Television viewing in Finland Tennispalatsi Lena Sandell

Transcription

1 Television viewing in Finland 2012 Tennispalatsi Lena Sandell

2 Daily viewing time(hrs;min) Timeshift and guest viewing included since :41 2:48 2:47 2:51 2:53 2:47 2:49 2:49 2:46 2:57 2:56 2:58 2:58 3:03 2:21 2:30 2:30 2: Source: Finnpanel Oy, TAM (population: 10+ years)

3 Daily viewing time (hrs;min) by age groups 4:41 3:39 3:03 2:58 3:07 1:13 1:18 1:26 2:15 2: y 10-14y 15-24y 25-34y 35-44y 45-64y 65+y y Male 10+y Female Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing

4 Average weekly reach (%) Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing *AVA expanded to terrestrial FOX launched at SuomiTV s channel frequency.

5 Television reach by main media companies SBS TV total Nelonen Media total daily reach % MTV Oy total weekly reach % YLE total Source: Finnpanel Oy, TAM, incl. timeshift viewing

6 Channel shares(%) of total viewing 24,8 % 20,0 % 2012: YLE total 42 % MTV Oy total 31 % Nelonen Media total 15 % SBS TV total 4 % ,2 % 9,0 % 2,6 % 1,7 % 5,7 % 1,5 % 3,5 % 3,3 % 2,3 % 0,5 % 3,3 % 0,8 % 0,5 % 0,7 % 2,2 % 4,4 % *AVA expanded to terrestrial FOX launched at SuomiTV s channel frequency.

7 Daily commercial viewing time 1,5 hours Min/day (10+) 1:35 1:24 Average weekly reach 2005: MTV3 90 % Nelonen 76 % Sub40 % MusicTV 16 % Urheilukanava 14 % The Voice 7 % The Discovery Channel 2 % Average weekly reach 2012: MTV3 83 % Nelonen 76 % Sub 65 % JIM 54 % Liv 47 % TV5 47% Fox ( ) 45 % AVA 37 % Kutonen 27 % MusicTV 11 % The Discovery Channel 8 % MTV3 Total pay-tv 22 % Nelosen pay-tv 10 % Source Finnpanel Oy, TAM (population: 10+ years) Timeshift and guest viewing included since 2008 Commercial channels = selling air time in Finland

8 In average30 TV adsper day spots/day years years years 45+ years DVR- and IPTVhslds 10+ Source: Finnpanel Oy, TAM Commercial national spots in Finland. DVR (Digital Video Recorder), IPTV (IPTV-reception)

9 Pay-TV viewing share by age group Pay-tv 5% 250 8% 200 8% 11% 5% Min/day % 11% % 16% 9% Male 10+y Female 10+y 4-9y y y y y y. 65+y. Source: Finnpanel Oy, TAM 2012, incl. timeshift and guest viewing

10 Top programmes (recurrent programmes) 2012 Title Channel Average rating of all episodes(10+) Number of episodes Putous MTV Strictly Come Dancing MTV Presidential election 2012 YLE Farmer Wants a Wife MTV Roba MTV Salatut elämät MTV Idols MTV Vain elämää Nelonen Yle TV-News YLE The Voice of Finland Nelonen Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. Recurrentprogrammes(excl. Reruns, sports events, programmesairedless than3 times, programmesshorterthan3 minutes).

11 BesidesTV, whatotherdevicesdoyouuseto watchtv programmes? mobile phone tablets weekly rarely never PC % 20 % 40 % 60 % 80 % 100 % Source: Finnpanel, National Radio Survey, December

12 Web-TVservicesAreena, Katsomo and Ruutu.fi: in average24 million web-tv starts monthly 35 Million starts 31, ,1 25,0 26,7 24,2 21,6 17,7 25,2 28,5 26, ,8 15, Source: YLE, MTV Oy and Nelonen Media (freeto air contentfrom TV1, TV2, Teema, Fem, MTV3, Sub, AVA, Nelonen, JIM and Liv) 12

13 When was the newest TV-set in your household bought? 2 % 17 % 23 % 25 % Less than a year ago 1-2 years ago 3-5 years ago More than 5 years ago NA 33 % Finnpanel Oy: Establishment Survey 2012 HD tuner24 % Subscribes to HD Channels5 % DVR (box/tv) 43 % 13

14 Most of the TV-programmes are watched live even in households with DVR oriptv timeshifted % 87% live Population Households with DVR or IPTV Source: Finnpanel Oy, TAM 2012, Population 10+y. excl. guests in DVR- or IPTV-households, year 2012

15 Top 10 timeshifted programmes 2012: Channel Title Date Starting time Rating (000) Live+timeshift Timeshiftshareof consolidated MTV3 Putous Sat : % MTV3 Roba Mon : % Nelonen Vain elämää Fri : % MTV3 Putous-UNICEF Sat : % MTV3 Helsingin herra Tue : % MTV3 Terra Nova Sat : % Nelonen The Voice of Finland Fri : % YLE 1 Uutisvuoto Sat : % YLE 1 Midsomerin murhat Sat : % YLE 2 Pirunpelto Wed : % Source: Finnpanel Oy, TAM 2012, 10+y. incl. guests For recurring programs, only the best broadcast is listed.

16 Top-10 programmes 2012: Title Channel Date Rating Rating-% Independence day gala YLE 1 Thu Yle TV-News YLE 1 Thu London Olympics: Day 15 YLE 2 Sat Putous MTV3 Sat London Olympics: Day 12 YLE 2 Wed Presidential election 2012 YLE 1 Sun Strictly Come Dancing MTV3 Sun Ice Hockey W. Ch.: Quarterfinal/ USA FIN Ava Thu Jääkiekon MM-kisat: FIN CAN Ava Fri London Olympics: Day 9 YLE 2 Sun Source: Finnpanel Oy, TAM, Population 10+y. Best performance/ programme

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18 2012 wasa goodyearfor TV In average, Finns watch approximately three hours of television every day 21 hoursof weekly viewing Web-TV starts increased 50 % Wide choice for TV viewers - Finns watch 10 different channels weekly Popular TV-content attract millions of viewers

19 Variation of viewing by weekdays Average viewing time/day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Source: Finnpanel Oy, TAM 2012 (10+), incl. timeshift and guest viewing

20 Weekly reach 2012, % by age group % Male 10+ Female 10+ Source: Finnpanel Oy, TAM 2012, incl. timeshift. At leas 1 minute weekly viewing. 20

21 Channel shares(%), prime time viewing % 40% 35% % 25% 20% 15% 10% 5% 0% Source Finnpanel Oy, TAM, 10+ y. incl. timeshift and guest viewing. *incl. AVA in AVA expanded to terrestrial *FOX started (includes SuomiTV viewing during ).

22 Channel shares (%) % 25% 20% 4 % Others 8 % 15 % YLE total MTV Oy total 15% 10% 31 % 42 % Nelonen Media total SBS TV 5% 0% Source Finnpanel Oy, TAM, 10+ y. incl. timeshift and guest viewing. *incl. AVA in AVA expanded to terrestrial *FOX started (includes SuomiTV viewing during ).

23 Channel shares (%) by age groups % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 % 9% 10% 10% 17% 3% 14% 31% 13% 5% 12% 20% 14% 4% 12% 18% 13% 8% 14% 6% 10% 19% 11% 4% 6% 7% 9% 4% 4% 4% 5% 4% 4% 13% 6% 8% 20% 11% 15% 9% 4% 5% 20% 13% 26% 5% 1% 3% 20% 16% 38% 9% 3% 6% 20% 13% 25% Source: TAM, 10+ years incl. timeshiftand guest viewing. *AVA expanded to terrestrial *FOX started at SuomiTV s frequency(includes SuomiTV viewing during ). Others The Discovery Channel *FOX TV5 Kutonen Music TV Nelonen pay-tv JIM LIV Nelonen MTV3 Total (MTV pay-tv) *AVA Sub MTV3 YLE FST5 YLE Teema YLE TV2 YLE TV1

24 Channel share of commercial viewing 2012 (%) MTV3 Sub AVA MTV3 pay-tv 38 Nelonen JIM Liv Nelonen pay-tv TV5 Kutonen *FOX Music TV The Discovery Channel Source: TAM 2012, 10+ years incl. timeshift and guest viewing. Commercial channels = selling air time in Finland (23 channels) *FOX started (includes SuomiTV viewing during ).

25 Number of channels viewed Weekly Daily ,4 11,0 9,6 10, ,5 7,8 8, ,0 3,7 4,2 5,2 5,8 5,3 5, Source: Finnpanel Oy, TAM 2012

26 Most viewing is still live 5 % 8 % Live VOSDAL* Timeshift 1-7 days 87 % Source: Finnpanel Oy, TAM, 10+y. excl. guests in DVR- and IPTV-hslds, 2012 * VOSDAL = Viewed on same dayas live

27 Mosttimeshiftedviewingfor Foreignfiction leastfor News and Current affairs Share of timeshifted viewing - by genre in DVR- and IPTV-households (%) Foreign fiction Domestic fiction Popular culture Movies Entertainment/reality Children prog. Educational Factual/lifestyle Sport Current affairs News Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds, 2012

28 Share of timeshifted viewing is stable during the year % 6% 7% 7% 7% 6% 6% 7% 7% 7% 6% (min/day) % Timeshifted Live 50 0 Source: Finnpanel Oy, TAM, 10+ years incl. guests, 2012

29 Share of timeshifted viewing during weekdays is stable % 7% 7% 7% 7% 7% 6% (min/day) Timeshifted Live 0 Source: Finnpanel Oy, TAM, 10+ years incl. guests, 2012

30 Share of timeshifted viewing - by agegroup % 250 6% 200 7% (min/day) % 11% Timeshifted Live % 7% 7% y 10-14y 15-24y 25-34y 35-44y 45-64y 65+ Source: Finnpanel Oy, TAM, 10+ years incl. guests

31 Share of timeshifted viewing - by channel ,9 % ,0 % (min/day) ,1 % 9,9 % 11,6 % Timeshifted 5 0 7,9 % 7,0 % 9,6 % 10,9 % 5,6 % 6,6 % 11,0 % 6,5 % 5,6 % 2,2 % Share of timeshifted viewing on average 6,6 %. Source: Finnpanel Oy, TAM, 10+ years incl. guests FOX started at SuomiTV s frequency.

32 Top-5 programmes 2012 by age groups (rating-%) 10-14y 1. Putous % 2. Duudsonit tuli taloon % 3. Putous-Unicef % 4. Ice Hockey W.Ch. FIN-CAN % 5. Salatut elämät % 15-24y 1. Yle TV-News % 2. Independence day gala % 3. Ice Hockey W.Ch. USA-FIN % 4. Ice Hockey W.Ch. FRA-FIN % 5. Ice Hockey W.Ch. FIN-CAN % 25-44y 1. Putous % 2. Independence day gala % 3. Yle TV-News % 4. London Olympic games % 5. London Olympic games % 45-64y 1. Yle TV-News % 2. Independence day gala % 3. London Olympic games % 4. TV-News and weather % 5. London Olympic games % Independence day gala % 2. Yle TV-News % 3. Strictly come dancing % 4. Presidential election % 5. Tangomarkkinat final % Source: Finnpanel Oy, TAM, incl. guests Best performance / programme