Craig Grant. Half Day Course List. The Real Estate Technology Institute (RETI) O: C: E: W:
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1 Become a Realty Social Media Super Star Run a Successful Realty Website The REALTORS Essential Tech Toolbox Become a Realty Expert Become a Realty Internet Whiz Run Your Real Estate Business on Google Power Hour Courses (60, 90 or 120 minute presentations) Wild Card One Man REBar Camp Events Certification Instruction (E-Pro, GRI, RPR) Click to see description & objectives Craig Grant, the founder of The Real Estate Technology Institute (RETI) is a national speaker on all aspects of Technology & Marketing. With over 100 events around the country each year, it is easy to see why he is known as the Real Estate Tech Guru. Craig Grant The Real Estate Technology Institute (RETI) O: C: E: Craig@RETI.ws W: As his motto, Advanced Real Estate Technology Instruction at a Pre-K Level states, Craig s strength is that he is able to take complex technology topics and explain it in a non geeky way that the average REALTOR can not only understand, but be able to use and implement into their business. For an idea of what kind of an impact he can have on your members, check out some testimonials from some recent students & associations. And that carries over to your association as he strives to be as affordable and as easy to work with as possible. Craig was the 2011 Chairman of the Education & Technology and is key member of the GRI Curriculum Task Force for Florida REALTORS. In his spare time is a devoted family man and avid sports fan.
2 Become a Social Media Super Star Whether you are new or well versed to the world of social media & looking for a way to take it to the next level, this course teaches you why social media has become a force in business, how you can find & connect with potential clients online, plus a behind the scenes tour of Facebook, Twitter, LinkedIn, Active Rain, YouTube, Pinterest & More. Understand the growth & importance of Social Media on society, the business world & the real estate industry Learn the benefits, strengths & weaknesses of each major Social Media site so that they can identify which one(s) are right for their business & the kind of client they are trying to reach Identify the right tools & develop a time management plan that can be easily implemented The Growth & Importance of Social Media How to Get Your Social Media Strategy & Getting Started Overviews of All Major Social Media Networks (Facebook, Twitter, Google Plus, ActiveRain, LinkedIn, YouTube, Pinterest & Blogging) & How to Leverage them for Real Estate Social Media Time Management & Aggregating Tools Integrate Your Social Media Into Everything Else Take Home Action Plan And much, much more
3 The REALTORS Essential Technology Toolbox Are you thinking about buying technology devices, software or apps to improve your real estate business but don t know where to start? By attending this course you will get advice from an expert on how to pick the right Mobile Devices, Apps & Internet Service Provider, Office/Contact/Lead Management Software, Digital Cameras, Office Phone Solutions, Anti-Virus and much more that will allow you to run your business in the most cost & time efficient manner. Understand the different options for mobile devices so that you can determine the right one for your personal needs. Identify the right apps, software and tools that can help address your needs &/or enhance your customer service Identify the right tools that will allow you to run your business in the most cost & time efficient manner. Understand today s consumer & how they use technology How Buy the Right Computer, Smart Phone & Internet Service Provider (ISP) Online marketing crash course Managing the lead notification, follow up & on-going communication process Contact Management, Marketing & CRM Systems How better use imagery & video Get rid of the phone company & fax machine - VOIP Phone & E-Faxing Systems Leveraging Cloud & Software as Service Solutions Picking the Right Anti-Virus Online Risk Management & Computer Safety And much more
4 Become a Real Estate Expert While can be a powerful & invaluable tool, it can also be a burden & even a potential danger to your business. This course will teach you everything you need to know to pick the right provider, tools & tricks to help reduce your time constraints as well as what you should & shouldn t do when using , how to avoid an disagreement, the legal risk management concerns it presents & more. Understand the positive and negative uses of & how it can affect your business Identify the potential pitfalls of bad etiquette to ensure you can try to avoid them in the future Understand the legal risks & safety concerns of using to minimize your risks. The Good & Bad of How to Set Up & Pick the Right Provider Tools & short cuts in Programs to help you get through your in-box quicker Understanding the Anatomy of an Understanding Proper Etiquette & How to Avoid an Argument Marketing Options/Techniques Legal, Risk Management Considerations Computer/ Safety
5 Become a Real Estate Internet Whiz The Internet has revolutionized the real estate industry like nothing else. This course explores is intended to help any Realtor, no matter what their tech knowledge or skill level learn how to properly utilize and leverage the Internet to maximize & be more efficient with your time online, properly use search engines and browsers, better service consumers, gain & retain business, plus the legal, risk management and online safety concerns. Understand the impact of the Internet & how it has affected your business Understand how to properly use web browsers & search engines to be more efficient online Understand the legal risks & safety concerns of using the Internet to minimize your risks. What tools do you need to maximize the Internet? How to use, maximize & customize your web browser & really use a search engine How to brand yourself (market) on the Internet & Real Estate Website suggestions Legal, Risk Management Considerations Online & Computer Safety
6 Run a Successful Realty Website Most REALTORS have a website, but few actually generate business from it. In this session you will learn all the keys to running a successful realty website including what kind of content & tools it needs to have, design factors, how to set it up for good userability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization. Understand the important elements that go into make a site user-friendly & lead to good stickiness & lead capture Learn how to promote the site to drive traffic Understand the evolution of search engines and how that affects the optimization of your site How to plan, set up & run your real estate website Design & Layout Userability Considerations How to set up your website for good lead capture & stickiness How to market & drive traffic to your site free or paid How to optimize it for search engines E-communication How to respond to & convert online leads And More!
7 Run Your Business on Google Would you be interested if I told you that you could run your entire business using FREE Google Tools? This course guides you through the trove of amazing Google Tools that will help you reduce your operating costs, improve efficiency, communication, collaboration, tools for photo, video & virtual tour editing, mapping, 3D modeling, building websites and blogs. Plus how to excel on the Google search engine & advertising network and much, much more! Understand the numerous options that are available and their benefits so that you can determine which ones you would want to implement into your business Learn how the Google Search Engine Works so you can search it better as well as optimize your website for better ranking/performance. Understand how Google s business model works and how that benefits you as a business owner so that you can use it to your advantage so you can lower your operating costs. Cut down your operation costs to run your entire business using free Google tools Build, edit & host your website, blog, photos, slide shows, virtual tours & videos for free! Leverage cloud technology for storage & shared collaboration. Optimize (SEO) your websites, blogs & social media to excel on Google for free Run your own pay per click (PPC) & use analytic reports in your marketing efforts Use chat, video & voice communication tools to interact/communicate. Use content aggregation tools to organize yourself & be more efficient in your daily tasks Tie it all together to help improve your personal & business life for free!
8 Power Hour Courses Half Day Course List Craig has an assortment of courses (approved for CEU s in several states) that can be done in 60, 90 or 120 minute intervals on the following topics: Be a Realty Mobile Road Warrior To the Clouds - Cloud & (SAS) Real Estate Tech Product Buying Guide Realty Customer Service Tech Tools How Smart is Your Smart Phone Apps in Minutes Tablet Training 101 Run Your Business on Google (mini) Tech Risk Management & Safety for REALTORS Online, Social Media & Etiquette Social Media Starter Kit Facebook for REALTORS Finding Realty Customers Online Run a Successful Realty Website (mini) How REALTORS Can Dominate the Search Engines Turn Your Real Estate Company into a Tech Profit Center Stump the Geek Custom Topic Wild Card One Man REBar Camp Events REBar Camps are hot right now because many REALTORS have become complacent with the standard classroom learning environment with an instructor going through a power point presentation and would rather attend an event and just learn. That is what the REBar Camp craze is all about (not consuming alcohol). You don t select course topics to promote; the members will dictate the topics they want to learn the day of the event. So you promote the event, turn it into a learning party and promote Craig will do the rest as he is versed enough on any technology topic that he can handle whatever your members throw at him. Certification Instructions Craig is also a certified E-PRO, GRI & RPR Instructor
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