Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2.
|
|
- Winifred McDonald
- 7 years ago
- Views:
Transcription
1 Welcome welcome TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE SUPPORTERS CLUB EDITION Version
2 Content content BRAND ELEMENTS In Detail 3 Our Name 4 Badge 5-11 Badge Colours 6 Badge Background Control 7 Badge Clear Space 8 Badge Sizing 9 Badge Horizontal Version 10 Badge Unacceptable Usage 11 Brand Colours Brand Colours 12 Online Colours 13 Typography 14 CONTACT 15 2
3 in detail brand elements These guidelines bring to life the Tottenham Hotspur brand. The following pages explain how we write our name, the rules around using the Club badge, our colour pallette and our preferred font. 3
4 Our Brand Our name Tottenham Hotspur In a world full of Uniteds, Citys and Rovers, there is only One Hotspur and therefore the Club should always be referred to in full, Tottenham Hotspur or Tottenham Hotspur Football Club. We re proud of our full name so we never refer to the Club as Tottenham, Tottenham Hotspur FC or THFC. Of course, we re also called SPURS but we only refer to ourselves as this when we re talking to our fans, the foundation of this Club. 4
5 SUPPORTERS CLUB BADGE The badge consists of two graphic elements: the Cockerel and the Ball. It is completed by the words Tottenham Hotspur and the name of your Supporters Club.. Tottenham Hotspur is the true, official name of our Club. It is unique to our Club. In a world of Uniteds, Citys and Rovers, there is only One Hotspur. Our Cockerel is sleek and proud, athletic and elegant; it s whole style is focussed and alert. The Ball is taken from the original Cockerel and Ball that sits above the Stadium. The style of the ball dates to 1909 and because of it s design, is unique to Tottenham Hotspur. The typography is bespoke, specifically created for us. It reflects the style, elegance and heritage of the Club. It is unique and ownable. The typeface has been developed to create a stronger link between the Club badge and all of our brands. The badge must always be reproduced in the correct colourways. It must be considered a single unit and must always be proportionally scaled. Never reproduce the Tottenham Hotspur badge without the typography, unless specifically requested to do so by those people who can approve its usage. Always reproduce the badge using the original artwork provided. Approval for usage The Tottenham Hotspur brand is protected by copyright and prior approval is required for it to be used. Final designs of any artwork using our badge are also subject to approval. Each proposed use of the brand must be submitted separately for our approval. All enquiries should be directed to che.kapfumvuti@tottenhamhotspur.com or call on
6 badge colours SPURS Blue Our Pantone blue is If Pantone colour inks are not available due to budget or other printing limitations, please use the four colour version (C100 / M83 / Y0 / K56). SPURS White We use the white reversed-out version for darker background colours. Note, the blue box behind the white badge is only here to show the white badge on a dark background. Never place the badge in a box. Please Note: Never add an outline around our badge Never change the cockerel head to white. The cockerel head is clear and should pick up the background colour. SPURS Blue Pantone 2768 C100/M83/Y0/K56 R0 / G0 /B51 HEX RAL 5022 SPURS White C0/M0/Y0/K0 R0 / G0 /B0 HEX FFFFFF 6
7 badge background control SPURS Blue Only use the blue badge on white or very light backgrounds. SPURS White Only use the white badge on blue or dark backgrounds. Spurs Blue CMYK / 2768 Spurs White Note, the blue and white boxes are only here to show the badges on a dark or light background Never place the badge in a box 7
8 badge clear space Minimum clear space 3 x x-height We should always try to give our badge as much surrounding clear space as possible. When creating layouts, always try to maintain the minimum clear space around the Tottenham Hotspur badge to preserve its integrity. The minimum clear space must never differ proportionally from the diagram opposite. 3 x x-height 3 x x-height x-height 3 x x-height 8
9 badge sizing above 41mm The badge must never be reproduced at a size between 24mm and smaller. It should always be used at sizes of 25mm and above. This will protect the integrity, legibility and impact of the Tottenham Hotspur brand. 25 mm and bigger 25 mm - bigger 9
10 badge horizontal version This horizontal version of the Tottenham Hotspur badge should never replace the original identity. We only envisage these versions of the badge working on signage or where the original identity simply won t fit. The way the elements work together has been specifically designed to create maximum legibility and impact. Only the versions shown here of the horizontal badge are allowed to be used. 10
11 badge unacceptable usage Care should always be taken to ensure the integrity of our badge. A Never distort, rotate or flip our badge in any way. b Never reproduce our badge on a coloured background that hasn t been outlined in our guidelines. Never reproduce our badge on a background with insufficient contrast. A B c Never reproduce our badge on a photographic background with insufficient contrast. d Never crop our badge in any way. E Never reproduce our badge in a way that infringes upon its minimum clear space. This particularly applies when our badge appears alongside other identities. F Never reproduce our badge in any other colours than those outlined in our guidelines. C G Never use the badge at a smaller size than 25mm. D E F G 11
12 brand colours SPURS White SPURS blue Silver HIGHLIGHT blue We are a stylish brand. We want to use the white colour of our shirts. But we can also use our blue and a touch of silver. Everything we do needs to reflect this. SPURS White C0/M0/Y0/K0 R0 / G0 /B0 HEX FFFFFF SPURS Blue Pantone 2768 C100/M83/Y0/K56 R15 / G32 /B75 HEX 0F204B RAL 5011 highlight blue Pantone 298 C70/ M0 / Y0 / K0 R61 / G183 / B228 HEX 3DB7E4 RAL5012 If we need to create what appears to be white on white, we use a gradient between 5%-15% of black. If we only print one or two colours we can use a tint of Pantone Cool Grey 4. The main colour we use is Spurs White, or if we reverse our colours, is Spurs Blue. A dark blue. 5% black or 20% Pantone cool grey 4 95% blue If we need to use a slightly lighter blue we use a gradient between 95%-75% of our Spurs Blue. 10% black or 40% Pantone cool grey 4 90% blue 15% black or 60% Pantone cool grey 4 85% blue We use a lighter blue for print, promotional communications and as a highlight colour online. 20% black or 80% Pantone cool grey 4 80% blue Silver can be used as a background colour. 25% black or 100% Pantone cool grey 4 75% blue The diagram on the right-hand side shows the Silver colours in a proportional palette. It displays how each Pantone 877 colour should be used in comparison to the rest. C0 / M0 / Y0 / K40 R172 / G173 / B176 HEX ACADB0 RAL
13 Online online colours SPURS White SPURS blue Grey / Silver HIGHLIGHT blue If we need to create what appears to be white on white, we use a gradient between 5%-15% of black. SPURS White R0 / G0 /B0 HEX FFFFFF SPURS Blue R15 / G32 /B75 HEX 0F204B Dark blue R0 / G0 / B51 HEX highlight blue R61 / G183 / B228 HEX 3DB7E4 The main colour we use is Spurs White, or if we reverse our colours, is Spurs Blue. If we need to use a slightly lighter blue we use a gradient between 95%-75% of our Spurs Blue. We use a lighter blue as a highlight colour online. The diagram on the right-hand side shows the 5% black 95% blue colours in a proportional palette. It displays how each colour should be used in comparison to the rest. 10% black 90% blue 15% black 85% blue 20% black 80% blue 25% black 75% blue 13
14 typography Arial Arial is the font Supporters Clubs should use on all their communications. This font is also used by the Club in our PC-based applications such as letters, documents and presentations. We also use the Arial typeface online on websites and apps as well. Arial BODYCOPY AND HEADLINE TYPEFACE 14
15 Tottenham Hotspur Guidelines Contact If you need to Contact US Anything produced featuring the Club badge must be approved by a member of the Tottenham Hotspur marketing team before production. Should you need any assistance with our brand style guide, please don t hesitate to contact us. We re here to help. Che Kapfumvuti Marketing Executive che.kapfumvuti@tottenhamhotspur.com 15
Brand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
More informationAn International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
More informationCampaign Guidelines STEP IN. STAND UP.
Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications
More informationBranding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
More informationMini Brand Guide. Season 2014/15 Edition 01
Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand
More informationLogo files are available for download at Brand.amadeus.com
Page 21 The concept Amadeus logo The new Amadeus visual identity aims to make our brand more solid, simple and memorable. The Amadeus logo This new design has been evolved for a more modern look. It gives
More informationSymantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
More informationBrand-identity Guidelines
Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0
More informationSociety of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
More informationWELCOME TABLE OF CONTENTS
Branding Manual WELCOME Maintaining a consistent brand is imperative to building an organizational identity. It is the goal of this manual to clearly establish consistency within the Penn GSE brand so
More informationPrint Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development
Print Style Guide Department of Infrastructure and Regional Development i Background This document sets out the requirements for the display of the Commonwealth Coat of Arms and the Building Our Future
More informationThe FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
More informationBrand identity guidelines
Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction
More informationFleet Operator Recognition Scheme design standards. Issue 1
Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable
More informationGet to know us. Canada Council for the Arts Brand Guidelines
Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining
More informationsize and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
More informationThere are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:
WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the
More informationBrand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
More informationBrand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design
More informationLogo Usage Guidelines
Logo Usage Guidelines Table of Contents 100 Years of Anzac 3 Protecting Our Logo 4 The Logo 5 Community Use 6 Community Use 7 Merchandising 8 Logo Improper Use 9 Principal Versions 10 Horizontal Versions
More informationHawkeye Community College
Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important
More informationSMU Student Affairs Style Guide
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
More informationBRAND IDENTITY GRAPHIC STANDARDS MANUAL
BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size
More informationTABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4
VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity
More informationInternational Inner Wheel. Branding Guidelines
Contents Introduction Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks Stationery
More informationBranding Guidelines. April 2015. www.tabletennisengland.co.uk
Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice
More informationSpotify Partner Guidelines Logo & Colour + Messaging
Version 1.4 27.01.15 Spotify Partner Guidelines Logo & Colour + Messaging The Logo The Logo First things first; while Spotify communications are made up of the four elements, the Logo is the focal point
More informationUsing this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
More informationGraphic Standards Manual
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
More informationto the Volkswagen events organizers
Guidelines Volkswagen Logo Versions and their Applications to the Volkswagen events organizers Presented by January 2005 Working with the Volkswagen Logos The logo symbolises Volkswagen s appeal and independent
More informationThe Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
More informationBRAND GUIDELINES AND STANDARDS
EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to
More informationBrand Guide for Licensees of Shippensburg University of Pennsylvania
Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6
More informationVisual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
More informationHow To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
More informationThe Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
More informationBrand Style Guide 2010 v.1
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
More informationCollege of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2
ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,
More informationGuidelines for using The Heritage Council logo March 2008
Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage
More informationCorporate Identity Quick Reference Guide
Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently
More informationBRAND + STYLE GUIDELINES
BRAND + STYLE GUIDELINES the thawte brand Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and
More informationMekong River Cruises. Indochina Sails BRAND GUIDELINES. (*) This brand guidelines is temporary and can be changed by request
Mekong River Cruises Indochina Sails BRAND GUIDELINES (*) This brand guidelines is temporary and can be changed by request Contents 1 THE MEKONG RIVER CRUISES - INDOCHINA SAILS BRAND In t ro d u c t io
More informationwww.melubabadges.com a printer s guide to logo design
a printer s guide to logo design 1.Where to Start A great logo should identify your organisation, help define your culture or ethos, promote your brand and develop loyalty from your customers. There are
More informationOFFICIAL GRAPHIC STANDARDS MANUAL
OFFICIAL GRAPHIC STANDARDS MANUAL Published July 2011 by USA Synchro 132 E. Washington Street, Suite 820 Indianapolis, IN 46204. The USA Synchro logo is a trademark of United States Synchronized Swimming,
More informationBrand Guidelines Visual Identity
Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
More informationvisual identity guidelines
visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs
More information2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
More informationBrand Guidelines for Independent Award Centres
Brand Guidelines for Independent Award Centres In these Brand Guidelines for Independent Award Centres, we will detail the ways in which the visual identity of The Duke of Edinburgh s International Award
More informationContents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26
The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing
More informationSTYLE GUIDE From the Office of Marketing and Public Relations
SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in
More informationLXI Consortium Trademark and Logo
LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide
More informationStanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style
More informationAPEC LOGO GUIDELINES Major Revision Notes
Policy: GUIDELINES Last Update: January 2013 Revised: July 2007 Published: February 2006 Contact: Secretariat Related Policies: Intellectual Property Policy, Publication Guidelines, Website Policy Major
More informationThe Pearson brand guidelines SUMMARY LOGO AND COLOUR GUIDELINES
The Pearson brand guidelines SUMMARY LOGO AND COLOUR GUIDELINES Logo and bar device We ve refined and simplified our logo. It s now represented by the Pearson name inside a bar and we ve removed the arc
More informationLabour Literature Design Assistant and Guidelines
Labour Literature Design Assistant and Guidelines Contents Introduction: The Labour brand 5 How to use the Labour Literature Pack 6 A tomorrow where there is bread, but where there are roses too Section
More informationGraphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group
Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly
More informationVisual Identity Requirements
Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the
More informationCONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
More informationBRAND GUIDELINES NOVEMBER 2015
BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage
More informationForest Stewardship Council
PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and
More informationDeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES
C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What
More informationDotNetNuke Logo Guidelines
Nik Kalyani Version 1.0.0 Last Updated: April 25, 2007 Category: Policies and Procedures Information in this document, including URL and other Internet Web site references, is subject to change without
More informationOracle PartnerNetwork Brand Guidelines
Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship
More informationamericas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business
americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage
More informationInteractive Brand Guidelines Brand Standards 2012
Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based
More informationCongratulations on becoming a Big Lottery Fund grant recipient
Congratulations on becoming a Big Lottery Fund grant recipient One of the Big Lottery Fund conditions of your grant agreement is that you acknowledge your award publicly. We have written this booklet to
More informationLogo Standards Guideline
Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING
More informationBRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
More informationSOUTH COBB HIGH SCHOOL BRAND GUIDE
SOUTH COBB HIGH SCHOOL BRAND GUIDE HOME OF THE EAGLES SOUTH COBB HIGH SCHOOL // Letter to the School Letter To The School Congratulations for being a part of VIP Branding Powered by Varsity Brands. We
More informationbe part of it Brand Guidelines for Surf Life Saving Clubs
be part of it Brand Guidelines for Surf Life Saving Clubs Contents Welcome.................................... 1 What s a brand made up of? Attributes who we are and what we do............ 2 Using our
More informationBrand Book. October 2013. www.fractal-design.com
Brand Book October 2013 www.fractal-design.com Table of Contents Our Promise: B2C 3 Our Promise: B2B 4 Our Journey 5 Our Principles 6 Target Group 7 Logo Guidelines 8 Typefaces 10 Taglines 11 Products:
More informationA Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
More informationThe Commerce & Brand Guidelines
The Commerce & Administration Students Association Brand Guidelines THIS IS A BASIC GUIDE TO THE CASA BRAND. 03 05 LOGO Rationale / Construction / Color Treatment / Exclusion Zone / Minimum Size / Extras
More informationBRAND STANDARDS GUIDE
BRAND STANDARDS GUIDE AMERICAN ATHLETIC CONFERENCE TABLE OF CONTENTS Conference Color Palette...2 Primary Logos...3 Wordmark Logos...4-5 Primary Logo Usage on Color Background...6 Wordmark Logo Usage on
More informationOwn it? Respect it. Secure it. Initiative
Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL
More informationCoeliac Society of Ireland. Brand Guidelines for Identity. design
Coeliac Society of Ireland Brand Guidelines for Identity design The Logo The new Coeliac Society of Ireland logo illustrates its meaning by enlarging and extending the C of Coeliac to create a friendly
More informationVisa Brand Mark. Protect the Cornerstone of the Visa Brand
Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever
More informationLOGO & SIGNAGE STANDARDS USAGE MANUAL
LOGO & SIGNAGE STANDARDS USAGE MANUAL Standards, Guidelines and rules for using the Fiesta Auto Insurance and Fiesta Tax Services logo, signage and related materials. Second edition - March 2010 To Fiesta
More informationGraphic identity Manual třinecké ŽeleZÁrny, a. s.
Graphic identity Manual třinecké ŽeleZÁrny, a. s. CONTENTS GRAPHIC ELEMENTS LOGOTYPE / 3 TRADE MARK / 4 SHORTENED VERSION OF LOGOTYPE / 5 ALTERNATIVES LOGOTYPE ALTERNATIVES / 6 TRADE MARK ALTERNATIVES
More informationYear. English. Garden. In association with. Logo Design Guidelines
Logo Design Guidelines INTRODUCTION In celebration one England s greatest attractions and to mark 300th anniversary Capability Brown, VisitEngland is promoting as with a PR campaign and travel trade activity.
More informationBrand Identity Guidelines
Brand Identity Guidelines 254c Guidelines The Identity Below, is the Forth Valley College master logo. Take a little time to familiarise yourself with the different elements that make up the identity.
More informationBRAND GUIDELINES Version 1.0 10.27.15
BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION
More informationPlymouth. Britain s Ocean City.
Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size
More informationOne identity. One CMU. Brand Identity Standards 2014.v1
One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The
More informationLogo Use Guidelines and Waiver of Liability Form
Use Guidelines and Waiver of Liability Form The 20th Anniversary of the Adoption of the United Nations Declaration on the Rights of Persons Belonging to National or Ethnic, Religious and Linguistic Minorities
More informationREVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate
More informationGraphics Standards Manual
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
More informationU T A H V A L L E Y U N I V E R S I T Y
U T A H V A L L E Y U N I V E R S I T Y W E B S T Y L E G U I D E V olume 1: Web Style Guide v1.0.1 HOW TO USE THIS STYLE GUIDE This guide is to be used in conjunction with, and is a expansion of, the
More informationHow To Design The Scout Association Logo
WELCOME TO OUR ADVENTURE... A Guide to The Scout Association s Brand and Visual Identity scouts.org.uk/brand WHAT WE STAND FOR... WE BELIEVE THAT THROUGH ADVENTURE WE CHALLENGE INDIVIDUALS SO THAT THEY
More informationEnglish Tourism. Week. Logo Design Guidelines. In association with
English Logo Design Guidelines INTRODUCTION Join VisitEngland from 5-13 March 2016 for English and celebrate the importance of tourism and the benefits it brings to everyone, everywhere, every day in England.
More informationVISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT
VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT OFFICIAL UNIVERSITY LOGO The official Oklahoma Christian University logo consists of a shield
More informationBranding. Packet Contents
Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in
More informationBRAND IDENTITY GUIDELINES. May 2016
BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What
More informationCommunication Plan 2012 - Reviewed 2014
Communication Plan 2012 - Reviewed 2014 Communication Plan 2012 Endorsed by Council 19 December 2012 Review Endorsed by Council 19 November 2014 Contents Contents... 2 What Is Communication... 4 Background...
More informationUNIVERSITY OF LIMERICK BRAND SPECIFICATIONS
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6
More informationWorks with Google Cardboard
Works with Google Cardboard Viewer Profile and Badge Guidelines Introduction Use the information in this guide to understand the appropriate use of the viewer QR profile and the Works with Google Cardboard
More informationTable of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site
Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment
More informationrscds RSCDS corporate identity Detailed design guidance for the logo
RSCDS corporate identity Detailed design guidance for the logo The Royal Scottish Country Dance Society 12 Coates Cresent, Edinburgh, Scotland, UK. EH3 7AF Tel: +44 (0)131 225 3854 Fax: +44 (0)131 225
More informationIdentity Manual Manual de Identidad Manuel d'identité Manual de Identidade
Identity Manual Manual de Identidad Manuel d'identité Manual de Identidade Identification Guidelines PANTONES Pantone 3005C Pantone 2955C Process color 100c 37m 0y 0k 100c 60m 0y 52k Visual Identity Guidelines
More informationBRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone
ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online
More information