TV Market Summary 2011 Q4 Nielsen Audience Measurement

Transcription

1 TV Market Summary 2011 Q4 Nielsen Audience Measurement (C) AGB Nielsen Médiakutató Kft.

2 Share of Channel Networks - Total (4+) Period: th quarter ( ); Daypart: 02:00-25:59 General entertainment channels Lifestyle channels Video/DVD/video game; 2.9% General entertainment; 13.6% Public channels Other; 4.5% Music channels; 2.6% Sport channels; 2.2% Documentary channels; 4.8% News channels; 3.9% RTL Klub + TV2; 36.3% Lifestyle; 1.9% Public; 13.5% National commercial channels Movie channels Channels for children News channels Documentary channels Channels for children; 5.4% Movie channels; 8.4% Sport channels Music channels Other channels Video/DVD/video game Content of channel networks: Public: m1, m2, Duna TV, Duna 2; Lifestyle: Deko, Discovery Travel and Living, Fishing&Hunting, LifeNetwork, PV TV, Travel Channel, TV Paprika, Viasat Explorer, Zone Club, Zone Reality; General entertainment: BBC Entertainment, Comedy Central, Cool, Fem3, Hálózat TV, Pax TV, Prizma TV, Sorozat+, Story4, PRO4, Story5, Reflektor TV, Viasat6, Viasat3; Movie: AXN, AXN Crime, AXN Sci-Fi, Cinemax, F+, Film+2, Filmmúzeum, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Movies24, Universal Channel, Zone Romantica; Channels for children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: EchoTV, HírTV, ATV; Documentary: Animal Planet, Da Vinci Learning, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sport: Digisport, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: Hit Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage (C) AGB Nielsen Médiakutató Kft. 4 / 1

3 ATV (minutes) Average Daily Viewing Time per Person (ATV minutes) Period: th quarter ( ) min min min. 253 min Total 4+ Age 4-17 Age Age 50+ (C) AGB Nielsen Médiakutató Kft. 4 / 2

4 Emission and Reception Share of Typology - Total 4+ Period: th quarter ( ) 100% 90% 80% 70% 60% 50% 40% 16.9% 21.2% 0.3% 0.4% 8.8% 18.0% 15.9% 5.0% 3.1% 6.8% 4.0% 4.5% 9.6% 3.3% 1.9% 7.9% Other (advertising, promo, etc.) Religion Movies Arts, science, culture Music Information News (political, economic) 30% 8.0% 11.6% Sport 20% 10% 0% 26.1% 26.8% Emission share Reception share Non musical entertainment Non musical fiction (series, TV-film, etc.) (C) AGB Nielsen Médiakutató Kft. 4 / 3

5 FMCG Top 20 Advertisers Period: 2010 and th quarter ( ) Period: and Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade Channels: all channels in the spot database in the given period Daypart all day (02:00-25:59) Target: Total Individuals (4+) (Universe: Cases: 2 418) Variables: rate card investment (based on the official, discount-free tariffs published by the channels) and GRP Reported: Ranking: by rate card investment in 2011 Q Q Q4 Advertiser Rate card investment (Ft) GRP Rate card investment (Ft) GRP 1 RECKITT BENCKISER PROCTER&GAMBLE HUNGARY L'OREAL MAGYAR DANONE NESTLE HUNGARIA KFT UNILEVER MAGYARORSZAG KRAFT FOODS FERRERO BEIERSDORF HUNGARY HENKEL MAGYARORSZAG SPAR MAGYARORSZAG TESCO GLOBAL ARUHAZAK ZRT HEINEKEN HUNGARIA SORGYARAK COTY HUNGARY KFT DR. OETKER MAGYARORSZAG ALDI ZWACK UNICUM NYRT AUCHAN SARA LEE/DE HUNGARIA KFT STORCK Ranking: by sum of GRP in 2011 Q Q Q4 Advertiser Rate card investment (Ft) GRP Rate card investment (Ft) GRP 1 PROCTER&GAMBLE HUNGARY L'OREAL KRAFT FOODS NESTLE HUNGARIA KFT FERRERO MAGYAR DANONE UNILEVER MAGYARORSZAG RECKITT BENCKISER BEIERSDORF HUNGARY HENKEL MAGYARORSZAG SPAR MAGYARORSZAG TESCO GLOBAL ARUHAZAK ZRT DR. OETKER MAGYARORSZAG COOP LIDL MAGYARORSZAG BT AUCHAN HEINEKEN HUNGARIA SORGYARAK ALDI SARA LEE/DE HUNGARIA KFT ZWACK UNICUM NYRT (C) AGB Nielsen Médiakutató Kft. 4 / 4

6 About Nielsen Nielsen is a world-leading information and measurement company. Nielsen measures 40% of the global televison audience and 70% of the internet users and is active in more than 100 countries around the world. About AGB Nielsen Contact: AGB Nielsen Médiakutató Kft. H Budapest, Hermina út Phone: , Fax: [email protected] website: AGB Nielsen Media Research Company is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. For more information please visit our website: