Build Your Business Through Better Marketing. Presented by ASI Distributor Services

Transcription

1 Build Your Business Through Better Marketing Presented by ASI Distributor Services

2 Build your brand A brand is the emotional connection between a customer and the company, product or service. It is created by consistent messaging and delivering on the promise of your message. Volvo = safe cars Nike = athletic achievement

3 Develop an elevator pitch 30 second, memorable description of your business States who you are, what you do, and who you do it for Differentiate yourself from others by including a unique selling proposition (USP) Great customer service is not a USP. Answering all customer messages in 2 hours or less is part of a USP.

4 Set a budget Most businesses spend between 5% 10% of their gross sales on Marketing Download ROI spreadsheet and lead tracking forms Get the biggest bang for your buck On average it takes 4 marketing/ advertising exposures for an individual to become familiar with your company or product. In traditional mass marketing individuals only see one out of every 7 ads you place. So, unless you have an unlimited budget it is vital to target your marketing to specific prospects.

5 General marketing rules: Set clear goals for every campaign. Repeat what works for you until it stops working. Understand that frequency and repetition of the same message is the key to success. Send each prospect at least 4 marketing pieces.

6 What to send - use various methods to reach your targets: Catalogs Fax ESP Online (event ideas, sales flyers, other) LogoMall Phone Direct mail (letters, postcards, brochures) Mailing with self-promoting products is best!

7 What to include in each marketing piece Have a compelling call to action for your prospect. Give them a reason to call or you NOW! Clearly state the benefit of your company or product to the end-buyer. Why should they choose you? Service? Dependability? Price? Remember, the ad isn t about you... it s about what you can do for them! Your phone number, Web site URL, and address

8 Position yourself as a Branding & Marketing expert Crossing over from another industry?... Start with the clients/contacts you already know! The Successful Start Set up a display & order imprinted catalogs Actively promote your website everywhere New business? Start by selling to people you know

9 Inexpensive ways to use ESP Online to create marketing campaigns: Event Planner Pre-designed presentations around major events such as golf outings, breast cancer awareness Favorite items/ sales Develop a flyer with your most-popular items, note special pricing Hot items from the ASI Show Create 1 send to many Cut and paste between clients

10 $1,000 give-a-way Featured products Select-a-search Video capability Unique landing pages/ forms

11 Promote your site on the following: Your signature on outgoing correspondence Business cards, letterhead, & fax sheets Quotes, invoices, letter stuffers Office signs Voice mail (office and mobile) Catalogs, your apparel, self-promos Shipping boxes & packing tape All marketing materials

12 Catalogs ASI produces 10 different catalogs to market your business Top sellers: - Spectrum - Idea Showcase - Media File - The Gift Book The average catalog is viewed by 3 or more prospective customers Drives traffic to your website

13 SEM/SEO Search Engine Marketing (SEM) Paid ads on search pages from Google/Yahoo You only pay when someone clicks Prices range from 10 cents to $5 or more/ click With careful planning and understanding of your conversions this can be a very cost effective way of marketing. Adwords.google.com (Google) (Yahoo)

14 SEM/SEO Search Engine Optimization (SEO) Difficult to stay on top of Requires a great deal of time and energy Lower ROI than other efforts If you have the resources pay for the service Make sure they are reputable

15 Social Networks/ Groups Low/ no-cost way to network and stay in touch with clients and prospects LinkedIn, Facebook are best for end-buyers & business ASI Social Network Good educational and networking resource of 3,000+ distributors and suppliers Google groups/ Yahoo groups Join and become an advisor on relelvant topics

16 Thank You We look forward to helping your business grow in our industry ASI Distributor Services