Fast Track Program in Social Media Marketing

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1 Fast Track Program in Social Media Marketing

2 Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing. The participant will have understanding on how internet marketing works. They will be introduced to tools/ techniques like Utility aspect of Social Media ( Facebook, Linkedin & Twitter ), Social Media Analytics and Blogging for a business. The participant will be able to plan and implement their ideal strategy and garner the utilities of Social media. Program Participants will be able to evaluate their current approach to social media. The fast track training program comprises a mixture of presentation, exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques that participants can take from the classroom back to the real life.

3 Curriculum Internet & Social Media Landscape Social Media Overview Types of Social Media Social Media - An emerging communication platform Introduction to popular social media platform Facebook Twitter LinkedIn Communication opportunity in Facebook - Account, Page, Group, Event, Apps, Advertisement How to setup Facebook page for your product & services Organic marketing of your page - Apps, Contest etc. Sponsored marketing on Facebook Facebook as a networking platform Facebook as a platform for branding Other hows of Facebook marketing Facebook Insights Case Study Hows of setting Twitter account Tweeting techniques - Hashtag (#), Interaction Retweeting (RT) etc. Tweeting strategy Followers management How to increase followers? Demo of popular Twitter handle Promoted Tweets & Account on Twitter How to setup LinkedIn Building LinkedIn network Building & Tracking community Various content sharing opportunity on LinkedIn

4 LinkedIn Groups -A detailed discussion Other LinkedIn opportunity - Polls, Q & A, Events.. etc. LinkedIn Analytics Paid services by LinkedIn LinkedIn Ads How to use LinkedIn for head hunting? How to use LinkedIn for Lead generation? Case Study Integrating social media presence with offline activities Social Media Analytics : An Introduction Monitor your brands presence online Track positive & negative sentiments around your brand How to build up network of active social media entusiasts for your brands advantage Sample Analytics Blogging for your Business Anatomy of a blog How to set up a blog How to manage and promote a blog Success Story sharing Content Sharing Sharing Press Releases Sharing Articles Sharing Images & Videos (Youtube) Wikis Content sharing benefit demo ORM - Online Reputation Management (Session will be on how to handle when a damaging link situation arrives) Strategy planning : How to achieve your Social Media Objective?

5 How will one benefit? The session will change participants approach towards Social media and they will start looking Social media as a channel for user engagement. They will : Understand how to align their social media strategy against business objectives Understand the potential of social media and plan effective strategies to manage their reputation online Be able to evaluate appropriate channels, content, tools, techniques and resources for their social media optimisation Be able to measure the success of their social media optimisation Understand how a social media works Understand content sharing and social bookmarking Understand Blogging

6 What will the participant learn? Social Media ( Linkedin, Facebook & Twitter ) Social Media Analytics Business Blogging Online Reputation Management skills Strategy planning for organisation's Social Media Objective

7 CONTACT Loknath Swain Digital Marketing Expert & Trainer PRJankari Digital Marketing Private Limited F/152, First Floor, Dreams The Mall, L.B.S Marg, Near Bhandup Stn. (W) Mumbai: /

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