Assembleon's answer to the changes in the manufacturing value chain

Transcription

1 Assembleon's answer to the changes in the manufacturing value chain Marco van Oosterhout Senior Manager, Product Management and Marketing. AIMP 2014 Marketing in a disruptive world

2 1. Introduction 2. Market analysis 3. Resulting product portfolio 2

3 Plaatsen van SMD componenten IC s Discrete halfgeleiders R & C chips Apple iphone 5 3

4 Een typische flowline PCB laden Soldeerpasta aanbrengen Componenten plaatsen Solderen PCB ontladen 4

5 Assembléon s plaats in de flowline 5

6 Meer dan 30 jaar ervaring 400 professionals wereldwijd 18,000 geinstalleerde units (20kcph equivalent) Veldhoven, NL Suzhou Alpharetta, GA Hong Kong Singapore 6

7 Het leveren van concurrerende oplossingen voor de elektronische maakindustrie gebaseerd op onze sterkten in plaatsingsmachines 7

8 1. Introduction 2. Market analysis 3. Resulting product portfolio 8

9 Electronics value chain Source: Prismark partners,

10 World - All applications (Component consumption based) Autom. 5% Def./Aero 0% Med./Industr. 18% Comm. 19% Consumer 32% Computer 26% World Asia Europe Americas % in region % of world % in region % of world % in region % of world % in region Quality (Fit Core Competence) 23% 54% 17% 22% 37% 24% 42% Personal (Value oriented) 14% 79% 15% 15% 15% 6% 6% Personal (Price oriented) 30% 82% 33% 10% 21% 8% 18% Consumer (price oriented) 19% 83% 22% 9% 12% 8% 13% Other (price oriented?) 15% 67% 13% 14% 15% 19% 22% 100% 74% 100% 14% 100% 13% 100% Protec 2011 P&P (M$) 3,596 2,

11 Smart phones!

12 Smart phones MEMS & sensors in mobile phones 12

13 Industrial Electronics Power electronics applications overview 13

14 Automotive Electronics Example: Engine control unit (ECU) Most important requirement: reliability! Expected life time: > 12 to 15 years Large operating temperature variations: -40 C < T < +125 C Relative humidity variations: 25 % up to 99% RH Typical connector: ECU interface connector (H = 24 mm) 14

15 Automotive Electronics Typical component dimensions (automotive power electronics) SMD transformer (13.5 mm height; m = 9 gr.) Power storage chokes 15

16 1. Introduction 2. Market analysis 3. Resulting product portfolio 16

17 SWOT Analysis (2/2) O1 O2 O3 O4 O5 O6 O7 T1 T2 T3 T4 T5 T6 T7 S S S S S5 ++ S6 ++ S W W W W W W W

18 Competences analysis Core Intrinsic high quality and accuracy of placement process at high speed Competences Willingness to adapt system to specific needs Direct sales and service organization Willingness to adapt system to specific needs Environment conscious ( Green ) and Ethical business principles 18

19 Frame Component Alignment Component Feeding Key processes and competences Robot Board Alignment Placement Head Parallel single pick & place concept PCB Transport 19

20 Assembléon s Value Chain 1. Research & Development Using core competences Core 2. Design & Engineering 3. Prototyping & Industrialization Partially Core Non Core Assembléon is about - Strenghtening our own core competences - Using strong core competences of partners - Outsourcing non-core activities 4. Component production 5. System integration 6. Sales & Service 20

21 Front End Resulting into new solutions AX-iFlex SMT Common SMD iflex Q-Driven Markets Pin-in- Paste H1 Manual Insertion 0201 A-Series PoP Snap-in connectors SSD Memory Hybrid Memory Hybrid Modules Modules Hybrid Market Flip Chips Embedded Devices Flip Chip Stacking Hybrid Embedded Wire Bonding Semicon Backend Wafer Level Packaging (WLP) Wafer Level Processing Hybrid WLP Final Assembly Clinching Hand Mounting 21

22 Safety Critical / Industrial Factory Integration Advanced PCBA Thin board transport Factory Integration Product Portfolio WLP AX-301 Hybrid Modules - WLP Force control, 10µ accuracy Modules (e.g. SiP/MCM/PoP) AX-301 Hybrid Modules AX-501 Hybrid Modules 01005: force control, 35µ accuracy FC: force control, 18µ accuracy Embedded AX-301 Hybrid Embedded AX-501SHybrid Embedded 35µ embedded passive accuracy 18µ embedded active accuracy DRAM Scale-able AX-501 Hybrid Memory High Output (scale-able) Chip and DRAM shooting Scale-able AX-301 Scale-able AX-501 High Output (scale-able) Medium to large volume Best in class First Pass Yield Factory automation Scale-able Scale-able AX-301+iFlex AX-501+iFlex SMT Scale-able iflex Scale-able Small batch manufacturing Segmented changeovers Many Intelligent feeding positions Fast trolley changeovers Scheduling / Just in Time > 120 Output (kcph) 22

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