SPORTS MARKETING & SPONSORSHIP

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1 ONLINE MASTER IN SPORTS MARKETING & SPONSORSHIP TURN YOUR PASSION FOR SPORT INTO YOUR PROFESSION

2 RAÚL CIPRÉS Academic Directorate Master in Sports Marketing and Sponsorship Nobody can ignore the fact that we are in the age of marketing and communication and that every day thousands of unique, specialized and highly differentiated Apps appear. This same specialization andrigor should be applied to education designed for future managers of Sport Marketing and Sponsorship. This innovative program will doubtlessly offer a first mover advantage to all of the current and future professionals that make up the sport industry; athletes, brands, agencies and media.

3 GENERAL INFORMATION Academic Degree Master in Sports Marketing & Sponsorship from the Johan Cruyff Institute. Duration 60 (13 month). Start Dates October 2014 March 2015 Modality Online (with exception of one optional week Best Practices in Sports Marketing & Sponsorship in Barcelona). Language English and Spanish. Tuition Fee 8,500. Price Best Practices (optional): 1,120. (includes academic sessions, hotel accommodation *** coffee breaks and local transport). Payment Methods Payment by installments available. Conditions Discounts for alumni and members of related entities. Registration Open registration until the start of the Master program. Limited seats available. Admission Requirements Have a Bachelor s degree, diploma or equivalent. Have at least 3 years of experience in the field of marketing and/or sponsorship. Have developed a career as a professional athlete. More Information [email protected] INTRODUCTION The main objective of the Master in Sports Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. The Johan Cruyff Institute has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). The Johan Cruyff Institute is member of the North American Society for Sport Management (NASSM). The Johan Cruyff Institute is member of the European Association for Sport Management (EASM).

4 PASSION FOR SPORT ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sports Marketing and the Postgraduate Diploma in Sponsorship separately to obtain the Master in Sports Marketing & Sponsorship. ONLINE ENGLISH 60 MASTER IN SPORTS MARKETING & SPONSORSHIP Postgraduate Diploma in Sports Marketing 2. Postgraduate Diploma in Sponsorship Course of Sports Marketing Course of Sports Event Management Course of Sports Facilities Management Course of Financial Management in Sports Organizations Modules: Strategy Sponsorship Tactics Foundraising Postgraduate Diploma 1 (27) Postgraduate Bussiness + Diploma 2 + Plan + (23) (6) Elective Module (4) = Master

5 PASSION FOR SPORT This Master is for you if: You re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your experience and knowledge in marketing and sponsorship applied to sport. You want to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports market research. To understand, analyze and assess the role of digital communities and social media in sports organizations. To analyze and evaluate marketing strategies for the internationalization of sports activities. To use technological tools for the exploitation of business resources through sports marketing. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Marketing and sponsorship (private and public companies). Advertising and brand development / branding (advertising agencies and media agencies). Sports competition (professional sports clubs and event organizers). Leadership and management (federations, sports associations, NGOs and foundations). Sports consulting (private business initiatives). Sports journalism (media agencies and mass media).

6 PROGRAM SPORTS MARKETING Sports Marketing tools and resources Management structures and assets in the sports industry Rights, venues and organizational platforms for sporting events Economic structure and sports business model SPONSORSHIP & PATRONAGE Sponsorship/media strategy Sponsorship from property, brand, agency and media 03 4 ELECTIVE (CHOOSE ONE OF THE FOLLOWING ELECTIVE S ) Internet Marketing & Business Strategies Opportunity Recognition Viral Marketing Web 3.0 Branding Digital Marketing Street Marketing Sponsorship of events of exceptional public interest *Exercising a professional activity related to Sports Marketing and Sponsorship can be recognized as elective credits; facilities management, event organization, patronage, etc. OPTIONAL BEST PRACTICES IN SPORTS MARKETING & SPONSORSHIP These one week face-to-face sessions, will take place in Barcelona at the Johan Cruyff Institute and offer a valuable opportunity to: Interact with expert faculty, executives and participants, creating a networking platform. Participate in Master classes, workshops and sports marketing and sponsorship case studies. Visit first brand facilities and organizations and attend related events. Tactics: implementation and sponsorship activation: Measurement and analysis Patronage 04 6 MASTER FINAL PROJECT Development of a marketing & sponsorship plan.

7 JOHAN CRUYFF INSTITUTE Best Practices Best Practices in Sports Marketing & Sponsorship and Study Trip (both optional). Virtual Campus Exclusive access to the interactive learning platform. Internships/ Jobs Opportunity to access the world of sports and live the reality of a sports organization. Johan Cruyff Founder In business as in sports, the best impact is to arouse emotions. We must change the mindset, creating new moves and show that you are different. You have to do things that people want to see, share and improve. We must promote a change of attitude in the relationship between brand and consumer. 75 % 25 % AVERAGE AGE 35 Participants 88 % Virtual Campus FOREIGN STUDENTS Europe, USA, Asia & Latin America 41 % 6 % 82 % Industry Professionals Professional atheletes With a university degree Alumni and Networking Opportunity to connect and collaborate with other students, alumni, faculty and members of the global network. Learning Model Connective and constructive learning which places students at the center of the learning process. Online study is carried out in an Open Campus environment through our virtual learning platform based on multi-tasking and learning by doing, using exercises, case studies and cross-cutting projects. The virtual campus offers a learning environment rich in tools that encourage study and the use of the online library, case studies, chats, links, self-assessment exercises, a video library, master classes, etc. It allows you to monitor your academic progress from anywhere in the world, 24 hours a day. Calle Pomaret, Barcelona - España. T [email protected]