Television viewing in Finland 2011
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1 Television viewing in Finland 211
2 2 Daily viewing time(hrs;min) Timeshift and guest viwing included since :57 2:56 2:58 2:58 2:48 2:47 2:41 2:51 2:53 2:47 2:49 2:49 2:46 2:21 2:3 2:3 2: Source Finnpanel Oy, TAM (population:1+ years)
3 Daily viewing time (hrs;min) by age groups 3 4:3 3:35 2:15 2:32 2:58 2:52 3: :18 1:19 1: y y y y y y 65+ y. 1+ Male 1+y Female 1+ y. Weekly reach 211: Source: Finnpanel Oy, TAM
4 4 Average weekly reach (%) Nelonen pay-tv The Discovery Channel MusicTV The Voice MTV3 YLE TV 2 YLE TV 1 Nelonen Sub JIM YLE Teema YLE FST5 LIV TV5 Suomi TV MTV3 pay-tv * Source: Finnpanel Oy, TAM, 1+ - *incl. AVA (%)
5 Development of ownership of TV sets since analogue switch-off 5 % of TV hslds CRT-TV Flatscreen HD-TV Videoprojector Source:: Finnpanel, Establishment survey
6 Development of ownership of HD-TV 6 HD-TV-sets (Full HD or HD Ready) in 1 1 households, 75 households subscribe to HD-channels % of tv-hslds % % 3 % HD ready HD MPEG4 Subscripes HD-ch. Source: Finnpanel, Establishment survey
7 7 94 % of viewing time through traditional TV-sets Weekly reach on other platforms: 19 % watches TV-programmes via PC 2 % watches TV-programmes via mobile phones 1 % watches TV-programmes via tablets Source: Finnpanel, National Radio Survey, additional questions December 211 (population 9+ y), n= 157
8 In your household, is anyone watching web-tv content produced by the national TV stations? 8 % hslds Weekly Videoclips Whole programmes Source: Finnpanel, Establishment survey 4/211
9 Watching TV-programmes via PC 9 % hslds hslds 3 32 feb. 9 may 9 aug 9 nov 9 feb 1 may 1 aug 1 nov 1 feb 11 may 11 aug 11 nov 11 * November 211: Broadband in 82 % of hslds, PC as TV-receiver in 6 % of hslds Source: Finnpanel, Establishment survey
10 Mostpopular web-tvcontent on national TV 211 On average 19 million starts/month 1 Salatut elämät, MTV3 uutiset ja uutisextrat Putous, Idols, Tanssii Tähtien Kanssa, Vedetään hatusta, Subilla mm. Duudsonit, Big Brother Uutiset, SM-liiga, Poliisit, Talent Suomi, Matkaoppaat, Neljän tähden illallinen, Maria!, Kiinteistökuningatar Kaisa, Kauneusklinikka Tiina Jylhä, Lentokenttä Uutiset, Taivaan tulet, Kotikatu, Uusi päivä, Satuhäät, Pirunpelto, Moska, Silminnäkijä, Erikoisrajajääkärit, Euroviisut, Urheilu (erit. MM-lätkä), Provinssirock, lastenohjelmat (Muumit, Oktonautit, Hirveä Henri) Source: MTV Oy, Nelonen Media, Finnish Broadcasting Company 211 (VOD)
11 Average viewing time to commercial channels min/day (1+ y.) Average weekly reach 25: MTV3 9 % Nelonen 76 % Sub 4 % MusicTV 16 % Urheilukanava 14 % The Voice 7 % The Discovery Channel 2 % Average weekly reach 211: MTV3 84 % Nelonen 75 % Sub 65 % JIM 52 % Liv 44 % TV5 42% SuomiTV 25 % The Voice 13% MusicTV 12 % The Discovery Channel 7 % MTV Oy pay-tv 23 % Nelonen pay-tv 1 % Source: Finnpanel TAM, 1+ y. Commercial channels = selling air time in Finland
12 Average number of viewed spots 12 spots/day years y y. 45+ y. DVR hslds Source: Finnpanel TAM, DVR=Digital Video Recorder
13 Top-1 programmes Title/channel Date Rating Rating-% Independence day gala, TV1 Tue (49) TV-News, TV1 Tue (46) Ice Hockey W Ch: SWE-FIN, TV2 Sun (44) TV-News, TV2 Sun (42) Ice Hockey W Ch: FIN-RUS, TV2 Fri (36) Strictly Come Dancing, MTV3 Sun (3) Parliament election 211, TV1 Sun (29) Torilla tavataan MM-kultajuhlat, TV2 Mon (28) Putous, MTV3 Sat (28) Eurovision 211: Final, TV2 Sat (28) Idols, MTV3 Sun (25) Best performance / programme Source: Finnpanel Oy, TAM, Population 1+ y
14 Top programmes (recurrent programmes) 211 Title/Channel Average rating Rating Number of all episodes (best episode) of episodes 14 Strictly come dancing, MTV Putous, MTV Taivaan tulet, TV Idols, MTV Farmer Wants a Wife, MTV Salatut Elämät, MTV Pirunpelto, TV Alavilla mailla hallanvaara, TV TV-News 2.3, TV Enon opetukset, TV Source: Finnpanel Oy, TAM (population1+ y.)
15 Top-5 programmes 211 by age groups (rating-%) y 1. Putous % 2. TV-News % 3. Ice Hockey W.Ch % 4. Salatut elämät % 5. Idols % y 1. Ice Hockey W.Ch FIN-RUS % 2. Ice Hockey W.Ch SWE-FIN % 3. TV-News % 4. Independece day gala % 5. Putous % y 1. Ice Hockey W.Ch SWE-FIN % 2. TV-News % 3. Ice Hockey W.Ch FIN-RUS % 4. Independence day gala % 5. TV-News % y 1. Independence day gala % 2. Tv-News, % 3. Ice Hockey W.Ch SWE-FIN % 4. TV-News % 5. Strictly come dancing 37 % 65 + y 1. Independence day gala % 2. TV-News % 3. Linnan jatkot % 4. Strictly come dancing % 5. Parliament election % 46 % Source: Finnpanel, TAM 211
16 Channel shares (%) 211, total viewing Year 211 YLE total: 44 % MTV Media total. (excl. Canal+): 3 % 17 Nelonen Media total.: 15 % ,5,4,5,5,5 6 YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv Nelonen JIM Liv Nelonen pay-tv TV5 The Voice MusicTV Discovery SuomiTV Others Source: Finnpanel Oy, TAM, (population1+ y.) * incl. AVA
17 Channel shares (%), prime time viewing Year 211 YLE total: 43 % MTV Media total (excl. Canal+): 33 % Nelonen Media total: 16 % ,4 3,2,7,4,3 4 Source: Finnpanel Oy, TAM, (popultion 1+ y.) * incl. AVA
18 Channel shares (%) % 45 % 3 % Others YLE total MTV Oy total Nelonen Media total 6 15 % , 1,,5,5,5,5,4,4,3,3,3,2,2,2,1,1,1,1,1,1,1,1 Source: Finnpanel Oy, TAM, (popultion1+ y.)
19 Channel shares by age groups % Others 6 Discovery Ch. 8 % 6 % 4 % 2 % % SuomiTV MusicTV The Voice TV TV5 22 Nelonen pay-tv 22 Liv 21 JIM Nelonen MTV3 pay-tv Sub 35 MTV FST5 YLE Teema 4-9 v 1-14 v 15-24v 25-34v 35-44v 45-64v 65+v 1+v YLE TV2 YLE TV1 Min/day 1:18 1:19 1:27 2:15 2:32 3:35 4:3 2:58 Source: Finnpanel Oy, TAM
20 Channel share of commercial viewing % 5% 1% 1% 1% 1% 5% MTV3 Sub MTV3 pay-tv * 6% 44% Nelonen JIM Liv Nelonen pay-tv 18% TV5 VoiceTV 5% 12% SuomiTV MusicTV Discovery Source: TAM 211, 1+ years Commercial channels = selling air time in Finland * incl. AVA
21 Pay-TV in every third TV-household 21 4 % of TV-hslds November 211: 7 hslds Source: Finnpanel, Establishment survey
22 Pay-TV viewing share by age group Min/day Pay-tv channels 4 % % 1 % 5 % 7 % 16 1 % % 13 % 9 % Source: TAM Male 1+y Female 1+y 4-9 y y y y y 65+ y. Pay-TV channels: MTV3 pay-tv (MAX, Leffa, Fakta, Juniori, Scifi, Sarja, Komedia), Nelonen pay-tv (Kino, Perhe, Maailma, Nelonen Pro 1, Nelonen Pro 2), Urhotv, Canal+ movie channels, Canal+ sport channels, TV1 movie channels, TV1 others, Eurosport, Disney Channel, Discovery Channel, SVT World, SVT1, SVT2, TV4 Sweden, BBC Entertainment, BBC Lifestyle, Animal Planet, Digiviihde
23 23 Most viewing is still "live, even in DVR-hslds 5 % 8 % Live VOSDAL* Timeshift 1-7 days 87 % * VOSDAL = Viewed on same day as live Source: Finnpanel Oy, TAM, 1+y. excl. guests in DVR-hslds, 211
24 Share of timeshifted viewing - by genre 24 DVR-hslds, population 4+ years Foreign fiction 26 Domestic fiction Children prog Movies Popular culture Educational 17 Entertainment/reality 15 Factual/lifestyle 12 Sport 5 Current affairs 3 News Source: Finnpanel TAM 211 (4+ population)
25 Timeshifted viewing by months % 7 % 7 % 7 % 6 % 6 % 6 % 6 % Live Timeshifted 6 % 6 % 7 % 7 % (min/day Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Source: Finnpanel Oy, TAM, Population 1+ years
26 Share of timeshifted viewing by weekday % 6 % 7 % 7 % 6 % Live 6 % Timeshifted 6 % 15 (min/day) Monday Tuesday Wednesday Thursday Friday Saturday Sunday Source: Finnpanel Oy, TAM (population1+ years)
27 Share of timeshifted viewing - by agegroup % Timeshifted Live 6 % (min/day) % 1 % 9 % 7 % 1 % 11 % y 4-9 y y y y y y 65+ y Source: Finnpanel Oy, TAM 211
28 Share of timeshifted viewing -by channel % 7 % % Timeshifted Live (min/day) % 12 % 2 % 7 % 9 % 7 % 7 % 6 % Source: Finnpanel Oy, TAM, 1+ years % 1 % TV 1 TV 2 MTV3 Nelonen Sub MusicTV JIM YLE Teema YLE FST5 TV Viisi The Discovery Channel Liv The Voice Share of timeshifted viewing on average 6 %.
29 Top 2 timeshifted programmes 211: 29Channel Title Date Starting time Rating () Live+timeshifted Timeshifted share of consolidated MTV3 Putous Sat : % MTV3 Idols Thu : % TV2 Taivaan tulet Wed : % MTV3 Helppo elämä Sun : % Nelonen The Voice of Finland Fri : % TV1 Hercule Poirot Sun : % MTV3 Salatut elämät Wed : % TV2 Pirunpelto Wed : % MTV3 Mentalist Thu : % MTV3 Farmer Wants a Wife Thu 2.1 2: % Source: Finnpanel Oy, TAM 211, Population 1+y.
30 Social television 35 % of TV-viewing is co-viewing 3 % rating Total viewing 5 Viewing together Source: Finnpanel TAM, on average day 211 (4+ population)
31 IIHF Ice Hockey World Championship 211 Finland s matches reached 82 % of the Finns Rating 1+y. Reach 1+ y. (at least 5 min. cont.) FIN-DEN FIN-Latvia FIN-Czech FIN-GER FIN-Slovakia FIN-RUS FIN-Norway FIN-RUS FIN-SWE Source: Finnpanel Oy, TAM, 1+ years
32 32 Summary Television viewing almost 3 hours a day more than 2 hours of weekly viewing Most viewed content attracts more than a third of the population Web-TV and DVR-timeshift complement traditional viewing
33
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