Omnichannel Market Communication Strategic insight tactical overview

Transcription

1 Translation of brochure: Omnichannel Market Communication Strategic insight tactical overview Now in 4 modules Participate in one module at a time IAA Educations Lifelong learning International competencies for post graduates in marketing, communications, and leadership with accredited diploma. Total program of 130 hours Copenhagen and Aarhus

2 Page 2 and 3: IAA Diploma Market Communications Full effectiveness of the marketing investments NEW! FOLLOW THE WHOLE PROGRAM OR TAKE ONE MODULE AT A TIME Each module is finalised with a workshop and a participation certificat and can be considered as a totality. If you have passed all 4 modules you qualify to get the internationally accredited IAA Diploma. WHO The IAA Diploma is developed for marketing- and communication professionals with several years of practical experience. Your objective is to strengthen your experience and network and extend your tool box of theory, models and methods for both strategy and tactics. WHAT After passing all 4 modules you can participate in the final exam giving you the internationally accredited IAA Diploma as proof of your competencies. HOW You can take the education in one year or as a new option spread it over several semesters: The program is organized in 4 modules and you can take one module at a time. In that way you can finalize the education at the pace which suits you. You get a full area covered within each module and the totally integrated effect when all 4 modules are passed. After each module we issue a certificate for your participation based on the final workshop All 4 competence certificates allow you to participate in the final examination following the international guidelines according to the internationally recognized and accredited exam. PROGRAM IAA Diploma in Market Communication consists of four modules and an exam. Totally the education has 130 teaching lessons and 3 workshops VALUE The IAA Diploma education sets off fra practical cases and combines the solutions with the newest models and theory. We start from the challenges you meet in your daily work and give you methods and competencies to work better, being more efficient and creative TEACHING FORMAT The education is based on an action orientated program with a large extent of involvement from the participants. We build on examples and cases form practical business. The education is based on MBA principles, so we create a combination of teaching, self studies, group assignments, and debate. All sessions have prior preparation as the basis for the dialogue and discussion.

3 MODULE 1 The perfect briefing with content and ROI You learn to define clear concise objectives to set up the results the market communication should achieve You get tools to define these objectives in an operational briefing You get inspiration and better customer insight You get methods to ensure a unique definition of branding and content You get impulses to create a new dynamic and operational definition of the target groups You get experience from a large number of cases and examples MODULE 2 The effective and innovative creative process You have workshop sessions over 6 weeks based on a real life market relevant assignment. In your working group you establish a clear targeted briefing for management and the creatives In collaboration with a creative team from Mediehøjskolen you arrive at a creative execution of the campaign You combine the creative solution with the strategy and present for the customer s management Totally you get experience and coaching in establishing a fruitful cooperation with management and creatives. MODULE 3 The customer journey, Touch points, and content You learn how to create synergy in the communication strategy You get knowledge about effectiveness targets and price levels, so you are better at optimizing your planning You get tools to optimize the customer journey and use the correct touch points You get methods to ensure the correct content and messages You get inspiration to exploit big data and customer intelligence You get IAA s model for calculating ROI of the different activities You get insight in the strengths of all media from offline to digital media and out of home activities MODULE 4 Omnichannel Mass communication You get an overview of the many possibilities on the digital platforms You get insight and cases, showing the road map to the correct combination of traditional media and the many new touch points to the customers. You get experience in working with mass communication as a process You are updated on rules and regulations, so you can operate within the right framework

4 FACULTY IAA Diploma i Markedskommunikation presenst teachers with up to date specialist knowledge. We only use teachers with a deep knowledge within the specific subjects. Market communication demands new competencies. The correct combination of traditional media and the many digital possibilities is the key to create results and secure high return from the invested marketing budget. To reach this goal you need professional planning and execution based on updated knowledge, models, and methods. IAA Diploma in Market Communication brings the participants to the level of the demands today and in the future. and gives ideas and inspiration for both strategic and tactical planning and execution. The leadership of the education consists of Jens Hansen, CEO Aros Kommunikation and Erich Karsholt, client service director TBWA BBDO. Ole E. Andersen Cand.scient soc. External lektor at CBS. Previously AIM, Dansk Reklame Film and headmaster of The Danish Advertising School Susanne Lund CEO at Republica. Previously partner and head of Strategic Planning at Bates Y&R - and marketing responsible investment banker in Danske Bank. Cand.merc and strategic planner. Kristoffer de Hemmer Hamborg Partner and CEO, SUBSERO A/S. Works with all forms of digital communication within b-t-b and b-t-c. Carl Mikael Jespersen Head of Consumer Goods at Wilke research. Previously BBDO, Stryhns, Carlsberg, Arla and Groupe Danone. HD i afsætning. Tomas Gorrissen Partner at Responsive, agency within direct marketing, dialogue and customer loyalty Cand.merc, IAA. Previously DDB, Topdanmark, Tryg, Lån&Spar and Nordea. Charlotte Østergaard Steentoft Co-founder and partner in Digital Works. Specialist in social media (Facebook og LinkedIn), news letters, marketing, SEO and Analytics Thomas Sofienberg Digital Director Dis/play. Previously In2media, Creuna, TV3, and BilZonen. Cand. Mag. Computer- og Media science from Copenhagen University. Erich Karsholt Client Service Director, TBWA BBDO. Previously Bates Y&R, Createam (Mantra) and Brands Copenhagen AS. Cand. merc. Editor of Markedsføring i Praksis.

5 Jens Hansen CEO and partner Aros Kommunikation. Previously SDS (Nordea) and Bergsøe 4. Cand.oecon. Censor at Business School. Kirsten Dinesen CEO Front Page PR & Kommunikation. Editor of the book Forbrugeren i Førersædet and editorial contributor to Markedsføring. Katja Moesgaard CEO DBU. Previously MEC, MEC Access and Sponsor Strategy and marketing manager for Nike. IAA Diploma and cand. merc. jur.

6 Page 4: Strong competencies in marketing value for your company and yourself Education is an investment with immediate pay back. Higher efficiency The IAA educations give tools, methods, and theoretical background to work targeted both in strategy and tactics. The result is higher efficiency and better results. Better solutions The methods of the IAA educations give new view points and inspiration for innovative and new marketing solutions. The result can be read in larger effect of the marketing investments. More experience The cases in the program give a broad experience which it normally would take years to obtain. Better purchases The IAA educations focus on ROI and results which ensures better purchase of marketing services. Many companies have earned the cost of the education by savings in external costs. More insourcing Larger competence means more targeted work and stronger solutions. Better motivation An IAA education is an important motivation factor and gives an internationally accredited diploma. International inspiration The IAA educations are built on Danish examples and the professional content is based on IAA s educational experience in more than 50 countries. Donald Nekman, Headmaster IAA Uddannelserne Kontakt.:

7 Take IAA Diploma in Market Communication combined or one module at a time Each module consists of 3 educational days from to and 1 weekend workshop from Place The program is run in Copenhagen and Aarhus Timing In total the four modules establish the education IAA Diploma in Market Communication. The modules can be passed separately and also in other order than the numbers indicate. Start Module 1: February 2015, Module 2: April 2015, Module 3: August 2015, Module 4: October 2015 Prices The participation fee covers all materials, teaching, and catering. There are no extra expenses for books or other materials. The participation fee is paid at enrollment. When buying more than two modules the fee can be divided in two installments. PRIS ex VAT Total Per module Participation in one module ony , ,00 Simultaneous purchase of two modules , ,00 Simultaneous purchase of three modules , ,00 Simultaneous purchase of four modules , ,00 Subsequent purchase of extra modules Exam - only when all 4 modules are passed 10% reduction on basic price Free Discounts from memberships IAA Denmark Chapter 10% Huset Markedsføring 5% Business Danmark 5% ABOUT IAA s EDUCATIONAL PROGRAMS Since 1987 International Advertising Association has run IAA Diploma in Marketing Communications in Denmark, And during the following period we have added IAA Master Executive, IAA Marketing Management and IAA Digital Diploma. ABOUT IAA DENMARK CHAPTER IAA International Advertising Association is an international association for professionals who work with or are interested in marketing, communications, and leadership. IAA Denmark Chapter carries out meetings and seminars and offers networking with inspiration.