PROMOTIONAL OPPORTUNITIES

Transcription

1 PROMOTIONAL OPPORTUNITIES AAOS 2016 Annual Meeting Orange County Convention Center Orlando, Florida Meeting Dates: March 1 5, 2016 Exhibit Dates: March 2 4, 2016 Make New Contacts Strengthen Relationships Your Best Prospects are Here

2 Page Price Range Deadline Convention Center Lobby Banners 3 $20,000 - $30,000 Dec. 18 Beverage Breaks & Java Jackets 3 $35,000 Dec. 18 Charging Stations 2 $5,000 - $15,000 Dec. 18 Internet Connection Stations 3 $10,000 - $40,000 Dec. 18 Orthopaedist s Bag 4 $8,000 Jan. 5 Info Centers 2 $30,000 Dec. 18 Escalator Runners 3 $15,000 - $25,000 Dec. 18 Table Top Graphics 2 $20,000 - $80,000 Dec. 18 Resident Bowl 2 $30,000 Dec. 18 Wi-Fi Access 6 $50,000 Dec. 18 Hotels Hotel Confirmation 5 $15,000 Oct. 1 Hotel Keycards 5 $10,000 - $30,000 Dec. 18 Shuttle Bus Schedules & Signs 5 $35,000 Dec. 18 Digital Media aaos.org Annual Meeting Landing Page 6 $12,500 Oct. 8 Headline News Now blasts 6 $6,000 - $8,000 Feb. 1 MyAcademy App 6 $55,000 Dec. 18 Showcase Your Company The AAOS offers a variety of promotional opportunities that are available exclusively to exhibitors. There is a marketing channel for every budget, all offering the opportunity to showcase your company, increase your booth traffic, and make the most of your Annual Meeting exhibit experience. Exciting New Opportunities! There are a number of brand new promotional opportunities available in 2016 Lobby Banners, Escalator Runners, Table Top Graphics, Wi-Fi Access, and the inaugural presentation of The Resident Bowl have been added. Choose one of these or one of the many already proven promotional channels. Make sure your products and services get noticed by the physicians you aim to reach! Print Media Attendee Mail List 7 $1,500 - $1,800 Jan. 29 Enhanced Exhibitor Listing 7 $500 - $800 Oct. 29 Exhibitor Floor Plan Map 7 $12,500 Jan. 8 Exhibitor Guide 7 $25,000 Oct. 23 Final Program 7 $75,000 Dec. 18 Preliminary Program 7 $25,000 Aug. 16 AAOS Now Meeting Dailies 8 $5,100-$25,000 Feb. 1 AAOS Now 5 $3,000-$15,000 Feb For additional information contact: Kathleen Harrison [email protected] Kathleen Malseed [email protected] John Alberto [email protected] Kathy Clark [email protected]

3 Convention Center Info Centers $30,000 Materials due: December 18 Exclusive Sponsorship An exceptional way to promote your company and drive traffic to your booth. Located in hightraffic areas, large 42" touch-screen plasmas display a You Are Here message. Users can search educational sessions, exhibits, and events, then map a route to the room or booth. Booths are fully staffed to assist users and demonstrate the system. Sponsoring company s recognition prominently displayed on booth header along with digital banner ads on screen. Table Top Graphics $20,000 each Materials due: December 18 Limited or Exclusive Sponsorship Create custom graphics to cover tables located in the Academy Lounges. Make a bold impact by branding these tables with your message for attendees to see when they take a break at the meeting. Four opportunities of 10 tables each; locations in the exhibit hall and Academy Hall C. More information on locations and specifications can be found here at Freeman Plantour. Resident Bowl NEW $30,000 Materials due: December 18 Exclusive Sponsorship Sponsor the premiere resident event of the Annual Meeting. Over 20 teams of residents will face off in a friendly competition challenging their orthopaedic history, orthopaedic and pop culture knowledge. This is an exclusive opportunity to reach this important group of young physicians in the first-ever Resident Bowl, which is sure to become an AAOS tradition! Sponsor benefits: Digital banner, with click-through capability, on the invitation and reminder sent to approximately 5,000 residents and 200 program directors Company name and logo on the printed program distributed at the session Company name and logo on the welcome slide before the competition Signage at the refreshment area Charging Stations $5,000 for 2 stations; $15,000 for all 6 stations Materials due: December 18 Limited or Exclusive Sponsorship Recharge your brand by sponsoring the popular and always busy Charging Stations located throughout the convention center. Sponsor all six stations and make this an exclusive sponsorship for your company. Company or product name, logo, booth number displayed on headers at each station. 2 Sponsors will receive the following additional benefits: Acknowledgement in the final program* Acknowledgement on signage onsite* Acknowledgement in the AAOS Now Meeting Dailies Sponsor ribbons Note: Attendee Mail Lists, Enhanced Exhibitor Listings, Orthopaedist's Bag, AAOS Now and AAOS Now Meeting Dailies are considered advertising opportunities and will not receive the above benefits. *In order to be listed as a sponsor, the promotional opportunity must be secured by December 18, 2015 for the Final Program and January 15, 2016 for onsite signage.

4 Convention Center Internet Connections Stations $10,000 $40,000 Materials due: December 18 Limited or Exclusive Sponsorship Located in prime, high-traffic locations, these clusters of computer terminals provide a One Stop shopping type of service where users can access , search for exhibitor information, arrange housing for AAOS 2017 Annual Meeting, and print boarding passes. Lobby Banners NEW $20,000 to $30,000 Materials due: December 18 Premium Opportunity Supported by with company s name, logo, booth number and message will be prominently displayed on the signage for each location, and a digital banner will display on every terminal. Four locations with a minimum of 4 terminals at each location, at $10,000 each or sponsor all five locations for $40,000. Beverage Breaks & Java Jackets $35,000 Materials due: December 18 Exclusive Sponsorship Coffee cup sleeves offer an eye-catching vehicle for a company s messages. Up to 40,000 sleeves are dispensed by food vendors throughout the convention center and another 15,000 sleeves will be used for the complimentary beverages during the breaks between sessions on Wednesday and Thursday from 3:30 to 4 PM and on Friday morning from 10 to 10:30 AM. Sponsor designs and produces sleeves (and napkins, if desired). 22" x 28" signage and tent cards placed in the beverage break areas of the exhibit hall complete this offering. Design subject to AAOS approval. Escalator Runners NEW $15,000 $25,000 Materials due: December 18 Premium Opportunity AAOS 2016 takes place on all levels of the OCCC, West Building and escalators provide participants access to and from scientific sessions and the exhibit hall. Your company s graphics will be displayed on the runner between the escalators for the length of the escalator. This premium opportunity offers the opportunity to make a big impact with a bold graphic statement. More information on locations and specifications can be found here at Freeman Plantour. Lobby Banners are the first messages attendees see as they walk throughout the convention center. Oversized hanging banners are positioned in high-visibility locations throughout the lobby, where they are seen again and again throughout the meeting. A variety of locations are available. Pricing varies by location. More information on locations and specifications can be found here at Freeman Plantour. 3

5 On Site AAOS Orthopaedist s Bag Distributed to all professional attendees when they register, this in-demand item is a valuable tool the orthopaedists use when planning their visits to the Exhibit Hall. Use this high-profile opportunity to drive traffic to your booth, to showcase your product, or to draw attention to discounts or events. Direct Marketing Opportunity No door drops of any kind are permitted in hotels Only confirmed exhibitors may participate All contents must be approved by the AAOS No more than 25 total inserts accepted Examples of Booth Drivers Accepted Event invitations Brochures and printed promotional pieces not exceeding 8-1/2" x 11" Branded items up to 8 oz. Schedule of booth events Discount offers and show specials Rates and Dates $8,000 Orders due January 5, 2016 Prototypes PDFs for AAOS approval due January 15, 2016 to Jason Raymond: [email protected] Delivery of Inserts Shipments due January 29, 2016 Quantity required: 15,000 No refunds for items that fail to arrive by the due date. For more information contact Kathy Clark at or [email protected]. ORDER FORM Complete this form and to [email protected] or fax COMPANY NAME CONTACT NAME CONTACT PHONE BILLING ADDRESS 1 BILLING ADDRESS 2 BILLING ADDRESS 3 ADDRESS SIGNATURE 4

6 Hotels Hotel Confirmation $15,000 Materials due ASAP for most benefit Exclusive Sponsorship The AAOS housing bureau will send out more than 9,000 room confirmations from October until the following September to physicians attending the 2016 and 2017 meeting. Secure this opportunity for TWO Annual Meetings with your ad in these hotel confirmation s, providing a guaranteed open rate of 100%. Sponsor s message occupies a wide skyscraper (160 wide x 600 pixels tall) in the right column. Hotel Keycards $10,000 $30,000 Materials due: December 18 Two Packages Put your message directly into attendees hands with Hotel Key Card sponsorships. AAOS official hotels have been divided into two packages for the 2016 Annual Meeting. Hotel package information available upon request. Sponsor has distribution rights to design and produce key cards for all hotels in their package. Shuttle Bus Schedules & Signs $35,000 Materials due: December 18 Exclusive Sponsorship Receive a high-level of visibility for your company by sponsoring this important service. The free shuttle buses are the primary means of transportation to and from the hotels and the convention center, used by an average of 60,000 riders. Company name and logo appear prominently on large colorful route signs in transportation areas of convention center and on easel signs in official hotels; a full page 4/color ad on 20,000 bus schedule flyers is also featured in this sponsorship. Extend your convention message with an advertisement before, during, or after the Annual Meeting in AAOS Now, the official news publication of the Academy. The February issue will be in the doctors' hands in advance and the March issue will mail to the full membership and will also receive bonus distribution on-site in the Resource Center as well. Don't miss out: the March issue closes on February 1. For additional information contact: Kathleen Harrison [email protected] Kathleen Malseed [email protected] John Alberto [email protected] 5 Kathy Clark [email protected]

7 Digital Media aaos.org Annual Meeting Landing Page $12,500 Materials due ASAP for most benefit Limited Sponsorship Early birds can add July through September campaigns for only $2,000 more. More than 475,000 impressions are served on the Annual Meeting Landing Page of aaos.org in the months leading up to the meeting. Sponsorship runs from October through March and is limited to four sponsors, each with a 25% share of voice. Two digital ads positioned on Annual Meeting Landing Page. Only one sponsor appears on screen at a time. MyAcademy App $55,000 Materials due: December 18 Exclusive Sponsorship An increasingly essential tool for navigating the many offerings of the Annual Meeting, the AAOS Event App offers high visibility for its sponsor. Metrics for the app showed more than 9,000 downloads for the 2015 Annual Meeting. Compatible with all smartphone platforms and web-enabled devices. Headline News Now $6,000 $8,000 Materials due: February 1 Limited Sponsorship Limited to three sponsors, each with a 728 x 90 banner for all four days. HNN delivers breaking news and important updates from the Annual Meeting for four days, Tuesday through Friday. Pricing based on position: $8,000 for top banner, $7,000 for middle, $6,000 for bottom. Wi-Fi Access $50,000 Materials due: December 18 Exclusive Sponsorship Provide an essential service for the Annual Meeting by sponsoring complimentary Wi-Fi access throughout the convention center session rooms, lobbies, lounges, and common areas. Remind AAOS attendees of your critical support when they connect to the wireless internet. Sponsored Wi-Fi in the Exhibit Hall for exhibitors is not part of this network. Splash page with company message and click-through displays on screen when Wi-Fi access is launched. There will be prominently displayed signage throughout the convention center informing attendees of wireless availability and its sponsoring company. 6 NEW Sponsor s ad will display as a Splash Page each time a user opens the app, as a banner on the Event Pages, and on rotating banner ads on the app s home page. Banner ads can be used for multiple products or messages. Additionally, the company is recognized as sponsor in the app notification sent to 12,000 meeting attendees. EXHIBIT HOURS Wednesday, March 2 9:00 AM - 5:00 PM Thursday, March 3 9:00 AM - 5:00 PM Friday, March 4 9:00 AM - 4:00 PM UNOPPOSED EXHIBIT TIME: One hour of unopposed exhibit time each day from 12:30 to 1:30 PM

8 Print Media Preliminary Program $25,000 Materials due: August 16 Exclusive Sponsorship Get your message out early and often: The Preliminary Program provides an early bird look at the meeting; it mails to 42,000 potential attendees, beginning in October. The sponsor can place 3 individual 4/Color ads on Covers 2, 3, and 4. Exhibitor Guide $25,000 Materials due: October 23 Exclusive Sponsorship The complete exhibitor list, with booth number, company descriptions and a category index, is polybagged with the January issue of AAOS Now, circulating to all 35,000 members of the Academy. The sponsor can place 3 individual 4/Color ads on Covers 2, 3, and 4. Exhibitor Floor Plan NEW $12,500 Materials due: January 8 Exclusive Sponsorship Direct doctors to your booth by means of this handy reference guide to the exhibit hall floor. 10,000 copies of the fold-out map, with its portable floor plan and company booth listings, are distributed on site at key locations and entrances to the Exhibit Hall. Full page 4/Color ad. Final Program $75,000 Materials due: December 18 Exclusive Sponsorship The Final Program is the definitive resource for the Annual Meeting, providing detailed information on the educational sessions, poster sessions, and special events. Over 10,000 copies available on site in bins located in Attendee Registration. This exclusive opportunity offers the sponsor up to 4 pages of 4/Color ads (Cover 2 spread; Covers 3 and 4), as well as signage on distribution bins. 7 Enhanced Exhibitor Listing $500 Add your company's logo $800 Fully expanded company profile Increase your company s visibility on the AAOS website, the MyAcademy Meeting app and in the printed Exhibitor Guide, which is mailed to all AAOS members (over 35,000) with the January issue of AAOS Now. Attendees use the Exhibitor Guide to learn about products and services offered by exhibitors to plan their booth visits. Upgraded listing features include displaying your company logo, expanding your company description and displaying show specials to your online profile. AAOS Attendee Mail List $1,500 Pre-meeting list Available: February 1, 2016 $1,800 Post-meeting Available: April 8, 2016 Many attendees pre-plan which exhibitors they will visit before they arrive at the meeting. Ensure that these attendees are aware of your company s participation as an exhibitor by purchasing an Attendee List, which can be used for the purpose of sending a mailed advertisement to attendees. Both complete lists of attendees or specialty-only lists can be ordered. Data in the lists include the attendees name, title, address, and phone number, as well as hospital affiliation and specialty area(s) if supplied by the attendee. addresses are not included. For addtional information, contact: Jason Raymond [email protected]

9 The Daily Edition, AAOS Now Orlando March 1, 2, 3, 4 The official newspaper of the Annual Meeting, the Daily Edition is published on site Tuesday through Friday. Editorial coverage: Scientific Presentations and Posters, CME information, reports on meeting activities, and feature stories on Academy Programs and Initiatives. Closing Dates Latest Ad commitment: February 1, 2016 (if available) Digital reproduction materials: February 15, 2016 Circulation & Distribution Daily print run: 5,000 Hand-distributed and displayed on custom racks throughout the Convention Center. On-Line Banner: Advertisers may add a banner ad (728 x 90) on the online daily editions on aaos.org for an additional $1,000. Advertising Rates (Net Pricing) Rates include placement in all four issues. (Creative may change daily). Print Media Don't Delay! Limited Space Sells Out Quickly Size Black & White 4/Color (4 issues) (4 issues) King Page $10,000 $11,750 Junior Page (Island) $ 8,175 $10,000 1/2 Page (Horiz or Vert) $ 6,250 $ 8,175 Premium Positions Front Cover Banner $10,700 Inside Front Cover $16,075 Outside Back Cover $17,600 Center Spread $25,500 Ad Sizes and Specifications Trim Size: 10.75" x 14" Line Screen: 133 Minimum DPI: 256 Size Non-Bleed Bleed Width x Height Width x Height King Spread 21.5" x 14" 21.75" x 14.25" King Page 10.75" x 14" 11" x 14.25" Island Spread 15.5" x 10" 15.5" x " Island 1/2 Page 7.25" x 10" 7.875" x " 1/2 Page Horizontal 9.75" x 6.125" 11" x 6.875" 1/2 Page Vertical 4.75" x " Not available Digital Ad Specifications Preferred format: press-ready pdf Convert all RGB color to CMYK Submit all elements at 100% Include all fonts, as well as fonts used in graphics. Postscript Type 1 fonts only. DO NOT use TrueType, Mac system, Microsoft Outlook, or stylized fonts DO NOT nest EPS files Avoid rotation and cropping of images. Ads may be submitted on disk, via , or by posting to ftp site. All proofs must be produced from the final file. Keep all live material at least 1/4" from trim edge. Insertion Orders & Payment to: Pharmaceutical Media, Inc. Attn: Kathy Clark 30 East 33rd Street, 4th Fl. New York, NY [email protected] Phone: Fax: Digital Ad Materials to: Dave Wiegand American Academy of Orthopaedic Surgeons 9400 West Higgins Road Rosemont, IL [email protected] Phone: Fax: For delivery via ftp: Address: ftp://specialty.aaos.org User name: advertising Password: downloads Folder: aaos now meeting edition NOTE: Dave Wiegand whenever you post an ad to the ftp site. 8

10 AAOS 2016 Promotional Opportunites Application/Contract Policies 1. ELIGIBILITY Promotional opportunities are only available to companies exhibiting at the AAOS 2016 Annual Meeting. 2. FIRST RIGHT OF REFUSAL Sponsors of the AAOS 2016 Annual Meeting will be offered first right of refusal for the same promotional opportunity, if offered, for the AAOS 2017 Annual Meeting. All promotional opportunities not secured by July 1, 2016 will be made available to all eligible companies on a first-come basis. 3. PAYMENT TERMS A 50% deposit must accompany the Promotional Opportunity Application/Contract. Applications received without a deposit will not be processed until the appropriate deposit is received. An invoice for remaining balance due and the due date, will be sent within 30 days of receipt of the Promotional Opportunity Application/Contract. No promotional opportunity will be granted unless full payment is received. Payments are to be made payable to PMI (fed tax id ) at the following address: Pharmaceutical Media, Inc. Attn: Kathy Clark Murray Hill Station P.O. Box 1332 New York, NY Final payments must be made by check or wire transfer. Credit cards will not be accepted. 4. CANCELLATION POLICY If for any reason a company cancels its promotional opportunity commitment after contract signing date, full payment is due upon cancellation. 5. THIRD PARTY PROMOTIONS/ ADVERTISING FIRMS The exhibiting company is responsible for the actions of their third party agents or promotions/advertising firms. 6. RESTRICTIONS/DISCLAIMERS a) Each exhibitor and third-party agents or advertising companies hired by an exhibitor shall agree to observe all exhibitor rules and regulations. Refer to the Rules and Regulations at for more information. b) All products or items generated are owned by the AAOS. The AAOS has the right to distribute and use the products and/or items as it deems appropriate. c) The AAOS retains the right to set the cost of future promotional opportunities and prices may change at any time at the AAOS discretion. d) The Academy, in its sole discretion, has the right to refuse any advertisement, artwork or item that is inappropriate or is not in accordance with the professional nature of the AAOS Annual Meeting. e) The use of the name, insignia, logo, logotype or other identifying marks of the American Academy of Orthopaedic Surgeons/American Association of Orthopaedic Surgeons is never to be used in signs, advertising or promotions in any media or on descriptive product literature. Refer to the Publicity and Advertising section of the Rules and Regulations at for more information. 7. INDEMNIFICATION Each supporter of the AAOS Annual Meeting agrees to indemnify, defend, and hold harmless the AAOS, its employees, directors, agents, representatives and any affiliated organizations against any and all claims, judgments, fees, demands, settlements and expenses (including reasonable attorneys' fees) that arise as a result of the company s performance, or non-performance, of duties in this Agreement. 8. ARTWORK Artwork deadlines are strictly enforced. Artwork not received by the stated deadlines may be subject to a surcharge. Any artwork rush fees are the responsibility of the supporting company. 9 October 1, 2015