Advertising on Onet.pl. Ad products specification

Transcription

1 Advertising on Onet.pl Ad products specification May 29, 2013

2 2 S t r o n a General rules rd party adservers requirements... 6 Technical requirements according to creative technology/file format... 7 SWF (Adobe Flash)... 7 Elements of SWF creative inducing unnecessary increase of CPU load HTML DHTML/Javascript Requirements for Rich Media advertisements Formats of standard ad products Layer ads Toplayer Fullpage toplayer Brandmark XHTML Video Back Layer Floor Ad Expand corner Scroller Double billboard FX Main page special advertising formats Ad Magazine Panel Right column panel Left column panel Advertising link Text entry in the search box Rich Media advertisments Portrait Slider Minisite Video Advertisements VideoAd... 27

3 3 S t r o n a Pre Roll/Mid Roll (In-stream video ads) Video Player branding - portal Video Player branding - VOD, Bajki Companion Ad - portal Companion Ad - VOD Flat Fee Advertisements Sponsorship Sponsorship box Advertorial Mailbox sponsorship Login-page sponsorship Additional login-page sponsorship options Other types of advertisements Screening Wallpaper Mailing Intext Local advertising Regional box Regional visit card Main site panel Advertisment link Weather module branding Service partner Terms and conditions Extract Ergonomic principles applicable to advertisements Advertising policy... 44

4 4 S t r o n a General rules All advertisements assigned to be placed on Onet.pl must be prepared according to the ergonomic guidelines and technical specification for advertisements to be published in reklama.onet.pl. Onet.pl may check the advertisements for technical compliance with the specifications and reserves the right to remove or stop any advertisement which is not prepared according to the rules. Display of the advertisement by Onet.pl does not automatically mean that Onet.pl accepts that such advertisement is provided in accordance cordance with the specifications. Onet.pl decides about the functionality of its websites, and while designing takes into account user experience. Thus, Onet.pl reserves the right to reject or stop broadcasting any advertisement, if it is considered annoying ng or harmful to portal users. Rules for creating advertisements The following rules apply for all ad formats in Onet.pl. Additionally, detailed specifications listed hereinafter are applicable for each individual ad format. 1. Naming files a. copies should be named in following schema: advertiser/campaign name_banner-type_size.extension e.g. : nokia3310_sky_160x600.swf lub banner_size.extension e.g. : billboard_750x100.gif. b. file names cannot contain spaces or national specific characters. 2. Deadlines for files delivery a. all materials must be delivered at least 3 days before the start of campaign. Rich media and 3 rd party adservers ads - at least 5 days before the start of campaign. b. flash, html and rich media formats should be delivered also with substitute creative in one of the following graphic formats: jpg, gif, animated gif, in order to display them in browsers which do not support advanced file formats mentioned above. c. zip is the one and only compressed file format which is acceptable in Onet. 3. Users data privacy a. interaction tracing scripts are forbidden. b. during campaign advertiser can collect data concerning users, but at any time there must be Onet acceptation. Advertiser must also inform Onet: what kind of data will be collected, what is the purpose of collecting data,

5 5 S t r o n a how long data will be stored, if and what kind of other companies will have access to data and in which range will they entitled to use data. c. on grounds of foregoing information, Onet consents to collecting and usage of users data. Advertiser ensures that any of data collected during campaign on Onet websites will not serve any other purpose, that declared. d. without Onet agreement data collected by advertiser cannot be used to retargetting campaign or identification users in any other way in other advertiser s campaigns. 4. Advertisement cannot cause errors and warnings. 5. During display, the advertisements cannot disrupt the operation of the webpage. 6. Audio in advertisements a. audio can be initiated only by user click. In Exception of Pre Roll/Mid Roll ads. b. in some cases sound can be initiated by mouseover. Every creative with audio initialized after mousover should contain visible information of audio being played e.g. roll over to turn on sound. audio in videoad can by initiated by click or roll over the mouse, in case of expandable advertisements audio can be initiated at the same moment as the advertisement expands (by click or roll over the mouse). Audio should turn off when the advertisement returns to its initial size. c. every advertisement with audio should contain well-defined buttons to turn on and turn off the sound. d. audio files should be stored on Onet.pl servers. The advertiser is entirely responsible for technical preparation of the creative, audio file and their proper functioning. 7. Expanding advertisements a. all advertisements should contain information considering expand e.g.: click to expand, show ad, expand etc. b. advertisements can be expanded to standard expand sizes only on click or mousover (see chart on page 3), c. advertisements can be expanded to non-standard sizes only on click, d. advertisements can return to initial size on click or mouse-off. Ads should contain CLOSE X button in the top right corner, min. X size: 14x14px, minimal CLOSE font height: 12px. 8. Close button a. scroll and layer advertisements or any other ads which are considered intrusive in top right corner should be CLOSE button (minimal font size

6 6 S t r o n a 12px) and X button (of minimal size 14x14px). Whole button surface should be clickable and should have non-transparent background. b. in case of non-regular composition - close button should be situated in the maximum 20px distance (right or up) from the top and right edge of main element of composition. c. button should be static, have similar contrast as the main element and keep the same size and colours during whole impression time. d. clicking on close button causes closing the ad (layer ads) or sending the ad back to the original slot (scroll ads). 9. Advertisements which do not meet this requirements will be considered by Onet individually. 3 rd party adservers requirements Advertisement can be published on Onet.pl directly from Onet.pl adserving systems or from 3 rd party ad server systems via Onet.pl system. Tags delivered from 3rd party vendors have to meet following requirements: 1. The campaign can be delivered from 3 rd party adservers, after providing 3 rd party delivery tags in accordance with the requirements of the Onet advertising specification, no later than 5 working days prior to the scheduled start date of the campaign. 2. 3rd party tags should be prepared for asynchronous ads delivery, they should meet et the following requirements, among which the Friendly iframe solution is highly recommended, not only for rich media ads, but also for regular types of ads: a. 3 rd party tags for regular inpage creative can be delivered as IFRAME. b. 3 rd party tags for regular inpage creative can be delivered as well as JavaScript code. Nevertheless, they will be placed inside IFRAME by Onet developers anyway. This applies especially to JS creative which uses document.write command, while document.write e is incompatible with asynchronous ads delivery. c. in case of Rich Media 3 rd party advertisement (expandable, scrollable, layers e.t.c.), the creative code should be prepared with consideration of IAB Best Practices recommendations: which may also applies for regular inpage creative In particular:

7 7 S t r o n a Code should detect that it is running inside friendly iframe. In such case variable infif is set as true (infif=true;). Placing base code in parent container and hiding frame is a standard implementation. Here is an example of such operation: (function() { var ad_container; if(infif){ ad_container = window.parent.document.createelement("div"); ad_container.style.csstext = "position:relative;width:700px;height:200px;"; window.frameelement.style.display = "none"; window.frameelement.parentnode.insertbefore(ad_containe r, window.frameelement); }else{ } // Creative code should be placed in ad_container. 3. When it is not possible to prepare delivery tags in accordance with above requirements and in case of non standard advertisement i.e. analyzing or interacting with webpage elements, on with it is displaying (XHTML type ads) emission will be held entirely by Onet.pl servers using its own scripts. Technical requirements according to technology/file format creative SWF (Adobe Flash) 1. Only advertisements saved as Macromedia Flash 10.0 (ActionScript 3.0) or earlier are accepted

8 8 S t r o n a 2. We recommend providing gif, jpg or png substitutes for flash files. 3. If the background colour of a banner is not transparent, the background should be included in form of a single-colour rectangle in the bottom layer. 4. If the graphic does not fills whole available space of the ad (e.g. billboard with round corners), it is recommended to place on the lowest layer the background, which same dimension as the original ad format (e.g. in case of billboard with round corners it should be rectangle 750x100px). 5. Clickthrough URLs (destination site URL, where a user is redirected on clicking) are required together with swf files. 6. Destination URL (clickthrough URL) cannot be entered directly into swf file. It should be provided separately. Otherwise, clicks will not be counted. 7. If animation is not looped than stop() action should be added in the last frame. 8. The maximum flash animation frequency is 25 fps (frames per second). Recommended frequency is 18 fps. 9. CPU load: a. any advertisement cannot slow the system performance to the extent that it impedes the functioning of other applications. The CPU load is determined on a standard 2.0 GHz processor with Flash Player v. 8.0 installed. b. the maximum CPU load of ads constantly displayed on the webpage (banners, skyscrapers, rectangles standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor specified in point 9. c. The maximum CPU load of ads constantly tly displayed on the webpage (banners, skyscrapers, rectangles standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor specified in point 9 above. d. a temporary increase of CPU load of standard processor specified in point 9 above is acceptable up to 60% for ads constantly displayed on the webpage and up to 80% for the closable ads, only if it lasts maximum 2 seconds and appears only once in animation loop and full animation loop cannot exceed 10 seconds. 10. It is recommended that flash copies are provided with source files (fla) and appropriate fonts. It helps in testing ads and fixing bugs, if necessary. The swf file cannot be protected from debugging. 11. Advertisement must contain a layer with the button with defined action:

9 9 S t r o n a on (release) { geturl(_root.click, "_blank"); } 12. In case of emission of an advertisement which consists of several independent clickable areas, or which consists of several separate swf copies, the creative should contain layers with buttons, on which separate actions are defined for respective clicks, i.e.: on (release) { geturl(_root.click, "_blank"); } on (release) { geturl(_root.click2, "_blank ); } on (release) { geturl(_root.click3, "_blank");" 13. In case of expand ads the creative made in flash should be delivered in one file. a. expand of the ad (DHTML layer) is defined as following action: geturl(_root.adrozwin, ): on (rollover) { geturl(_root.adrozwin, ""); } b. fold back of the ad must be defined as following action: geturl(_root.adzwin, ): on (rollout) { geturl(_root.adzwin, ""); }

10 10 S t r o n a 14. In case of emission of campaign with behavioural targeting on individual profile the creative should contain layer with buttons, on which separate action is defined (provided that optimization of this target or behavioural profile during campaign is planned): on(release) { geturl(_root.click,"_blank"); geturl("javascript:wl_feedback()","_self"); } instead of standard action mentioned in point 16 above. 15. In case of ActionScript 3.0 click variable should be written as following: import flash.events.mouseevent; import flash.net.urlrequest; import flash.net.navigatetourl; odpalbtn.addeventlistener(mouseevent.click, function() { if (root.loaderinfo.parameters.click) { navigatetourl(new URLRequest(root.loaderInfo.parameters.click),"_blank"); } }); Elements of SWF creative inducing unnecessary increase of CPU load 1. Many actions onclipevent(enterframe) running at the same time: actions onenterframe or onclipevent(enterframe) are run periodically on every frame of the movie. If flash is of 25 frames per second (fps), the script is being run 25 times per second. In most cases such frequency is not needed and onenterframe is used unnecessarily. Much better effects may be achieved by using setinterval, function, than by the frequency of running the script may be set at for example 2 times per second. It is a common fault to let the script run, even if its function is already performed. It induces unnecessary CPU load.

11 11 S t r o n a 2. Animation of complicated vector shapes: vector shapes containing a great number of vertexes over 100. Usually, such vector objects should be exported to a bitmap and reimported. Higher efficiency is guaranteed. 3. Animation of objects of many gradients: It results from the point 2. The object with gradient filler is complicated if it has more than 30 vertexes. 4. Simultaneous animation ation of many objects: in practice, simultaneous animation of 6-7 objects may result in a noticeable decrease of efficiency. 5. Excessive using of Alpha effect: it concerns the multiple overlapping of partially transparent elements. The player must render every ery element in sequence in every frame and calculate the average transparency even if the elements are static. Similarly as in the point 2 good results may be achieved by converting the object into a bitmap. HTML 1. HTML code cannot exceed 3 kb. 2. Advertisement should contain maximum two graphic files (images). 3. HTML forms should use GET method. 4. Due to its diversity HTML source codes are subject to prior revision and approval by Onet.pl. 5. HTML source code cannot contain: <html><head></head><body></body></html>. DHTML/Javascript 1. Scripts altering browser window size and position are forbidden. 2. Interaction tracing scripts are forbidden. 3. JavaScript code should not exceed 3 kb. 4. Advertisement should contain maximum 2 graphic files (images). 5. Forms must use GET metchod.

12 12 S t r o n a 6. Because of code diversity, all JavaScript codes are subject to prior revision and approval by Onet.pl. 7. Source code cannot directly handle global events. e.g. window.onload. Insted they can use onet( onpageload, kod do wykonania ). 8. Source code cannot contain <html><head></head><body></body></html> tags. Image Acceptable file formats: gif, jpg or png Requirements for Rich Media advertisements 1. Rich Media ads, which weight exceed standard limits can be displayed only if using polite download.. It should contains initial ad, which meets standard formats requirements and appears onload. Additional elements can be download after displaying initial ad. 2. Maximum weight of files, that can be downloaded without user s action: 300k. 3. If the weight of files exceed 300kB, user s action is necessary to start downloading (click or mouseover). Information click to open, show ad etc. is required. 4. CPU load: a. the maximum CPU load of rich media ads cannot exceed 40% on a standard processor. A temporary increase of CPU load of standard processor is acceptable up to 80%, only if it lasts maximum 2 seconds and appears only once in animation loop and full animation loop cannot exceed 10 seconds. b. The CPU load is determined on a standard 2.0 GHz processor with Flash Player v. 8.0 installed.

13 13 S t r o n a Formats of standard ad products product weight/ expand weight dimension expand dimension (click or mouseover) format (expand ads SWF only) Inpage ads billboard double billboard triple billboard wideboard double wideboard Navibox**** halfpage skyscraper rectangle tapeta Layer ads toplayer brandmark fullpage toplayer xhtml double billboard FX scroller Formy stałe sponsorship box sponsorship box sponsorship box home page panel (right) double home page panel (right) Home page panel(midle) Home page panel (left) 40 kb 750x x kb 750x x kb 750x x kb 950x x kb 950x300 nonstandard* 40 kb 300x x kb 300x x kb 160x x kb 300x kb kb do 100% - 60 kb 300x kb 100% kb do 100% - 60 kb 750x200 nonstandard* 10 kb wys /30 kb 300x60 300x250 10/30 kb 125x x250 10/30 kb 160x x kb 330x x440*** 25 kb 330x x440*** 30 kb 430x kb 780x100/ - 635x100 gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf swf swf swf swf swf swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf gif, jpg, swf * Double wideboard expands after click to any size limited by browser window size. ** Double billboard accompanied by layer creation of any size (limited by browser window size) *** Both single and double panel can expand to minisite **** Navibox displayed d on main page will be equipped with CLOSE X button on the top right corner.

14 14 S t r o n a Layer ads Toplayer 1. Dimension: 100% of the browser window, weight up to 60 kb. 2. Impression time 15 sec, In exception of rich media ads. Time limit ceases if user interacts with ad. 3. If the advertisement contains transparent background Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the advertisement to.swf file. 4. Closing ad is provided by action: geturl(_root.adzamknij, ""). on (release ) { geturl(_root.adzamknij, ""); } 5. In top right corner should be CLOSE button (minimal font size 12px) and X button (of minimal size 14x14px). Fullpage toplayer 1. Dimension 100% screen area, weight 60 kb. 2. Impression time 15 sec, in exception of rich media ads. Time limit ceases if user interacts with ad.. 3. The advertisement will be displayed only when precashing process is completed. 4. The creative should not contain bitmaps because of scaling problems. 5. The creative in first animation frame must contain loader: (loader): {

15 15 S t r o n a } while (GetBytesLoaded < GetBytesTotal) telltarget("_root") { geturl(otworz, ""); play(); } // end of telltarget 6. Closing ad is provided by defining the action: geturl(_root.adzamknij, ""): on (release) { geturl(_root.adzamknij, ""); } 7. In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px. Brandmark 1. Dimension 300x300px, weight up to 60 kb. 2. Brandmark must include a non-clickable area with clearly labelled buttons: CLOSE X, minimize and maximize. 3. Closing ad is provided by action: geturl(_root.adzamknij, ""): on (release) { geturl(_root.adzamknij, ""); } 4. Brandmark must have an additional button responsible for minimizing and maximizing the ad; thus two other actions are necessary: maximizing: on (release) { geturl(_root.adrozwin, ""); } minimizing:

16 16 S t r o n a geturl: on (release) { geturl(_root.adzwin, ""); } 5. If the brandmark have transparent background Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the brandmark to.swf file. XHTML 1. Dimension up to 100% of browser window, weight up to 300 kb (creative is rendered by Onet in accordance with scenario and materials provided by advertiser). 2. Materials which must be delivered: a. script (Word, Power Point), b. complete visualisation of animation which is compatible with the script, file format: swf (Flash), c. sources with elements of creation, file format: fla (Flash), d. fonts, e. code and url. 3. If advert covers webpages content maximal emission time is up to 15s, in exception of rich media ads. Time limit ceases if user interacts with ad. After layer emission ad displays as one of banner formats (billboard, double billboard, wideboard, doublewideboard). 4. In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px). Video Back Layer 1. Video Back Layer consist of billboard (750x100px, do 40 kb), doublebillboard (750x200px, do 40 kb), wideboard (950x200px, 60kB) or doublewideboard (950x300px) (initial ad) and non-invasive video movie which displays as webpage s background in the entire browser window. 2. The materials needed for implementation:

17 17 S t r o n a a. initial ad should be prepared according to specification for billboard or doublebillboard. b. there should be also video movie (in good quality) delivered. File format: mpeg, avi, wmv, mov, gt 3. Materials should meet following requirements: a. size: 1280x720px, b. container: mp4 video codec: h264, c. audio codec: aac, 128 kbps, stereo, d. normal sound level : -18 dbfs, maxi lal level: -10 dbfs, e. maximal bitrate: ~10mbps, f. minimal frames per second: 20. g. video ratio (width/height) : 16 do In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px). Floor Ad 1. Floor Ad is displayed window. over webpage content aligned to bottom of the browser 2. Size: a. height 300px, b. width: 100% of browser window width (active ad content width: max 950px). 3. Weight up to 60b kb 4. Impression time 15 sec, in exception of rich media ads. Time limit ceases if user interacts with ad. 5. In top right corner should be CLOSE sign (minimal font size 12px) and X button (of minimal size 14x14px). Expand corner 1. Layer ad positioned in the right or left corner of browser. Expands after mousover. 2. Size: base creative 150x150px, expand creative 770x500px,

18 18 S t r o n a 3. Weight: 40kB, 4. Clickable areas of creative cannot be transparent. 5. In top right corner should be CLOSE button (minimal font size 12px) and X button (of minimal size 14x14px). 6. The materials needed for implementation: a. whole creative general visualization in: jpg, png or tiff. b..swf creative in accordance with specification. c. Code and url. Scroller 1. Layer advertisement stripe aligned to bottom of the browser window. 2. Size: a. height: 30 kb. b. width: 100% of browser window width. c. Weight: 10 kb. 3. In top right corner should be CLOSE button (minimal font size 12px) and X button (of minimal size 14x14px). Double billboard FX 1. Size: 750x200px (base creative), additional graphical components extending base creative (toplayer). 2. Weight: 60 kb. 3. Advertisement should be prepared in accordance with doublebillboard and toplayer specification. 4. FX function may be combined with other banner formats e.g.: navibox, halfpage etc. in such case creative should be prepared similarly to corresponding banner form e.g. navibox, toplayer.

19 19 S t r o n a Main page special advertising formats Ad Magazine 1. Bookmark (Magazine title): 2. Bookmark size 200x25px, text in white font (about 19 characters including spaces). Bookmark can be any colour in condition that saturation and brightness are 50%. Magazine content: Size: 780x512px (width main page version), 635x465px (narrow main page version) 3. Total weight: 300 kb Magazine can contain: a. static picture (jpg, png, gif), b. flash animation, c. sound (user incited), d. video (mpeg, mov, avi), video must be set in player provided by Onet and it can be play entire only after click, e. photo gallery. 4. Magazine is displayed in iframe, thus it can t contain expanding elements. 5. Magazine can also be displayed as toplayer version with capping 1/day or 1/week for an extra charge. Capping 1/day means that unique main page user will see only one impression of campaign. It doesn t mean that campaign will be displayed to every main page user of the day. 6. The materials needed for implementation: a. whole creative general visualization in: jpg, png lub tiff, b. individual elements source files in fla and psd, c. used fonts, d. code and url. 7. In order to verify the possibility of implementation, ad visualization must be delivered prior (before providing the complete set of materials).

20 20 S t r o n a Panel Right column panel 1. Size and weight: a. single panel 330x100px, 15 kb. b. double panel 330x200px, 25 kb. 2. Panel may contain minisite. 3. The materials needed for implementation: a. Source file in swf, jpg, gif. Left column panel 1. Creative should be prepared in two versions: a. 780x100, weight 40 kb. b. 635x100, weight 40 kb. 2. The materials needed for implementation: a. Source file in swf, jpg, gif. Advertising link 1. Length: up to 32 characters including spaces. 2. It can t contain capital letters. 3. Link will be labelled with ADVERTISMENT sign. Text entry in the search box 1. Lenght: up to 25 characters including spaces, text must fit entry box 2. Phrase can consist of maximal 5 words and be linked to the sponsored link displayed in the search engine. 3. Color scheme can t be modified 4. Entry mustn t contain: contact details, urls, address, special characters, symbols or comas,

21 21 S t r o n a formatting such as italics or bold, Capital letters and punctuation marks can be used only in accordance with rules of Polish orthography 5. Demographic and behavioral targeting is not possible. 6. At least 1 page of search results (minimum of 10) is required. 7. Content must be on Onet servers. Sponsored link 1. Sponsored link displayed is in the search engine 2. Link consists of: title up to 64 characters, content up to 200 characters, published url up to do 80 characters 3. Sponsored link must remain resemblance to ordinary links in search engine, so it can t contain: contact details, urls, address, special characters, symbols, comas, formatting such as italics or bold, Capital letters and punctuation marks can be used only in accordance with rules of Polish orthography 4. Color scheme can t be modified, 5. Content must be on Onet servers.

22 22 S t r o n a Rich Media advertisments Portrait

23 23 S t r o n a 1. Maximal size 300x1050px. 2. Module 1: Module 1 designed for logo a. Logo size: 270x40px 3. Module 2: Module 2 options: a. graphics size: 270x415px b. gallery with carousel picture size: 270x415px c. gallery with thumbnails (and thumbnails carousel) thumbnail size: 60x60px picture size: 270x345px d. gallery with thumbnails and expandable large picture thumbnail size: 60x60px large picture size: 270x345px expand picture size: 600x415px html code: 270x415px 4. Module 3 i 4: Module 3 and 4 options: a. graphics size 270x200px b. video size: 270x200px with expand up to 540x440px user initiated (click or mouseover), or without user-initiation and muted as an option after initation in the top right corner expand icon is visible, which changes into collapse button upon rollover weight: 1,2 MB technical specification is the same as VideoAd specification (see: ) c. Zumi or Google maps (using Google map may cause additional payments each time based on particular campaign parameters) d. html code (container size:270x200px) which allows to include: social media plug-ins (Facebook, Twitter, etc.) forms probes polls quizes hyperlinks flash elements

24 24 S t r o n a 5. Module 5 - footer: Module 5 is designed for imprint a. graphics size 270x35px b. text or html code maximum characters amount (including spacer): 40 Slider 1. Slider consists of initial ad displayed on layer and page with ad content appearing after users action. 2. Initial Ad (Slider Bar) is shown anchored to the bottom of the browser window and in front of the publisher page content. If there is no user action Initial Ad disappears after 15 seconds. A user click or mouseover triggers the publisher page to slide to the left, revealing the Slider Content on the right. The Slider Bar persist to enable retraction. A close button or clicking on the Slide Back arrow will slide the Slider Content back to the right, bringing the publisher content to its original position. 3. Initial ad: a. Size The Slider Bar width: 100% of the window width: 130px Active Ad Content: 950px The Slider Bar is anchored to the bottom of the browser window b. Technical requirements weight: 40 kb file format: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3 impression time: 15 sec. Animation can be looped expand method: click or mouseover. close button ZAMKNIJ X, must be present and clearly defined at all times in the top-right corner, and compatible with Advertising on Onet technical specification.

25 25 S t r o n a initial ad 4. Upon user clik of the EXPAND button, slider loads in the right gutter of the page. Slider pushes page content horizontally to the left. : a. Size width: 950px + background 100% of the browser window height: 550px alignment to the middle of the browser window. Displayed on the layer under the slider bar. b. Technical requirements user initiation load file size: 300 kb. additional elements: 2 MB max. file formats: fla or swf, Flash version 10.0 or earlier, AS2 or AS3 Close button ZAMKNIJ X, must be present and clearly defined at all times in the top-right corner, and compatible with Advertising on Onet technical specification. 5. All materials should be delivered at least 5 working days before the start of campaign.