DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016
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1 CENTRAL EUROPEAN GAMES CONFERENCE DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 VER 2.2
2 HOW TO USE THIS MANUAL 03 CONTENTS CENTRAL EUROPEAN GAMES CONFERENCE 2016 LOGO TYPOGRAPHY COLOR SUPPORTING GRAPHICS CEGC DESIGN MANUAL 2016
3 HOW TO USE THIS MANUAL Within this document you will find the visual guidelines for the Central European Games Conference. The layouts and design elements are shown as best practice examples. The rules in this manual are mandatory whenever creating or reproducing visuals pertaining to CEGC, in order to maintain a homogeneous style throughout. 03 CEGC DESIGN MANUAL 2016
4 Feel free to evolve the visual style of CEGC within these guidelines, as long as the core visual aspects remain intact. Design or artwork related questions can be addressed to 04 CEGC DESIGN MANUAL 2016
5 CENTRAL EUROPEAN GAMES CONFERENCE LOGO Our logo has been updated over several iterations. The focus is on the Mark and a clear typeface. 05 CEGC DESIGN MANUAL 2016
6 VARIATION The only variations on the logo are Full Color and Monochrome. CENTRAL EUROPEAN GAMES CONFERENCE CENTRAL EUROPEAN GAMES CONFERENCE CMYK MONO 06 CEGC DESIGN MANUAL 2016
7 CONSTRUCTION The logo has been designed with specific proportions and negative space in mind. Do not alter them. The MARK CENTRAL EUROPEAN GAMES CONFERENCE The LOGO 07 CEGC DESIGN MANUAL 2016
8 SIZE The minimum size the logo should have in print is 35 mm wide. MARK 35mm The mark can be used separately from the logo in special situations, as long as the full logo has been used elsewhere on the material, to avoid repetition. PLACEMENT The logo can be placed anywhere on the layout as long as it is allowed to breathe. The minimum is the width of the Mark on each side. 08 CEGC DESIGN MANUAL 2016
9 TYPOGRAPHY IN PRINT Our typeface is FUTURA Standard. The logo uses Futura Std Bold. Heavy and Bold are used in creating headlines and subtitles, while Book is used for most body-text. Futura is used for professional print material such as brochures, posters, t-shirts, banners, roll-ups etc. ABCDEFGHIJKLMNOPQRSTUVWXYZ FUTURA STD BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ FUTURA STD BOOK 09 CEGC DESIGN MANUAL 2016
10 TYPOGRAPHY ONLINE For online materials such as website, newsletters, applications etc. we use Open Sans which is freely available through Google Fonts. Bold is used in headings and subtitles, body-text uses Light or Regular. ABCDEFGHIJKLMNOPQRSTUVWXYZ OPEN SANS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ OPEN SANS LIGHT 10 CEGC DESIGN MANUAL 2016
11 COLOR The color scheme has been simplified from previous iterations. For all-purpose communication, a total of 6 Purple variations are used. PURPLE VARIANTS LIGHT HEX: e51992 RGB: 229 / 26 / 146 PANTONE: 225C CMYK: 5 / 96 / 0 / 0 MEDIUM HEX: d51968 RGB: 214 / 26 / 105 PANTONE: 214C CMYK: 11 / 99 / 36 / 1 NEUTRAL HEX: 7f56c6 RGB: 127 / 86 / 198 PANTONE: 2665C CMYK: 62 / 74 / 0 / 0 MAIN HEX: 95348d RGB: 149 / 52 / 141 PANTONE: 531C CMYK: 48 / 94 / 4 / 0 BACKGROUND HEX: 490c66 RGB: 73 / 12 / 102 PANTONE: 2617C CMYK: 76 / 98 / 30 / 19 PURPLE CMYK PANTONE SOLID COATED 225C 214C 2617C A much darker variant of purple is sometimes used in online only. DARK HEX: 190f25 RGB: 25 / 15 / C 531C 11 CEGC DESIGN MANUAL 2016
12 RULES On color / complex backgrounds, text color is white. On white backgrounds, text color in the logo changes to MAIN Purple. MAIN LIGHT MEDIUM NEUTRAL CENTRAL EUROPEAN GAMES CONFERENCE MAIN DARK Purple variation should not be confused with black. Monochrome BLACK should be RICH FOGRA39 BLACK. 12 CEGC DESIGN MANUAL 2016
13 SUPPORTING GRAPHICS In contrast with the simplified and direct style of design, the wacky-tacky Bubbles will support CEGC branding and communication. GAME DEVELOPER MEDIA 13 CEGC DESIGN MANUAL 2016
14 USES Bubbles will be used to define categories and diversify design options. They should be used in business cards, event badges, advertising materials. Bubbles are used in special circumstances and usually handled internally. Their use should always be consulted beforehand. SPEAKER PUBLISHER 14 CEGC DESIGN MANUAL 2016
15 QUESTIONS If you have any questions or requests please direct them to 15 CEGC DESIGN MANUAL 2016
16 CENTRAL EUROPEAN GAMES CONFERENCE Central European Games Conference All rights reserved.
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