The Co-Existence of Broadcasting and Mobile Services

Transcription

1 The Co-Existence of Broadcasting and Mobile Services Roland Beutler 2012 Latin America Spectrum Conference

2 European Broadcasting Union Association of public service media organisations 80+ active Members from 56 countries 40 associate Members around the world 470+ TV channels and 900+ radio channels 195 mil TV households and 600+ mil viewers every week More than 60 mil people visit EBU Members web services every day tech.ebu.ch

3 The Broadcasting Ecosystem in Europe There are different broadcasting markets in Europe with regard to the relevance of the terrestrial broadcasting platform The are many stakeholders and users of broadcasting spectrum including publicservice and commercial broadcasters, PMSE and consumer electronics vendors

4 DTT in Numbers o DTT is the fastest growing broadcasting platform in Europe Approx. 700 Mio. DVB receivers in use, without DVB-T2 (End 2011) Growth rate ca. 100 Mio. / year o DTT programme offer in Europe (June 2011) 1800 TV-channels in EU27 + Croatia & Turkey 46 % national TV-channels, 54% regional / local 47% free-to-air, 53% pay-tv HDTV in 13 countries offered via DTT 60% of FTA programmes are commercial, 40% public 92% of pay-tv programmes are commercial Source: Mavise TV database (

5 DTT in Numbers o DTT usage Usage time of linear TV about 4 h / day and growing Time-shifted usage and on-demand usage are popular and growing Source: Mavise TV database (

6 A Reminder

7 The UHF spectrum allocations in Europe BroadcasMng (incl. PMSE) BC + Mobile X BC + Mobile X Source: EBU Technical MHz 862 MHz BroadcasMng (incl. PMSE) BC + Mobile MHz 790 MHz 862 MHz BroadcasMng (incl. PMSE) BC + Mobile X X BC + Mobile MHz 694 MHz (?) 790 MHz 862 MHz MHz 694 MHz 790 MHz 862 MHz

8 Does that leave enough freedom for the future development of terrestrial broadcasting?

9 EBU-SP Terrestrial Broadcasting (SP-TB) tech.ebu.ch EBU-SP Cooperative Terrestrial Networks (SP-CTN)

10 A Day In Our Life...

11 Co-Existence of Broadcasting and Mobile A Day In Our Life...

13 Co-Existence of Broadcasting and Mobile A Day In Our Life...

15 What can we conclude from this?

16 Watching, Listening, Talking... Content is King

17 The Content Universe

18 The Content Universe linear radio and television programmes

19 The Content Universe linear radio and television programmes 3DTV & UHDTV

20 The Content Universe linear radio and television programmes 3DTV & UHDTV live transmissions

21 The Content Universe linear radio and television programmes 3DTV & UHDTV live transmissions time-shifted usage

22 The Content Universe linear radio and television programmes 3DTV & UHDTV live transmissions time-shifted usage catch-up consumption / podcast

23 The Content Universe linear radio and television programmes 3DTV & UHDTV live transmissions time-shifted usage catch-up consumption / podcast true on-demand

24 The Content Universe linear radio and television programmes 3DTV & UHDTV live transmissions time-shifted usage catch-up consumption / podcast true on-demand hybrid programme offers

25 The Content Universe linear radio and television programmes 3DTV & UHDTV live transmissions time-shifted usage catch-up consumption / podcast true on-demand hybrid programme offers cross media production

26 Receiving and Displaying: A Plethora of Devices

27 Devices for all Purposes large screen TV sets

28 Devices for all Purposes large screen TV sets portable TV sets

29 Devices for all Purposes large screen TV sets portable TV sets HiFi stereo systems

30 Devices for all Purposes large screen TV sets portable TV sets HiFi stereo systems kitchen radio / TV

31 Devices for all Purposes large screen TV sets portable TV sets HiFi stereo systems kitchen radio / TV car radio

32 Devices for all Purposes large screen TV sets portable TV sets HiFi stereo systems kitchen radio / TV car radio PCs & Laptops

33 Devices for all Purposes large screen TV sets portable TV sets HiFi stereo systems kitchen radio / TV car radio PCs & Laptops Smartphones

34 Devices for all Purposes large screen TV sets portable TV sets HiFi stereo systems kitchen radio / TV car radio PCs & Laptops Smartphones Tablets

35 Users Today: Habits and Expectations

36 The User Dimension Where: at home / at work on the move

37 The User Dimension Where: at home / at work on the move How: technology agnostic affordable easy to use

38 The User Dimension Where: at home / at work on the move How: technology agnostic affordable easy to use When: in company (shared experience) in private (personal experience) being connected

39 What are the consequences for the future delivery of broadcast content?

40 Observations Linear audio-visual content will remain the killer application for the foreseeable future.

41 Observations Linear audio-visual content will remain the killer application for the foreseeable future. However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology.

42 Observations Linear audio-visual content will remain the killer application for the foreseeable future. However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology. Portable and handheld devices (smartphones and tablets) are key for the future development of terrestrial broadcasting.

43 Observations Linear audio-visual content will remain the killer application for the foreseeable future. However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology. Portable and handheld devices (smartphones and tablets) are key for the future development of terrestrial broadcasting. The only distribution technology to target these devices is a terrestrial platform.

44 Internet Access On-Demand BS Content The Challenge Linear TV & Radio Phone Calls Text Messages Internet Access On-Demand BS Content Large Screen Sound System Dockingstation

45 Observations Linear audio-visual content will remain the killer application for the foreseeable future. However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology. Portable and handheld devices (smartphones and tablets) are key for the future development of terrestrial broadcasting. The only distribution technology to target these devices is a terrestrial platform. Terrestrial broadcasting and wireless broadband are complementary delivery mechanisms.

46 Complementarity + Terrestrial Broadcasting universal coverage any reception mode guaranteed, predictable quality cost-efficient delivery to large audiences (independent of the number of simultaneous users) every user has access to the total capacity of the network one-way, no return channel the offer is limited by the platform capacity (no niche channels) limited delivery to mobile devices no access to IP-only devices Wireless Broadband bi-directional designed for mobile reception potentially unlimited choice of services well suited to serve small audiences growing population of user equipment IP-based limited coverage (where quality is sufficient) only best effort QoS high costs, depending on the number of users; not suitable for large audiences total capacity is shared between users

47 Basic Future Requirements for Broadcasting

48 Basic Future Requirements for Broadcasting Safeguard spectrum for linear and nonlinear broadcast services.

49 Basic Future Requirements for Broadcasting Safeguard spectrum for linear and nonlinear broadcast services. Facilitate complementary usage of broadcast and broadband delivery options.

50 To be done

51 To be done Engage in ITU work to ensure that spectrum requirements of broadcasting are treated properly.

52 To be done Engage in ITU work to ensure that spectrum requirements of broadcasting are treated properly. Ensure that reliable methods for spectrum sharing are developed between broadcasting and PMSE broadcasting and mobile services mobile services and PMSE

53 To be done Engage in ITU work to ensure that spectrum requirements of broadcasting are treated properly. Ensure that reliable methods for spectrum sharing are developed between broadcasting and PMSE broadcasting and mobile services mobile services and PMSE Support developments in the field of convergence, i.e. include broadcast receivers in smartphones and tablets, facilitate cooperation between terrestrial broadcasting and mobile broadband networks. actively support the development of future terrestrial platforms for broadcast content delivery

54 EBU Recommendations for Members EBU RecommendaMon R 136 tech.ebu.ch Spectrum Requirements for BroadcasMng Services in preparamon for WRC- 15 Geneva June 2012

55 EBU Recommendations for Members 1. The EBU and its Members emphasize to the national, European and International authorities, the importance and the diversity of terrestrial broadcasting markets and services;

56 EBU Recommendations for Members 1. The EBU and its Members emphasize to the national, European and International authorities, the importance and the diversity of terrestrial broadcasting markets and services; 2. The frequency band MHz should be retained for the delivery of broadcasting services (both linear and non linear), taking into account future service and technology developments. This would provide certainty to broadcasters and the industry alike, and encourage further standardisation work and investments;

57 EBU Recommendations for Members 1. The EBU and its Members emphasize to the national, European and International authorities, the importance and the diversity of terrestrial broadcasting markets and services; 2. The frequency band MHz should be retained for the delivery of broadcasting services (both linear and non linear), taking into account future service and technology developments. This would provide certainty to broadcasters and the industry alike, and encourage further standardisation work and investments; 3. The EBU and its Members work to ensure close integration between the linear and nonlinear services they deliver to mobile devices, PCs, tablets and hybrid television sets. This includes requiring the use of the MHz band for these services.

58 and for regulators Develop a vision of the future audio-visual media ecosystem including economic, political and social implications.

59 and for regulators Develop a vision of the future audio-visual media ecosystem including economic, political and social implications. Do not preempt future developments by means of irreversible decisions taken in a rush.

60 and for regulators Develop a vision of the future audio-visual media ecosystem including economic, political and social implications. Do not preempt future developments by means of irreversible decisions taken in a rush. Enable spectrum sharing between the broadcast and the mobile service in your regulation.

61 Thank you for your attention! Questions?

62 Reminder: Features of the Terrestrial Television Broadcasting Platform

63 EFFICIENCY FLEXIBILITY COVERAGE QoS BUSINESS SUPPORT spectrally efficient (up to 6 bits/hz) cost efficient (independent of No of users) reception mode (fixed, portable, mobile, handheld) multiplex structure (adjustable data rates) adjustable coverage area (national, regional) ubiquitous (in principle everywhere possible) independent of concurrent users tailored to demand public service & commercial broadcasters free-to-air, conditional access, pay end users manufactures

64 Competing Requirements expectations Receiving Conditions Users Shared / Personal Experience interoperability quality Delivery Platform connected linear storage time/space independent nonlinear on-demand

65 Future of Terrestrial Broadcasting New Opportunities: Current Trends

66 Future of Terrestrial Broadcasting Broadband Initiatives

67 Future of Terrestrial Broadcasting Australia National Broadband Network Idea: connecting all premises to a new high-speed broadband network Time frame: 2020 Coverage target: 93% of homes, schools, business via fibre to the premises at up to 1 Gbps 7% by fixed wireless & satellite at up to 12 Mbps Driver: newly founded Government company (NBN Co Limited) Access and usage sold to service providers (ISPs)

68 Future of Terrestrial Broadcasting Europe Digital Agenda 2020 Idea: broadband access to all European citizens Time frame: 2020 Coverage target: 30 Mbps for 100 % of citizens 100 Mbps for 50 % of citizens Method: any suitable broadband platform Driver: market forces

69 Future of Terrestrial Broadcasting Networks 2.0

70 Future of Terrestrial Broadcasting Terrestrial Networks: Best of Both Worlds

71 Future of Terrestrial Broadcasting Terrestrial Convergence Consumption on portable / mobile devices is key High quality for these devices Return channel has to be enabled Options for future system development: DVB-Tx bidirectional? LTE-Advanced+ incl. broadcast mode? Convergence of terrestrial networks: adaption of content quality dynamically reconfigurable between unicast, multicast & broadcast mode Driver: market forces

72 Future of Terrestrial Broadcasting Broadband Networks: One For All

73 Future of Terrestrial Broadcasting Content linear Universal Broadband Last Mile User home nonlinear data hybrid Core / Backbone NBN / Digital Agenda 2020 Access Networks Mobile BB, WiFi, CR, terrestrial broadcas7ng work on the move

74 Future of Terrestrial Broadcasting Just Fiction?

75 Future of Terrestrial Broadcasting Just Fiction? Broadband To All An Alternative Vision Report UK Government report published 31 July : It is likely that IPTV services will become ever more widespread, and eventually the case for transferring the carriage of broadcast content, including public service broadcasting, from spectrum to the internet altogether will become overwhelming. This may well be a more sensible arrangement, as spectrum is perfectly suited to mobile applications. Most people watch their television in fixed locations from fixed sets. Actually, spectrum s great wonder is its ability for mobility. 140: As such, it might be argued that spectrum s current use for fixed, broadcast purposes is wasteful. 141: We recommend that the Government, Ofcom and the industry begin to consider the desirability of the transfer of terrestrial broadcast content from spectrum to the internet and the consequent switching off of broadcast transmission over spectrum, and in particular what the consequences of this might be and how we ought to begin to prepare. hap://

76 Future of Terrestrial Broadcasting Just Fiction? IRT Studies on WLAN ac o up to 600 Mbps for line of sight o if there are brick walls data rate drops to 100 Mbps Converter from satellite to IP are available o satellite penetration in Germany about 40% Inhome HD distribution to any IP-enabled device (fixed, portable or handheld) is possible!!! New distribution concept: Pick-up and re-distribute

77 Future of Terrestrial Broadcasting Forecasting: Where Do We Go?

78 Future of Terrestrial Broadcasting Basic Questions What will the future terrestrial distribution platform look like? When will there be a universal broadband backbone network? Who will invest in these networks and who will operate them? Will there be shared infrastructure? What will the technical/regulatory framework look like?

79 Future of Terrestrial Broadcasting Forecasting is very difficult, in particular with respect to the future! Mark Twain