Advanced Digital Marketing HTG

Transcription

1 Advanced Digital Marketing HTG Digital Marketing also referred as internet or online marketing is the future of marketing. Companies today are increasingly dependent on digital marketing to promote their products and services as well as to reach out to their existing customers and acquire new ones. More than 300 Million people (as on Jan 15 as per TRAI report) are using internet in India and the figures are expected to touch 550 Million by Accordingly, around 1.5 lakh jobs in the digital marketing field are expected to come up by 2016 (source: Economic Times, Aug 13th 2014 edition) Hence the opportunity for digital marketing is going to be enormous. Digital Promo, a comprehensive digital marketing training academy was started to provide real time job oriented digital marketing certification courses to the students, employees and anyone who want to pursue their career in digital marketing. One can also choose to become a freelance professional. In order to fulfill the demand-supply gap, our courses are tailor made to match the current industry requirements and to ensure that you are job ready by the end of the course. The program aims to provide trainee s a thorough understanding of digital marketing concepts with the help of projects, case studies assignments and tests. Please find below the details of Advanced Digital Marketing Course. Module 1 : Search Engine Optimization Introduction to SEO Keyword Analysis & Research On page Optimization Off page Optimization Server Side Optimization Position Analysis Competition Analysis SEO tools Page 1

2 Module 2 : Search Engine Marketing Introduction to SEM Adwords Account Setup Creating Campaigns, Adgroups & Ads PPC, CPC, CPM, CPV in detail Ad Formats & Rules Important Keyword Types Conversion Tracking Display Network Target Video Ads Report Generation Google Analytics Linking Module 3 : Social Media Optimization Social Media & its importance Facebook Page Optimization Create & optimize Linked-In page Creating Google plus Business Page Twitter Page for Business On the spot Case Studies Creating Events Run Contests User Engagement Statistics Module 4 : Social Media Marketing Facebook Marketing Linked-In Marketing Youtube Marketing Twitter Marketing Social Bookmarking Google My Business Social Media Tools Page 2

3 Module 5 : Remarketing Introduction to Remarketing Creating Remarketing Ads Benefits from Ads Module 6 : Affiliate Marketing Structure of Affiliate Marketing Creating Affiliate Account Benefits of Affiliate Marketing Module 7 : Marketing Creating Campaigns Designing an template Tools Mailchimp & Hubspot Module 8 : Google Analytics Creating Analytics Account Tracking Visits & Data Merging different Adwords Accounts Module 9 : Online Reputation Management Maintaining reputation of the site Tracking mentions about website Google Alerts Page 3

4 Digital Marketing Course for HTG Digital Marketing also referred as internet or online marketing is the future of marketing. Companies today are increasingly dependent on digital marketing to promote their products and services as well as to reach out to their existing customers and acquire new ones. More than 300 Million people (as on Jan 15 as per TRAI report) are using internet in India and the figures are expected to touch 550 Million by Accordingly, around 1.5 lakh jobs in the digital marketing field are expected to come up by 2016 (source: Economic Times, Aug 13th 2014 edition) Hence the opportunity for digital marketing is going to be enormous. Digital Promo, a comprehensive digital marketing training academy was started to provide real time job oriented digital marketing certification courses to the students, employees and anyone who want to pursue their career in digital marketing. One can also choose to become a freelance professional. In order to fulfill the demand-supply gap, our courses are tailor made to match the current industry requirements and to ensure that you are job ready by the end of the course. The program aims to provide trainee s a thorough understanding of digital marketing concepts with the help of projects, case studies assignments and tests. Please find below the details of Digital Marketing Course for Beginners. Module 1 : Search Engine Optimization Keyword Analysis & Research On page Optimization Introduction to SEO Off page Optimization Server Side Optimization Position Analysis Competition Analysis SEO tools #2943/E, Opp Maruthi Mandir, Maruthi Complex, Vijaynagara, Bangalore Website : Page 1

5 Module 2 : Search Engine Marketing Adwords Account Setup Introduction to SEM Creating Campaigns, Adgroups & Ads PPC, CPC, CPM, CPV in detail Important Keyword Types Conversion Tracking Display Network Target Report Generation Module 3 : Social Media Optimization Facebook Page Optimization Social Media & its importance Create & optimize Linked-In page Creating Google plus Business Page Twitter Page for Business Creating Events Run Contests Module 4 : Linked-In Marketing Youtube Marketing Facebook Marketing Twitter Marketing Module 5 : Social Media Marketing Marketing Designing an template Tools Mailchimp & Hubspot Creating Campaigns #2943/E, Opp Maruthi Mandir, Maruthi Complex, Vijaynagara, Bangalore Website : Page 2