Sample Digital Marketing Report
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1 Sample Digital Marketing Report Prepared for Sample Client Prepared by O'Rourke Hospitality Marketing
2 Table Of Contents Executive Summary Google Analytics Summary Report Website Revenue Report Google Analytics Top Referrers Report Google Analytics Top Search Engine Report Remarketing Report Bing/Yahoo PPC Summary Facebook Newsfeed Ads AdWords Summary Report Twitter Management Report Facebook Management Report
3 Executive Summary 3,6 visits, +.% from previous year,977 organic visits -0.% from previous year,06 clicks from Google PPC, +79.% from previous year 799 clicks from Bing/Yahoo PPC, +.79% from previous month 7,9 impressions and clicks from retargeting, +9.3% in clicks from previous month 3 transactions for $,.00 in revenue, +7.% from previous year Revenue by channel: Organic: $3,9.00 Google PPC: $,3.00 Referral: $, Bing/Yahoo PPC: $6,.00 Retargeting: $,9.00 There was a nice increase in website activity and in revenue when compared to last year. Revenue from Google PPC increased 96.9% and organic revenue decreased 3.7%. Google PPC also generated 3 calls from mobile devices. Page 3 of 7
4 Google Analytics Summary Report Google Analytics compared to: //03 - /30/03 Including paid search Client received 3,6 visits for this month, which is a.% increase from last year / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 3,6 Visits Previous: 0,3 (+.%),3 Page Views Previous: 6,33 (+3.37%) 36.3% Bounce Rate Previous: 3.% (+.9%) 3.96 Pages/Visit Previous:. (-.6%) 3:36 Time on Site Previous: :3 (-.6%) Ref. (.3%) Direct (7.%) Other (0.0%) Search (0.%) Page of 7
5 Website Revenue Report Google Analytics: Ecommerce compared to: //03 - /30/03 Including paid search Revenue increased 7.% when compared to last year. Total transactions increased 3.70% / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 3 Transactions Previous: 73 (+3.70%) 0.63% Conv. Rate Previous: 0.7% (-.3%) $,.00 Total Revenue Previous: $7,.00 (+7.%) Ref. (.%) Search (6.%) Direct (.9%) Other (0.%) Page of 7
6 Google Analytics: Referrers Google Analytics Top Referrers Report compared to: //03 - /30/03 Advanced Segments: All Sessions / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 All Sessions: Page Views 6,99 Previous:,66 -.% All Sessions: Avg Time on Site 3:6 Previous: : -.9% All Sessions: Visits,63 Previous:, % All Sessions: Visit Bounce Rate.7% Previous: 3.%.09% All Sessions: Pages/Visit. Previous:. -.9% Referrers Referring URL Visits % tripadvisor.com chamber.com 3. visitmaine.com theknot.com 3.3 weddingwire.com 3.3 register.com 7. americinn.com.76 davidmarx.com.76 newenglandinnsandresorts.com 3.63 heinemann.com 3.0 Page 6 of 7
7 Google Analytics: Engines Google Analytics Top Search Engine Report compared to: //03 - /30/03 Advanced Segments: All Sessions / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 All Sessions: Page Views 7,03 Previous:,76 9.0% All Sessions: Avg Time on Site 3:9 Previous: : -.6% All Sessions: Visits 6,66 Previous:,9 9.3% All Sessions: Visit Bounce Rate 3.3% Previous: 3.37% 6.% All Sessions: Pages/Visit.0 Previous:.3 -.% Search Engines Search Engine Visits % google 6, bing 6. yahoo.37 aol comcast ask 0.0 baidu 0.0 onet 0.0 Page 7 of 7
8 Google Analytics: Summary Remarketing Report Advanced Segments: Display Retargeting Conversions: Ecommerce / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 Display Retargeting: Visits 3 Display Retargeting: Page Views 9 Display Retargeting: Pages/Visit.9 Display Retargeting: Bounces 9 Display Retargeting: Avg Time on Site :00 Display Retargeting: Visit Bounce Rate 7.% Display Retargeting: Transactions Display Retargeting: Transaction Rate 0.76% Display Retargeting: Transaction Value $,9.00 Site Referrals 0 Search Referrals 0 Page of 7
9 Google Analytics: Summary Bing/Yahoo PPC Summary Advanced Segments: Bing PPC Conversions: Ecommerce / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 Bing PPC: Visits 69 Bing PPC: Page Views,9 Bing PPC: Pages/Visit 3.76 Bing PPC: Bounces Bing PPC: Avg Time on Site 3:0 Bing PPC: Visit Bounce Rate 3.3% Bing PPC: Transactions Bing PPC: Transaction Rate.6% Bing PPC: Transaction Value $6,.00 Site Referrals 0 Search Referrals 0 Page 9 of 7
10 Google Analytics: Summary Facebook Newsfeed Ads Advanced Segments: Facebook Newsfeed / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 Facebook Newsfeed: Visits 0 Facebook Newsfeed: Page Views 360 Facebook Newsfeed: Pages/Visit. Facebook Newsfeed: Bounces 07 Facebook Newsfeed: Avg Time on Site 0:7 Facebook Newsfeed: Visit Bounce Rate.0% Site Referrals 0 Search Referrals 0 Page 0 of 7
11 AdWords Summary Report Google AdWords Ad Clicks There was a 79.% increase in clicks and a 96.9% increase in revenue for Google PPC when compared to last year / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 3,66 Visits,7 Impressions $0.97 RPC,06 Clicks $,97.0 Cost.60% CTR $.0 CPC $9.9 CPM.60% ROAS $,3.00 Total Value AdWords Campaigns CAMPAIGN VISITS IMPR. CLICKS COST CTR AVG. CPC TOTAL REVENUE Campaign 9 0,,6 $,7. 0.% $. $0.00 Brand,7 3,73,06 $7.30.6% $0. $37, Capture Campaign 9,7 99 $, % $.3 $,73.00 Display,6 39 $ % $0.3 $0.00 Capture Campaign 3 Capture Campaign Capture Campaign 97,9 00 $63..77% $0. $0.00 3,93 9 $.3 3.7% $.0 $, ,7 09 $ % $.3 $0.00 Page of 7
12 AdWords Summary Report (continued) CAMPAIGN VISITS IMPR. CLICKS COST CTR AVG. CPC TOTAL REVENUE Events 3,09 3 $9..% $.9 $0.00 Capture Campaign $ % $0.7 $0.00 Capture Campaign 7 37 $ % $. $0.00 Geo-targeted - Maine Capture Campaign $.9.% $0.0 $0.00 $ % $0.90 $0.00 Weddings 9 $0.90.6% $0.90 $0.00 Page of 7
13 Twitter Management Report Twitter Posts (36) Replies () Retweets (3) Other Mentions (7) 6 / / /3 / / /6 /7 / /9 /0 / / /6 / /0 / / /6 / / Posts 96 Replies Retweets 63 Followers Following. Follower/Following Ratio Other Mentions (.3%) Retweets. (.0%) Replies (6.7%) KPI Amount Change from 3//0-3/3/0 Posts 939 % Replies 96 % Replies Reach 6,6 0% Retweets % Retweets Reach 93, % Other Mentions 3 6% Following % Followers 63 % Page 3 of 7
14 Facebook Management Report Client Name Weekly Total Reach 67 Weekly Total Reach,799 (Average) / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 People Talking About This People Talking About This During Past Week (Average) 76 3 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 KPI Amount Change from 3//0-3/3/0 Total Page Fans,6 3.% People Talking About This During Past Week 9 -- Weekly Total Reach 3,.% Page of 7
MONTHLY REPORT PERFORMANCE RECAP LAST MONTH TWO MONTHS AGO CONVERSIONS CLICKS. Account: zenclick Period: February 1-29, 2012
MONTHLY REPORT PERFORMANCE RECAP Account: zenclick Period: February 1-29, 2012 OBJECTIVES vs. ACTUAL PERFORMANCE Budget: $25,000 Actual Spend: $23,065.97 Objective: 10,000 Clicks at $1.50 CPC Actual: 15,509
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