering promotional material. This data is missed out of three campaigns until someone discovers the error by chance. Systematic renewal of promotional material With the Campaign Management Tool you can easy manage your merchandise items. The system creates a automated bulk list with POP-articles are in line with the fixtures in the store - that way you minimize false orders Regional users can make a bulk ( batch ) order for several stores. So the user doesn t need to order for each store. Another benefit is, that a regional user gets a quick overview about the missing orders. Afterwards the bulk order can be done. Save time and money Automated processes and direct links to suppliers prevent faulty or incorrect deliveries and save time in roll-out. Save money: RMS can optimise your advertising campaigns and save the costs of incorrect orders. Minimal time to market: shorten promotional material supply processes with rapid and simple campaign planning and roll-out. Greater efficiency: cut your back office costs with direct links to suppliers. Automatic exchange of order, delivery status and complaints information and data. Greater transparency: standard reports, exports and analyses. The Store Lifecycle Tool reduces processing and operational costs for project management and data collation automates processes optimises data quality and increases output accelerates the search for available data and offers a platform to save, find and govern data shortens the time-to-market and puts you in the position to act and not react Campaign management Basic campaign data like name, description or status Availability and Timelines Allocation of user to campaigns for workflows Visualization with calendar screens Budget- and time management and approval processes Store-, fixture and POP allocation Search and filter functions Visualization through displaying of product photos List manager to create user specified lists Value lists for planning and controlling Take over of pre selected data XLS export functions Dynamic rules for an automatic mounting Result- and order lists Displaying of autom. result list by article list or store list Simple changing of values in the result list History of changes in the result list Automatic take over of amounts Displaying and archiving of orders incl. order status Claim management for incorrect orders

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