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1 Professional Diploma in Mobile gmarketing Irrawaddy College are delighted to bring a new an exciting Diploma in Mobile Marketing. This new programme is industry designed, practitioner led accredited programme. Myanmar is at the start of a significant period of change with over 100 million mobile devices coming to the market before the end of Mobile Marketing will be the fastest growing disciplines within the Digital Marketing space. This Professional Diploma in Mobile Marketing will give employees and jobseekers all the skills they need to excel as a mobile marketing expert.

2 Our ethos is to take Digital Knowledge direct from industry leaders who have had a major input into designing this Diploma. Our subject matter experts deliver and teach our formalised accredited syllabus so that the learner gains real skills that benefit their employers and also drive the learners career forward. The course will guide the learners through 30 hours of in-depth learning in the key disciplines and is ideal for anyone who is or will be involved in the planning, implementation, or measurement of Digital strategies or anyone who would like to pursue a career in this area. The Programme is suitable for professionals at all levels and disciplines, and will prepare employees and jobseekers to take up a more specialist role within the overall marketing domain.

3 The Professional Diploma in Mobile Marketing consists of: Mobile Messaging Mobile Sites Mobile Apps Mobile Advertising Mobile Video Mobile Games Marketing Mobile Commerce Cross Channel Marketing Strategy and Planning Search Engine Marketing ( SEO) Search Engine Marketing ( PPC ) Social Media Marketing Analytics How the Diploma is delivered The Professional Diploma in Mobile Marketing is available to study in four different formats full time, part time, online or on site. Full time The full time Professional Diploma in Mobile Marketing is an intensive course covering the entire programme syllabus in just five days. The full time format is ideal for those seeking an intense overview of Mobile Marketing in a concentrated timeframe. Part time

4 The Professional Diploma is Digital Marketing is available to study in a number of part time options, with classes running at different times (morning, afternoon or evenings ) in different locations. Online Take the Professional Diploma in Mobile Marketing at your own pace by viewing pre-recorded lectures through our virtual learning environment. This option is ideal for working professionals or those based a considerable distance from the nearest classroom location. On site We can bring our Professional Diploma in Mobile Marketing to your business and tailor it specifically to the skills and prior experience of your staff. You choose the time whether during the day, evenings, weekends, online, or a combination of all four. As with the other options, our on site course is delivered by industry experts and by trained Myanmar Nationals. Our Network of Myanmar Trainers are exclusively selected and trained by us to deliver our education programmes. All our external lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns on a daily basis. They are selected from our panel of industry experts and each class is based on their experience, real life examples and case studies. Certification The Professional Diploma in Mobile Marketing is certified by the Digital Marketing Institute who are the Global certification body for Digital Marketing education. The syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital and Mobile Marketing economy and our practical industry driven qualifications are recognised as the international standard in Digital Marketing Education. Syllabus Advisory Council Our course syllabus is developed in conjunction with our Syllabus Advisory Council. We are closely aligned with and supported by some of the Global leaders in IT, Media, Finance and Communications as well as many of the top Digital agencies around the world. Our programme content is formed with the input of this Industry Advisory Council so as to ensure our graduates are qualified in the latest and most in-demand skills.

5 Past Students Past students of our Digital Marketing courses have gone onto work with some of the worlds leading brands and companies: Microsoft; Facebook; HP; Google; Twitter; LinkedIn; Vodafone; Nokia; ebay; Accenture; Citibank; BT; Renault; Unilever and many more.

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction

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