MEDIA KIT. social. engage it s more than a like. it s beyond a network. it s an experience. it s an emotion

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1 MEDIA KIT social it s beyond a network it s an experience engage it s more than a like it s an emotion The worlds leading social network for group prizes and incentives All rights reserved 2013 Spriza

2 EMOTIONALLY CONNECTING CONSUMERS TO BRANDS. Consumers define themselves through the brands they use. The clothes they wear, their music, their technology, the cars they drive and the food they consume all uniquely brand their lives. It has been proven that the greater the emotion a brand or product evokes in a consumer, the greater its marketing successes. Spriza s unique, patent pending contest platform allows companies to cost effectively promote their product, service or brand by attracting a massive target audience that creates emotional connections through unbelievable winning experiences and the sharing Social Media encourages. PG 3

3 how it works 1. ENTRIES WITH ONE-DEGREE OF SEPARATION 2. EXPOSURE OF BRANDS & LEAD-GENERATION 3. RAPID RELEVANT GROWTH OF DATABASE At Spriza, our incentive marketing system taps into the power of shared interests and personal relationships between individuals in a target market. This results in a chain reaction where your brand, message or sales offering is passed from one person to another in rapid succession. Our unique incentive structure builds momentum for our clients message, ensuring that those who respond to the campaign tell and forward-to-a-friend. An entry is magnified when two forward-to-a- friend connections have entered the contest resulting in a rapid database growth that guarantees a onedegree of separation. Our campaigns produce traceable and quantifiable results at every stage giving our clients direct and personal contact with their customers. The verified sales results can be directly and reliably tied to a specific campaign making the results highly targeted. Spriza s reporting functionality can tell businesses exactly how many people responded to the campaign, how many other campaign participants they have influenced and show the value of the sales generated resulting in a complete and transparent business intelligence. Whether your business or product is large or small, Spriza can generate targeted leads, expand your market, grow your brand and create sales with tremendous effectiveness at a fraction of the cost you would spend on traditional marketing efforts. LINKING MILLIONS OF WINNERS It s winning the lottery with 20 close friends. It s a once in a lifetime experience with people closely connected, sharing the same interests and coming together to enjoy and share the winning experience. LEVEL 5 = 31 participants LEVEL 10 = 1,023 participants LEVEL 18 = 262,143 participants LEVEL 20 = 1,048,575 participants LEVEL 22 = 4,194,303 participants LEVEL30 = 1,000,000,000 participants PG 5

4 SHARE & WIN WITH FRIENDS music MYSTERY CONCERT 23 days left to enter SHARES ON SOCIAL MEDIA EARNS STAR POINTS REDEMPTION PROGRAM Used for additional entries or brand/product coupons who wants to enter a contest with me? I just entered a Spriza contest Look at me winning a Spriza contest I m a part of a winning community I want to win this! I just won the weekend getaway with 20 of my friends! lifestyle 2014 NISSAN 28 days left to enter Spriza brings people together to experience the brands they love on a whole new level. Emotionally connecting and bonding them to that brand for life. travel WEEKEND GATEAWAY 32 days left to enter lifestyle MYSTERY APPLE BASKET 47 days left to enter travel HIT THE BEACH SEARCH 49 days left CONTESTS to enter sport BIKE IT ADVENTURE 53 days left to enter ENTRY + 2 RAPID EXPOSURE Sharing and inviting friends into the contest. WIN WITH FRIENDS ONE DEGREE OF SEPARATION lifestyle FREE GAS FOR A YEAR 58 days left to enter HOW IT WORKS food TOP CHEF BACKSTAGE 62 days left to enter SOCIAL MEDIA: Spriza publishes contest content through a variety of Social Media platforms, allowing for organic growth. Spriza s website / mobile interface enables consumers to push notifications of contests to their personal social networks, allowing for contest content grow and exposure within targeted communities. Social platforms are also a place to connect and share photos, testimonials and videos of the winning experiences. MOBILE APPLICATIONS: Consumers access the contest through their mobile applications, which are available on iphone, Android, BUSINESS INTELLIGENCE COMPLETE REPORTING DASHBOARD Receive a priceless database full of personal consumer data to leverage for future campaigns and product acquisition and retention. Blackberry and Windows mobile operating systems. These applications enable consumers to browse, register, manage and redeem contests from past, current and closed contests. Push notifications will allow up-to-date contest information to be easily shared and instant brand offerings to be offered based on location settings. WEBSITE: Visitors are required to register as a subscriber when they enter a contest and thereafter will use the website as a portal to view all contests available and relevant to them. LOYALTY AND REWARD PROGRAMS: Spriza distributes rewards through incentive generators that build brand loyalty and provide customers with incentives to subscribe, promote contests and drive referral entries. marketing strategies will be implement to further engage user interaction with Spriza. An example of this would include a Feature Contest to highlight a feature contest, along with other contests focused on the subscriber s personal preferences. PG 7

5 the opportunity: why would you market through contests? EXPLODING TRENDS: Online promotions are exploding and will soon eclipse traditional or online static advertising as the preferred method of choice. Advertisers are searching for alternatives to engage their audience with fresh and interactive strategies. Print or banners ads cannot provide the level of engagement that a contest sponsorship can. Contests are an essential way to integrate online with traditional advertising by using TV, radio, print and banner ad to promote the contest and the sponsor. TARGET ORIENTED: Agencies and advertisers have limitless possibilities for contest ideas waiting at their fingertips. These sponsors and advertisers are targeting a niche audience that contests can help them acquire. NOTE: it is important to understand that niche does not translate into small, but means that contests are ideally suited for reaching the targeted audience successfully. FLEXIBLE, INTEGRATED & SOCIAL: Contest sponsorships are ideally suited as a key aspect of an integrated marketing strategy. Sponsors can package print advertisements, banner ads, marketing, on-air spots with the contest sponsorship to leverage marketing spend and easily track campaign ROI. Spriza s contests are inherently social by encouraging and rewarding users to share with their network through Social Media platforms. This means a sponsor will attain the organic growth, referrals, Likes and exposure that supports campaign success. PG 9

6 INTERNET USERS 80% of active internet users visit social networks and blogs 01 features of the Spriza contest platform 01 Real-time contest reporting allows clients to access specific daily contest information in the form of dashboards and internet-based reports that summarize the key metrics influencing the success of contests GAMIFICATION 7 out of 10 people have played a game 53% male 47% female Automated data collection at every point of the contest entry process Contest Terms and Conditions templates Secure, online access to detailed, contest specific data, reports and dashboards User experience based design allows for quick and easy contest entry and Social Media sharing for single and multiple contests based on subscriber preferences SOCIAL MARKET +34% of new fans are acquired with an online contest campaign 03 features for the agency / brand 01 Centralized control over all client contests lowers time and administrative costs associated with contest design, management and rollout 02 Real-time, contest specific data to effectively manage campaigns and client reporting SOCIAL LOYALTY People who engage with brands daily are likely to make 2X more purchases Ability to service local, national and international accounts Option to leverage Spriza s traceable system to incentivize subscribers with coupons/redeemable points for client merchandise demonstrating ongoing ROI Connected, like-minded, brand friendly winners make the winning experience truly once-in-a-lifetime. This increases brand loyalty and opportunity for ongoing re-marketing that drives ROI +ACQUISITION 37% of consumers use Social Media for product / brand research 05 PG Closed loop environment allowing brands to continually market offerings to new/existing subscribers with detailed reporting transparency to measure effectiveness Post-win support. Spriza works with agencies / clients to ensure the winning experience is designed, executed and captured to ensure maximum effect Documented winning experiences (video, Social Media) of winners enjoying a winning experience can be used for future marketing by agencies / clients and will be posted on Spriza.com for ongoing and future exposure. 11

7 YOU LL LOVE IT With system features and full reporting capabilities, driving your marketing initatives through Spriza s contest platform just makes sense. SOCIAL MEDIA SHARING: How would you like to have hundreds or thousands of your fans helping to spread the word about your campaign? Thanks to sharing via Social Media, contests today allow for an amplified message and a magnified exposure of your brand. Marketing reach is at a global level and completely relevant to the consumers as they share their interests with their connections. It s engagement and interaction with your brand at an emotional level with each and every consumer. LEAD-GENERATION: Traditional marketing methods require cumbersome budgets / planning and do not provide accurate business intelligence. When marketing online through premium content a company can receive full reporting on the consumer to stay nimble and flexible with their marketing message. This results in a successful, cost effective campaigns supported by transparent data. RICH SOURCE OF DATA: With the enticement of an amazing prize, many people are prepared to share information with your company / brand to be a part of the entry process. This is an effective approach for companies to better understand their target audience through entry specific questions tailored to their brand / product. Along with learning in-depth knowledge of their consumers, companies can also learn where the interaction is taking place and where their consumers are located online. BUSINESS INTELLIGENCE: Through the use of business intelligence (B.I.) captured through Spriza s reporting engine, businesses can stay focused, nimble and efficient by executing marketing strategies that capitalize on their consumer data. Spriza s reporting functionality provides detailed information to better understand the target audience behaviors, resulting in more efficient and costeffective campaigns. PG 13

8 INDUSTRY VS. SPRIZA INDUSTRY PRACTICES SPRIZA S PLATFORM SPRIZA S BENEFITS Few formalized systems for agencies to implement, track and manage their contest campaigns Contest Management System (CMS) TM and information capture for all contest related data including referrals and Social Media activity Save time and administrative costs with contest design, management and rollout. Provides key data and ability to service local, national and international accounts Single platform sites often not optimized to leverage subscribers in the mobile and tablet environments Little cross-platform Social Media integration built in Multi-platform sites for desktop, tablet and mobile to leverage referral potential Multi-platform system that leverages Social Media and referrals as its standard functionality practice Through high, cross-platform visibility and ease of use exponential growth of like minded subscribers is accelerated No additional expertise required to add on Social Media components to contest campaigns maximizing viral growth a mobile platform that markets brands across the globe Single contest winners or isolated winning groups limit the winning experience Ability for brands to leverage the Winning Experience through connected groups of like-minded winners Connected, like-minded winners make the winning experience once in a lifetime. Increases brand loyalty and opportunity for ongoing remarketing increasing ROI No integrated rewards/loyalty programs CMS allows for traceable reward / loyalty programs to be designed to reward referrals / entries through redeemable points and/or coupons Redeemable rewards can be directly attributed to specific contests revealing true ROI (immediate) and remarketed to the same subscribers for ongoing ROI. Little reporting capability Real-time contest reporting in the form of internet-based reports allows agencies / clients to be well informed on ROI Complete contest and campaign transparency allows for easier integration with traditional media campaigns No post-win support Spriza works with agencies / clients to ensure the winning experience is designed, executed and documented to ensure maximum effect Documented winning experiences (video, Social Media) to be used for future marketing by agencies / clients as well on Spriza.com to promote future contests PG 15

9 GLOBAL ONLINE POPULATION = 2.4 BILLION 274 MILLION INTERNET USERS IN NORTH AMERICA = 22% OF GLOBAL USAGE 28% OF INTERNET USAGE IS MOBILE NORTH AMERICA INTERNET USERS SPEND 32 HOURS ONLINE PER MONTH. EQUAL TO... 17BILLION HRS 56% OF TIME SPENT ON TABLETS IS SOCIAL NETWORKING 1.9 BILLION ACTIVE USERS 232 MILLION ACTIVE USERS 540 MILLION ACTIVE USERS 90 % Of consumers trust peer recommendations while only 14% trust advertisements. R.O.I. Spriza drives Social Media beyond its simple brand building roots by using ROI based, social success metrics that are most important to brands. By leveraging Social Media strategies that are based on business objectives, Spriza allows agencies and brands using its contest management system to measure Social Media impact on the consumer s path-to-conversion. MARKET opportunity INTEGRATED MARKETING STRATEGY By integrating campaign print advertisements, banner ads, marketing, on-air spots with a Spriza branded contest, the traditional components can be better tracked and measured to ensure campaign ROI. 21% SEARCHES 22% SOCIAL NETWORKS 20% READING CONTENT 19% COMM. EVERY MINUTE OF EACH DAY ONLINE ,000 TWEETS ARE SENT 684,478 FACEBOOK CONTENT SHARED 48hr OF VIDEO UPLOADED TO YOUTUBE 3,600 PHOTOS SHARED ON INSTAGRAM $272,000 SPENT BY CONSUMERS GREATER PR EXPOSURE Depending on contest type, brands will receive additional PR exposure through Spriza s site and Social Media promotions. 19 hrs/wk 14 hrs/wk CONSUMERS WANT TO RECEIVE TEXT OFFERS FROM BRANDS SOURCES: % YES 33% NO VIDEO FOOTAGE Major contests will have the winning group experiences captured on video. This video will be posted on the Spriza site s Winners Circle. The sponsoring brands will also have access to that footage for use in future marketing campaigns further extending their campaign dollar. PG 17

10 $100K - $3 million revs. Larger scale contests held within multiple cities can generate $100K - $3 million + in ONE TIME revenues. They can dramatically increase subscriber databases and boost site traffic through integrated campaigns. ford Ford s campaign to reveal the new 2011 Explorer has gone down in history as arguably one of the best Facebook campaigns ever run. They used Social Media rather than taking the traditional marketing route and unveiling the new model at an auto show. This well established brand, became the first car company to use the web and Social Media in this way. pepsi max Created an online competition to reinforce Pepsi Max s position as a leader on the global music scene and highlight a partnership with brand ambassador, Beyoncé. They used Promoted Tweets and a Promoted Trend to own the conversation around Beyoncé s UK tour and give away exclusive meet and greet tickets with a queue-jumping competition on Twitter. porsche challenge Introduce the 2012 Porsche 911 model with major fanfare. They combined a promoted trend with promoted tweets to highlight evocative rich media and tell the story of the iconic sports car. RESULTS 87% engagement rate, 594% increase in daily followers, 300% increase in positive brand sentiment. clairol To promote their Nice n Easy color blend foam, Clairol launched a massive, multi-day giveaway. Over 100,000 samples were given to lucky Facebook users. The number of fans grew 944% from that Social Media campaign. RESULTS Received 596K+ Facebook likes. heinz Heinz, primarily, uses Facebook to launch new products, like their 5-bean blend. They created a game where the person answered a series of questions, which was like a personality test. The results were given in types of beans. A personalized bean was sent to five winners every hour. If you shared the app with ten people, you received a goody bag. Coupons were also offered. ford explorer reveal The creative reveal of the new Ford Explorer used multiple Social Media accounts to create a scavenger hunt style reveal of the new SUV. It created immense hype (that the company widely benefited from) in the blogosphere. RESULTS Received 233K+ Facebook likes. RESULTS: 75K fans logged on to view. It held the number one trending topic position on Twitter for the entire launch day, the number two topic on Google and received over 1 million views on YouTube. RESULTS Received an average 20.8% engagement rate, 109% increase in followers and 0.25 average cost per engagement. RESULTS Received 1.1M+ Facebook likes. PG 19

11 Marketing through Spriza increases brands presence and acquistion while improving retention and loyalty by emotionally connecting consumers to the brands. It just makes sense to use Spriza.