Stop SELLING! StartCONNECTING!

Size: px

Start display at page:

Download "Stop SELLING! StartCONNECTING!"

Diana Carpenter
10 years ago
Views:

1 LOGO

2 Stop SELLING! StartCONNECTING! How to Convert PROSPECTS to PROFIT$ Terri Murphy & Michael White Tuesday, August 16, 2011

3 New Consumer-New Attitude

5 How do you communicate value?

7 Generational Dynamics CIVIC-Silent 66 + yrs. Boomer GEN X GenY after 1980

8 SLIGHT EDGE PRINCIPLE

9 Strategic Partnerships 2006 Terri Murphy Communications

12 RECEIPT As the: Designated Agent of Seller Designated Agent for Buyer Seller Buyer Other I HEREBY ACKNOWLEDGE RECEIPT OF THE FOLLOWING: RE: SELLER BUYER PROPERTY (SIGNATURE) (PRINTED NAME) DATE: TIME: COMPANY, IF ANY

ACKNOWLEDGE RECEIPT OF THE FOLLOWING: RE: SELLER

13 Letter to Seller Date Mr. & Mrs. Seller Add their address The town, State, USA RE: Professional Marketing of your Home Dear Mr. & Mrs. Seller: Thank you for the opportunity to discuss the professional marketing of your home. As agreed, I will meet with you on (add day, date and time here) Enclosed please find our pre-appointment work sheet and information for your perusal. In particular, we appreciate having you complete the Seller s Homework Sheet in advance, allowing us to maximize our time and effectiveness during our meeting. Prior to our appointment, you can expect to be contacted by different members of my support team to introduce themselves and to offer their particular expertise. If you have any changes, or concerns, please contact me at: (Add your number here) I look forward to the opportunity to discuss with you how we provide truly exceptional real estate services. Sincerely, Your Name and designations Add Sales or Broker Associate Add Special Group Name of your Real Estate Company Enclosures Signature Receipt Requested Terri Murphy Communications, Inc. All Rights Reserved 2010

In particular, we appreciate having you complete the Seller s Homework Sheet in advance, allowing us to maximize our time and effectiveness during our meeting.

14 Listing Support Strategy Third Party Endorsements

15 Letter from Loan Originator Dear (New Listing) We are delighted that you are considering (Agent Name) of (Agent Company) to professionally market your home. I would like to introduce myself (Name of Loan Originator) and (the Company) Name, as an integral part of the (AGENT or Agent TEAM). As an active member of (the agent/team) we play an aggressive role in the marketing of your property. When you list with (agent) you benefit from extended service levels of the Agent, their company and our (Lender Name) network. When you hire (agent name), we begin a diligent partnership effort to qualify prospective buyers before you accept a contract, to prevent future complications. We will also consult with future buyers to secure the best financing plan for their needs. Terri Murphy Communications, Inc. All Rights Reserved 2010

As an active member of (the agent/team) we play an aggressive role in the marketing of your property.

16 Listing Support Strategy Call From Agent s Loan Originator Seller gets a Call From Agent s Manager Office calls to Confirm Appointment The Package with Letter is delivered

17 Build a Super Team of Services LENDER PARTNER Your Book of Business Other Professionals Data Base & Consumer Direct Communication

18 Mike s Marketing Tips

20 Public Open Houses

21 Co-Branded Mailers Contact Information

22 Past Client Strategy Annual Mortgage Fitness Checkup & Credit Review Identity Theft Screening

23 Realtor Support Mark from Minneapolis

24 The mortgage industry s Customer Relationship Management

25 Website

26 Past Client Contact 70 Times Per Year!

27 Forrester Research Past Client Consistent Follow-up 8 Loans PER CLIENTin a 3 Year Period

28 PREMIUM MARKETING Plan

31 45% Viewed Homes 29%-Found their agent on the net Only 60% of agents have a website

32 ForHomeInfo.com STEALTH SITE

33 SellingHomesonLongIsland.com

36 What is LinkedIn? A professional social networking platform that connects professionals with professionals

37 62 Results for Phil Young

39 Total of 17 Recommendations for James Nellis from Past Clients

40 Custom LinkedIn Page

43 Custom Facebook Page

45 Custom Facebook Page

46 Neighborhood Spotlight

47 STEALTH Domain on Facebook

48 ADD VALUE Offer a FREE ebook on your marketplace

50 Twitter Presence

52 Custom Twitter Page

53 200 Million Times a DAY!

54 73% of Homeowners say they are more likely to list with a REALTOR offering VIDEO

55 Trends in Video 2013 Video will comprise 90% of all Internet Traffic Tripled in the past 5 years 72% of web users view video online top social media source

56 unch2 EasyAgentVideo.com

58 Interview local vendors JOSE S Mexican Food Restaurant

59 Feature video interviews of local vendors Local Bike Repair

60 Post Customer Testimonial on YouTube.com

61 Cool Tools. Tours that offer Interaction Stickiness & Automated Reporting

62 Pick your Color any color!

66 Drag & Drop Floor Plan

67 First they have to Dream it. What is

68 Get your FB Friends to VOTE on their choices with DREAM SUITE

69 Track Your Traffic Sources

70 What s Out?? Empty Brochure Boxes

71 What s In & Now?? QR Codes

72 What about Blogging?

73 Raylene Lewis Blog Blog about local community events

74 Blog post on local Schools

75 How New Technology SERVES their Customers

76 Goal: Social Media CONVERGENCE Linkedin Blogs You.com Facebook YouTube Twitter

78 Linkedin post To post in multiple places with one post use Ping.fm or Hootsuite.com

79 #1 COST of Building your Brand? Time 30 minutes per day

81 How do you communicate value?

82 How will you BUILD Value? V P

83 Grazie, Grazie, Grazie! Pulaski Bank of St. Louis

A Website dedicated entirely to Selling Your Home!

A Website dedicated entirely to Selling Your Home! Powered by Properties Online, Inc. 2014 Where Buyers Come From Where Buyers Found the Home they Actually Purchased Last Year. Internet 33% Agent Agent