2016 MELBOURNE FRINGE AT THE HAWTHORN ARTS CENTRE CALL FOR EXPRESSIONS OF INTEREST

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1 0 MELBOURNE FRINGE AT THE HAWTHORN ARTS CENTRE CALL FOR EXPRESSIONS OF INTEREST Hawthorn Arts Centre is seeking expressions of interest from artists across the performing arts spectrum to be a part of a two-week curated Melbourne Fringe Festival season. For the first time ever, the venue will be an inner eastern hub for the Festival, presenting both a dedicated artistic program and daytime family program. This is the beginning of an adventure in Melbourne s eastern region in the support of new and developing performance work. Having now been open for two years, Hawthorn Arts Centre has seen steady growth as a performing arts venue and offers a unique opportunity for artists to tap into a very diverse, growing and enthusiastic audience base whilst still being only km from the heart of the city. The support we provide The performance space rent free (80 seat studio space with raked seating). Basic technical equipment. Dedicated box office and pop up bar. Front of House staff. Season marketing campaign (overarching for entire HAC Melbourne Fringe Season) including development of plan, design and distribution of marketing collateral, inclusion on our website, e-news, social media channels, publicity support, general marketing advice. What you provide A performance season of between - 0 shows within the curated program structure (to be negotiated) - please refer to program structure in the application form. Technical staffing costs. Additional tech equipment hire (if applicable). specific marketing plan development and delivery. me the money The program operates on a 0% net revenue split (gross revenue minus ticketing fee and GST if applicable). There are no minimum sales targets to meet - income is retained from the first ticket sold. Ticket pricing is to be negotiated with the venue to determine the best outcome for both parties. Some fine print Artists are required to use the in-house Hawthorn Arts Centre ticketing system. Artist need to finance and administrate their own Melbourne Fringe registration. Artists are expected to contribute to marketing and publicity. Season dates and times for successful artists will need to be negotiated with the Program Producer. Artists will not automatically be awarded primary requested dates and times so that overall program integrity can be maintained. It is assumed that applicants have the financial means to fully deliver their proposed project with the support provided as outlined in this document.

2 What we re looking for Artistic integrity. Quality and creativity of ideas and concepts presented. Previous work of key artists involved. Ability to bring new or develop current audiences for the venue - for both adult and family programs. Suitability for the space. Presentations need to be able to work within a shared context i.e. shows that are light on tech requirements and able to be bumped in and out very quickly. Commitment and drive. Enthusiasm in working with us to create and develop an exciting and rewarding place for the support and presentation of independent performing arts in the innereastern region of Melbourne. The HAC - 0 Melbourne Fringe Program Structure BLOCK Mon Sep 9 Tue Sep 0 Wed Sep Thu Sep Fri Sep Sat Sep Sun Sep K KIDS KIDS KIDS KIDS KIDS K KIDS KIDS KIDS KIDS KIDS K KIDS KIDS KIDS KIDS KIDS A A A BLOCK Mon Sep Tue Sep 7 Wed Sep 8 Thu Sep 9 Fri Sep 0 Sat Oct Sun Oct K KIDS KIDS KIDS KIDS KIDS K KIDS KIDS KIDS KIDS KIDS K KIDS KIDS KIDS KIDS KIDS A A A

3 Key Dates Monday Apr Monday 9 May Friday May Monday May Monday 9 Sep - Sun Oct The HAC EOIs OPEN The HAC EOIs CLOSE Successful EOIs Notified - Negotiations undertaken/program confirmed Melbourne Fringe Registrations Close The HAC Melbourne Fringe Festival Season Application Process Prior to submitting your application please contact Kristy Witmitz, Programming and Events Officer to discuss your proposal on or by (see below). Then complete the application form following and provide links to supporting material hosted on digital platforms such as YouTube, Flickr, Vimeo, Dropbox, etc and to kristy.witmitz@boroondara.vic.gov.au with the subject line The Basement Melbourne Fringe Application 0 - <insert company name> Do not forward large files via Only ed EOIs will be accepted

4 APPLICATION Contact name: Company Name: address: Contact number: Postal address: Project Title: Program stream: Artistic / Kids Preferred season block: running time: Proposed ticket price: Number in order of preference (-) Indicate (mark X) which you are not available BLOCK ( shows) BLOCK ( shows) BOTH (0 shows) Full Conc Other. Project description/overview/synopsis

5 . Artist/Company background. Key personnel (please detail information of key artists, production and technical team members and any notable previous works/achievements). Technical specifications (please attach separate documents if necessary)

6 . Marketing (please detail an overview of your planned or proposed marketing activity including potential target segments). Please indicate why you think your project would be of value to The HAC s Melbourne Fringe Program. How do you intend to add value to the season, the experience of our audience and other artists?

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