ATHLETICS. Brand Identity Guidelines
|
|
|
- Morris Benson
- 7 years ago
- Views:
Transcription
1 Brand Identity Guidelines
2 TABLE OF CONTENTS The Importance of a Consistent Visual Identity...3 Official UMass Lowell Athletic Colors Typography Primary Identity Secondary Identity Tertiary Identity: Sport Specific Wordmarks Tertiary Identity: Sport Specific Primary Logos Tertiary Identity: Sport Specific Secondary Logos References & Resources...23 UMass Lowell Athletics Brand Identity Guidelines 2
3 THE IMPORTANCE OF A CONSISTENT VISUAL IDENTITY The UMass Lowell Athletics Branding Guide is a resource for all members of UMass Lowell and the vendors who work with the University. It was designed to ensure consistent and appropriate use of UMass Lowell s Athletic marks. The guidelines included represent official University policy related to any and all graphic representation of UMass Lowell Athletics. UMass Lowell must capture the affinity of fans, boosters, faculty, students, parents, studentathletes, coaches, staff and general public in order to be successful. While logos, colors, and typefaces are not the only elements of an institution s brand, they are its visual representation and commonly what individuals identify with first. To avoid brand confusion and integrity erosion, it is paramount an institution s marks and symbols are consistent. All of the logo marks contained within the following pages were designed exclusively for the UMass Lowell Athletics Department and for those entities that have been given permission to use them. The guidelines apply to both printed and electronic forms of UMass Lowell Athletics visual identity. Correct, consistent application of the images is the most crucial step in the branding process. It is imperative for our organization to protect our marks and visual identity as we continue to expand the reach of UMass Lowell Athletics. For these reasons, the UMass Lowell Athletics identity has been systemized; removing confusion and strengthening the brand. An official font and numbering system has been adopted to create unity within the athletics department and build a recognizable brand. We have created this guide to both accomplish the above goals and to make use of our marks and fonts convenient to those internal and external to our athletic department. Our goal is to reinforce consistent application of our brand elements as we continue to build upon the strength of the UMass Lowell brand. By providing the colors, logos, fonts and individual sport marks, we hope to make it more accessible and valuable to our partners. Please address any questions regarding the content in this document, as well as any other issues regarding graphic standards and University messaging, to the UMass Lowell Athletics External Operations Office. UMass Lowell Athletics Brand Identity Guidelines 3
4 OFFICIAL UMASS LOWELL COLORS Color is a fundamental component in establishing and communicating the UMass Lowell Athletics brand identity. Uses consistently in conjunction with the primary logo and wordmarks, the colors of the UMass Lowell Athletics brand evoke immediate recognition and response. The colors we choose - as well as how those colors are combined with other design elements, work together to create a unique and compelling brand expression. The more consistently we use color, the more powerful our brand will become. A consistent color palette allows for instant team identification. Correct use of color will enhance the impact of the Athletics identity and differentiate the brand from the competitors. THE COLOR PALETTE The official colors for UMass Lowell Athletics are Royal Blue and White, with Red being used only as an accent color. Color is an integral part of the UMass Lowell Athletics identity. To maintain recognition of the identity, use the color palette specified on the next page, recognizing the dominant color is River Hawk Blue. Accent colors are acceptable, but cannot dominate the page. Due to limitations of digital printing process technology, consistent and accurate color reproduction shown in this manual cannot be assured. For accurate color representations, please refer to the Pantone Matching System (PMS) at Please note: Pantone/CMYK/RGB/Hexadecimal values do not translate to all mediums and are not meant to be used in other applications such as for paint, screen-printing, thread colors, etc. Ultimately, please use your best judgement to match the color as closely as you can to River Hawk Blue. UMass Lowell Athletics Brand Identity Guidelines 4
5 COLOR PALETTE PRIMARY COLORS Color is one of the most important elements of the UMass Lowell Athletics brand identity. Blue and white are the official colors of UMass Lowell Athletics. Their breakdowns are shown in the pie chart. SECONDARY COLORS There are three secondary colors. Red may ONLY be used as an accent color, with the use being minimal. FABRIC COLORS BLUE (PMS 293 MATCH), WHITE, GRAY, BLACK, *RED (PANTONE 186) is an accent ink or accent fabric only. UMASS LOWELL BLUE Pantone (PMS) 293 CMYK: 100 / 57 / 0 / 2 RGB: 0 / 72 / 182 HTML: #000549F RED Pantone (PMS) 186 CMYK: 2 / 100 / 85 / 6 RGB: 206 / 17 / 38 HTML: #CF202F GRAPHITE Pantone Cool Gray 10C CMYK: 0 / 0 / 4 / 53 RGB: 119 / 119 / 114 HTML: #8E8F8C WHITE No Ink (Or Opaque White) CMYK: 0 / 0 / 0 / 0 RGB: 255 / 255 / 255 HTML: #FFFFFF BLACK Pantone Process Black C CMYK: 0 / 0 / 0 / 100 RGB: 44 / 42 / 41 HTML: #2C2A29 UMass Lowell Athletics Brand Identity Guidelines 5
6 TYPOGRAPHY Typography is a powerful tool within our identity system that unites athletics. Typography plays an important role in communicating an overall tone. Careful use of typography reinforces our brand and ensures clarity and harmony in all athletics communications. To aid in creating a consistent look for a wide variety of athletics related communications, two typefaces are included in the identity package. UPBOLTERS font is our custom athletics typeface. The letterforms are bold and athletic. Consistent use will enhance the overall identity, promote consistency across athletics and build equity in the athletics brand. There is no lowercase version. Do not try to make a lowercase version. Not intended for large bodies of copy; use of this font should be limited to no more than one sentence. The only typeface currently allowed with the athletics marks are those called out in this identity guide. UPBOLTERS Italic Font: a b c d e f g h i j k l m n o p q r s t u v w x y z UMass Lowell Athletics Brand Identity Guidelines 6
7 TYPOGRAPHY The secondary sans-serif typeface Frutiger is the primary typeface for the University and one that we will use in print and electronic applications. Only variations of the font shown here may be used. Do not use outline, shadow versions, etc. Frutiger - 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger - 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UMass Lowell Athletics Brand Identity Guidelines 7
8 PRIMARY IDENTITY The UMass Lowell hawk logo is the primary representation of the Athletics brand and is used as the main identifying device. It is an instantly recognizable symbol representing UMass Lowell Athletics. Reinforcement of the primary identity will build equity in the brand. UMass Lowell Athletics Brand Identity Guidelines 8
9 PRIMARY IDENTITY Color Variation This logo can only be used in school color variations shown below: UMass Lowell Athletics Brand Identity Guidelines 9
10 SECONDARY IDENTITY The UMass Lowell wordmarks are bold graphic treatments creating a clear, consistent and visually memorable identity. These custom wordmarks incorporate unique design elements in the body of the letterforms as well as bold serifs to create a powerful look that distinguishes UMass Lowell Athletic wordmarks from other schools. The wordmarks have been specially designed and cannot be created by typesetting the wording. UMass Lowell Athletics Brand Identity Guidelines 10
11 SECONDARY IDENTITY Color Variation This logo can only be used in school color variations shown below: UMass Lowell Athletics Brand Identity Guidelines 11
12 SECONDARY IDENTITY The stand alone River Hawk head is UMass Lowell Athletics mascot logo. Although the River Hawk head design is unique to UMass Lowell and may be used by itself to represent UMass Lowell in certain situations, it is strongly preferred that the River Hawk head be used in conjunction with another secondary mark or approved text. UMass Lowell Athletics Brand Identity Guidelines 12
13 SECONDARY IDENTITY No other River Hawk designs or variations are allowed as this will cause brand confusion and decrease the UMass Lowell brand equity. This mark can not be altered in any way. Color Variation This logo can only be used in school color variations shown below: UMass Lowell Athletics Brand Identity Guidelines 13
14 TERTIARY IDENTITY: SPORT SPECIFIC WORDMARKS Sport specific wordmarks supply freshness and uniqueness to products when needed as well as represent specific university athletics programs. Sport specific wordmarks unify athletics and promote consistency across the brand by sharing a common visual language and hierarchy. Each sport benefits from identification as part of UMass Lowell Athletics. Furthermore, the system communicates the diversity of the athletics program while building the core brand. UMass Lowell Athletics Brand Identity Guidelines 14
15 TERTIARY IDENTITY: SPORT SPECIFIC WORDMARKS Color Variation This logo can only be used in school color variations shown below: UMass Lowell Athletics Brand Identity Guidelines 15
16 TERTIARY IDENTITY: SPORT SPECIFIC WORDMARKS Each Athletics team has their own paired team wordmark Color Variation These logos can only be used in previously mentioned color variations: baseball BASKETBALL CROSS COUNTRY FIELD HOCKEY GOLF HOCKEY LACROSSE SOCCER SOFTBALL TRACK & FIELD VOLLEYBALL UMass Lowell Athletics Brand Identity Guidelines 16
17 TERTIARY IDENTITY: SPORT SPECIFIC PRIMARY LOGOS Sport specific primary logos supply freshness and uniqueness to products when needed as well as represent specific university athletics programs. Sport specific logos unify athletics and promote consistency across the brand by sharing a common visual language and hierarchy. Each sport benefits from identification as part of UMass Lowell Athletics. Furthermore, the system communicates the diversity of the athletics program while building the core brand. UMass Lowell Athletics Brand Identity Guidelines 17
18 TERTIARY IDENTITY: SPORT SPECIFIC PRIMARY LOGOS Color Variation This logo can only be used in school color variations shown below: UMass Lowell Athletics Brand Identity Guidelines 18
19 TERTIARY IDENTITY: SPORT SPECIFIC PRIMARY LOGOS Each Athletics team has their own paired team primary logo Color Variation These logos can only be used in previously mentioned color variations: baseball basketball cross country field hockey golf hockey lacrosse soccer softball track & field volleyball UMass Lowell Athletics Brand Identity Guidelines 19
20 TERTIARY IDENTITY: SPORT SPECIFIC SECONDARY LOGOS Sport specific secondary logos supply freshness and uniqueness to products when needed as well as represent specific university athletics programs. Sport specific logos unify athletics and promote consistency across the brand by sharing a common visual language and hierarchy. Each sport benefits from identification as part of UMass Lowell Athletics. Furthermore, the system communicates the diversity of the athletics program while building the core brand. athletics UMass Lowell Athletics Brand Identity Guidelines 20
21 TERTIARY IDENTITY: SPORT SPECIFIC SECONDARY LOGOS Color Variation This logo can only be used in school color variations shown below: athletics athletics athletics athletics UMass Lowell Athletics Brand Identity Guidelines 21
22 TERTIARY IDENTITY: SPORT SPECIFIC SECONDARY LOGOS Each Athletics team has their own paired team secondary logo Color Variation These logos can only be used in previously mentioned color variations: baseball basketball cross country field hockey golf hockey lacrosse soccer softball track & field volleyball UMass Lowell Athletics Brand Identity Guidelines 22
23 REFERENCES & RESOURCES Any individual, organization or company wishing to use UMass Lowell Athletics logos must obtain the right to do so in writing from the university Trademark Licensing Director in conjunction with Public Relations & Marketing. All users of UMass Lowell s logos must be licensed and shall be regulated by UMass Lowell s Trademark Licensing Manager in conjunction with Public Relations & Marketing. All images, logos, designs and other marks in this standards manual are trademarks owned by UMass Lowell. By accessing and using any of the images, logos, designs or marks in this standards manual, you are agreeing not to reproduce or otherwise use any of the images, logos, designs or marks, except in accordance with the terms of your contract with the University or as otherwise expressly permitted by an authorized University representative. UMass Lowell Trademark Licensing exists to protect and promote the indicia (marks, names, logos) of UMass Lowell. Individuals, groups and organizations, both on and off campus, seeking to use the UMass Lowell indicia must have prior approval from UMass Lowell s Trademark Licensing Manager in conjunction with Public Relations and Marketing. David Curley Univeristy of Massachusetts System Director of Trademark and Licensing Administration Campus Center, Room 920, One Campus Center Way Amherst, Massachusetts Telphone: (413) dpcurley@umass.edu Website: UMass Lowell Athletics Brand Identity Guidelines 23
Franklin & Marshall College Athletics Identity Guide
Franklin & Marshall College Athletics Identity Guide Table of Contents The Face of F&M Athletics... 3 Color Reproduction... 4 Embroidery and Screen Printing... 5 The Athletics Logos... 6 Other College
Campaign Guidelines STEP IN. STAND UP.
Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications
TABLE OF CONTENTS. Introduction and Contact Information... 2. Message from Bill Hogan... 3. Seattle U Primary Mark... 5-9. The Redhawks Logo...
TABLE OF CONTENTS Introduction and Contact Information... 2 Message from Bill Hogan... 3 Seattle U Primary Mark... 5-9 The Redhawks Logo... 10-11 The Interlock... 12-13 Color Palette... 15-17 Typography...
UNIVERSITY OF GEORGIA ATHLETICS UNIVERSITY OF GEORGIA ATHLETICS BRAND IDENTITY GUIDELINES 1
UNIVERSITY OF GEORGIA ATHLETICS UNIVERSITY OF GEORGIA ATHLETICS BRAND IDENTITY GUIDELINES 1 THE UNIVERSITY OF GEORGIA ATHLETICS BRAND What are the elements that make up our Brand Identity? The words you
Using this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style
Athletic Graphic Standards MANUAL
Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The
Interactive Brand Guidelines Brand Standards 2012
Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based
BRAND GUIDELINES AND STANDARDS
EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to
Brand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
The FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
How To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
WELCOME TABLE OF CONTENTS
Branding Manual WELCOME Maintaining a consistent brand is imperative to building an organizational identity. It is the goal of this manual to clearly establish consistency within the Penn GSE brand so
The Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
Corporate Identity Quick Reference Guide
Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently
SMU Student Affairs Style Guide
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
SOUTH COBB HIGH SCHOOL BRAND GUIDE
SOUTH COBB HIGH SCHOOL BRAND GUIDE HOME OF THE EAGLES SOUTH COBB HIGH SCHOOL // Letter to the School Letter To The School Congratulations for being a part of VIP Branding Powered by Varsity Brands. We
2014 TALEND IDENTITY GUIDELINES
2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external
BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
Effective 12.2014. Visual Identity Guide
Effective 12.2014 Visual Identity Guide VISUAL IDENTITY Fairfield University s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual
Symantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
Brand-identity Guidelines
Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0
Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group
Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly
UNIVERSITY COMMUNICATIONS SPRING 2012. Graphic Standards
UNIVERSITY COMMUNICATIONS SPRING 2012 Graphic Standards UC Merced Graphic Standards In the early years of our campus, it is crucial to establish UC Merced s position in the academic world and in our geographic
North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL
North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL Introduction North Carolina Central University is pleased to introduce this NCCU Eagles Graphic Standards Manual. These guidelines are
The Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
BRAND + STYLE GUIDELINES
BRAND + STYLE GUIDELINES the thawte brand Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and
visual identity guidelines
visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs
standards graphic standards manual
standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity
size and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
LOGO & SIGNAGE STANDARDS USAGE MANUAL
LOGO & SIGNAGE STANDARDS USAGE MANUAL Standards, Guidelines and rules for using the Fiesta Auto Insurance and Fiesta Tax Services logo, signage and related materials. Second edition - March 2010 To Fiesta
Brand Guidelines Visual Identity
Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
Graphic Standards Manual
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone
ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online
SOMERS POINT BRAND IDENTITY STYLE GUIDE
SOMERS POINT BRAND IDENTITY STYLE GUIDE WHAT IT IS The new Somers Point logo will be the single most recognizable icon used to represent our City. WHY IT MATTERS Our logo immediately identifies our brand.
Brand Guide for Licensees of Shippensburg University of Pennsylvania
Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6
THIRD-PARTY BRAND. Version 1.1
COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color
Brand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design
TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4
VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity
Visual Identity Requirements
Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the
There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:
WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the
College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2
ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,
2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
U T A H V A L L E Y U N I V E R S I T Y
U T A H V A L L E Y U N I V E R S I T Y W E B S T Y L E G U I D E V olume 1: Web Style Guide v1.0.1 HOW TO USE THIS STYLE GUIDE This guide is to be used in conjunction with, and is a expansion of, the
LXI Consortium Trademark and Logo
LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide
Visual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
Society of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
Pantone Matching System Color Chart PMS Colors Used For Printing
Pantone Matching System Color Chart PMS Colors Used For Printing Use this guide to assist your color selection and specification process. This chart is a reference guide only. Pantone colors on computer
Brand Style Guide 2010 v.1
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate
Imperial Oil Foundation
Signatures and logos Quick Reference Guide 5.9.5.1/E 01/03 Limited Supplement to the Corporate Identity Manual Supplement to the Corporate Identity Manual Quick Reference Guide Introduction This Quick
Guidelines for using The Heritage Council logo March 2008
Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage
GRAPHIC STANDARDS GUIDE
GRAPHIC STANDARDS GUIDE CONSISTENT GRAPHIC IDENTITY The University of Mount Olive must have a consistent, cohesive graphic identity. In terms of marketing, repetition of an image is vitally important.
DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES
C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What
Branding & Design Standards
5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and
MasterCard Acceptance Mark Standards
BRAND GUIDELINES MasterCard Standards Version 6.2 May 2015 Full-color s are used only to signify which payment s are accepted. s and Brand Marks are not interchangeable. Each has a distinct purpose. The
BRAND STYLE GUIDE. Free to do what s right for you ṢM
BRAND STYLE GUIDE Free to do what s right for you ṢM TABLE OF CONTENTS ABOUT THIS GUIDE CAMPAIGN OVERVIEW CAMPAIGN OBJECTIVE 5 CAMPAIGN IDEA 6 CAMPAIGN PHASES 7 CAMPAIGN TONE 8 CAMPAIGN ELEMENTS TRUSTED
Visa Brand Mark. Protect the Cornerstone of the Visa Brand
Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever
Accredited Logos Style Sheet and Usage Guide
Accredited Logos Style Sheet and Usage Guide INTRODUCTION Congratulations! Your program is now ABET-accredited! We encourage you to use these assets and identity guidelines to promote your accreditation
CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
The Parker Distributor Brand. Parker s Global Image Specifications for Distributors
The Parker Distributor Brand Parker s Global Image Specifications for Distributors Building A Strong Brand Together In 2007, we re-engineered one of the company s most valuable assets, the Parker brand.
Graphic identity Manual třinecké ŽeleZÁrny, a. s.
Graphic identity Manual třinecké ŽeleZÁrny, a. s. CONTENTS GRAPHIC ELEMENTS LOGOTYPE / 3 TRADE MARK / 4 SHORTENED VERSION OF LOGOTYPE / 5 ALTERNATIVES LOGOTYPE ALTERNATIVES / 6 TRADE MARK ALTERNATIVES
BRAND STANDARDS GUIDE
BRAND STANDARDS GUIDE AMERICAN ATHLETIC CONFERENCE TABLE OF CONTENTS Conference Color Palette...2 Primary Logos...3 Wordmark Logos...4-5 Primary Logo Usage on Color Background...6 Wordmark Logo Usage on
designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards
Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8
ENGINEERING AT ILLINOIS VISUAL FRAMEWORK
ENGINEERING AT ILLINOIS VISUAL FRAMEWORK 2015 CAMPUS LOGO 02 COLLEGE WORDMARK 03 COLOR PALETTE 04 This visual framework is a basic reference for developing materials for Engineering at Illinois three areas
Brand Guidelines. October 4, 2013
Brand Guidelines October 4, 2013 2 Welcome! These guidelines are for Xbox Live. For asset assistance, please see the contacts below. Brand help and reviews: xboxbrand@microsoft.com Brand asset help: xboxbrandsup@microsoft.com
University of Stirling Brand Rules. Contents
Brand Rules University of Stirling Brand Rules 1 Contents 02 Introduction 03 Coat of arms 05 Logo 11 Stationery 13 PowerPoint templates 15 Sub-brands 17 Typography 21 Colour palette 25 Additional information
Brand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
The University of Arizona Logo and Color Standards
The University of Arizona Logo and Color Standards Print and Publications rev 01/09 Official logos of The University of Arizona One of these logo versions above or a UA Print Banner must appear on the
Graphic Standards Guidelines
Graphic Standards Guidelines Graphic Guidelines Introduction Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions
Graphic Standards Guideline. Concrete Reinforcing Steel Institute
Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that
One identity. One CMU. Brand Identity Standards 2014.v1
One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The
BRAND GUIDELINES Version 1.0 10.27.15
BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION
5+5 Defence Initiative Logo
Graphic Standards Manual 5+5 Defence Initiative Logo This manual sets out the rules of the Visual Identity of the 5 +5 Defence Initiative. These rules should be respected and implemented correctly. Only
VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT
VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT OFFICIAL UNIVERSITY LOGO The official Oklahoma Christian University logo consists of a shield
abcdefghijklmnopqrstuvwxyz
Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for
Graphics Standards Manual
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
Introduction to Logo Design
Introduction to Logo Design OBJECTIVES: After this lesson, students will be able to: o Explain the fundamentals of logo design. o Identify the needs of a client (themselves). o Develop own logo design
How to Use the PTA Logo and Tagline
How to Use the PTA Logo and Tagline Consistency and Brand Identity -- An Introduction The key to building a recognized name brand and identity is consistency. While the name PTA is recognized widely, many
Partners. In Health. Visual Identity Guidelines 08.13
Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant
Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
Logo Standards Guideline
Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING
DotNetNuke Logo Guidelines
Nik Kalyani Version 1.0.0 Last Updated: April 25, 2007 Category: Policies and Procedures Information in this document, including URL and other Internet Web site references, is subject to change without
web identity standards
section ten 86 contents introduction...87 official vs. non-official sites...88 banner... 89-90 tagline and the web...91 tagline and the web: improper use...92 typography for the web: live text...93 typography
Official Graphic Standards Manual for print and promotional items
Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4
BRAND IDENTITY GUIDELINES. May 2016
BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What
Brand identity guidelines
Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction
Brand Guidelines Promotional Items
Brand Guidelines Promotional Items Revised January 2012 Provided by: Marketing Services Brand Guidelines Promotional Items Introduction Promotional Items Page 1 All Promotional Items The International
> 1: logo design > objective(s): > curricular focus: > specifications: CMYK (do not forget!- this is the first time we have worked in this mode)
> 1: logo design > objective(s): Students will create a logo (in two-color and grayscale formats) for an existing school-sponsored team, group, club, organization, class, etc. > curricular focus: This
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6
University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines
University of Nevada, Las Vegas Alumni Association Brand Identity Guidelines UNLV Alumni Association Identity Guide The UNLV Alumni Association Brand Identity Guide is designed to bring consistency to
Get to know us. Canada Council for the Arts Brand Guidelines
Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining
From the President. May 2009
From the President May 2009 Dear Colleagues: I am pleased to introduce the revised institutional identity guidelines for Florida Gulf Coast University. Still a relatively new institution, FGCU must continue
Corporate Identity Standards and Trademarks Manual
Corporate Identity Standards and Trademarks Manual Introduction This standards manual was developed to guide the creation of products and marketing and communications materials for International Institute
COLORADO SCHOOL OF MINES
COLORADO SCHOOL OF MINES We are Colorado School of Mines. Full of pride in our distinguished history. Full of confidence in our expertise today. Full of drive to make a positive impact on tomorrow. In
Mini Brand Guide. Season 2014/15 Edition 01
Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand
BRAND GUIDELINES NOVEMBER 2015
BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage