The Impact of IoT on Semiconductor Companies

Transcription

1 Advisory The Impact of IoT on Semiconductor Companies Rajesh Mani Director, Strategy and Operations April 15, 2015

2 The Internet of Things (IoT) has been defined in multiple ways here s our take! The collection of opportunities (market/financial/ technical) that arise with the connection of everyday objects to the internet and enabling them to send and receive data and instructions PwC 2

3 Early market activity is focused on consumer-centric sectors, but the real growth is still to come Early IoT Market Opportunities will be followed by Major Industry and Solution expansion Gaming Smart Home Smart Medical Devices Mobile Wearables Smart Appliances Consumer and Home Factory Automation & Robotics Industrial Beds & Equipment Smart Monitoring Healthcare & Life Sciences Connected Car Driver Assistance Systems Lighting HVACs Smart Displays POS Kiosks Automotive Buildings Retail IoT Applications are being trialed and introduced in most industry segments PwC 3

4 Semiconductor device makers function as Enablers of Services and Technologies in the IoT Ecosystem Engagers Connected Devices and Services Selling IoT enabled products and services via B2C, B2B, B2B2C, and M2M markets Semiconductor Industry Focus IoT Stack Value-Added Services Connected Services IoT Stack Services Platforms & Applications Networking & Cloud Intelligent Systems Computing Connectivity Enhancers 3 rd Party Services Delivering business services that provide IoT enabled devices with value-add information, interconnectivity, and/or digitally enabled capabilities Enablers Enabling Services and Technologies Providing technologies, applications and/or services that when combined provide an integrated IoT platform Sensing PwC 4

5 As revenue growth has slowed down and ASPs have stabilized for semiconductor device makers Decreasing Revenue Growth* Stabilizing ASPs ** *Source: Gartner July 2014 ** 2015 Semiconductor R BC Market Outlook PwC 5

6 New IoT Applications IoT will fuel the need for enabling technologies resulting in growth opportunities for semi companies Embedded Microprocessors 32-bit Microcontrollers 16-bit Microcontrollers Compute Application Specific / Application Processors FPGA/PLD New Markets for existing Solutions Mobile Display Automotive Dashboards Wearable Electronics ZigBee Wi-Fi Bluetooth LE Connectivity Cellular / LTE Z-Wave NFC Weightless 6LoWPAN New Products and Solutions Image Magnetic Flow Sensing Pressure Motion Temperature Display Chips Automotive Dashboards Device New Business Models PwC 6 Solution Device +firmware + software

7 Driven by the growth in IoT, the Enablers all show strong growth forecast Worldwide Revenue Forecast for Enablers ($ Million) 10,000 9,000 8,000 MCU Wireless CAGR 7,000 6,000 5,000 4,000 3,000 2,000 1, ,000 1, ,593 1, ,000 6,257 2,000 1, , % 26.0% 49.4% PwC Source: Canaccord Analyst Report on Silicon Laboratories 7

8 The emergence of IoT and Smart Machines will lead to an increase in the specialty foundry market size Major End Market Drivers Internet of Things Machine to Machine (M2M) Key Foundry Market Trends More than Moore s Law Adoption of 300mm Wafer Sizes Impacted Foundry Segment Specialty (analog, RF, power) Market size for specialty devices especially in automotive and industrial segments will increase The increase in number of fabless customers and specialty foundry applications could lead to adoption of 300mm wafer sizes PwC 8

9 As major firms rush to make a land grab in IoT New IoT division AllJoyn Plaftform WICED Wearables Development Tools, Reference Designs Partnership with Nike, Oakley Developed new Edison processor ToQ SmartWatch Acquisition of CSR Partnership with Apple and Haier Developer tool sets Connected home & Green Energy applications Acquisition of Ember and Energy Micro PwC 9

10 common themes are emerging as key for success for semiconductor companies in the IoT space Ecosystem Partnerships Capability Integration Across Stack COMMON THEMES Platforms and Solutions Closure of Product Portfolio Gaps PwC 10

11 Millions ($) However, semiconductor companies continue to face challenges due to cost increasing cost pressures Equipment cost rising to 85% of total fab costs Facilities Equipment Fab Costs +168%* 70% 85% node Process Development Cost +225%* Device 2D transistor -> 3D FinFET Advanced Materials for 14nm and beyond Packaging 2D->2.5D -> 3D 3D is 1.4x more expensive than 2D packaging Chip Design Cost +341%* Chip development Cost rapidly escalating /14 node PwC * Morgan Stanley estimate of the cost increase in shift from 65nm to 20 nm 11

12 Semiconductor firms should make a considered choice on the path for pursuing IoT opportunities IoT Value Chain Enablement Stack Services Which strategic path will help offset the expected product cost and complexity challenges? IoT Solutions Provider Apps Embedded Cloud Intelligent Systems Computing Path A Cross-Sector Hardware Player Path B Path D Connectivity & Actuators Path C End to End Hardware Enabler Consumer & Home Mobile Health & Life Science Automotive & Industrial Data Center, IT, & Networks Energy Retail Security- Public Safety Sector Opportunities PwC 12

13 and develop a deliberate IoT strategy that spans strategy through execution Ecosystem Strategy Vertical Specific Standards Creation Capability Augmenting Partnerships Product & Portfolio Strategy Beyond the Device Strategic M&A Integrated Device Level Security Operational Strategy New Customer Engagement Models New Business Models Large Volume/ Variety Sales and Channel Mgmt. PwC 13