ADVERTISE IN THE DIGITAL MARKETPLACE

Transcription

1 ADVERTISE IN THE DIGITAL MARKETPLACE

2 FREQUENTLY ASKED QUESTIONS Always refer to the Tribune Specs site for the most current information. tribuneinteractive.com/specs/ Q: What advertising products do you offer? A: Everything you need to know about Tribune s advertising portfolio is right here at your fingertips. Navigate through our site to discover the opportunities that are available to meet your advertising needs. Q: Who should I contact to start the process? A: Reach out to your account representative. Tribune is dedicated to finding the right advertising products to successfully reach your target audience. Q: Can you help us create innovative digital advertising, as our current resources do not have the means? A: All Tribune properties have an in-house design team to assist in production of innovative rich media advertising. Contact your account representative to see if they are available to help you. Q: I followed your instructions, and the ad still does not work. A: Our digital support group has the experience to troubleshoot any obstacles you may face when building or launching your digital advertising creative. We have an extensive support team with varying expertise to troubleshoot post-sale issues.

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4 DISPLAY ADVERTISING FILE FORMATS ACCEPTED GIF, JPG, PNG, SWF, 3rd party ad tag RESOLUTION 72 dpi (dots per inch) COLOR PROFILE RGB only ANIMATION Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units. BORDER 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. CLICK-THROUGH URL Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.

5 DISPLAY ADVERTISING [CONTINUED] (CONT.) FLASH All SWF Flash files must contain a clicktag (see next page) and should be published for Flash Player 10.0 or an earlier version. File Size Limit: 15K POLITE LOAD Polite loads are only accepted in HTML5 files and will not be accepted in SWF Flash files. An additional load of 100K is allowed. CONTENT Ads must not be designed to blend in with the site, mimic editorial fonts/ colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the creative has the same background color as the site, it must contain a visible border. Dimension measurements provided in pixels. File size limits provided in kilobytes. Cube (Medium Rectangle) Dimensions: 300 x 250 Half Page Dimensions: 300 x 600 Leaderboard Dimensions: 728 x 90 Super Leaderboard Dimensions: 970 x 90 Micro Banner Dimensions: 320 x 50 File Size Limit: 15K

6 DISPLAY ADVERTISING [CONTINUED] ACTIONSCRIPT 1.0/2.0 Inserting a clicktag using ActionScript 1.0 or Insert a new button. 2. While in the button s screen, create a box that will cover the size of the entire ad in the HIT frame. 3. In the main scene, drag the button from the library into frame 1 of a new layer. This layer must be the top layer. 4. Add an action to the button. Copy and paste this action EXACTLY as shown below. Note: Do NOT Embed Your Own URL Into The clicktag. Please Leave _blank In The ActionScript. on(release) { geturl(clicktag, _blank ); } 5. Prior to publishing the movie, select version 10.0 or earlier of the Flash Player in the Publish Settings. 6. Export Movie. 7. To validate the clicktag for Tribune s ad server, visit: validator/ ACTIONSCRIPT 3.0 Inserting a clicktag using ActionScript In frame 1 of the top layer of the movie scene, insert the script below for the clicktag button. clickbtn.addeventlistener(mouseevent. MOUSE_DOWN, function(event: MouseEvent): void { var surl: String; if ((surl = root.loaderinfo.parameters. clicktag)) { navigatetourl(new URLRequest(sURL), _blank ); } }); clickbtn.buttonmode = true; clickbtn.usehandcursor = true; 2. Create a new button. 3. While in the button s screen, create a box that will cover the size of the entire ad in the HIT frame. 4. In the main scene, drag the button from the library into frame 1 of a new layer. This layer should lie directly underneath the ActionScript layer. 5. Add the instance name, clickbtn, to the button. 6. Prior to publishing the movie, select version 10.0 or earlier of the Flash Player in the Publish Settings. 7. Export Movie. 8. To validate the clicktag for Tribune s ad server, visit: validator/

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8 RICH MEDIA Rich Media is considered any ad unit that is not contained within a standard display ad position, including the sliding billboard, peelback, reskin, one ad, expandable, interstitial, freeform, video and hover. Most rich media ad units require the use of 3rd party vendors to host and serve their unique functionality. ACCEPTED 3RD PARTY VENDORS NOTE: Tribune Interactive will test any 3rd party creative solutions. Adify Atlas Celtra Checkm8 DFA DoubleClick DoubleVerify Flite Integral Ad Science (Adsafe) Liquidus MediaMind Mediaplex (Conversant) Mixpo NowSpots Place Local PointRoll Sizmek Spongecell TruEffect Zedo

9 RICH MEDIA [CONTINUED] BILLBOARD Automatically appears fixed at open dimensions underneath the header and search upon each impression load with option to close into a contracted dimension height for user convenience. Initial Ad Location: Underneath page header & search Dimensions: 970x250 File Size Limit: 110 K Collpased Location: Underneath page header & search Dimensions: 970x90 or 196x31* * Show Ad with advertiser branding icon File Size Limit: 60 K Initial Ad is fixed at open dimensions upon impression load, without capping Animation in Initial Ad plays once with option to add replay button Initial Ad must contain close or collapse button, which should be apparent through name of function, not represented by an x alone Collapsed view must contain expand action to open Initial Ad User-initiated audio 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area Must be served through a third-party ad tag Ad tags can be created in-house through a third-party rich media vendor»» All SWF Flash files must be published for Flash Player 10.0 or an earlier version. EXPANDABLE User-initiated expansion on rollover, expanded portion twice the width/height of the targeted ad, mouse-off retraction. Expanded refers to max width/height. Expanded dimensions include the area of the targeted ad. Cube Dimensions: 300 x 250 Expanded Dimensions: 600 x 250 File Size Limit: 50K Half Page Dimensions: 300 x 600 Expanded Dimensions: 600 x 600 File Size Limit: 50K Wide Skyscraper Dimensions: 160 x 600 Expanded Dimensions: 600 x 600 File Size Limit: 50K Leaderboard Dimensions: 728 x 90 Expanded Dimensions: 728 x 315 File Size Limit: 50K Continued on next page

10 RICH MEDIA [CONTINUED] EXPANDABLE (CONT.) User-initiated on rollover Mouse-off retraction Functioning close button Flash/animation: 10 second limit Can NOT overlay branding or form elements Audio must be user-initiated and include on/off buttons Apply z-index at or above to guarantee page elements will not overlay expanded portion 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area Must be served through a third-party ad tag Only one rich media ad can run on a single web page at a time Third-party ad tags can be created inhouse through a third-party vendor. FILMSTRIP The Filmstrip enables enhanced creative story-telling capabilities within a single ad creative. Simple engagement features scroll, click, and hover allow the user to explore multiple interactive segments. Dimensions: 300 x 600 Initial Load File Size Limit: 60K Max Subsequent Polite Load File Size Limit Per Segment: 110K Content container with max dimensions of 300 x 3000 displayed upon scroll in 300 x 600 ad unit Max of (5) different interactive segments within content container Content is viewed through click or hover of the previous and next buttons located at the top & bottom of the 300 x 600 ad unit User-initiated audio 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area Must be served through a third-party ad tag»» Ad tags can be created in-house through a third-party rich media vendor

11 RICH MEDIA [CONTINUED] FREEFORM Automatically appears over content, runs for 10 seconds and closes. Capped at once per user per day. Location: Below header, search bar and navigation Dimensions: Varies based on page content & layout. Contact Creative Solutions team for details. Capped at once per user per day Functioning close button Close after playing once Run time limit: 10 seconds Creative can be served through thirdparty ad tags to allow visibility within all browsers & platforms. Can NOT overlay branding, navigation, search or form elements Freeforms created in Flash must contain a functioning clicktag button. Click here for instructions. Completed assets must be sent to our Creative Solutions design team to be built into ad tags using our third-party vendors (NOTE: Client-supplied ad tags will NOT be accepted) If needed, the Creative Solutions design team can build out the assets for the client HOVER Automatically appears over content, runs for 10 seconds and closes. Capped at once per user per day. Initial Ad Dimensions: 970 x 90 File Size Limit: 60K Collpased Dimensions: 100 x 90 File Size Limit: 20K Initial Ad must contain a close or collapse button, which should be apparent through name of function, not represented by an x alone Collapsed view must contain close button Initial Ad remains open upon first view of the ad capped at once per user per day Collapsed unit appears upon additional viewing of targeted web page Upon close of Initial Ad, collapsed view appears Upon click of collapsed view, hover appears Upon close of collapsed view, ad disappears entirely User-initiated audio Completed assets must be sent to our Creative Solutions design team to be built into ad tags using our third-party vendors (NOTE: Client-supplied ad tags will NOT be accepted)»» If needed, the Creative Solutions design team can build out the assets for the client

12 RICH MEDIA [CONTINUED] INTERSTITIAL Location: Covers an entire page, appears over targeted web page centered horizontally and vertically Dimensions: 800 x 600 with a semitransparent full bleed revealing the web page underneath Initial Load File Size Limit: 80K Max Subsequent Polite Load File Size Limit: 160KB Auto-appear Capped at once per user per day Close or collapse button should be apparent through name of function, not represented by an x alone Close after playing once Run time limit: 10 seconds max User-initiated audio Completed assets must be sent to our Creative Solutions design team to be built into ad tags using our third-party vendors (NOTE: Client-supplied ad tags will NOT be accepted) If needed, the Creative Solutions design team can build out the assets for the client MOBILE INTERSTITIAL Location: Covers an entire page, appears over targeted web page centered horizontally and vertically. Dimensions: 320 x 270 pixels File Format: JPG/GIF Auto-appear Capped at once per user per day Close or collapse button should be apparent through name of function, not represented by an x alone Close after playing once Run time limit: 10 seconds max Must be served through a third-party ad tag»» Ad tags can be created in-house through a third-party vendor

13 RICH MEDIA [CONTINUED] MOBILE VIDEO INTERSTITIAL Location: Covers an entire page, appears over targeted web page centered horizontally and vertically. Video Dimensions: Responsive video size to fit varying mobile phone screen sizes. Length: 15 seconds (max) Aspect Ratio: Full Screen 4:3 OR Widescreen 16:9 File Size Limit: 10 MB File Format: mp4 preferred Auto-appear Capped at once per user per day Run-time limit: 15 seconds for video User-initiated audio Functioning video controls: play/pause, progress bar, volume Close or collapse button should be apparent in top corner of video window through name of function, not represented by an x alone Closes automatically at the end of the video play unless closed manually by the user Must be served through a third-party ad tag Ad tags can be created in-house through a third-party vendor PEELBACK SWF Flash files MUST contain an additional background layer displaying background color or graphic. The background can not be defined within the Document properties. Not available on NGUX 2.0 platform sites. Main Peel Location: Top-right corner of web page Dimensions: 800x550 or 550x400 File Size Limit: 70 K File Formats Accepted: SWF/JPG only Corner Peel Teaser Location: Top-right corner of web page Dimensions: 125x100 File Size Limit: 10 K File Formats Accepted: SWF/JPG only Auto-expand capped at once per user per day Functioning close button Run time limit: 10 seconds max Can NOT overlay form elements Main content in assets should be contained within the top right corner of the creative. Background imagery should extend over entire dimension area. Click here to view design templates for assets. Completed assets must be sent to our Creative Solutions design team to be built into ad tags using our third-party vendors (NOTE: Client-supplied ad tags will NOT be accepted)»» If needed, the Creative Solutions design team can build out the assets for the client

14 RICH MEDIA [CONTINUED] PUSHDOWN Expanded Location: Underneath page header and search Dimensions: 970x415 File Size Limit: 110 K Collapsed Location: Underneath page header and search Dimensions: 970x90 or 970x66 File Size Limit: 60 K Auto-expand capped at once per user per day Close or collapse button should be apparent through name of function, not represented by an x alone Functioning expand button Run time limit: 10 seconds max Collapsed companion ad User-initiated audio 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area Must be served through a third-party ad tag»» Ad tags can be created in-house through a third-party vendor. RESPONSIVE AD Location: This ad unit resides on the home page and section fronts and will dynamically adjust itself to whatever size screen the user is on. File Size Limit: N/A File Format: PSD (Layered) SIZES TO BE DESIGNED 1280 x 220 pixels 1140 x 220 pixels 1060 x 220 pixels 900 x 220 pixels 768 x 220 pixels 520 x 220 pixels 320 x 220 pixels Layered PSD at the above sizes (no file size limit) Numbered layers in PSD Instructions on what design elements to omit at smaller breakpoints (via numbered layers) PSD files may be created by advertiser or in-house NOTE: No Flash files will be permitted, Static only - no animation will be permitted PSD files will provide the best animation when the ad scales down. JPG/GIF/PNG assets are not ideal.

15 RICH MEDIA [CONTINUED] RESKIN Single Image Dimensions: 2280 x 1100 (please see Layout below) File Size Limit: 90K File Format: PSD (layered) Layout Covers the left and right rails of the page Allow 1280 pixels of white space (#FFFFFF) in center of image for content dimension area 140 pixel width side gutters should contain main reskin content, text and imagery 170 pixel width blendable areas available for background imagery, gradients or color 190 pixel width flat background color area Download Photoshop template Must use appropriate Photoshop templates provided above Appears on both left & right sides of content area Click-through URLs are supported Completed assets must be sent to our Creative Solutions design team to be built into ad tags using our third-party vendors (NOTE: Client-supplied ad tags will NOT be accepted)»» If needed, the Creative Solutions design team can build out the assets for the client FOR SELECT NICHE PUBLICATION WEBSITES Single Image Dimensions: 1600 x 1000 (please see Layout below) File Size Limit: 90K File Format: JPG/GIF Layout Allow 980 pixels of white space (#FFFFFF) in center of image for content dimension area 140 pixel width side gutters should contain main reskin content, text and imagery 170 pixel width blendable areas available for background imagery, gradients or color Download Photoshop template Must use appropriate Photoshop templates provided above for Single Image reskin Appears on both left & right sides of content area Click-through URLs are supported Completed assets must be sent to our Creative Solutions design team to be built into ad tags using our third-party vendors (NOTE: Client-supplied ad tags will NOT be accepted) If needed, the Creative Solutions design team can build out the assets for the client

16 RICH MEDIA [CONTINUED] VIDEO Video advertising is capable across the Tribune landscape. Video can run within an ad unit or between video content inside our In-Page Flash Players. IN-UNIT VIDEO Location: Video contained within a digital ad unit Refer to Display Advertising specifications Run-time: Preferably under 30 second Dimensions 640 x (widescreen) Aspect Ratio 4:3 16:9 (widescreen) File Size Limit 10 MB File Formats Accepted mp4 preferred PRE-ROLL VIDEO (CONT.) Aspect Ratio 4:3 16:9 (widescreen) File Size Limit 50 MB File Formats Accepted mp4 preferred VAST redirect URLs accepted Video capped at MAX of 4x per user per advertiser per day* *Please refer to your sales contact to confirm the MAX number of capped impressions, as it varies based on site Skip video button available upon request for.mp4 video files. Skip button appears after video plays for 10 sec. QUICKSTREAM VIDEO Sound must be user-initiated Functioning video controls visible - play/pause, audio, rewind Video must not be embedded within the Flash file No frequency cap PRE-ROLL VIDEO Location: Video contained within In-Page VAST Compliant Player Refer to specifications listed above Run-time: No longer than 30 seconds Dimensions 1280 x (widescreen) Same as Pre-Roll VAST redirect URLs accepted No frequency cap COMPANION ADS Location: Run in tandem with Pre-roll or Quickstream video next to the VAST Compliant Player File Formats Accepted mp4 preferred Cube (Medium Rectangle) Dimensions: 300 x 250

17 RICH MEDIA [CONTINUED] VIDEO INTERSTITIAL Video (Same as Pre-Roll) Dimensions: Full Screen 640 x 480 OR Wide Screen 640 x 360 File Size Limit: 10 MB Length: 15 seconds (max) Aspect Ratio: Full Screen 4:3 OR Widescreen 16:9 File Formats Accepted: mp4 preferred Leaderboard (Optional) Dimensions: 728 x 90 File Formats Accepted: JPG/GIF/SWF If needed, the Creative Solutions design team can build out the assets for the client ** Please Note: Since this ad unit is considered rich media, it is NOT served using the Brightcove Video Player, like pre-roll. It is served and runs exactly as a standard interstitial Auto-appear Capped at once per user per day User-initiated audio Run-time: 15 seconds max Closes automatically at the end of the video play unless closed manually by the user Advertisement text displayed above video Leaderboard located below video Transparent background covers page Ad fixed to center of page upon scroll Close or collapse button should be apparent in top right corner of video window through name of function, not represented by an x alone Functioning video controls: play/pause, progress bar, volume, full screen option Completed assets must be sent to our Creative Solutions design team to be built into ad tags using our third-party vendors (NOTE: Client-supplied ad tags will NOT be accepted)

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19 MOBILE ADVERTISING Content produced by Tribune properties is optimized for mobile tablet and phone devices and is accessible via mobile device browsers on the site. The advertising placements on the site are dependent on the mobile device of the user. Currently available for: Chicago Tribune LA Times Baltimore Sun Daily Press Hartford Courant Orlando Sentinel Sun Sentinel Hartford Courant

20 MOBILE ADVERTISING [CONTINUED] STANDARD Tablet Cube Dimensions: 300 x 250 Leaderboard Dimensions: 728 x 90 Half Page Dimensions: 300 x 600 XX-Large Banner Dimensions: 320 x 50 File Size Limit: 15K Phone XX-Large Banner Dimensions: 320 x 50 File Size Limit: 15K MOBILE APP The advertising placements on the mobile application reflect the standard display advertising on Tribune s desktop sites. Tablet Cube Dimensions: 300 x 250 Leaderboard Dimensions: 728 x 90 Interstitial* Portrait Dimensions: 768 x 1024 File Size Limit: 150K Landscape Dimensions: 1024 x 768 File Size Limit: 150K Cube Dimensions: 300 x 250 A 1px border must be added to all ad units File formats accepted: JPG, GIF, 3rd party ad tag static or animated No Flash *To run a full page ad on a Tribune ipad app, both the portrait and landscape sizes listed above must be submitted. Phone Cube Dimensions: 300 x 250 Interstitial Dimensions: 320 x 270 Continued on next page

21 MOBILE ADVERTISING [CONTINUED] MOBILE APP (CONT.) A 1px border must be added to all ad units File formats accepted: JPG, GIF, 3rd party ad tag static or animated No Flash Ad-server launches the interstitial ad based on orientation of user s device Orientation of the interstitial ad will update when activated by user The interstitial ad on the mobile app is not considered a rich media placement, unlike the interstitial on Tribune s responsive sites SMS SMS stands for Short Message Service. SMS is a communications service that allows the exchange of short text messages, limited to 160 characters, between mobile phones. It is also referred to as text messaging or texting. SMS campaigns produced by Tribune properties are supported on virtually every mobile phone device in the world. SMS CAMPAIGNS Alerts & Non-Alerts Text2Win Users can enter a sweepstakes via text of a keyword. Bounce back message delivered to users to confirm entrance in sweepstakes. Text4Info Users send keyword via text and receive one bounce back message to obtain specific information. Examples: Text for a coupon, to see store hours, or receive link to a mobile site Text2Vote Users can vote on different options via keywords. Text votes are tallied and can generate a bounce back message with the percentage breakout of votes. Text Alert Users text to opt in via keyword to receive alerts on news and special offers through a recurring text program over an indefinite period of time. Continued on next page

22 MOBILE ADVERTISING [CONTINUED] SMS (CONT.) Text can be NO more than 160 characters, including compliance language: Msg&data rates may apply. Text STOP to cancel. Text HELP to help. All web call-to-actions for SMS campaigns, including display advertising and admail, must include the following: Keyword & Short Code (unique in color and slightly larger in font size to other copy) Program sponsor and description Compliance language: Message and data rates may apply. Text HELP for help. Text STOP to cancel. You ll receive no more than X messages per week. Website or phone number where subscribers can reference all terms & conditions. Example: T & C s available at chicagotribune.com.

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24 MARKETING Admails are e-blasts, which are deployed to Tribune users, to advertise a client s product/service. An HTML and TEXT version is deployed with every admail and delivered to each user based on their registration preference. HTML VERSION: Formatted Imagery And Copy Dimensions Overall width must not exceed 600 pixels. No height requirements. File Size Limit Total sum of images must not exceed 100K file size Assets Please supply final HTML file and all images in JPG/GIF format that are contained within the admail. Animated GIF and SWF files are not accepted.

25 MARKETING [CONTINUED] (CONT.) TEXT VERSION: Unformatted Copy Assets Supply admail copy unformatted in a TEXT or Word doc file. SUBJECT LINE Must contain the advertiser s name and a reference to the promotion. Please keep the subject line simple, honest and straightforward. LINKS Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail. OPT-OUT We recommend the client provide an electronic address (link or ) and mailing address to be placed in the footer of the admail to allow users to have the option to unsubscribe from all of the client s future admails. These opt-outs are to be collected by the client, not Tribune. In the case subsequent admails are deployed through a Tribune property, the list of opt-out addresses would be cross-referenced with the users in Tribune s database and removed from the deployment list. BEST PRACTICES Avoid using dark backgrounds with light-colored text, as some clients do not support background formatting in HTML. Do not use cascading style sheets (CSS) to format HTML, as it does not render in certain clients. Inline style sheets do render properly. Do not use background images, as they cause the layout to appear incorrectly in different browsers. Use formatted text in HTML to display information important to the admail s message. Images should only be used to enhance the look and feel of an admail, since clients allow users to block images in received mail. Only the following fonts are accepted as HTML text in admails: Arial, Arial Black, Book Antiqua, Charcoal, Comic Sans MS, Courier New, Gadget, Geneva, Georgia, Impact, Lucida Console, Lucida Grande, Lucida Sans Unicode, Monaco, MS Sans Serif, New York, Palatino Linotype, Tahoma, Times New Roman, Trebuchet MS, Verdana.

26 MARKETING [CONTINUED] NEWSLETTERS Tribune deploys a variety of newsletters to users who opt-in to receive unique content based on their specific interests. NATIONAL NEWSLETTERS Travel Unraveled Food & Drink AD SIZES AVAILABLE Cube Dimensions: 300 x 250 File Formats Accepted: JPG/GIF ONLY Leaderboard Dimensions: 728 x 90 File Formats Accepted: JPG/GIF ONLY Wide Skyscraper Dimensions: 160x600 File Formats Accepted: JPG/GIF ONLY

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28 RESPONSIVE SITE NEXT GENERATION. TRULY RESPONSIVE. The digital environment is continuously progressing and Tribune is launching new responsive design websites. This design allows the site to adjust based on the user s screen size. Highlights from this new design include visual browse and infinite scroll. The visual browse is a collection of images from articles across the site filtered by the page the user is on. Infinite scroll allows the user to scroll into the next section of content. Advertising specifications for the responsive sites are below. Allentown Morning Call, Baltimore Sun, Chicago Tribune, Hartford Courant, Los Angeles Times, Orlando Sentinel and South Florida Sun Sentinel all feature a responsive site design.

29 RESPONSIVE SITE [CONTINUED] UPDATED AD UNITS RESKIN Single Image Dimensions: 2280 x 1100 File Size Limit: 90K File Format: PSD (layered) Layout Covers the left and right rails of the page Allow 1280 pixels of white space (#FFFFFF) in center of image for content area 140 pixel width side gutters should contain main reskin content, text and imagery. 170 pixel width blendable areas available for background imagery, gradients or color. 190 pixel width flat backgroundcolor area Download Photoshop template here: creative/ads/newspaper/bal/reskin/ skin_template_ngux2.psd Must use appropriate Photoshop template provided above Appears on both left & right sides of content area Click-through URLs are supported Third-party ad tags are NOT accepted HOW WILL ALL OUR ADS WORK ACROSS PLATFORMS? Below is a chart that explains which devices your ads will show up on the responsive site, including which file types are needed to build or serve the ads. Click the Ad Type to view specs for each ad unit. Pushdowns, Billboards and Standard Ad Units can be served using 3rd Party tags. All other ad units must have the completed assets sent to our design team to be built using our third-party vendors or our design team will build the entire ad in-house. If a 3rd Party tag is being used, please provide a nonflash backup image in JPG, GIF, or PNG format. For example, when sending assets for a Pushdown, please send a SWF with a backup JPG/GIF of the 970x90 collapsed portion and 970x415 expanded portion without the expansion/ collapsing functionality built into the SWF. Our third-party vendor handles the expansion/collapsing functionality. Continued on next page

30 MOBILE RICH MEDIA [CONTINUED] HOW WILL ALL OUR ADS WORK ACROSS PLATFORMS? (CONT.)

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32 SAN DIEGO UNION-TRIBUNE GENERAL AD REQUIREMENTS Accepted formats: GIF, JPEG, PNG, SWF, Rich Media & Third Party Served ads. Ads in SanDiegoUnionTribune.com newsletters cannot use Flash or rich media. Creative with a white/grey/light-colored background must have a minimum 1-pixel dark-colored border to differentiate ad from editorial content. All sounds must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with Play, Stop, and/or Sound On/Off controls. All SWF (Flash) files that are served by SanDiegoUnionTribune.com s ad server must contain the appropriate GetURL tags for click-tracking purposes. News site advertising cannot be directly competitive and/or disparaging to San Diego Union-Tribune or SanDiegoUnionTribune.com. News site advertising cannot promote specific features of their online coverage and/or site in their ads on SanDiegoUnionTribune.com. All public policy, advocacy, political or candidate advertising must include a Paid for by label on all frames of the ad. It must be clear who placed the ad.

33 SAN DIEGO UNION-TRIBUNE [CONTINUED] STANDARD AD UNITS Dimensions provided in pixels. File size limits provided in kilobytes. Half Page (Monster) Dimensions: 300 x 600 File Size Limit: 80K Animation Length: 15 seconds Rich Media Details: Accepted max file size 80KB Other Details: Accept HTML5/ SWF / PNG / JPG / GIF Leaderboard Dimensions: 728 x 90 Animation Length: 15 seconds Rich Media Details: Accepted max file size 40KB Other Details: Accept HTML5/ SWF / PNG / JPG / GIF Medium Rectangle Dimensions: 300 x 250 Animation Length: 15 seconds Rich Media Details: Accepted max file size 40KB Other Details: Accept HTML5/ SWF / PNG / JPG / GIF Interstitial (Web) Interstitial (Mobile) Dimensions: 300 x 250 Animation Length: n/a Other Details: Accept HTML5/ SWF / PNG / JPG / GIF Mobile Banner Dimensions: 320 x 50 File Size Limit: 10K Animation Length: n/a Rich Media Details: Accept HTML5 / SWF / PNG / JPG Other Details: Also accept third party tracking tags (no Flash ads) Medium Rectangle (Mobile) Dimensions: 300 x 250 Animation Length: n/a Rich Media Details: Accept HTML5 / SWF / PNG / JPG In Banner Video Dimensions: 300 x 250 Other Details: Customer Supplied Video / Background image Dimensions: 680 x 680 Video Length: 15 seconds Rich Media Details: Accept HTML5 / SWF / PNG / JPG Video: MOV / MP4 / GIF Other Details: Optional background image for video 680x680 and video will be centered and size appropriately, else interstital size will be video only

34 SAN DIEGO UNION-TRIBUNE [CONTINUED] RICH MEDIA AD UNITS Dimensions provided in pixels. File size limits provided in kilobytes. Push Down (IAB Rising Star) Closed: 970x300 px, 40K max size, HTML5 / SWF / JPG / PNG / GIF Expanded: 970x300 px, 100K max size, HTML5 / SWF / JPG / PNG / GIF Optional: Custom Open/Close button: 52x20 px, 7K max size, HTML5 / SWF / JPG / PNG / GIF Push Down with Background (IAB Rising Star) Closed: 970x90 px, 40K max size, HTML5 / SWF / JPG / PNG / GIF Expanded: 970x300 px, 100K max size, HTML5 / SWF / JPG / PNG / GIF Background image: 2000 x 800 px, 200K max size, JPG / PNG / GIF Bottom of skin image must have 100 px tall fade to white Optional: Custom Open/Close button: 52x20px, 7K max size, JPG / PNG / GIF Roadblock Skin - Page Background part of Sponsorship Package 2000 x 800 px, 200K max size, JPG / PNG / GIF The clickable area is 90px height and runs along the top of the browser window Bottom of skin image must have 100 px tall fade to white Filmstrip (IAB Rising Star) Two to five 300x600 px images, max size 80K per image, JPG / PNG / GIF Title (text) for each image, limit 30 characters

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