Further Time from Broadcast and Updated Panel Types

Transcription

1 Arianna Further Time from Broadcast and Updated Panel Types Arianna 8.9 has been rolled out to all users. This upgrade includes further time from broadcast activities and updated panel types. Updated lifestyle data with backdata to 1 st January 2013 has also been released. Further Time from broadcast The additional activities below can be selected for analysis from 01 October 2011, facilitating a more in-depth analysis of how many hours after broadcast timeshift viewing takes place. During January to March 2013, 92.8% of timeshift viewing was played back by day two of the consolidation window. With Further time from broadcast, users can now run analysis on how soon after broadcast time-shift viewing takes place. Further time from broadcast can be used to answer questions like; How many hours after broadcast does time-shift viewing takes place? Does time from broadcast vary by audience and/or daypart? Does the playback time vary for different types of programmes? Copyright 2013 The Nielsen Company. 1

2 Sample Further Time from Broadcast Analysis - Dayparts 1) Set criteria as per below in Dayparts including; *Daypart Standard Layout, Jan-Mar 2013, Individuals, Total TV, National All Day 000s. 2) The following activities should be selected from the activity filter. 3) Click to display results Copyright 2013 The Nielsen Company. 2

3 5) Results displayed by activity 4) Drag activity over channel to replace 6) The % of time-shift viewing by activity can then be calculated and graphed in excel. Copyright 2013 The Nielsen Company. 3

4 Panel Types Reception type demographic information has now been included as panel types in Arianna. The updated panel types are available for selection from the Arianna panel type filter. The table below available in the Arianna minibrowser for reference Panel Type\ Audience National Includes All TV Homes Irish DTT Irish DTT (includes analogue terrestrial up to Nov 12) UK DTT/FTA Satellite UK DTT/FTA Satellite reception type from Oct 11 Total Cable Cable Analogue, Cable Digital (incl. IPTV) reception type from Oct 11 Sky SKY Satellite reception type from Oct 11 Cable Analogue Cable Analogue Cable Digital Cable Digital (incl. IPTV) reception type from Oct 11 Multi Terrestrial Multi Terrestrial up to Nov 12 Multi (Total) All Excluding Irish DTT Irish Terrestrial Irish DTT (includes analogue terrestrial up to Nov 12) Cable/Satellite Digital UK DTT/FTA Satellite, Digital Cable, Sky Cable/Satellite Analogue Cable Analogue Total Cable/Satellite UK DTT/FTA Satellite, Analogue Cable, Digital Cable, Sky, Multi Terrestrial up to Nov 12 Total Digital Irish DTT (from Nov 12), UK DTT/FTA Satellite, Digital Cable, Sky Total Terrestrial Irish DTT (includes analogue terrestrial prior to Nov 12), Multi Terrestrial (to Nov 12) Total Analogue* Irish Terrestrial (to Nov 12), Multi Terrestrial (to Nov 12),Cable Analogue *Please note, the Total Analogue panel type has been updated to exclude Irish DTT as of November 2012, all reports including Total Analogue from November 2012 should be re-run to include this update. Copyright 2013 The Nielsen Company. 4

5 Sample Panel Type Analysis - Adex The updated panel types facilitate quick analysis by reception type in Arianna. For example users can now quickly review 30 Sec 000s by panel type. 1) Set criteria as per below in Adex including; layout, February 2013, Adults 15+, All Commercial channels, consolidated. 2) The required layout in this case was defined in the layout definition area. 4) Relevant panel types selected. 3) Layout definition > drag across required fields from domains to define report layout and save group. Copyright 2013 The Nielsen Company. 5

6 5) Click to display results. 6) Results can be exported to excel to calculate the % 30 Sec 000s by panel type. Copyright 2013 The Nielsen Company. 6

7 Lifestyle data The following are among the fields available for audience creation with backdata to 01 January 2013: o o o Do you, or anyone in your household, have a tablet (e.g. ipad, Samsung Galaxy Tablet etc.) in your home? Activity: study full time / eat out / children's TV / arts Do you watch TV content in any of the following ways: on a mobile phone / on a tablet / through a games console To set up a new audience, go to the audience definition filter from your audiences parameter selection, then click on Define Target. (1) Once in Audience definition, expand the demographics. Copyright 2013 The Nielsen Company. 7

8 (2) Select the relevant demographic for your audience: for instance Individuals who have a smart phone below. The audience description then appears in the right window. Copyright 2013 The Nielsen Company. 8

9 (3) Hit Save As to save the newly defined target locally. Please note that you can only save locally, not in Predefined groups. Copyright 2013 The Nielsen Company. 9

10 (4) Retrieve your audience as normal, by ticking local audiences in the parameters area. For more information contact Michelle or Marie Copyright 2013 The Nielsen Company. 10