DIGITAL MARKETING DIGITAL MARKETING. Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps MESSAGE TO THE MASS!!

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1 DIGITAL MARKETING MESSAGE TO THE MASS!! By: Don Phravorachith Date: February 21, 2013 DIGITAL MARKETING Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps 1

2 PROS & CONS IN INTERNET MARKETING Internet Marketing Pros: 79% of North American population use the internet (June 2012) Reach larger population for economical price More efficient, b/c it s 24/7 marketing Green marketing PROS & CONS IN INTERNET MARKETING Internet Marketing Cons: Which vendors to choose & trust Large vendors can be expensive Small vendors can be limited in big picture vision & may not be that economical 2

3 WEBSITE DESIGN & DEVELOPMENT CRITERIA Request samples of websites Do they have designers & developers What do they do for SEO & mobile friendliness Do they offer custom CMS Do you have ownership of your site SEO & SMM DEFINITION Search Engine Optimization (SEO): To increase a website s visibility in a search engine through "natural or un paid "organic" search results Social Media Marketing (SMM): Process of gaining website traffic through social media 3

4 SEO & SMM SUPPORT CYCLE? SEO & SMM STATISTICS Position on Google: 1 st = 46% CTR, 2 nd = 29% CTR, 3 rd = 20% CTR 94% increase in CTR when search and social media are used together 50% of consumers use a combination of search and social media to make purchase decisions 4

5 SEO & SMM STATISTICS BENEFITS OF SOCIAL MEDIA 5

6 SEO VENDOR CRITERIA On Page SEO Off Page SEO Do they have clients in your business TYPES OF MOBILE MARKETING Mobile Ads: Advertisements on mobile devices Mobile Web: Website designed to fit the display of mobile devices Mobile Apps: Software DOWNLOADED on mobile devices 6

7 PROS & CONS IN MOBILE MARKETING Pros: Mobile marketing: Fastest growth sector in 2011, expanding 54% year to year to $3.4 billion (PQ Media 2012) 61% of smartphone users make local searches from mobile devices (comscore 2012) Can reach anyone w/mobile device Green marketing PROS & CONS IN MOBILE MARKETING 61% of clients visiting a non mobile site will go to the competitor s App Revenue = $7.3 billion in 2011 rising to $36.7 billion by 2015 Cons: Require mobile device & sometimes internet access Can be expensive, if not done correctly Who to trust 7

8 MOBILE SUBSCRIPTIONS Mobile subscriptions outnumber landlines 5 to 1 (Dec 2011) US mobile web usage will overtake PC web usage by 2015 Top 3 global smartphone sales for 2011 o Android = 49% o Apple = 19% o Symbian (Nokia) = 16% MOBILE MARKET ENABLER Unlimited data plans Smartphone penetration 3G / 4G Handset ownership Mobile media usage (music, video, games, etc.) 8

9 WHY MOBILE WEB? Faster download for standard smartphone 3G (0.2 Mbps) speeds Succinct info to avoid scrolling left / right or increasing font No flash / flash plugins No one intentionally leaves their homes w/out their mobile phones WHY MOBILE WEB (continued)? Google Mobile Statistics Report: o1 in 3 smartphone searches are for local businesses 61% called the company, 59% visited the company, 49% make purchases o79% of smartphone owners use it to shop online; 71% use it to search for more info on things they see on TV, press or ads 9

10 WHY MOBILE WEB (continued)? Google Data: Searches on Mobile Devices Category Proportion of mobile searches Restaurants 29.6% Automotive 16.8% Consumer electronics 15.5% Finance and insurance 15.4%; Beauty and personal 14.9% WHY MOBILE WEB WITH NEO DESIGN CONCEPTS Software compatibility with over 6000 mobile devices Content Management System (CMS) Mobile web redirection SEO capability E c0mmerce Site translation Analytics Social media integration Integration of reviews from Yelp & Foursquares QR code creation Full website quick link 10

11 TYPES OF MOBILE APPS COMPARISON GRAPH WHY HYBRID APP WITH NEO DESIGN CONCEPTS Build for ios, Android & HTML5 devices Content Management System (CMS) Mobile web redirection or full website access Shopping cart Online scheduling Marketing Capabilities Market & list local businesses or affiliates Push Marketing GPS QR Code & QR Code Marketing Video or image contest Social media integration Events calendar 11

12 QUESTIONS? THANK YOU! TRADITIONAL IN ETHICS & SAVVY IN TECHNOLOGY! By: Don Phravorachith Date: February 21,