Television viewing in Finland 2015 Tennispalatsi Lena Sandell

Transcription

1 Television viewing in Finland 2015 Tennispalatsi Lena Sandell

2 TELEVISION? A piece of electrical equipment with a screen (Oxford Advanced Learner's Dictionary)

3 THE NUMBER OF DEVICES IN FINNISH HOUSEHOLDS August 2015 February 2015 August TV set PC Tablet Smartphone Finnpanel Oy, Establishment Survey.

4 REACH OF TV PROGRAMMES BY DIFFERENT DEVICES (%) 84% 88% 96% 9-24 yrs yrs. 45+ yrs. 39% 34% 18% 20% 16% 19% 8% 12% 3% TV set PC Tablet Smartphone Finnpanel Oy, National Radio Survey, Feb/Sept 2015.

5 DAILY VIEWING TIME OF TV PROGRAMMES (MINUTES/DAY) yrs yrs. 45+ yrs. minutes/day TV-set PC Tablet Smartphone Finnpanel Oy, National Radio Survey, Feb/Sept 2015.

6 TELEVISION? programs with moving pictures and sounds on which you can watch (Oxford Advanced Learner's Dictionary)

7 CONSUMPTION OF TV PROGRAMMES AND VIDEO TV PROGRAMMES VIA DIFFERENT DEVICES VIDEO SERVICES (NETFLIX, HBO, etc.) YOUTUBE VIDEO

8 CONSUMPTION OF TV PROGRAMMES AND VIDEO 13 % 14 % TV programmes Tv set PC/laptop tablet smartphone 0 % 3 % 3 % 8 % 59 % catch-up video youtube 1% 3 % 94 % 9-44 yrs. 45+ yrs. Finnpanel Oy, National Radio Survey, Feb/Sept 2015.

9 SHARE OF TOTAL VIDEO ADVERTISING EXPENDITURE..? TV ADVERTISING Q1-Q3/2015-3,7% change 185 million (TNS Ad Intelligence) 92,5% share of video advertising INSTREAM VIDEO ADVERTISING Q1-Q3/ million 5,5% share of video advertising (IAB Finland) % change YOUTUBE ADVERTISING Q1-Q3/2015 ~4,4 million 2% share of video advertising (IAB Finland) +100% change

10 TELEVISION VIEWING IN FINLAND 2015 DATA SOURCES: Television Audience Measurement comscore Digital Analytix (Areena, Katsomo, Ruutu)

11 AVERAGE DAILY VIEWING TIME minutes/day 3h 3h 4min 2h 59min Areena, Katsomo and Ruutu total +3 minutes h h Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008). Yle Areena, MTV Katsomo and Ruutu linear-tv programmes (free-to-air).

12 AVERAGE DAILY VIEWING 2008 AND Audience per time band :00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1: Finnpanel Oy, TV-mittaritutkimus Source: Finnpanel (10+), Oy, vuodesta TAM (population: 2008 lähtien 10+ mukana years). vieraat ja ajassa siirretty katselu

13 VIEWING BY AGE GROUPS 2014 AND Minutes/day 3h 21min 3h 44min 4h 40min 180 2h 21min h 2min 1h 7min Source: Finnpanel Oy, TAM

14 MONTHLY VIEWING 2014 AND February 2014 Sochi Winter Olympics Minutes/day June 2014 FIFA World Cup January February March April May June July August September October November December Source: Finnpanel Oy, TAM (population: 10+ years).

15 CHANNEL SHARES, % 28,5% ,0% 10,5% 8,0% 4,2% Frii from April 1st 3,5% 3,5% 3,2% 2,8% 2,6% 2,5% 2,3% ,8% 1,5% 0,9% 0,8% 0,7% 0,4% 0,3% 0,3% Source: Finnpanel Oy, TAM (population: 10+ years). Hero from November 2014.

16 TOP PROGRAMMES BY CHANNEL IN 2015 Itsenäisyyspäivä: Linnanjuhlat viewers Average minute rating Jääkiekon MM-kisat: Puolivälierä / Suomi Tsekki, 2. erä Hiihdon MM: Miesten 50 km (p) Loirinuotiolla viewers Average minute rating Average minute rating Average minute rating Ensitreffit alttarilla Kaukasia 30 päivässä Elokuva: Varasto Solsidan Onnea Onkimassa Koomikot Frii aloitti Temptation Island Suomi viewers Average minute rating Average minute rating Average minute rating Average minute rating Average minute rating Average minute rating Poliisit Average minute rating Elokuva: Tähtien sota Average minute rating Elokuva: Taken Average minute rating Elokuva: Inside Man Average minute rating Paula Zahn ja murhien motiivit Average minute rating Geordie Shore Average minute rating Overhaulin Vera s 1962 Porche 356 Average minute rating Typerät videot Average minute rating Source: Finnpanel Oy, TAM (population: 10+ years).

17 CHANNEL SHARE, % OVER/UNDER 45 YRS. (incl. National Geographic.) 7 % OTHER 4 % 1 % 5 % (incl. National Geographic) 3 % OTHER 4 % 10 % 31 % 12 % 25 % 22 % 25 % 51 % 4-44 yrs. 45+ yrs. Finnpanel Oy, TAM. Fox figures incl. National Geographic.

18 AREENA, KATSOMO AND RUUTU 2015: 47 MILLION STARTS MONTHLY January February March April May June July August September October November December comscore Digital Analytix

19 VIEWER PROFILES GENDER AGE miehet naiset 14 % 86 % 53% 23% 25% A2 PAKOLAISILTA miehet naiset 29 % 71 % 53% 27% 20% NAURUN TASAPAINO miehet naiset 85 % 15 % 3% 55% 42% DOC MARTIN TNS Metrix panel October 2015

20 VIEWER PROFILES GENDER AGE men women 55 % 45 % 31% 47% 21% VAIN ELÄMÄÄ: ANTTI TUISKUN PÄIVÄ VAIN ELÄMÄÄ: VIRVE ROSTIN PÄIVÄ men women 80 % 20 % 17% 24% 60% men women 83 % 17 % 59% 26% 15% HOTTIKSET TNS Metrix panel October 2015

21 VIEWER PROFILES GENDER AGE men women 55 % 45 % 49% 30% 20% SALATUT ELÄMÄT men women 51 % 49 % 30% 30% 40% PUTOUS men women 76 % 24 % 11% 30% 59% EMMERDALE Audience Report, December 2015

22 AREENA, KATSOMO AND RUUTU 2015: TOP PROGRAMMES SERVICE PREMIER BROADCAST IN TV WEB-TV RATING WEB-TV SHARE OF AUDIENCE Ryhmä Hau Yle Areena % Vain elämää: Anssi Kelan päivä Ruutu % Hullu - hullumpi - yläaste Yle Areena % Syke Yle Areena % Aatami etsii Eevaa Ruutu % Joulukalenteri: Kadonneiden lahjojen tapaus Yle Areena % Posse MTV Katsomo % Salatut elämät MTV Katsomo % Hottikset Ruutu % Siskonpeti Yle Areena % (For recurring programs, only the highest rated episode is listed.) comscore Digital Analytix

23 AREENAN, KATSOMON JA RUUDUN Areena, Katsomo and Ruutu share of viewing by genres KATSELU GENREITTÄIN (%) SYKSYLLÄ 2015 News 1 % Current affairs 1 % Sport 1 % Current Affairs 3 % Sport 2 % News 3 % Popular culture 2 % Entertainment 38 % Foreign fiction 31 % Entertainment 3 % Movies 8 % Foreign fiction 29 % Movies 2 % Domestic fiction 23 % Factural/cultural/lifestyle 3 % Domestic Fiction 13 % Factural/cultural/ lifestyle 16 % Children programmes 21 % Entertainment 90 % Sport 1 % Foreign fiction 6 % Children programmes 2 % Factural/cultural/lifestyle 1 % comscore (AE) fall 2015, excl. web only & simulcast - Yle, JH

24 TOP PROGRAMMES 2015 CHANNEL WEEKDAY DATE TIME AVE. MINUTE RATING AVE. MINUTE RATING % Itsenäisyyspäivä: Linnan juhlat YLE 1 su : % Yle Uutiset YLE 1 su : % Jääkiekon MM-kisat: Puolivälierä / Suomi-Tsekki, 2. erä MTV3 to : % Pääministerin puhe YLE 1 ke : % Itsenäisyyspäivä: Kohti Linnan juhlia YLE 1 su : % Kymmenen Uutiset MTV3 to : % Urheiluruutu YLE 1 su : % Päivän sää MTV3 to : % Eduskuntavaalit tulosilta YLE 1 su : % Jääkiekon MM-kisat: Suomi - Venäjä MTV3 ti : % Source: Finnpanel Oy, TAM (population: 10+ years).

25 Source: Finnpanel Oy, TAM (population: 10+ years). Sum of premiere broadcast and its reruns 7 d after the premiere broadcast. Recurrent programmes (excl. news, sports events, sport news, events, programmes aired less than 3 times, programmes shorter than 5 minutes). Web-tv (Yle Areena, MTV Katsomo, Nelonen Ruutu) comscore, episode average. TOP SERIES 2015 AVE. MINUTE RATING LINEAR-TV (10+) AVE. MINUTE RATING TIME-SHIFTED ON WEB-TV Kingi MTV Vain elämää Nelonen, Liv Putous MTV3, Sub YleLeaks Yle TV Uutisvuoto Yle TV Tähdet, tähdet MTV Suomen huutokauppakeisari Nelonen, Jim Doc Martin Yle TV Loirinuotiolla Nelonen The Voice of Finland Nelonen

26 TV YEAR 2015: DIVERSE AND ENTERTAINING TELEVISION behind big numbers there are thousands of viewers and stories Music, news, events and domestic fiction were popular content on TV TV YEAR 2015 viewing 3 hrs/day 21 hrs/week CHILDREN S PROGRAMMES most popular on web-tv NO. OF STREAM STARTS +15% Areena, Katsomo and Ruutu SHARE OF TOTAL VIEWING 3%

27 Lisää tietoa osoitteesta

28 TV VIEWING IN 2015

29 WEEKLY REACH TV REACHES WEEKLY 92 % (10+ POPULATION) 100,0 90,0 80,0 70,0 60,0 50,0 40,0 30,0 20,0 10,0 % 45+ yrs. 10+ yrs yrs. 0,0 week Source: Finnpanel Oy, TAM (population: 10+ years).

30 AVERAGE NUMBER OF CHANNELS VIEWED Weekly Daily 10 11,6 10,6 10,1 6,1 6,9 6,8 4,7 5,9 5,7 5,2 2,8 3,4 3, Source: Finnpanel Oy, TAM.

31 WEEKLY REACH (%), ,8 % 76,1 % 73,1 % 72,1 % 59 % 50 % 49,3 % 48 % 47,3 % 45,2 % 43,8 % 41,9 % 37,2 % 23,8 % 21,9 % 6,8 % 4,3 % Source: Finnpanel Oy, TAM. Average reach (1 min) weeks 1-53/2015. Frii ave. reach weeks 14-53/2015.

32 WEEKLY REACH, % OVER/UNDER 45 YRS. 93,3 % 89,4 % 85,8 % 80,7 % 4-44 yrs. 45+ yrs. 67,2 % 60,8 % 60,5 % 66,2 % 63,1 % 59 % 54,4 % 50,7 % 56,1 % 53,4 % 50,8 % 50,7 % 47,2 % 42,8 % 41,4 % 40,1 % 39,9 % 33 % 31 % 40,4 % 28,8 % 26,3 % 25,5 % 22,3 % 16,3 % 15,5 % 8,2 % 5 % 4,7 % 3,3 % Source: Finnpanel Oy, TAM. Average reach (1 min) weeks 1-53/2015. Frii ave. reach weeks 14-53/2015.

33 CHANNEL SHARE (%), 10+ 0,4 % 3,8 % 3,7 % 15,1 % 6,6 % 43,1 % Yle total MTV total Nelonen Media total Discovery Networks Finland Fox (incl. National Geographic) MusicTV Others 27,3 % Source: Finnpanel Oy, TAM (population: 10+ years).

34 MOST TV PROGRAMMES ARE BEING WATCHED LIVE /day Other time shifted viewing vosdal 9minutes 5minutes Live viewing 92 % vosdal Other time shifted 14min 8min Live viewing 86 % h 45minutes live 2h 17min live 10+ yrs. HH s with DVR or IPTV Source: Finnpanel Oy, TAM. Vosdal = viewed same day as live. TSV= time shifted viewing.

35 COMMERCIAL CHANNEL SHARE 2015, % 41,3 % 34,9 10+ yrs yrs. 45+ v 25,1 15,515,415,7 10,4 9,5 8,2 7,8 7,5 6,6 6,9 6,1 6,8 5,7 6,2 5,2 5,8 4,8 4 4,5 4,5 4,5 3,5 3,1 3,9 2,8 3 2,9 1,7 1,7 1,6 1,6 1,6 1,4 1,5 0,7 0,1 0,7 0,5 0,9 0,6 0,6 0,6 0,6 0,5 0,7 Pay Pay Source: Finnpanel Oy, TAM. Commercial channels = selling air time in Finland, (2015: 19 channels): MTV3, Nelonen, Sub, MusicTV, Kutonen, TV5, JIM, MTV Pay (MAX, Fakta, Juniori), AVA, Nelonen Pay :Nelonen Pro 1, 2), The Discovery Channel, Liv, FOX, National Geographic, Hero, Frii.

36 DAILY VIEWING TIME FOR COMMERCIAL CHANNELS IS OVER 1,5 HRS. 90 1h 24min 1h 21min 1h 19min 1h 24min 1h 28min 1h 28min 1h 29min 1h 35min 1h 36min 1h 32min 1h 32min Average viewing time for commercial channels Source: Finnpanel Oy, TAM. Commercial channels = selling air time in Finland, (24 channels (2013), 18 channels (2014), 19 channels (2015).

37 FINNS WATCH DAILY 30 ADS IN AVERAGE spots/day spots spots spots 34 spots W25-44 M spots 34 spots Source: Finnpanel Oy, TAM Commercial 19 channels selling airtime in Finland (national spots).

38 VIEWING BY GENRE ON LINEAR TV 2015, % Foreign Fiction 19,4% Entertainment/light music/reality 18,8% Domestic Fiction 3,8% Educational programmes Factural/cultural/lifestyle 13,3% Movies 12,3% Sport 10,7% News 9,8% Current Affairs 8,4% Popular Culture 0,4% Children's programmes 2,1% Finnpanel Oy, TAM (4+), other programtypes and uncoded programmes excluded.

39 PAY TV SERVICES IN % tv-households 35,3 % 25 % Feb 2015 Aug 2015 Pay-tv-channels Pay-tv-channels and services Finnpanel, Establishment Survey. August 2015, n= 3315.

40 PAY TV SHARE OF TOTAL LINEAR TV VIEWING 2015 (10+ YRS.) 240 Minutes/day 5 % 6 % 7 % % 5 % 10 % 17 % % 10 % % 13 % 10 % 0 Other Pay-tv Finnpanel Oy, TAM. Pay-tv-channels: Animal Planet, BBC Brit, BBC Earth, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, The Discovery Channel, Disney Channel, Disney XD, Eurosport, For Satellite -channel group, MTV Fakta, MTV Juniori, MTV Leffa, MTV Max, MTV Sport 1 ja 2, National Geographic, Nelonen Maailma, Nelonen Nappula, Nelonen Prime, Nelonen Pro 1-8, SVT Eu, SVT1 (Sweden), SVT2 (Sweden), TV4 (Sweden), Viasat pay channels

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