TIE Kinetix BRAND GUIDE. Global Marketing

Transcription

1 TIE Kinetix BRAND GUIDE Global Marketing Company Profile Official Typography Logo Usage Official Brand Colors Used Dimensions Video Standards

2 BRAND GUIDE VERSION October Introduction What Is This Guide? 1.2. Why Is This Guide Important? 2. Company Profile Company Description 2.2. Company name 3. Logo Usage TIE Kinetix primary usages 3.2. TIE Kinetix logo secundary options 3.3. TIE Kinetix logo space 3.4. TIE Kinetix 3.5. Powered by TIE Kinetix 4. Official Brand Colors RGB 4.2. PMS 4.3. CMYK 5. Official Typography Typography 5.2. Corporate Systemfont 5.3. Design font 6. Used Dimensions (Print) Video Standards Video Orientation 7.2. File Formats and Sizes 7.3. Geographic Region 7.4. Resolution 2

3 Brand Expression Guidelines Our brand is the symbol of our company, the quality mark of our products and services, and our people that have been delivering outstanding onpremise and cloud solutions to our customers for more than 25 years. Our organization represents the backbone for our customers and partners to easily and efficiently market, sell, deliver and analyze online. We created these guidelines to ensure that we always remain true to our brand when communicating to the market, investors, customers and partners. 1.1 What Is This Guide? The reflects our company, and how it should be communicated within the global marketplace. Consistency, clarity and integrity are the guiding principles of this document. It gathers together important information in order to correctly utilize and communicate the TIE Kinetix brand according to our marketing standards. 1.2 Why Is This Guide Important? This document will provide everyone with guidelines on how to coherently and uniquely communicate what TIE Kinetix is and represents with its branding details. 3

4 Company Profile 2.1 Company Description Full Version: TIE Kinetix transforms the digital supply chain by providing total integrated e-commerce solutions. These integrated e-commerce solutions maximize revenue opportunities by minimizing the energy needed to market, sell, deliver and analyze online. Customers and partners utilizing TIE Kinetix consistently benefit from innovative, field tested technology and are able to remain focused on their core business. TIE Kinetix develops cloud and license based solutions, and is backed with over 25 years of proven technology and awards. TIE Kinetix is a publicly traded company on the NYSE Euronext, and has offices in the United States, The Netherlands, France, Germany, Austria, Switzerland, Spain, United Kingdom and Australia. For more information visit: Shorter Version: TIE Kinetix (NYSE Euronext: TIE) transforms the digital supply chain by providing total integrated e-commerce solutions. These integrated e-commerce solutions maximize revenue opportunities by minimizing the energy needed to market, sell, deliver and analyze online. For more information visit: Company Name Formal Name: TIE Kinetix TIE Kinetix are two separate words. Always capitalize TIE and the first K of Kinetix. TIE Kinetix can be all capitalized (TIE KINETIX) but never written all in small letters (tie kinetix). Never use TIE or Kinetix alone referring to the company. 4

5 Logo Usage 3.1. TIE Kinetix primary usages TIE Kinetix logos are available in different sizes and formats for usage in different situations and marketing collateral. TOTAL INTEGRATED E-COMMERCE TOTAL INTEGRATED E-COMMERCE TOTAL TOTAL INTEGRATED E-COMMERCE Do not change the tagline Do not use without tagline and/or the kinetic balls Do not reposition tagline or kinetic balls Do not add effects Don t modify the kinetic balls Do not rotate the logo The background of our logo is always white. Thus, if you need to use our logos on darker backgrounds and are unsure about the correct logo use, contact Global Marketing. Logos are provided in EPS, JPEG, PNG and GIF for specific use. 5

6 3.2. TIE Kinetix logo secundary options Although we prefer not to use our TIE Kinetix logo on colored backgrounds we know sometimes we can not avoid this. In that case look below of what you can and can t do in this situation. Look at the previous page where we show what not to do with our TIE Kinetix logo. In short, do not rotate, modify tagline or kinetic balls, add effects or reposition elements. If you are unsure about the correct logo use, contact Global Marketing. Logos are provided in EPS, JPEG, PNG and GIF for specific use. 6

7 3.3. TIE Kinetix logo space To make sure how to use our TIE Kinetix logo correctly we have made an example of the minimum space around the logo. 7

8 TIE Kinetix logos must not be translated or localized in any other language. All marketing materials, advertisements, and collaterals with TIE Kinetix logo must be approved by TIE Kinetix Global Marketing before distribution. Logos are provided in EPS, JPEG, PNG and GIF for specific use: EPS: The EPS format is used for high-quality images. EPS format is not intended for Web applications. JPEG/PNG: Use JPEG logos for Office applications. GIF: The GIF logos are intended to be used for Web applications. The absolute minimum size you may publish the TIE Kinetix logo with an output resolution of 72 dpi is 180x58 pixels. Be aware of the Retina displays as they have smaller pixels. For questions, 3.4 TIE Kinetix The TIE Kinetix logo is always associated to its tagline total integrated e-commerce that defines the company itself as it stands in the acronym that forms the first part of the brand name. The logo without the tagline is not complete, thus must never be separated from the rest without first consulting and having received an approval by TIE Kinetix Global Marketing. Don ts Do not use the logo as a link to any other web page other than Do not try to recreate the logo, only use the logo as provided. Do not combine the logo with any other logos, images, objects, words, graphics, photos, numbers, symbols, audio files, etc. Never animate the TIE Kinetix logo 3.5 Powered by TIE Kinetix This logo is used and can only be used in relation to TIE Kinetix platform products & services. In all cases approval by Global Marketing is required. Example: An example is shown in the bottom right corner. Powered by 8

9 Official Brand Colors At TIE Kinetix we use specific official brand colors that distinguish our company and our different solutions: Content Syndication, E-Commerce, Integration and Business Intelligence. The brand colors are provided in RGB, PMS and CMYK formats, used according for specific purposes. 4.1 RGB RGB is the color system only suitable for digital screen reproductions; this format is typically used for Office, on-screen, and Web applications. RGB Blue R:0 G:65 B:130 HEX # TIE Kinetix R:51 G:103 B:155 HEX # R:102 G:141 B:180 #668DB4 R:153 G:179 B:205 #99B3CD R:204 G:217 B:230 #CCD9E6 RGB Orange R:245 G:155 B:45 HEX #f59b2d Content Syndication R:247 G:175 B:87 #F7AF57 R:249 G:195 B:129 #F9C381 R:251 G:215 B:171 #FBD7AB R:253 G:235 B:213 #FDEBD5 RGB Green R:105 G:190 B:70 HEX #69be46 E-Commerce R:135 G:203 B:107 #87CB6B R:165 G:214 B:144 #A5D890 R:159 G:229 B:181 #C3E5B5 R:225 G:242 B:218 #E1F2DA RGB Light Blue R:30 G:140 B:210 HEX #1e8cd2 Integration R:75 G:163 B:219 #4BA3DB R:120 G:186 B:228 #78BAE4 R:165 G:209 B:237 #A5D1ED R:210 G:232 B:246 #D2E8F6 RGB Red R:210 G:5 B:30 HEX #d2051e Business Intelligence R:219 G:55 B:75 #DB374B R:228 G:105 B:120 #E46978 R:237 G:155 B:165 #ED9BA5 R:246 G:205 B:210 #F6CDD2 RGB Grey R:133 G:133 B:133 HEX # Secondary color* R:157 G:157 B:157 #9D9D9D R:182 G:182 B:182 #B6B6B6 R:206 G:206 B:206 #CECECE R:231 G:231 B:231 #E7E7E7 * Note: The secondary color is a neutral color that together with black is used in TIE Kinetix collateral. 9

10 4.2 PMS Pantone Matching System is primarily used for professional printing, though sometimes in the manufacturing of colored paint, fabric and plastic. Blue PMS#288 TIE Kinetix Orange PMS#716 Content Syndication Green PMS#360 E-Commerce Light Blue PMS#7461 Integration Red PMS#485 Business Intelligence Grey PMS#423 Secondary color* * Note: The secondary color is a neutral color that together with black is used in TIE Kinetix collateral. 10

11 4.3 CMYK CMYK is the color model used in digital printing; this system is typically used for applications requiring high-resolution artwork. Full Color Blue C:100 M:80 Y:0 K:7 TIE Kinetix Full Color Light Blue C:0 M:45 Y:90 K:0 Content Syndication Full Color Green C:63 M:0 Y:80 K:0 E-Commerce Full Color Light Blue C:80 M:30 Y:0 K:0 Integration Full Color Red C:10 M:100 Y:100 K:0 Business Intelligence Full Color Grey C:0 M:0 Y:0 K:70 Secondary color* * Note: The secondary color is a neutral color that together with black is used in TIE Kinetix collateral. 11

12 Official Typography The type font used by TIE Kinetix in all marketing materials, collateral, advertisements and website digital content is a combination of the Google Exo font and the systemfont Trebuchet MS. 5.1 Typography We are clear on how we use capital characters. Look below to find some answers on how TIE Kinetix and our solutions should be used in text. TIE Kinetix Tie Kinetix nor tie kinetix Content Syndication Integration content syndication nor CONTENT SYNDICATION integration nor INTEGRATION E-Commerce Business Intelligence e-commerce nor E-COMMERCE business intelligence nor BUSINESS INTELLIGENCE 12

13 5.2 Corporate Systemfont On every computer system (Windows and Mac) you can find the system font Trebuchet MS. Use this font for general use and applications, like Word, Powerpoint and , and any other application and/or files you send out in the open. We use this font primarily as plain text. Font example The quick brown fox jumps over the lazy dog Font family Type: Systemfont OpenType Trebuchet MS Normal Trebuchet MS Italic Trebuchet MS Bold Trebuchet MS Bold Italic Font characters Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 13

14 5.3 Design font The TIE Kinetix design licensed font is Exo. Trebuchet MS is recommended for general use. Usage The Exo font is primarly used for headlines and substitles in marketing material, collateral, advertisement and website content. Trebuchet MS is used as the primary font for body copy. When Exo is not available, or when we need to rely on system fonts exclusively (e.g., Word, Powerpoint, ), the Trebuchet MS font is used for headlines, subtitles and body copy. Custom font Exo is available free for download via Google Fonts. Trebuchet MS is a system font and free for general use. Font example The quick brown fox jumps over the lazy dog Font family Type: Google font / OpenType Exo Thin Exo Thin Italic Exo Regular Exo Regular Italic Exo Bold Exo Bold Italic Exo Black Exo Black Italic Font characters Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz *-+!@#?$%^&() 14

15 Used Dimensions (Print) Officially there are two paper sizes used around the globe, that is A4 (common in Europe) and US Letter (common in USA, Canada, etc.). This causes issues when we make content which can be used globally. Therefore, TIE Kinetix choose for a mix between these two sizes. US Letter Optimal size A4 210 mm / 8.26 inch 280 mm / 11 inch Official TIE Kinetix dimension for: Magazine, Annual Report, Whitepaper, Brochure, Leaflet or other digital or printable communication material saved as PDF. NOTE! This does not mean quotations or normal communication materials, like letter templates or other, should be in this new dimension. 15

16 Video Standards 7.1 Video Orientation Please make sure that your video is oriented horizontally (landscape). Video Orientation Landscape Portrait 7.2 File Formats and Sizes The video file formats accepted by TIE Kinetix are MP4 and WMV. Our preferred standard 16:9 sizes are: 1920x1080(HD) or 1280x720(HD). We prefer not to use a 4:3 dimension since that isn t HD. Video Dimensions 4:3 16:9 HD 16

17 7.3 Geographic Region When relevant to the video, it will need to be labeled with the respective geographic region. 7.4 Resolution Make sure that the minimum resolution of the video is 960x540. All marketing video and audio file materials and advertisements must be reviewed and approved by TIE Kinetix Global Marketing before distribution. 17

18 Market Deliver Analyze About TIE Kinetix Sell TIE Kinetix transforms the digital supply chain by providing total integrated e-commerce solutions. These integrated e-commerce solutions maximize revenue opportunities by minimizing the energy needed to market, sell, deliver and analyze online. Customers and partners utilizing TIE Kinetix consistently benefit from innovative, field tested technology and are able to remain focused on their core business. TIE Kinetix develops cloud and license based solutions, and is backed with over 25 years of proven technology and awards. Market with Content Syndication Solutions Sell with E-Commerce Solutions Deliver with Integration Solutions Analyze with Business Intelligence Solutions TIE Kinetix has offices in the United States, the Netherlands, France, Germany, Switzerland, Austria, Spain, United Kingdom and Australia. Contact us For more information please contact: T (US) (Europe)