The Real Estate Mobile Road Warrior

Transcription

1 Be a Realty Mobile Road Warrior To the Clouds - Cloud & (SAS) Real Estate Tech Product Buying Guide Realty Customer Service Tech Tools How Smart is Your Smart Phone Apps in Minutes (ex. 60 in 60) Tablet Training 101 Run Your Business on Google (mini) Power Hour Topics Marketing 101 Stump the Geek Custom Topic Half Day Courses Wild Card One Man Technology Camp Events Certification Instruction (E-Pro, GRI, RPR) Click to see description & objectives Note: Tech Risk Management & Safety for REALTORS Online, Social Media & Etiquette Social Media Success in Under 15 Minutes a Day Facebook for REALTORS Finding Realty Customers Online Run a Successful Realty Website (mini) How REALTORS Can Dominate the Search Engines Turn Your Real Estate Company into a Tech Profit Center Any topic can be done in 60, 90 or 120 minute intervals Power Hour Sessions can be booked independently, combined with other power hour topics &/or half day courses. Craig Grant, the founder of The Real Estate Technology Institute (RETI) is a national speaker on all aspects of Technology & Marketing. With over 100 events around the country each year, it is easy to see why he is known as the Real Estate Tech Guru. Craig Grant The Real Estate Technology Institute (RETI) O: C: E: Craig@RETI.ws W: As his motto, Advanced Real Estate Technology Instruction at a Pre-K Level states, Craig s strength is that he is able to take complex technology topics and explain it in a non geeky way that the average REALTOR can not only understand, but be able to use and implement into their business. For an idea of what kind of an impact he can have on your members, check out some testimonials from some recent students & associations. And that carries over to your association as he strives to be as affordable and as easy to work with as possible. Craig was the 2011 Chairman of the Education & Technology and is key member of the GRI Curriculum Task Force for Florida REALTORS. in his spare time is a devoted family man and avid sports fan.

2 The Real Estate Mobile Road Warrior Wouldn t you like to be as affective out of the office as you are in it? These days with the explosion of mobile devices, apps & cloud solutions there is reason not to be. This course will guide through the options to help you pick the right mobile devices, provide great apps for the field, tools to keep your devices synced, help to keep you safe from the road & much more. Understand the different options available to allow you to select the best mobile devices that fit your personal needs &l ensure you are most productive from the field. Identify the right tools & apps that will duplicate &/or allow you to do the same actions you are able to do in the office effectively while out in the field. Understand the risks & safety concerns of operating on the road & the options that are available to minimize your risks. Picking the right Portable Computer & Smart Phones Great Apps for Real Estate Great Productivity Apps Tricks/Workarounds for Mobile Pitfalls Solutions to sync your files & devices Leveraging Cloud Computing & Software as Service Solutions Cost Cutting Solutions Office, Lead Management & Customer Relationship Management (CRM) Systems Social Media on the Go Safety from the Road And More

3 To the Clouds Power Hour Topics What is Cloud Computing & Why is every expert saying this is the next big thing in technology and How is it going to impact me in the real estate world? This course will teach you everything you need to know about Cloud Computing and Software as Service (SAS), many of its amazing solutions and how to leverage its power to take your business to the next level. Understand what Cloud Computing is, why it has become such a big factor and how it is changing the technology/computer world Understand the risks benefits of Cloud and identify the necessary tools & work arounds to make it a smooth & efficient process. Identify Cloud and SAS services that will help you fill a business need that you can implement to increase your efficiencies with daily tasks. Understand the increasing role of social media as a long term relationship building tool & a game plan to implement your social media strategy. What is Cloud & Software As Service (SAS) Computing The Advantages & Risks of It Cloud Solutions for File Storage, File & Device Sync, Remote Access, Back Up & More Online Contact/Lead Management, Marketing & Customer Relationship Management (CRM) Systems And More

4 Real Estate Tech Product Buying Guide Are you thinking about buying technology, but don t know where to start? Attend this course & get advice from an expert on how to pick the best Mobile Devices, Apps & Internet Service Provider, Office/Contact/Lead Management Software, Digital Cameras, Office Phone Solutions, Anti-Virus and much more for Your real estate business. Understand the different options for mobile devices so that you can determine the right one for your personal needs. Identify the right apps, software and tools that can help address your needs &/or enhance your customer service Identify the right tools that will allow you to run your business in the most cost & time efficient manner. Buy the Right Computer Device &/or Smart Phone How to Pick Your ISP Digital Cameras/Camcorders VOIP Phone & E-Faxing Systems Contact Management, Marketing & CRM Systems Leveraging Cloud & Software as Service Solutions Picking the Right Anti-Virus And much more

5 Realty Customer Service Tech Tools The role of technology & customer service are very similar, meeting a need by being quicker, faster & more efficient, but yet the 2 often don t go together in the real estate world. This course will teach you how to use very cost efficient (sometimes free) technology tools, devices, software, apps and more to get that WOW factor and take your customer service to that next level, increase your closing & re-hire rates and more. Understand how to use technology tools to replicate manual process to make you more efficient in your daily duties. Identify the technology tools, devices, software, apps and more that will help solve your personal business challenges Understand the increasing role of cloud computing and how it is changing the business landscape of customer service. Automate Customer Service Process Contact, & CRM Systems Service After the Contact Modernizing the Phone Maximizing Online Mapping. Imagery & Video Leveraging Cloud Computing and Software as Service (SAS) Solutions And more

6 How Smart is Your Smart Phone? For many of us, our phones have become our lifelines as they are no longer just mere communication tools. This course will help you pick the right smart phone and leverage Video Chat & Calls, QR Codes &/or Apps to maximize the power of the Internet & Modernize Your Phone. Plus we will cover how to get rid of your phone company, fax machine, scanner and much, much more! Understand the role & growth of mobile usage by consumers & their communication styles. Identify the right smart phone, apps & tools that will allow you to reduce costs & maximize the performance of your phone service Understand the role of phones & related tools in customer service so that you can implement them and become more efficient in your daily communications and lead follow up. SMS/Text Property Info Lines Lead Routing & Follow Up Smart Phones & Great Business Productivity & Real Estate Apps Skype, Google Voice Calls & Video Chat Get Rid of the Phone Line Go VOIP And More

7 Apps in Minutes Apps allow you to truly leverage the power of your mobile devices & the cloud and these days there s an App for just about everything. In this session Craig will help you cut through the clutter and show you the best Apps for business, productivity, organization, photos, social media & of course real estate so that you can truly maximize your smart phone &/or tablet for Your real estate business. Identify great apps for business/productivity & organization. Identify the right apps to help you be more mobile in your business Identify the best apps for real estate professionals & your clientele. Business, productivity and self-organization apps Mobile/cloud apps Real estate search apps Real estate customer services apps E-Signing & cloud document storage apps And More

8 Tablet Training 101 Tablets like the IPad are changing the way we do business. In this session you will learn the basics of how to set up a tablet to sync your , calendar & notes to your office computer & mobile devices, obtain and use apps, navigate around the touch screen and more so that you can start using a tablet in your business Understand the advantages and challenges of using a tablet for business Understand the basics to setting up and using a tablet device. Understand how to do specific functions on a tablet device Identify how to use a tablet for your business Tablet set up/configuration Navigating the touch screen Finding & installing apps Managing and using your tablet in the field Syncing content to the tablet and other devices And More

9 Run Your Real Estate Business on Google (mini) Would you be interested if I told you that you could run your entire business using FREE Google Tools? This course guides you through the trove of amazing Google Tools that will help you reduce your operating costs, improve efficiency, communication, collaboration, tools for photo, video & virtual tour editing, mapping, 3D modeling, building websites, blogs and much, much more! Understand the numerous options that are available and their benefits so that you can determine which ones you would want to implement into your business Understand how Google s business model works and how that benefits you as a business owner so that you can use it to your advantage so you can lower your operating costs. Cut down your operation costs to run your entire business using free Google tools Build, edit & host your website, blog, photos, slide shows, virtual tours & videos for free! Leverage cloud technology for storage & shared collaboration. Use chat, video & voice communication tools to interact/communicate. Use content aggregation tools to organize yourself & be more efficient in your daily tasks Tie it all together to help improve your personal & business life for free!

10 Tech Management & Safety for REALTORS Ensure that you stay out of trouble & on the righteous path by learning the NAR, Federal & State Policies Governing the Internet, , Social Media & Other Technologies that affect REALTORS Business &/or Marketing Practices. Plus, Copyright Risks, Tips to Avoid & Handle Online Disagreements, What You Can & Can t Do in Social Media, Proper Etiquette, How to Keep You & Your Computer Safe & Virus Free & More. Learn the laws & policies that govern your actions online so you can implement them into your business & stay out of trouble Understand proper & social media etiquette of what you can & cannot say &/or do & how to avoid & handle online disagreements if they arise. Identify the risks & actions that can get you viruses &/or become a victim so that you can implement safe practices in your online activity Federal Laws (Can Spam Act, Junk Fax Prevention Act, Electronic Signatures, etc.) State Laws custom updated for each state NAR Policies (IDX, Social Media Short Messaging & Branding, Code of Ethics, etc.) Copyright & Copy Wrongs What you Can & Can t Do in Social Media Proper Online, Social Media & Etiquette Avoiding & Handling & Online Disagreements Corporate Internet Usage Policy Keeping Your Computer Safe from Viruses , Internet, Online, Shopping & Mobile Safety Tips

11 Online, Social Media & Etiquette The Internet has many awesome uses, but there are also many potential pitfalls that could hurt you professionally, emotionally, etc. In today s real estate world you need to be aware of these concerns especially with the explosion in popularity of social media and blogs. This session will teach you all you need to know about what you can and can t say online, on social media, in . How to handle sticky situations & trolls, so they don t escalate into full blown issues and word things so you get the most beneficial results you desire. Understand the positive and negative uses of the Internet, social media & & how it can affect your business Identify the potential pitfalls of bad etiquette to ensure you can try to avoid them in the future Understand the legal risks & safety concerns of using available to minimize your risks. The Good & Bad of Online Communication What you Can and Cannot Say Online How to Avoid an Online Argument Legal, Risk Management Considerations

12 Social Media Success in Under 15 Minutes a Day Social media is changing our world and the way business is done and clients are earned. This session will show you how to come up with your own social media strategy and an overview of each major social media network (Facebook, Twitter, LinkedIn, Google Plus, etc.) so that you can pick which ones you want to focus on and how to do it all in less than 15 minutes per day. Understand the growth & importance of Social Media on society, the business world & the real estate industry Learn the benefits, strengths & weaknesses of each major Social Media site so that they can identify which one(s) are right for their business & the kind of client they are trying to reach Identify the right tools & develop a time management plan that can be easily implemented The Growth & Importance of Social Media How to Get Your Social Media Strategy & Getting Started Overviews of All Major Social Media Networks (Facebook, Twitter, Google Plus, ActiveRain, LinkedIn, YouTube, Pinterest & Blogging) & How to Leverage them for Real Estate Social Media Time Management & Aggregating Tools And much, much more

13 Facebook for REALTORS Facebook is the largest Social Networking site in the world & it has tons of potential for REALTORS to make connections & generate business with potential clients. This course will teach you why Facebook is important for REALTORS, the ins & outs of how to set up and run your custom Business Page, separate your Personal & Business lives, Get Likes & much more! Understand the social graph and why it and Facebook are so important to businesses & REALTORS Learn how to set up and run an effective business page & separate your personal & business lives Identify your strategy on Facebook and develop a time management schedule to implement it after the class. Understanding the Social Graph & What Made Facebook Huge Personal Profiles vs. Business Pages Step by Step Set Up Your Business Page Customize Your Page How to Get a Following How to Convert Your Following to $$ Customizing Your Settings Customizing the Privacy Settings of Your Personal Profile to Protect You Dummy Proof Your Life on Facebook Create a strategy & time management plan And More

14 Finding Realty Customers Online Why is it that every report says record numbers of real estate consumers use the Internet these days & yet most REALTORS still don t generate much business from it? This course will teach you what sites your potential customers use, the different options for you promote yourself online, a crash course to getting started in Social Media, Syndication & much more so that you can put together an online marketing plan & start profiting online. Understand the role & growth of the Internet & how it has changed the real estate consumers research process so that you can adjust your activities accordingly. Identify the sites they use and the styles of advertising options available to help you effectively reach these potential clients & implement an online marketing plan Understand the increasing role of social media as a long term relationship building tool & a game plan to implement your social media strategy. Changing habits & demographics of Online Users What Sites Consumers Use Review of Online Marketing Options - Banner Advertising, Real Estate Site Networks, Search Engine Pay Per Click Crash Course to Getting Started in Social Media Drive traffic & lead generation to your website Listing syndication And much more

15 Run a Successful Realty Website (mini) Most REALTORS have a website, but few actually generate business from it. In this session you will learn all the keys to running a successful realty website including what kind of content & tools it needs to have, design factors, how to set it up for good userability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization. Understand the important elements that go into make a site user-friendly & lead to good stickiness & lead capture Learn how to promote the site to drive traffic Understand the evolution of search engines and how that affects the optimization of your site How to set up your website for good userability, lead capture & stickiness How to market & drive traffic to your site How to optimize it for search engines And More!

16 How REALTORS Can Dominate the Search Engines Search engines are a very complicated tool that has a huge impact on a business s success. And yet most of the companies involved in search engine optimization (SEO) take advantage of the average business owner s lack of knowledge in this area. This course will teach you white hat optimization techniques that will allow you to save thousands of dollars by optimizing your site yourself for free or save you the heart ache of arming yourself with the knowledge of what should be done if you decide to hire an SEO company to do it for you. Understand the how search engines rank websites Identify the elements search engines use to determine your sites ranking Understand the steps you need to address to improve your sites ranking What is a search engine How to set up your website for on-site optimization How to do off-site optimize And More!

17 Turn Your Real Estate Company into a Tech Profit Center Does your company have expensive servers in house or paying an IT person every time anything goes wrong or you need support? This session will help any broker/owner who wants to lower their operating costs while improving their company s efficiency by leveraging cloud, SAS and other technology solutions. Understand how to lower operating costs by using Cloud & SAS services Understand how to improve efficiency using software Understand how to improve communication using technology tools How to get rid of the in house servers How to get rid of the phone providers by switching to VOIP or IP Calls Using CRM and Task Management software Using cloud & SAS for file creation, document storage, etc. And More

18 101 Do you get frustrated by the amount of time it takes you to check & stay on top of your on a daily basis? Well then you need to attend this session and learn how to get through the in box quicker, ensure your is set up properly for mobile, write your s quicker and ensure they are read and a lot more. Understand the good & bad of and online communications Understand how to select & set up an account Understand how to properly write s to ensure higher read/conversion rates Understand how to properly use etiquette Understand the laws and risk management factors of The good & bad of and online communications How to select & set up an account How to properly write s to ensure higher read/conversion rates How to properly use etiquette The laws and risk management factors of And More

19 Marketing 101 How would you like to generate new business &/or build on your existing client base through the power of ? Well then you need to attend this session and learn the nuts and bolts of marketing, how to pick the right vendor, write your s quicker and ensure they are read and a lot more. Understand the good & bad of and online communications Understand how to select & set up an marketing account Understand how to properly write s to ensure higher read/conversion rates Understand how to properly use etiquette Understand the laws and risk management factors of marketing The good & bad of and online communications How to select & set up an marketing account How to properly write s to ensure higher read/conversion rates How to properly use etiquette The laws and risk management factors of marketing And More

20 Stump the Geek Have you ever wanted to ask a technical question but didn t have a Geek you could call on. Well this is your chance to ask about software, hardware, mobile, cloud, social media, etc. as nothing is off limits in this session. Custom Topic With notice, Craig can create a dynamic presentation or training module on just about any marketing &/or technology topic to fit your association or group s needs. Half Day Courses Craig has an assortment of half day courses (approved for CEU s in several states) on the following topics: The REALTORS Essential Technology Toolbox Become a REALTOR Social Media Super Star Become a REALTOR Internet Whiz Become a REALTOR Expert Run a Successful Realty Website Run Your Real Estate Business on Google Wild Card One Man Technology Camp Events REBar Camps are hot right now because many REALTORS have become complacent with the standard classroom learning environment with an instructor going through a power point presentation and would rather attend an event and just learn. That is what the REBar Camp craze is all about (not consuming alcohol). You don t select course topics to promote; the members will dictate the topics they want to learn the day of the event. So you promote the event, turn it into a learning party and promote Craig will do the rest as he is versed enough on any technology topic that he can handle whatever your members throw at him. Certification Instructions Craig is also a certified E-PRO, GRI & RPR Instructor