SEO Training To Attract More Clients
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1 SEO Training To Attract More Clients Welcome to the first of 3 webinars: SEO Basics
2 Today s agenda: Inbound marketing concepts...
3 Today s agenda: Inbound marketing concepts... What is SEO & why you should care...
4 Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means...
5 Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search...
6 Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search... On-page SEO vs Off-page SEO...
7 Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search... On-page SEO vs Off-page SEO... Some useful SEO tools you can use...
8 Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search... On-page SEO vs Off-page SEO... Some useful SEO tools you can use... Q&A session...
9 Inbound Marketing Concepts Traditional outbound marketing is interruptive
10 Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads
11 Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally
12 Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for
13 Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing
14 Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing Includes peer-to-peer recommendations
15 Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing Includes peer-to-peer recommendations May include targeted social media advertising
16 Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing Includes peer-to-peer recommendations May include targeted social media advertising We want to focus on helping people find us through search
17 What is SEO & Why Should You Care? SEO = Search Engine Optimization
18 What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly
19 What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly Providing consumers with valuable content
20 What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly Providing consumers with valuable content Effective SEO is worth more than any paid ads
21 What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly Providing consumers with valuable content Effective SEO is worth more than any paid ads Google is the first place most consumers start
22 Google Ranking What It Means The relative importance of web pages for any given search
23 Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content
24 Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance
25 Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal
26 Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal Rank is determined by links, relevance & authority
27 Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal Rank is determined by links, relevance & authority Unique, relevant & useful content attracts links
28 Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal Rank is determined by links, relevance & authority Unique, relevant & useful content attracts links Become a trusted source of authority
29 A Look At Page 1 Of Google
30 The Importance Of Local Search Most photography clients live near your studio
31 The Importance Of Local Search Most photography clients live near your studio Google is very local-aware
32 The Importance Of Local Search Most photography clients live near your studio Google is very local-aware Community pages can provide useful links for SEO
33 The Importance Of Local Search Most photography clients live near your studio Google is very local-aware Community pages can provide useful links for SEO Local search is critical to most small businesses
34 What Are Keywords? Can be individual words or short phrases
35 What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords
36 What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords Single words & common phrases hard to rank for e.g. photographer or wedding photographer
37 What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords Single words & common phrases hard to rank for e.g. photographer or wedding photographer Adding a location helps tremendously e.g. Chicago wedding photographer
38 What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords Single words & common phrases hard to rank for e.g. photographer or wedding photographer Adding a location helps tremendously e.g. Chicago wedding photographer Long-tail searches are good targets & signify buying signals
39 What Is The Long Tail Of Search?
40 On-Page SEO vs Off-Page SEO On-Page SEO accounts for about 25% of SEO Refers to page content, keywords, internal links
41 On-Page SEO vs Off-Page SEO On-Page SEO accounts for about 25% of SEO Refers to page content, keywords, internal links Off-Page SEO forms the remaining 75% Refers to links from other websites
42 Useful SEO Tools Google Webmaster Tools
43 Useful SEO Tools Google Webmaster Tools Google Analytics
44 Useful SEO Tools Google Webmaster Tools Google Analytics Google s Free Keyword Tool
45 Useful SEO Tools Google Webmaster Tools Google Analytics Google s Free Keyword Tool Rank Checker (Firefox extension)
46 Useful SEO Tools Google Webmaster Tools Google Analytics Google s Free Keyword Tool Rank Checker (Firefox extension) Google Alerts
47 What s Next? In part two we look at SEO in more detail: - On-Page and Off-Page SEO
48 Q&A Session To raise your hand to ask a question, press *2 Or, submit your question on the webcast
49 SEO Training To Attract More Clients Thank You For Attending! SEO Basics
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Inbound Marketing Buyer s Guide Hannon Hill Corporation 950 East Paces Ferry Road Suite 3300, Atlanta, GA 30326 spectate.com 678.904.6900 (o) 678.904.6901 (f) 2 Table of Contents Introduction to Inbound