Nokia Siemens Networks IT goes green in Data Centers and Virtual conferencing
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1 Nokia Siemens Networks IT goes green in Data Centers and Virtual conferencing CeBIT 2009 Version: Final March 3 rd, 2009 Udo Gehrmann, Head of NSN IT Europe For internal use 1 Nokia Siemens Networks NSN Quality, Processes & IT Strategy 2009 instructions / Rolf Giesbert / January 2009 Business Environment Key Trends Environmentalism is already mainstream Cost and availability of energy is hinting at energy crisis Renewable energy becoming a viable option True corporate responsibility becoming the expected norm Regulation shapes next generation fixed access deployment Customer and employee interest is increasing. There is a major potential for both internal and external branding. Environmental thinking has shifted from the so called Activist group to Neo-Green people and is already becoming elemental part of the main stream thinking. Real intrinsic changes are needed, not just green washing. The cost of energy will increase in future as the fossil fuels are running out at same time as the usage of energy will increase. This will lead to actions on energy saving and looking for alternative energy sources Advanced technology makes it possible to use renewable power to substitute for fossil fuels. Advances are made both in energy efficiency of different equipment as well as in renewable power technologies themselves. Sustainability reporting is expected from corporations. Both regulatory and voluntary measuring and auditing practices are emerging, and more transparency is called for. Outsourcing and infrastructure sharing, broadband regulation, functional separation and VoIP regulation for Next Generation Access. For internal use 2 Nokia Siemens Networks
2 Green IT concept NSN Green IT definition and strategic intent: NSN IT and its suppliers changing the way IT products and services are developed, used and disposed to gain efficiency and cost savings while minimizing environmental footprint and promoting corporate responsibility. Corporate Responsi bility Green IT dimensions Energy Efficiency Minimizing environmental footprint 3 Nokia Siemens Networks NSN IT Green IT CeBIT 2009 Green IT concept Responsible behavior in managing the impact on environment in compliance with ISO Increasing awareness about Green IT Cooperation with universities, EU or nongovernmental organizations Favoring greener suppliers and greener products Corporate Responsibility Green IT dimensions Promoting IT solutions as means to avoid CO2 emissions tele- and videoconference remote work logistics solutions Waste management Energy Efficiency Minimizing environmental footprint Data center energy efficiency Server virtualization Optimize power usage for idle computers and printers 4 Nokia Siemens Networks NSN IT Green IT CeBIT 2009
3 NSN IT is currently focusing on two categories Green through IT = New way of working in NSN HALO Studios WebEx Voice conference Green in IT Virtualization of servers Reduction of applications Data Center location 5 Nokia Siemens Networks NSN IT Green IT CeBIT 2009 HALO Studios in NSN Germany Berlin Munich 2 nd Floor Munich 6 th Floor Munich 7 th Floor Finland Oulu Poland Warsaw Wroclaw Karaportti 1 Karaportti 2 Tek1 Säterinportti Austria / Vienna Hungary/ Budapest Tampere Ukraine/ Kiev Russia/ Moscow Turkey/ Istanbul Color coding: Operational studio Upcoming studio UK / Farnborough Portugal / Lisbon Atlanta, GA Italy / Milan Irving, TX Boca Raton, FL Greece / Mexico / Mexico City Athens Israel / Tel Aviv Thailand / Bangkok India Delhi (Gurgaon) Delhi (Noida) Bangalore Singapore China / Beijing China / Shanghai Brazil / São Paulo Australia / Sydney 6 Nokia Siemens Networks NSN IT Green IT CeBIT 2009
4 Telepresence Survey Summary Telepresence survey published mid January proves the popularity of Videoconference as a new way of communication within NSN. After four months of operational service the survey outcome can be considered as reliable and honest feedback. More than 90% of survey participants claims that this way of communication helps to be more efficient in their office work. General satisfaction rating is excellent 4.59/5 (5 = Excellent, 1 = Bad) Reduction of business trips and enhancing work-life balance were also seen as important factors. Respondents also reported saving a trip in 50% of Halo meetings they participated. If average 2 meetings/day/studio joined by 2 participants/studio we save 2 trips per day. Popularity of this service caused the bottleneck in the studio reservation currently the videoconference should be scheduled at least two months in advance due to lack of studio availability. Users complain about insufficient number of HALO studios (especially in Munich and Espoo) 7 Nokia Siemens Networks NSN IT Green IT CeBIT 2009 WebEx is used in NSN to share in virtual meetings 8 Nokia Siemens Networks NSN IT Green IT CeBIT 2009
5 WebEx usage in NSN Vico meetings Vico attendants WebEx meetings WebEx attendants WebEx concurr. ports 9 Nokia Siemens Networks NSN IT Green IT CeBIT 2009 NSN is using one shared Voice conference solution with Nokia based on VoIP providing local dial-in numbers from 60 countries all over the globe Jan 2007 Feb Mar Apr May June July Aug Sept 10 Nokia Siemens Networks NSN IT Green IT CeBIT 2009 Oct Nokia Nov Dec Jan 2008 NSN Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan 2009
6 Green in NSN IT Virtual computing reduce No of server needed through better usage cross applications Square meter space in Data Center Electricity power for hardware Electricity power for air condition Virtualization Green in IT dimensions NSN IT integration drives Consolidation Standardization Data Center location Future: Data center sites in climatic favorable regions no air condition needed Decrease of applications in use 11 Nokia Siemens Networks NSN IT Green IT CeBIT 2009 Change Vision - Data Center & IT Platforms Maturity Model CO2 savings Most favorable CO2 saving potential time 12 Nokia Siemens Networks NSN IT Green IT CeBIT 2009
7 Common Platform (Windows): How does it work? Physical World Virtualized World Hardwa re Resulting Benefits 20 times better utilization of hardware capacity expected less electrical power needed Traditional Dynamic x86 resource Architecture optimization Virtualization: Single Higher OS image availability per machine (virtual machines can be moved from Separation one physical of OS server and hardware to another Encapsulation of OS and application Software one WITHOUT and hardware service tightly interruption) coupled Platform independent within x86 family (run old x86 applications Isolation as virtual machines on Multiple new applications x86 hardware) often conflict Underutilized Cost Benefits resources Faster provisioning 13 Nokia Siemens Networks NSN IT Green IT CeBIT 2009 Potential saving blocks (compared to dedicated servers) DC-Infrastructure-related electrical power used by NSN IT Power Total Server w.o. virtualization ,50 KW/h 600 KW/h Server with virtualization 60 1,00 KW/h 60 KW/h Saving 540 KW/h DC air conditioning DC floor space rack space Hardware-related Hardware administration & maintenance (Firmware patching, BIOS settings, outage handling, spare parts handling) Hardware installation (rack mount, cabling, labeling, burn-in) Hardware service contract handling Hardware procurement costs Hardware ramp-down costs 14 Nokia Siemens Networks NSN IT Green IT CeBIT 2009
8 NSN Integration lead to major application ramp downs April 1 st, Number of Applications: Approx applications (and instances) ramped down Impact in electrical Energy Presumption: Two applications / per server 0,5 KW/h per server Applications (total) Sustainable savings of 325 KW/h already achieved 0 Apr 07 Jul 07 Okt 07 Jan 08 Apr 08 Jul 08 Okt Nokia Siemens Networks NSN IT Green IT CeBIT 2009 Data Center location in climatic favorable region In case of best fit: No air-condition needed for 330 days / year 16 Nokia Siemens Networks NSN IT Green IT CeBIT 2009
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