Name of the sales house filling in the questionnaire. Nelonen Media MTV. [A] TV measurement - part I. General information - part I

Transcription

1 database on TV audience measurement v.1.0./july 2014 FINLAND Page 1 / 21 Name of the sales house filling in the questionnaire Nelonen Media MTV [A] TV measurement - part I General information - part I [A1] Television viewing in private homes has generally been measured using metered panels, and airtime trading is commonly based on the ratings/grps/trps and the impacts/contacts/messages produced by the system. Do you have such a panel/meter system? [A1] Comment [A1_0] If ''no'', please describe in outline the system in place in your country: [A1_0a] for the measurement of television viewing in private homes [A1_0b] for the trading of television audiences in private homes

2 database on TV audience measurement v.1.0./july 2014 FINLAND Page 2 / 21 [A] TV measurement - part II General information - part II [A1_1] If yes, such systems have generally been operated through a JIC (Joint Industry Committee), a MOC (Media Owner Committee) or set up in entrepreneurial fashion by a research company, which ultimately designs the system and owns the data. In your country, which of these ways of running audience measurement applies and so who owns the data? JIC Research company Other [A1_1a] Please specify the name of the organisation: Finnpanel [A1_1b] Please specify the name of the audience measurement body in your country Finnpanel [A1_1c] Please specify the end date of the mandate of your national audience measurement body it is on yearly basis, not for a longer term [A1_1d] Is there a specific JIC/MOC or any other group in charge of online measurement in your country? No [A1_1d] Comment [A1_1e] If yes, please specify the name of that organisation IAB is partly involved with online measurement developments [A1_1f] Who is represented in this/these organisations? the 3 big broadcasters (YLE, Nelonen, MTV Media), Finnpanel, Media agencies & advertisers (media agencies & advertisers can t vote) [A1_1g] Are there other buyers for TV meter panel data or reports? [A1_1g] Comment [A1_1h] If yes, please specify the names of these entities? Smaller tv-channels eg. SBS and FOX buy part of the data, some produstion companies buy overnight reports, auditing companies buy general info on viewing

3 database on TV audience measurement v.1.0./july 2014 FINLAND Page 3 / 21 [A] TV measurement - part III TV measurement audit [A2] Comment [A2] Are there media auditing companies in your market? [A2_0] If yes, please specify the name of these companies Toby Syfret (UK), Marketing Clinic (FIN), Accenture and other that handle international clients worldwide, [A3] In your country, other than the calculated ratings, what, if any level of data, is allowed to be supplied to subscribers? [A3] Comment [A3_0] Are subscribers allowed access to unprocessed data? [A3_1] Are subscribers allowed access to unweighted data? [A3_2] Are subscribers allowed access to raw data? Audience figures publishing dates Not applicable Subcribers of TAM data in Finland use mainly two software: one provided by TAM research agency Finnpanel (AGB's software) and one provided by Danish Techedge. Subscribers can have the raw data (minute data) but Finnpanel sends the weights with the data so that users of different software end up with same ratings. Unprocessed data is not being used as far as I know. [A4] How many times per year are the audience measurement figures published / released? Daily If other, please explain:

4 database on TV audience measurement v.1.0./july 2014 FINLAND Page 4 / 21 [B] Panel definition - part I Technical factors [B1] For general audience measurement TV surveys, what is the reference population taken into consideration? (e.g. 15+) [B1] Comment 10+ [B1_0] How many people does that represent? [B1] Source Finnpanel Oy [B1_1] In percentage of the total country population? 88.5% [B1_2] How many households does that represent? [B1_2] How many households does the panel count? [B2] How old must a person be to be included in a TV panel? (e.g. 4+) [B2] Comment 4+ [B2_0] How many people does that represent? [B2] Source Finnpanel Oy [B2_1] In percentage of the total country population? 95.0% [B3] As of what age are children in a household considered as adults? (for TV audience measurement purposes) 10+ [B3] Comment Measurement systems specifications [B4] What is the measurement unit used in your country for the peoplemeter specifications? [B4_0] If ''other'', please specify 1 second [B4] Comment

5 database on TV audience measurement v.1.0./july 2014 FINLAND Page 5 / 21 [B] Panel definition - part II Panel criteria [B5] What are the audience measurement panel criteria in your country? [B5_0] If ''other'', please specify [B5] Comment Age Gender Social class Region/Area Household size City size TV reception mode Other Terrestrial/Cable/Satellite reception Number of TV's PVR [B6] Please specify the lifestyle target groups criteria Main interest Income Lifestyle Purchase behaviour Consumption behaviour Other [B6_0] If ''other'', please specify Media houses use own defined segmentations for internal use (values&attitudes, media consumption) [B5] Comment [B7] If you ticked one of the above, since which year have these other criteria been implemented in the panel? [B7_0] Panelists lifestyles? [B7] Comment Values&attitudes since -90's, main interest and media consumption from 2008 [B7_1] Panelists purchases? [B7_2] Panelists consumption behaviours?

6 database on TV audience measurement v.1.0./july 2014 FINLAND Page 6 / 21 [B] Panel definition - part III Foreigners [B8] Do you include foreigners in the calculation of commercial ratings? [B8_0] If yes, indicate the type of criteria the notion of foreigner is based on in your country: [B8_0a] Nationality [B8_0b] Knowledge of the national language [B8_0c] Other, please specify No [B8] Comment [B9] How are the households of foreigners selected to become part of the audience panel? [B9_0] If ''other'', please specify [B9] Comment From the electoral roll From the lists of the registry office Using a specific survey Other [B9_1] If you ticked ''using a specific survey'', is this survey aimed at representing all the ethnic groups in proportion to their presence on the territory? [B10] Is the sample of foreigners considered separately, or is it an integral part of the panel? [B10] Comment

7 database on TV audience measurement v.1.0./july 2014 FINLAND Page 7 / 21 [B] Panel definition - part IV Guest viewing [B11] Is viewing live television on television sets, in private homes, by visitors (i.e. guest viewing), in the household, when the signals are received on the television set by aerial, cable or satellite measured as part of the standard television airtime? [B11] Comment [B11_0] If ''no' is it measured another way? [B11_1] If ''yes'' please specify gender & age [B12] Is viewing live television on television sets, in private homes, by visitors (i.e. guest viewing), in the household, when the signals are received on the television set by aerial, cable or satellite traded as part of the standard television airtime? [B12] Comment [B12_0] If ''no'', is it traded another way? [B12_1] If ''yes'', please specify gender & age

8 database on TV audience measurement v.1.0./july 2014 FINLAND Page 8 / 21 [C] Target groups [C1] What are the target groups officially measured by your audience measurement company? Official ratings are for 10+ Finnpanel reports all commercial target groups: 25-44, 25-54, W25-44, W25-54, M25-44, M25-54, 15-24, 15-34, 45-64, Housewives <50 And some other like lifestage, living place, swedish speakers, profession.

9 database on TV audience measurement v.1.0./july 2014 FINLAND Page 9 / 21 [D] Technical factors - general information [D1] Minimum persistence time before results are registered [D1_0] If ''other'', please specify 10 seconds [D1] Comment [D2] The word watching applies to people who are In the room and able to watch [D2] Comment [D3] What is the reference measurement unit used for the whole market? [D3_0] If ''other'', please specify [D3] Comment Commercial break Spot Minute Program before the commercial break Program after the commercial break Program surrounding the commercial break Other [D4] Which algorithm of rating calculation do you use? Average rating of the commercial break [D4] Comment

10 database on TV audience measurement v.1.0./july 2014 FINLAND Page 10 / 21 [E] Technical factors - TV channel identification [E1] What is/are the TV channel identification system(s) used in your country? [E1] Comment Audio matching (without code) Picture matching (without code) CNI (Country and Network Identification code - initiated by the EBU) Embeded audio code (watermarking) Fingerprinting Other Audio matching (without code): Unitam-meters Picture matching (without code): older meters with Framegrabber [E1_0] If ''other'', please specify [E2] Is one/are some of the system(s) used in your country already subjected to a license owned by a TAM institute? Unitam is Nielsen's product Framegrabber is specially developed in the older meters still in use, so it's licensed to Finnpanel. [E2] Comment [E3] Do(es) the system(s) used in your country require the cooperation of channels? No [E3] Comment

11 database on TV audience measurement v.1.0./july 2014 FINLAND Page 11 / 21 [F] Live TV vs. time-shifted viewing - part I Live viewing [F1] Is viewing live television on television sets in private homes by household members when the signals are received on the television set by antenna/aerial, cable or satellite: [F1_0] Measured as part of the standard television airtime? [E7_0a] If ''no", is it measured in another way? [F1_0b] If ''yes'', please specify [F1_0] Comment [F1_1] Traded as part of the standard television airtime? [E7_1a] If ''no", is it traded in another way? [F1_1b] If ''yes'', please specify [F1_1] Comment

12 database on TV audience measurement v.1.0./july 2014 FINLAND Page 12 / 21 [F] Live TV vs. time-shifted viewing - part II Time-shifted viewing - part I [F2] Is viewing material recently broadcast but which has been recorded within the household using a VCR, PVR or similar equipment and which is then played back in real time/at normal speed on a television set: [F2_0] Measured as part of the standard television airtime? [F2_0] Comment [F2_0a] If ''no'', is it measured another way? [F2_0b] If ''yes'', please specify (partly, in Unitam-meter HH s, 67 % of total HH s in the panel) [F2_1] Traded as part of the standard television airtime? [F2_1a] If ''no", is it traded in another way? [F2_1b] If ''yes'', please specify (partly, in Unitam-meter HH s, 67 % of total HH s in the panel) [F2_1] Comment [F3] If measured, what is the percentage of viewing time that TSV represents on your market for the past 3 years? [F3_0] % [F3] Source [F3_1] % Finnpanel Ltd, AdvantEdge [F3] Comment [F3_2] %

13 database on TV audience measurement v.1.0./july 2014 FINLAND Page 13 / 21 [F] Live TV vs. time-shifted viewing - part III Time-shifted viewing - part II [F4] From which year was TSV measurement introduced? 2008 [F4] Comment January [F5] Is VOSDAL (Viewed On The Same Day As Live) measured? [F5_0] What is considered VOSDAL? [F5] Comment viewed same day as live (tv-day until 02:00) [F6] Is there a convention that sets a time limit for playback to be counted and traded such as 7 days since original broadcast? If so, what is that time limit? [F6_0] If ''yes'', please specify [F6] Comment 7 days after broadcast

14 database on TV audience measurement v.1.0./july 2014 FINLAND Page 14 / 21 [F] Live TV vs. time-shifted viewing - part IV Time-shifted viewing - part III [F7] Is fast-forward taken into account? No [F7_0] If ''yes'', do the advertisers pay for a percentage of fast forwarded ratings? [F7] Comment [F18] If an ad is viewed live by one person and then viewed again by the same person in TSV, is the contact counted once or twice? Twice [F8_0] If ''other'', please specify [F8] Comment The contact (GRP) will be counted twice, but not the reach

15 database on TV audience measurement v.1.0./july 2014 FINLAND Page 15 / 21 [F] Live TV vs. time-shifted viewing - part V Time-shifted viewing - part IV [F9] Is TV content recorded and viewed from VCRs/DVRs/PVRs measured if viewed on a TV set? PVRs, DVRs [F9] Comment [F10] Is TV content viewed via a VOD platform measured if viewed on a TV set? but it is not reported [F10] Comment [F11] Is the PVR the panel control? No [F11] Comment Used to be, but now the penetration is so high that it is only monitored (45% of the panel owns a PVR) [F12] What is the persistence time for TV content viewed time-shifted? [F12_0] If ''other'', please specify 10 seconds [F12] Comment [F13] What is the trading currency used in your country for TSV? Consolidated (live + 7 days) [F14] Do you include time shifted viewing in the calculation of commercial ratings? [F14] Comment

16 database on TV audience measurement v.1.0./july 2014 FINLAND Page 16 / 21 [G] Out-of-home viewing [G1] Is viewing on television sets by panel household members, when those television sets are NOT in private homes (in neither panel homes nor in other private homes (i.e. Out-of-home viewing), measured as part of the standard television airtime? [G1] Comment [G1_0] If ''no'', is it measured another way? Not applicable [G1_1] If ''yes'', please specify Some panel HH's take a portable meter (cell phone) to summer cottage when they spend time there. [G2] Is viewing on television sets by panel household members, when those television sets are NOT in private homes (in neither panel homes nor in other private homes (i.e. Out-of-home viewing), traded as part of the standard television airtime? [G2] Comment [G2_0] If ''no'', is it traded another way? [G2_1] If ''yes'', please specify Not applicable The summer cottage viewing is treated as panel member viewing and included in measurement and trading. [G3] If measured, what is the percentage of viewing time that OOH represents on your market for the past 3 years? [G3_0] 2011 [G3_1] 2012 [G3_2] % 0.4% 0.4% [F3] Source Finnpanel TV-meterpanel, 40 HH's (out of 1100 HH) In summertime the OOH viewing is higher, up to 2 % [G3] Comment

17 database on TV audience measurement v.1.0./july 2014 FINLAND Page 17 / 21 [H] Live TV vs. time-shifted viewing via the Internet - part I Accessed via a dedicated device BUT viewed on a TV set [H1] Is TV content viewed online from PCs/laptops measured if viewed on a TV set?, but only if it is the same content that is referred (been broadcast during 7 days) Live Catch-Up [H1] Comment [H2] Is TV content viewed online from tablets measured if viewed on a TV set?, but only if it is the same content that is referred (been broadcast during 7 days) Live Catch-Up [H2] Comment [H3] Is TV content viewed online from mobiles/smartphones measured if viewed on a TV set?, but only if it is the same content that is referred (been broadcast during 7 days) Live Catch-Up [H3] Comment

18 database on TV audience measurement v.1.0./july 2014 FINLAND Page 18 / 21 [H] Live TV vs. time-shifted viewing via the Internet - part II Online measurement [H4] What is the methodology used to measure Internet usage? [H4] Comment Census measurement Online user panel Combination of both [H5] Which metrics are used to measure Internet in your country? [H5_0] If ''other'', please specify [H5] Comment Unique users Page impressions Ad impressions Time spent online Other [H6] In your country, is there a single ''currency for Internet usage that is generally accepted in the market? NB: Internet usage in this context means all forms of Internet usage, not just video. Unique users Page impressions Ad impressions Time spent online Other [H6_0] If ''other'', please specify Not as a currency, some listings and panels exist but not used for trading [H6] Comment

19 database on TV audience measurement v.1.0./july 2014 FINLAND Page 19 / 21 [H] Live TV vs. time-shifted viewing via the Internet - part III Measured and traded as part of the standard TV airtime [H7] Is viewing live television on television sets, in private homes, by household members and guests, when the signals are received on the television set via the Internet, measured as part of the standard television airtime? [H7] Comment [H7_0] If ''no'', is it measured another way? [H7_1] If ''yes'', please specify [H8] Is viewing live television on television sets, in private homes, by household members and guests, when the signals are received on the television set via the Internet, traded as part of the standard television airtime? [H8] Comment [H8_0] If ''no'', is it traded in another way? [H8_1] If ''yes'', please specify [H9] Is viewing any other material originated by the broadcaster, which is received on the television set via the Internet/Video on Demand/VOD conventionally from a broadcaster s website, measured as part of the standard television airtime? [H9] Comment No [H9_0] If ''no'', is it measured in another way? No [H9_1] If ''yes'', please specify [H10] Is viewing any other material originated by the broadcaster, which is received on the television set via the Internet/Video on Demand/VOD conventionally from a broadcaster s website, traded as part of the standard television airtime? [H10] Comment No [H10_0] If ''no'', is it traded in another way? [H10_1] If ''yes'', please specify traded as browser views

20 database on TV audience measurement v.1.0./july 2014 FINLAND Page 20 / 21 [H] Live TV vs. time-shifted viewing via the Internet - part IV TV viewing on mobile devices [H11] Is TV viewing on PC measured? Live Catch-Up [H11] Comment not measured [H12] Is TV viewing on tablets measured? Live Catch-Up [H13] Comment not measured [H13] Is TV viewing on mobiles/smatrphones measured? Live Catch-Up [H13] Comment not measured [H14] If the TV content is the same on the Internet, is the web audience reallocated to TV? No [H14] Comment

21 database on TV audience measurement v.1.0./july 2014 FINLAND Page 21 / 21 [H] Live TV vs. time-shifted viewing via the Internet - part V [H15] Audiovisual material available on different devices (does NOT concern display advertising) [H15_0] Are audiences from audiovisual content viewed on other devices than TV measured by an independent company (here we are NOT concerned with your own internal data from your own media servers)? No [H15_1] If yes to the above, how are these audiences measured? Computers Tablets Mobile phones [H15_1a] If Some combination of the above, please explain: [H15_2] how are video ads traded for campaigns that are running on devices such as PC s, tablets, mobiles (not on the TV set)? Computers Tablets Mobile phones [H15_2a] If other, please explain: [H16] Is your country using a hybrid measurement where video data from a user panel is being merged/united/integrated with video data from a census measurement? No [16_0] If yes, is this hybrid measurement under the governance of the same organization that runs the national TV panel? [16_1] If no, please explain: