Advertising on Onet.pl. Ad products specification

Transcription

1 Advertising on Onet.pl Ad products specification September 30, 2014

2 2 S t r o n a General rules rd party adservers requirements... 7 Technical requirements according to creative technology/file format... 8 SWF (Adobe Flash)... 8 Elements of SWF creative inducing unnecessary increase of CPU load HTML DHTML/JavaScript Requirements for Rich Media advertisements Formats of standard ad products Over-the-page ads Toplayer Fullpage toplayer Brandmark XHTML Video Back Layer Floor Ad Expand corner Scroller Double billboard FX Home page special advertising formats Ad Magazine Panel Right column panel Left column panel Advertising link Text entry in the search box Rich Media advertisments Portrait Slider Minisite Video Advertisements VideoAd... 28

3 3 S t r o n a Pre Roll/Mid Roll (In-stream video ads) Interactive Pre Roll/Mid Roll (Interactive in-stream video ads) Spot should be prepared in accordance with PreRoll/MidRoll specification above Template provides ready-to-use button icons for interactive spot, such as: Facebook, Twitter, YouTube, phone, gift box (for contests websites), notebook (for customer websites) thumbnails Video Player branding - portal Video Player branding - VOD, Bajki Companion Ad - portal Companion Ad - VOD Flat Fee Advertisements Sponsorship Sponsorship box Advertorial Mailbox sponsorship Login-page sponsorship Additional login-page sponsorship options Logout-page sponsorship Additional logout-page sponsorship options UI sponsorhip Other types of advertisements Screening Wallpaper Mailing Intext Local advertising Regional box Regional Visit Card Home page panel Advertisment link Weather module branding Service partner Terms and conditions Extract... 50

4 4 S t r o n a 5. Ergonomic principles applicable to advertisements Advertising policy... 50

5 5 S t r o n a General rules All advertisements assigned to be placed on Onet.pl must be prepared according to the ergonomic guidelines and technical specification for advertisements to be published in reklama.onet.pl. Onet.pl may check the advertisements for technical compliance with the specifications and reserves the right to remove or stop any advertisement which is not prepared according to the rules. Display of the advertisement by Onet.pl does not automatically mean that Onet.pl accepts that such advertisement is provided in accordance with the specifications. Onet.pl decides about the functionality of its websites, and while designing takes into account user experience. Thus, Onet.pl reserves the right to reject or stop broadcasting any advertisement, if it is considered annoying or harmful to portal users. Rules for creating advertisements The following rules apply for all ad formats in Onet.pl. Additionally, detailed specifications listed hereinafter are applicable for each individual ad format. 1. Naming files a. copies should be named in following schema: advertiser/campaign name_banner-type_size.extension e.g. : nokia3310_sky_160x600.swf lub banner_size.extension e.g. : billboard_750x100.gif. b. file names cannot contain spaces or national specific characters. 2. Deadlines for files delivery a. all materials must be delivered at least 3 days before the start of campaign. Rich media and 3 rd party adservers ads - at least 5 days before the start of campaign. b. flash, html and rich media formats should be delivered also with substitute creative in one of the following graphic formats: jpg, gif, animated gif, in order to display them in browsers which do not support advanced file formats mentioned above. c. zip is the one and only compressed file format which is acceptable in Onet. 3. Users data privacy a. interaction tracing scripts are forbidden. b. ad cannot change or read cookie files. c. during campaign advertiser can collect data concerning users, but at any time there must be Onet acceptation. Advertiser must also inform Onet:

6 6 S t r o n a what kind of data will be collected, what is the purpose of collecting data, how long data will be stored, if and what kind of other companies will have access to data and in which range will they entitled to use data. d. on grounds of foregoing information, Onet consents to collecting and usage of users data. Advertiser ensures that any of data collected during campaign on Onet websites will not serve any other purpose, that declared. e. without Onet agreement data collected by advertiser cannot be used to retargetting campaign or identification users in any other way in other advertiser s campaigns. 4. Advertisement cannot cause errors and warnings. 5. During display, the advertisements cannot disrupt the operation of the webpage. 6. Audio in advertisements a. audio can be initiated only by user click. In Exception of Pre Roll/Mid Roll ads. b. in some cases sound can be initiated by mouseover. Every creative with audio initialized after mousover should contain visible information of audio being played e.g. roll over to turn on sound. audio in videoad can by initiated by click or roll over the mouse, in case of expandable advertisements audio can be initiated at the same moment as the advertisement expands (by click or roll over the mouse). Audio should turn off when the advertisement returns to its initial size. c. every advertisement with audio should contain well-defined buttons to turn on and turn off the sound. d. audio files should be stored on Onet.pl servers. The advertiser is entirely responsible for technical preparation of the creative, audio file and their proper functioning. 7. Expanding advertisements a. all advertisements should contain information considering expand e.g.: click to expand, show ad, expand etc. b. advertisements can be expanded to standard expand sizes only on click or mousover (see chart on page 3), c. advertisements can be expanded to non-standard sizes only on click, d. advertisements can return to initial size on click or mouse-off. Ads should contain CLOSE X button in the top right corner, min. X size: 14x14px, minimal CLOSE font height: 12px. 8. Close button

7 7 S t r o n a a. scroll and over-the-page advertisements or any other ads which are considered intrusive in top right corner should be CLOSE button (minimal font size 12px) and X button (of minimal size 14x14px). Whole button surface should be clickable and should have non-transparent background. b. in case of non-regular composition - close button should be situated in the maximum 20px distance (right or up) from the top and right edge of main element of composition. c. button should be static, have similar contrast as the main element and keep the same size and colours during whole impression time. d. clicking on close button causes closing the ad (over-the-page ads) or sending the ad back to the original slot (scroll ads). 9. Advertisements which do not meet this requirements will be considered by Onet individually. 3 rd party adservers requirements Advertisement can be published on Onet.pl directly from Onet.pl adserving systems or from 3 rd party ad server systems via Onet.pl system. Tags delivered from 3rd party vendors have to meet following requirements: 1. The campaign can be delivered from 3 rd party adservers, after providing 3 rd party delivery tags in accordance with the requirements of the Onet advertising specification, no later than 5 working days prior to the scheduled start date of the campaign rd party tags should be prepared for asynchronous ads delivery, they should meet the following requirements, among which the Friendly iframe solution is highly recommended, not only for rich media ads, but also for regular types of ads: a. 3 rd party tags for regular inpage creative can be delivered as IFRAME. b. 3 rd party tags for regular inpage creative can be delivered as well as JavaScript code. Nevertheless, they will be placed inside IFRAME by Onet developers anyway. This applies especially to JS creative which uses document.write command, while document.write is incompatible with asynchronous ads delivery. c. in case of Rich Media 3 rd party advertisement (expandable, scrollable, overthe-page e.t.c.), the creative code should be prepared with consideration of IAB Best Practices recommendations: which may also applies for regular inpage creative

8 8 S t r o n a In particular: Code should detect that it is running inside friendly iframe. In such case variable infif is set as true (infif=true;). Placing base code in parent container and hiding frame is a standard implementation. Here is an example of such operation: (function() { var ad_container; if(infif){ ad_container = window.parent.document.createelement("div"); ad_container.style.csstext = "position:relative;width:700px;height:200px;"; window.frameelement.style.display = "none"; window.frameelement.parentnode.insertbefore(ad_containe r, window.frameelement); }else{ } // Creative code should be placed in ad_container. 3. When it is not possible to prepare delivery tags in accordance with above requirements and in case of non standard advertisement i.e. analyzing or interacting with webpage elements, on with it is displaying (XHTML type ads) emission will be held entirely by Onet.pl servers using its own scripts. Technical requirements according to creative technology/file format SWF (Adobe Flash) 1. Only advertisements saved as Macromedia Flash 10.0 (ActionScript 3.0) or earlier are accepted.

9 9 S t r o n a 2. We recommend providing gif, jpg or png substitutes for flash files. 3. If the background colour of a banner is not transparent, the background should be included in form of a single-colour rectangle in the bottom layer. 4. If the graphic does not fills whole available space of the ad (e.g. billboard with round corners), it is recommended to place on the lowest layer the background, which same dimension as the original ad format (e.g. in case of billboard with round corners it should be rectangle 750x100px). 5. Clickthrough URLs (destination site URL, where a user is redirected on clicking) are required together with swf files. 6. Destination URL (clickthrough URL) cannot be entered directly into swf file. It should be provided separately. Otherwise, clicks will not be counted. 7. If animation is not looped than stop() action should be added in the last frame. 8. The maximum flash animation frequency is 25 fps (frames per second). Recommended frequency is 18 fps. 9. CPU load: a. any advertisement cannot slow the system performance to the extent that it impedes the functioning of other applications. The CPU load is determined on a standard 2.0 GHz processor with Flash Player v. 8.0 installed. b. the maximum CPU load of ads constantly displayed on the webpage (banners, skyscrapers, rectangles standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor specified in point 9. c. the maximum CPU load of ads constantly displayed on the webpage (banners, skyscrapers, rectangles standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor specified in point 9 above. d. a temporary increase of CPU load of standard processor specified in point 9 above is acceptable up to 60% for ads constantly displayed on the webpage and up to 80% for the closable ads, only if it lasts maximum 2 seconds and appears only once in animation loop and full animation loop cannot exceed 10 seconds. 10. It is recommended that flash copies are provided with source files (fla) and appropriate fonts. It helps in testing ads and fixing bugs, if necessary. 11. The swf file cannot be protected from debugging.

10 10 S t r o n a 12. Advertisement must contain a layer with the button with defined action: on (release) { geturl(_root.click, "_blank"); } 13. In case of emission of an advertisement which consists of several independent clickable areas, or which consists of several separate swf copies, the creative should contain layers with buttons, on which separate actions are defined for respective clicks, i.e.: on (release) { geturl(_root.click, "_blank"); } on (release) { geturl(_root.click2, "_blank ); } on (release) { geturl(_root.click3, "_blank");" 14. In case of expand ads the creative made in flash should be delivered in one file. a. expand of the ad (DHTML layer) is defined as following action: geturl(_root.adrozwin, ): on (rollover) { geturl(_root.adrozwin, ""); } b. fold back of the ad must be defined as following action: geturl(_root.adzwin, ): on (rollout) { geturl(_root.adzwin, ""); }

11 11 S t r o n a 15. In case of personalized ads the creative should contains action "login" for AS2: var login:string; for AS3: var login:string = root.loaderinfo.parameters.login? root.loaderinfo.parameters.login : "Witaj!" so that the "Witaj" inscription could be displayed (in case of lack of login). 16. In case of ActionScript 3.0 click variable should be written as following: import flash.events.mouseevent; import flash.net.urlrequest; import flash.net.navigatetourl; odpalbtn.addeventlistener(mouseevent.click, function() { if (root.loaderinfo.parameters.click) { navigatetourl(new URLRequest(root.loaderInfo.parameters.click),"_blank"); } }); Elements of SWF creative inducing unnecessary increase of CPU load 1. Many actions onclipevent(enterframe) running at the same time: actions onenterframe or onclipevent(enterframe) are run periodically on every frame of the movie. If flash is of 25 frames per second (fps), the script is being run 25 times per second. In most cases such frequency is not needed and onenterframe is used unnecessarily. Much better effects may be achieved by using setinterval, function, than by the frequency of running the script may be set at for example 2 times per second. It is a common fault to let the script run, even if its function is already performed. It induces unnecessary CPU load. 2. Animation of complicated vector shapes: vector shapes containing a great number of vertexes over 100. Usually, such vector objects should be exported to a bitmap and reimported. Higher efficiency is guaranteed. 3. Animation of objects of many gradients: It results from the point 2. The object with gradient filler is complicated if it has more than 30 vertexes. 4. Simultaneous animation of many objects: in practice, simultaneous animation of 6-7 objects may result in a noticeable decrease of efficiency.

12 12 S t r o n a 5. Excessive using of Alpha effect: it concerns the multiple overlapping of partially transparent elements. The player must render every element in sequence in every frame and calculate the average transparency even if the elements are static. Similarly as in the point 2 good results may be achieved by converting the object into a bitmap. HTML 1. HTML code cannot exceed 3 kb. 2. Advertisement should contain maximum two graphic files (images). 3. HTML forms should use GET method. 4. Due to its diversity HTML source codes are subject to prior revision and approval by Onet.pl. 5. HTML source code cannot contain: <html><head></head><body></body></html>. DHTML/JavaScript 1. Scripts altering browser window size and position are forbidden. 2. Interaction tracing scripts are forbidden. 3. JavaScript code should not exceed 3 kb. 4. Advertisement should contain maximum 2 graphic files (images). 5. Forms must use GET metchod. 6. Because of code diversity, all JavaScript codes are subject to prior revision and approval by Onet.pl. 7. Source code cannot directly handle global events. e.g. window.onload. Insted they can use onet( onpageload, kod do wykonania ). 8. Source code cannot contain <html><head></head><body></body></html> tags.

13 13 S t r o n a Image Acceptable file formats: gif, jpg or png Requirements for Rich Media advertisements 1. Rich Media ads, which weight exceed standard limits can be displayed only if using polite download. It should contains initial ad, which meets standard formats requirements and appears onload. Additional elements can be download after displaying initial ad. 2. Maximum weight of files, that can be downloaded without user s action: 300k. 3. If the weight of files exceed 300kB, user s action is necessary to start downloading (click or mouseover). Information click to open, show ad etc. is required. 4. CPU load: a. the maximum CPU load of rich media ads cannot exceed 40% on a standard processor. A temporary increase of CPU load of standard processor is acceptable up to 80%, only if it lasts maximum 2 seconds and appears only once in animation loop and full animation loop cannot exceed 10 seconds. b. The CPU load is determined on a standard 2.0 GHz processor with Flash Player v. 8.0 installed. Formats of standard ad products product weight/ expand weight dimension expand dimension (click or mouseover) format (expand ads SWF only) Inpage ads billboard 40 kb 750x x200 gif, jpg, swf double billboard 40 kb 750x x300 gif, jpg, swf triple billboard 60 kb 750x x600 gif, jpg, swf wideboard 60 kb 950x x300 gif, jpg, swf double wideboard 60 kb 950x300 nonstandard* gif, jpg, swf

14 14 S t r o n a Navibox**** 40 kb 300x x250 gif, jpg, swf halfpage 60 kb 300x x600 gif, jpg, swf skyscraper 40 kb 160x x600 gif, jpg, swf rectangle 40 kb 300x250 - gif, jpg, swf wallpaper 10 kb - - gif, jpg, swf Over-the-page ads toplayer 60 kb up to 100% - swf brandmark 60 kb 300x300 - swf fullpage toplayer 60 kb 100% - swf xhtml 300 kb up to 100% - swf double billboard FX 60 kb 750x200 nonstandard** swf scroller 10 kb height swf Flat Fee sponsorship box 10/30 kb 300x60 300x250 gif, jpg, swf sponsorship box 10/30 kb 125x x250 gif, jpg, swf sponsorship box 10/30 kb 160x x250 gif, jpg, swf home page panel (right) 15 kb 330x x440*** gif, jpg, swf double home page panel (right) 25 kb 330x x440*** gif, jpg, swf Home page panel (left) 40 kb 780x100/ 635x100 - gif, jpg, swf * Double wideboard expands after click to any size limited by browser window size. ** Double billboard accompanied by over-the-page creation of any size (limited by browser window size) *** Both single and double panel can expand to minisite **** Navibox displayed on home page will be equipped with CLOSE X button on the top right corner. Over-the-page ads Toplayer 1. Dimension: 100% of the browser window, weight up to 60 kb. 2. Impression time 15 sec, In exception of rich media ads. Time limit ceases if user interacts with ad. 3. If the advertisement contains transparent background Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the advertisement to.swf file.

15 15 S t r o n a 4. Closing ad is provided by action: geturl(_root.adzamknij, ""). on (release ) { geturl(_root.adzamknij, ""); } 5. In top right corner should be CLOSE button (minimal font size 12px) and X button (of minimal size 14x14px). Fullpage toplayer 1. Dimension 100% screen area, weight 60 kb. 2. Impression time 15 sec, in exception of rich media ads. Time limit ceases if user interacts with ad. 3. The advertisement will be displayed only when precashing process is completed. 4. The creative should not contain bitmaps because of scaling problems. 5. The creative in first animation frame must contain loader: (loader): { } while (GetBytesLoaded < GetBytesTotal) telltarget("_root") { geturl(otworz, ""); play(); } // end of telltarget 6. Closing ad is provided by defining the action: geturl(_root.adzamknij, ""): on (release) { geturl(_root.adzamknij, ""); }

16 16 S t r o n a 7. In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px. Brandmark 1. Dimension 300x300px, weight up to 60 kb. 2. Brandmark must include a non-clickable area with clearly labelled buttons: CLOSE X, minimize and maximize. 3. Closing ad is provided by action: geturl(_root.adzamknij, ""): on (release) { geturl(_root.adzamknij, ""); } 4. Brandmark must have an additional button responsible for minimizing and maximizing the ad; thus two other actions are necessary: maximizing: on (release) { geturl(_root.adrozwin, ""); } minimizing: geturl: on (release) { geturl(_root.adzwin, ""); } 5. If the brandmark have transparent background Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the brandmark to.swf file.

17 17 S t r o n a XHTML 1. Dimension up to 100% of browser window, weight up to 300 kb (creative is rendered by Onet in accordance with scenario and materials provided by advertiser). 2. Creative should be prepared in AS2. AS3 is acceptable after Onet agreement. 3. Materials which must be delivered: a. script (Word, Power Point), b. complete visualisation of animation which is compatible with the script, file format: swf (Flash), c. sources with elements of creation, file format: fla (Flash), d. fonts, e. code and url. 4. If advert covers webpages content maximal emission time is up to 15s, in exception of rich media ads. Time limit ceases if user interacts with ad. After over-the-page emission ad displays as one of banner formats (billboard, double billboard, wideboard, doublewideboard). 5. In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px). Video Back Layer 1. Video Back Layer consist of billboard (750x100px, do 40 kb), doublebillboard (750x200px, do 40 kb), wideboard (950x200px, 60kB) or doublewideboard (950x300px) (initial ad) and non-invasive video movie which displays as webpage s background in the entire browser window. 2. The materials needed for implementation: a. initial ad should be prepared according to specification for billboard or doublebillboard. b. there should be also video movie (in good quality) delivered. File format: mpeg, avi, wmv, mov, gt 3. Materials should meet following requirements: a. size: 1280x720px, b. container: mp4 video codec: h264, c. audio codec: aac, 128 kbps, stereo, d. normal sound level : -18 dbfs, maxi lal level: -10 dbfs, e. maximal bitrate: ~10mbps, f. minimal frames per second: 20.

18 18 S t r o n a g. video ratio (width/height) : 16 do In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px). Floor Ad 1. Floor Ad is displayed over webpage content aligned to bottom of the browser window. 2. Size: a. height 300px, b. width: 100% of browser window width (active ad content width: max 950px). 3. Weight up to 60b kb 4. Impression time 15 sec, in exception of rich media ads. Time limit ceases if user interacts with ad. 5. In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px). Expand corner 1. Over-the-page ad positioned in the right or left corner of browser. Expands after mousover. 2. Size: base creative 150x150px, expand creative 770x500px, 3. Weight: 40kB, 4. Clickable areas of creative cannot be transparent. 5. In top right corner should be CLOSE button (minimal font size 12px) and X button (of minimal size 14x14px). 6. The materials needed for implementation: a. whole creative general visualization in: jpg, png or tiff. b. swf creative in accordance with specification. c. Code and url.

19 19 S t r o n a Scroller 1. Over-the-page advertisement stripe aligned to bottom of the browser window. 2. Size: a. height: 30 kb. b. width: 100% of browser window width. c. Weight: 10 kb. 3. In top right corner should be CLOSE button (minimal font size 12px) and X button (of minimal size 14x14px). Double billboard FX 1. Size: 750x200px (base creative), additional graphical components extending base creative (toplayer). 2. Weight: 60 kb. 3. Advertisement should be prepared in accordance with doublebillboard and toplayer specification. 4. FX function may be combined with other banner formats e.g.: navibox, halfpage etc. in such case creative should be prepared similarly to corresponding banner form e.g. navibox, toplayer. Home page special advertising formats Ad Magazine 1. Apart form bookmark displayed in flat-fee model during the whole campaign, ad magazine can be also displayed as default expanded version with capping 1/day or 1/week (for extra charge). Capping 1/day (advertiser may choose the day) means that the ad will be displayed to the given user only once. Whta is more important - capping 1/day doesn't mean that the ad will be displayed to all main page users in the given day.

20 20 S t r o n a 2. Bookmark (Magazine title): Bookmark size 200x25px, text in white font (about 19 characters including spaces). Bookmark can be any colour in condition that saturation and brightness are 50%. 3. Magazine content: Size: 780x512px (width home page version), 635x465px (narrow home page version) Total weight: 300 kb 4. Magazine can contain: a. static picture (jpg, png, gif), b. flash animation, c. sound (user initiated), d. video (mpeg, mov, avi), video must be set in player provided by Onet and it can be play entire only after click, e. photo gallery. 5. Magazine is displayed in iframe, thus it can t contain expanding elements. 6. The materials needed for implementation: a. whole creative general visualization in: jpg, png lub tiff, b. individual elements source files in fla and psd, c. used fonts, d. code and url. 7. In order to verify the possibility of implementation, ad visualization must be delivered prior (before providing the complete set of materials). Panel Right column panel 1. Size and weight: a. single panel 330x100px, 15 kb. b. double panel 330x200px, 25 kb. 2. Panel may contain minisite. 3. The materials needed for implementation: a. Source file in swf, jpg, gif(in case of swf creative, jpg or gif substitute creative should be provided).

21 21 S t r o n a Left column panel 1. Creative should be prepared in two versions: a. 780x100, weight 40 kb. b. 635x100, weight 40 kb. 2. The materials needed for implementation: a. Source file in swf, jpg, gif (in case of swf creative, jpg or gif substitute creative should be provided). Advertising link 1. Length: up to 32 characters including spaces. 2. It can t contain capital letters. 3. Link will be labelled with ADVERTISMENT sign. Text entry in the search box 1. Lenght: up to 25 characters including spaces, text must fit entry box 2. Phrase can consist of maximal 5 words and be linked to the sponsored link displayed in the search engine. 3. Color scheme can t be modified. 4. Entry mustn t contain: contact details, urls, address, special characters, symbols or comas, formatting such as italics or bold, Capital letters and punctuation marks can be used only in accordance with rules of Polish orthography 5. Demographic and behavioral targeting is not possible. 6. At least 1 page of search results (minimum of 10) is required. 7. Content must be on Onet servers. Sponsored link

22 22 S t r o n a 1. Sponsored link displayed is in the search engine 2. Link consists of: title up to 64 characters, content up to 200 characters, published url up to do 80 characters, actual url, up to 200 characters. 3. Sponsored link must remain resemblance to ordinary links in search engine, so it can t contain: contact details, urls, address, special characters, symbols, comas, formatting such as italics or bold, Capital letters and punctuation marks can be used only in accordance with rules of Polish orthography 4. Color scheme can t be modified, 5. Content must be on Onet servers.

23 23 S t r o n a Rich Media advertisments Portrait

24 24 S t r o n a 1. Maximal size 300x1050px. 2. Module 1: Module 1 designed for logo a. Logo size: 270x40px 3. Module 2: Module 2 options: a. graphics size: 270x415px b. gallery with carousel picture size: 270x415px c. gallery with thumbnails (and thumbnails carousel) thumbnail size: 60x60px picture size: 270x345px d. gallery with thumbnails and expandable large picture thumbnail size: 60x60px large picture size: 270x345px expand picture size: 600x415px html code: 270x415px 4. Module 3 i 4: Module 3 and 4 options: a. graphics size 270x200px b. video size: 270x200px with expand up to 540x440px user initiated (click or mouseover), or without user-initiation and muted as an option after initation in the top right corner expand icon is visible, which changes into collapse button upon rollover weight: 1,2 MB technical specification is the same as VideoAd specification (see: ) c. Zumi or Google maps (using Google map may cause additional payments each time based on particular campaign parameters) d. html code (container size:270x200px) which allows to include: social media plug-ins (Facebook, Twitter, etc.) forms probes polls quizes hyperlinks flash elements

25 25 S t r o n a 5. Module 5 - footer: Module 5 is designed for imprint a. graphics size 270x35px b. text or html code maximum characters amount (including spacer): 40 Slider 1. Slider consists of initial ad displayed over-the-page and page with ad content appearing after users action. 2. Initial Ad (Slider Bar) is shown anchored to the bottom of the browser window and in front of the publisher page content. If there is no user action Initial Ad disappears after 15 seconds. A user click or mouseover triggers the publisher page to slide to the left, revealing the Slider Content on the right. The Slider Bar persist to enable retraction. A close button or clicking on the Slide Back arrow will slide the Slider Content back to the right, bringing the publisher content to its original position. 3. Initial ad: a. Size The Slider Bar width: 100% of the window width: 130px Active Ad Content: 950px The Slider Bar is anchored to the bottom of the browser window b. Technical requirements weight: 40 kb file format: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3 impression time: 15 sec. Animation can be looped expand method: click or mouseover. close button ZAMKNIJ X, must be present and clearly defined at all times in the top-right corner, and compatible with Advertising on Onet technical specification.

26 26 S t r o n a initial ad 4. Upon user clik of the EXPAND button, slider loads in the right gutter of the page. Slider pushes page content horizontally to the left: a. Size width: 950px + background 100% of the browser window height: 550px alignment to the middle of the browser window. Displayed on the layer under the slider bar. b. Technical requirements user initiation load file size: 300 kb. additional elements: 2 MB max. file formats: fla or swf, Flash version 10.0 or earlier, AS2 or AS3 Close button ZAMKNIJ X, must be present and clearly defined at all times in the top-right corner, and compatible with Advertising on Onet technical specification. 5. All materials should be delivered at least 5 working days before the start of campaign.

27 27 S t r o n a slider Minisite 1. Dimension: 330x100px expanded to 770x400px, weight up to 40 kb. 2. Files format: flash version 9 or earlier (ActionScript 2.0). 3. Minisite placed under Wiadomości section can expand only to the downwards. Ads displayed under any other section can expand in any direction. 4. Creatives must be prepared in two versions: expanded to the left and to the right (regardless of expanding downwards or upwards) 5. Materials that must be delivered: a. script (Word, Power Point), b. visualization compatible with script (swf), c. Flash source files (fla), d. fonts, e. movie (avi or mpg), f. codes, url.

28 28 S t r o n a Video Advertisements VideoAd seconds advertising video spot (in case of video started by users click there is no time limit, file must have 1,2 MB or less), embedded into a selected inpage graphic advertisement format, (billboard, doublebillboard, triplebillboard, wideboard, doublewideboard, navibox, rectangle, halfpage, skyscraper) or maximum 15 seconds advertising embedded into a over-the-page formats (toplayer, brandmark, e-spot, in exception of rich media ads). Time limit ceases if user interacts with ad. 2. The creative consists of ad movie and movie frame with control panel comprising of play/stop, sound on/off controls and a progress indicator as standard. The advertiser determines the exact size and position of the movie within the frame and, optionally, the additional elements (graphics, text) that will be included in the ad area outside the movie. The advertiser may prepare their own version of the player. 3. VideoAd is broadcasted in Macromedia Flash Video technology, in three different streaming qualities, depending on the user s connection speed. Users with slow connection (150 kbps) will see the backup gif file instead of movie. 4. There are two possibilities of activation the videoad: a. video broadcasting starts immediately after the advertisement is loaded, audio must be user initiated (click or mouseover), b. both video and audio broadcasting start after click or mouseover). 5. Advertiser can provide custom made skin for player. 6. Materials that must be delivered: a. video in avi or mpeg, b. Onet adapts the delivered video material for emission. c. VideoAd delivered by an Advertiser should be compressed by Sorenson Squeeze (R) Software ( to flv format using the "2-pass VBR" method. The advertiser should provide 3 versions of the movie, for 3 different connections speed values: 150K Stream datarate up to 150kbps, 300K Stream datarate up to 300kbps, 600K Stream datarate up to 600 kbps. d. Skin elements are only accepted as.fla source files prepared in Macromedia Flash versions 8.0 and earlier with all fonts used. Skin weight (after compiling it to.swf file) must not exceed 20 kb.

29 29 S t r o n a e. A substitute creative must be delivered (flash), which will be served to users with speed connection is lower than 150 kbps. For preparing the substitute creative a technical specification for the adequate advertisement is applicable. For instance, if the VideoAd is displayed in the area of a skyscraper, one must deliver a substitute creative of 160x600 pixels, up to 20 kb, according to the technical specification for skyscrapers. 7. Onet.pl adapts the delivered video material to 3 different quality movies adjusted to different speed connections: 150K Stream, 300K Stream, 600K Stream. 8. As Onet uses speed detection mechanism, video quality will be adjusted to users connection speed. If the connection is too slow to broadcast lowest quality video, substitute creative will be displayed. Pre Roll/Mid Roll (In-stream video ads) 1. Source files format: mpeg, avi, mov, qt. 2. Source file for base video should be in the best possible quality. Maximal weight of source material - 0,5 GB. 3. Based on original material send by advertiser Onet prepares advertisement ready for display (i.e. compiled against the requirements of the player and bandwidth). 4. Maximal impression time 30 sec. 5. Source material requirements: a. resolution: 1024x576px, b. normal sound level: -18 dbfs, c. max. sound level: -6 dbfs, bitrate, d. total: ~6 mbps, e. frames per second: Preferred video ratio (width/height) 16:9. But 4:3, 16:10 or 18:10 video can be broadcasted, but movie material will be accompanied by black stripes on the both sides of the player window. 7. Base video can be send to Onet FTP: a. host name: pftp.onet.pl b. user and password will be send by Onets advertisement office. c. base video source file can be also placed on clients FTP. In this case client should grant Onet required accesses.

30 30 S t r o n a 8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites and TV widgets has some limitations because of touch screen specific. Redirecting user to the campaign landing page is not available while watching video. When advertisement is being watched on the device-specific player appearance and behavior of Advertisement label may differ from described in specification. 9. Video-campaigns realized on ROS Wideo or VOD - additional information: a. Video ads in Onet are displayed on all type of devices, including mobile and Smart TV. b. ads displayed on mobile devices or Smart TV etc. can t redirect user to the advertiser web page. c. there is a possibility to exclude campaign from being displayed on mobile devices. Writing or request is necessary. Interactive Pre Roll/Mid Roll (Interactive in-stream video ads) 1. Spot should be prepared in accordance with PreRoll/MidRoll specification above. 2. Template provides ready-to-use button icons for interactive spot, such as: Facebook, Twitter, YouTube, phone, gift box (for contests websites), notebook (for customer websites) thumbnails. 3. Minimum of one and maximum of five additional expanding buttons can display in spot. Client decides on number of used buttons. 4. Buttons can be placed on player left or right side (client choice). In exception of VOD and Bajki portal buttons can be placed only on the right side. 5. Buttons can be displayed with a time delay after video start. Delay is available in range: 0-30 seconds (client choice). Option is unavailable on VOD and Bajki portal. 6. Materials needed for implementation: - main advertisement spot url - buttons (maximum of 5) url - labels for expanded buttons VOD and Bajki portal: max. number of characters including spaces: 25, font: Georgia Bold Italic,

31 31 S t r o n a Remaining portals: max. number of characters including spaces, font Georgia or Georgia Bold Italic. 7. Transparency, font color, background color can be edited. Default settings: transparency 0,8 (available options: 0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9, 1); font color: black (#000000); background color: white (#ffffff). 8. Optionally client can prepare custom-made button icons. Each icon have to be 129 x 120 px and saved as PNG file. 9. Corners rounded on expanding side (depends on side of buttons placement): -4 px radius. 10. Client can provide custom font for expanding buttons. Font must be embedded in file by Flash Proffesional software. Each time font must be verified and approved by Onet. Basing on send materials Onet prepares special font file. Maximal available number of characters including spaces can change in such case. Video Player branding - portal 1. Size: a. top bar 800x50px b. bottom bar 800x100px 2. Weight: 60 kb 3. File format: jpg, png, gif 4. Creative cannot be animated. Video Player branding - VOD, Bajki 1. Size: a. top bar 996x70px b. sides 318x750px (each) 2. Weight: 100 kb 3. File format: jpg, png, gif 4. Additional source files in psd (no weight limit) should be provided. 5. Creative cannot be animated

32 32 S t r o n a 6. Because of differences in screen sizes, web page visible area may vary. On following figure visible area for different screen sizes were marked: Companion Ad - portal 1. Size: 300x375px 2. Weight: 60 kb 3. File format: swf, jpg, png, gif 4. Available for services with the same layout as wideo.onet.pl (only sites with player). Companion Ad - VOD 1. Size: 300x375px 2. Weight: 20 kb 3. File format: swf, jpg, png, gif

33 33 S t r o n a Flat Fee Advertisements Sponsorship 1. The sponsorship is a graphic customer identification located on the top, bar on the bottom, bar of the site. Sponsorship can expand after click or (in some versions) display additional content on layer on top of the webpage. 2. The sponsorship creative is prepared by Onet.pl based on the materials received from the advertiser. The arrangement of the sponsorship elements should be adequate to the guidelines specified below. It is possible for the advertiser to prepare the creative. However, it must be each time approved by Onet.pl and must meet the conditions contained in the specification. Onet.pl is also responsible for programming whole sponsorship. 3. Sponsorship in not expanded version (top bar in all versions of sponsorship can but don t have to be expandable): a. it must have the SERVICE SPONSOR inscription, placed if possible above sponsors logo, in capital letters, font: Verdana 9pt. Text must be clearly visible, in a color contrasting with the creation background. Creative displayed on Wiadomości and Wiadomości Regionalne should have inscription: PARTNER SERWISU b. an exclusion zone must be maintained around the Onet logotype and the service name. The exclusion zone must not contain any sponsor's/advertiser's branding elements; c. on portals with no navigation bar situated right at top of browser window an exclusion zone of 75x25px must be located directly above the SEARCH button, which is situated next to the right edge of the webpage horizontal navigation bar (adjacent to bottom right corner of sponsorship bar). The exclusion zone must not contain any sponsor's/advertiser's branding elements; d. in case of expanding ad, it must contain the EXPAND button (or a different button with an equivalent content) its suggested location is the upper right corner of the bar and its minimal size is 70x30px; e. it should contain no more than one graphically consistent element, one baseline, one sponsor's logotype or a product image as an alternative (only if agreed upon n with Onet in advance); f. it must not contain the website address of the sponsor's/advertiser's phone number; g. sponsor logo or product image cannot be larger than the Onet logotype; the baseline font size cannot be larger than 24pt; h. it is not allowed to use operational elements whose function resulting from their form, label or convention is incompatible with their message, or

34 34 S t r o n a operates abnormally, e.g. clicking on the EXPAND button should expand the advertisement and not redirect the user to the campaign landing page. 4. Sponsorship after expanding: a. it must contain the FOLD button (or a different button with an equivalent content) its suggested location is the same as the EXPAND button; b. in case of sponsorships expanding push-down, exclusion zones must be preserved as described in 3b and 3c; c. in case of expanded ad there are no restrictions regarding the size of the customer's baselines or logotypes; d. it may contain: static graphics, video player, photo gallery or any flash. 5. The materials to be displayed on bars should be delivered in the psd format (in layers), along with the fonts used. If a video player, a photo gallery or a flash animation is to be embedded in an expanded top bar, swf files should be provided, along with the fla source files and the fonts used. 6. Static replacement graphics should be provided in the form of a bitmap for the top bar (both folded and expanded) and the bottom bar, to make it possible to display sponsorship creations on the devices that do not support flash graphics. 7. The total weight of the folded top bar and the bottom bar must not exceed 300kB. After expanding, it may progressively download more materials to reach the total size of 3.5 MB. 8. Specifications for 6 different types of sponsorship (type depends on website structure: Version Short description Service Surround + Layer - top bar 150px - background in top service section in clients colour - chosen elements in clients colour - expand option (layer) - two widths of creative - lightbox galleries: module 300x100px on layer and gallery frame Dom Dziecko Facet Film (articles, galleries) Gry (articles, galleries) Kobieta SG Moda Moto Muzyka (articles, galleries) Ofsajd Podróze Ślub Technowinki Uroda Zdrowie Życie Gwiazd Surround - top bar 150px - background in top service section in clients colour Sport Wiadomości (w tym Religia i Na Tropie) Wiadomości Regionalne

35 35 S t r o n a - expand option (layer) - two widths of creative - lightbox galleries: module 300x100px on layer and gallery frame Crossportal - top bar 100px - expand option (push down) - two widths of creative (services. 1140px and 980px) - bottom bar height 50px Biznes: news Biznes: giełda Biznes: waluty Film (database part) Gotowanie Gry (database part) Magia Muzyka (database part) Poznaj Polskę top bar 100px - expand option (push down) - bottom bar height 50px Biznes: emerytury Biznes: fundusze Biznes: pasaż finansowy Biznes: podatki Biznes: twoje porady Kultura Pliki Pogoda Portal wiedzy:ciekawe P. wiedzy: kursy P. wiedzy:sg P. wiedzy:student Strefa tajemnic Wideo top bar 100px - expand option (push down) - bottom bar height 50px Czat Foto Portal wiedzy: encyklopedia P. wiedzy: matura P. wiedzy: słowniki P. wiedzy: szkoła P. wiedzy: ściąga individual On those services sponsorship falls under individual specification. In order to discuss details please contact Onet advertisement office. AGDLab Bajki Bezpieczeństwo Biznes.pl Biznes: banki Biznes: firma Blog.onet.pl Blog.pl Diety Digart Kartki Medonet Moje ciuchy Nieruchomości PCLab Plejada Program TV Republika Rodzice Radzą Sympatia Trochę Techniki Tygodnik Powszechny Vod VuMag Zapytaj.com.pl Different types of sponsorship requirements: Surround + Layout Sponsorship consists of:

36 36 S t r o n a 1. main creative elements will be placed on top bar, size: 770x150px (width version) and 640x150px (narrow version) area marked A on picture; 2. background of top service section (area B on picture), it can blend in top bar graphics (area A). 3. following colour changes within driver area (area C) only on service main page: - background under picture description - arrows on the right and left side of the driver in inactive and active (mouseover) version - dots at the bottom of the picture 4. following colour changes in other layout elements: - search button background in inactive and active (mouseover) version - left menu and topics names font colour (main page) - bradcrumbs font colour (detail) 5. There is a possibility to expand sponsorship top bar. After expand toplayer of any size appears. Toplayer should have CLOSE X or FOLD button in the top right corner. 6. If sponsorship is displayed with watermark, the graphic on watermark should be coherent with graphic on the sponsorship top bar. SIGNIFICANT! Colours should be coherent with other sponsorship elements (only service main site) and shouldn;t cause problems with readability of the service (e.g. colours cannot be too bright). Modification requires Onet approval. Surround + Layer sponsorship on service main page

37 37 S t r o n a Surround + Layer sponsorship - article detail view. White area marked REKLAMA represents standard ad displayed always in the top of site in CPM model and is not a part of sponsorship. Surround Sponsorship consist of: 1. main creative elements will be placed on top bar, size: 770x150px (width version) and 640x150px (narrow version) area marked A on picture; 2. background of top service section (area B on picture), it can blend in top bar graphics (area A). Background cannot be white; 3. there is a possibility to expand sponsorship top bar. After hitting EXPAND button toplayer of any size appears. Toplayer should have CLOSE X or FOLD button in top right corner. 4. If sponsorship is displayed with watermark, the graphic on watermark should be coherent with graphic on the sponsorship top bar. Surround, Surround + Layout - picture galleries 1. Services with sponsorship in version 150 have photo galleries displayed in lightbox view. In gallery sponsorship is displayed as 300x100px, always visible, layer module in bottom right corner of screen. 2. Weight: 15kB, file formats: swf, png, gif, jpg px frame in color coherent with creative surrounds gallery.

38 38 S t r o n a Surround - photo gallery 1. Services with sponsorship in version 150 have photo galleries displayed in lightbox view. In gallery sponsorship is displayed as 300x100px, always visible, layer module in bottom right corner of screen. 2. Weight: 15kB, file formats: swf, png, gif, jpg px frame in color coherent with creative surrounds gallery. Crossportal 1. If the menu bar is located along the top edge of the browser window (crossportal bar), top bar width is 1140px or 980px (it depends on browser dimensions and users s screen resolution). Area dedicated for branding is marked and dimensioned in pictures bellow: 2. Bottom bar - size 980x50px, distance from the footer 10 px. 3. After cliking EXPAND button sponsorship expands to 310px height and width of top bar 1140px, but if users browser have less than 1024px width webpage is adjusting automatically to 980px. Creative should not contain logo or other important branding content on left side (area 160X210px) Area dedicated for branding is marked and dimensioned in pictures bellow: Crossportal sponsorship expand version (1140 width)

39 39 S t r o n a Crossportal sponsorship expand version (980 width) Version Sponsorship on services with fixed width top bar should be prepped with accordance with following guidelines. Area dedicated for branding is marked and dimensioned in pictures bellow. 2. Bottom bar - size 980x50px, distance from the footer 10px. 980 sponsorship folded version 980 sponsorship expanded version

40 40 S t r o n a Version Sponsorhip on width 770px services. Area dedicated for branding is marked and dimensioned in pictures bellow. 2. Bottom bar - size 980x50px, distance from the footer 10px. 770 sponsorship - folded version 770 Sponsorship expanded version Sponsorship with video 1. The video player may not appear before the bar is expanded. 2. The movie can be played automatically after expanding the bar or can be user initiated. There is nor weight neither time restriction concerning movie. 3. Required materials: a. video in following files format: avi, mpeg, mov or wmv,