Top 25 Marketing Terms You Should Know. Marketing from Constant Contact
|
|
- Baldric Scott
- 5 years ago
- Views:
Transcription
1 Marketing from Constant Contact Top 25 Marketing Terms You Should Know Constant Contact, Inc Trapelo Road, Suite 329 Waltham, MA
2 If you have ever felt out of your depth in a discussion about marketing, rest assured you are not alone. These top 25 common marketing terms and definitions below will help you expand your marketing vocabulary and make you look and feel like an expert. 1. Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a Website because of its visibility. If you have a join our mailing list tag on your Website, you should place it above the fold making it easy for visitors to opt-in. 2. CPM (Cost per thousand) - In marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per address. 3. CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given marketing campaign or promotion. This is the measure of your campaign s success. You may measure conversion in sales, phone calls, appointments etc. 5. blacklist - It is common for an ISP to a use a blacklist to determine which s should be blocked (see blocking ). Blacklists contain lists of domains or IP addresses of known and suspected spammers. Unfortunately, these blacklists also contain many legitimate service providers. Just a few spam complaints can land an service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of sent is extremely low. 6. blocking - blocking typically refers to blocking by ISPs or corporate servers. blocking occurs when the receiving server (e.g. Yahoo!, AOL, Hotmail etc) prevents an inbound from reaching the inbox of the intended recipient. Most of the time the sender of the receives a bounce message notifying the sender that their has been blocked. ISPs actively block coming from suspected spammers. 2
3 7. filters Filtering is a technique used to block based on the content in the from: line, subject: line, or body copy of an . Filtering software searches for key words and other indicators that identify the as potential spam. This type of blocking occurs on a per basis. 8. newsletter ads or sponsorships - Buying ad space in an newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad (text, HTML or both depending on the publication) inserted into the body of the . newsletter ads and sponsorships allow advertisers to reach a targeted audience driving traffic to a website, store or office, signups to a newsletter or sales of a product or service. 9. whitelist - A whitelist is the opposite of a blacklist. Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver despite blocking measures. It is common practice for ISPs to maintain both a blacklist and a whitelist. When service providers, like Constant Contact, say they are whitelisted it means that their IP addresses are on a specific ISP s whitelist and are confident that s sent using their service will be delivered. 10. False positive - A false positive occurs when a legitimate permissionbased is incorrectly filtered or blocked as spam. 11. Hard bounce/soft bounce - A hard bounce is the failed delivery of an due to a permanent reason like a non-existent address. A soft bounce is the failed delivery of an due to a temporary issue, like a full mailbox or an unavailable server. 12. House list (or Retention list) - A permission-based list that you built yourself. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. It is one of your most valuable assets because it is 7 times less expensive to market to an existing customer than it is to acquire a new one. Use every opportunity to add to it and use it. 3
4 13. HTML - Sending HTML makes it possible to include unique fonts, graphics and background colors. HTML makes an more interesting and when used properly can generate response rates up to 35% higher than plain text. 14. Open rate - The percentage of s opened in any given marketing campaign, or the percentage opened of the total number of s sent. 15. Opt-in (or Subscribe) - To opt-in or subscribe to an list is to choose to receive communications by supplying your address to a particular company, website or individual thereby giving them permission to you. The subscriber can often indicate areas of personal interest (e.g. mountain biking) and/or indicate what types of s they wish to receive from the sender (e.g. newsletters). Single Opt-In (with a subscriber acknowledgement ) - The most widely accepted and routinely used method of obtaining addresses and permission. A single opt-in list is created by inviting visitors and customers to subscribe to your list. When you use a sign-up tag on your website, a message immediately goes out to the subscriber acknowledging the subscription. This message should reiterate what the subscriber has signed up for, and provide an immediate way for the subscriber to edit interests or opt-out. Confirmed Opt-In (a.k.a. Double Opt-In) - A more stringent method of obtaining permission to send campaigns. Confirmed opt-in adds an additional step to the opt-in process. It requires the subscriber to respond to a confirmation , either by clicking on a confirmation link, or by replying to the to confirm their subscription. Only those subscribers who take this additional step are added to your list. 16. Opt-out (or Unsubscribe) - To opt-out or unsubscribe from an list is to choose not to receive communications from the sender by requesting the removal of your address from their list. 4
5 17. Permission-based - sent to recipients who have opted-in or subscribed to receive communications from a particular company, website or individual. Permission is an absolute prerequisite for legitimate and profitable marketing. 18. Personalization Addressing individual recipients by first name, last name or both dynamically in an . Personalization can also include a reference to previous purchases, or other content unique to each recipient. Avoid using personalization in the subject line of your s as this is a tactic widely used by spammers. 19. Privacy policy - A clear description of a website or company s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data. Your privacy policy builds trust especially among those who opt-in to receive from you or those who register on your site. If subscribers, prospects and customers know their information is safe with you, they will likely share more information with you making your relationship that much more valuable. 20. Rental list (or Acquisition list) - A list of prospects or a targeted group of recipients who have opted-in to receive information about certain subjects. Using permission-based rental lists, marketers can send messages to audiences targeted by interest category, profession, demographic information and more. Renting a list usually costs between $.10 and $.40 per name. Be sure your rental list is a true permission-based, opt-in list. Permission-based lists are rented, not sold. Don t be fooled by a list offer that sounds too good to be true or by someone who tries to mislead you by calling their list targeted or clean without certifying that it is permission-based. 21. Signature file (or sigfile for short) - A tagline or short block of text at the end of an message that identifies the sender and provides additional information such as company name and contact information. Your signature file is a marketing opportunity. Use it to convey a benefit and include a callto-action with a link. 5
6 22. Spam or UCE (Unsolicited Commercial ) - sent to someone who has not opted-in or given permission to the sender. Characteristically, spam is unwanted, unexpected from a sender unknown to the recipient. 23. Targeting - Selecting a target audience or group of individuals likely to be interested in a certain product or service. Targeting is very important for an marketer because targeted and relevant campaign, yield a higher response and result in fewer unsubscribes. 24. URL (or Universal Resource Locator) - A website, page or any other document address or location on the Internet that indicates the location of every file on every computer accessible through the Internet. 25. Viral Marketing - A type of marketing that is carried out voluntarily by a company s customers. It is often referred to as word-of-mouth advertising. has made this type of marketing very prevalent. Tools such as send this page, article or website to a friend encourage people to refer or recommend your newsletter, company, product, service or specific offer to others. 6
Top 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
Anchor s Email Marketing Glossary and Common Terms
Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can
E-mail Marketing A Quick Start Guide for Consultant
Getting Started With E-mail Marketing A Quick Start Guide for Avaya BusinessPartners + Plan + Use this guide to maximize your e-mail campaigns effectiveness and best practice compliance. Execute Generate
Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact
Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing
Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact
Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence
Confirmed Opt-In Guide
Confirmed Opt-In Guide 1601 Trapelo Road Suite 329 Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
Deliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
The Essential Email Marketing Glossary
By Ryan P. M. Allis ASP - Application Service Provider. ASP s provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in
Email Marketing Glossary of Terms
Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to
MIDDLE EAST POST BOX. - Opt-In Direct Marketing -
Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The
Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact
Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered
Emailserving Email Marketing Best Practices Quick Guide
Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,
Top 10 Tips to Improve Your Email Permission
BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE
Smart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
The Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
Building Relationships and Repeat Business with Email
Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive
The Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst
: Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...
8/4/2015 Sphere 9.4.6 Sphere Email US
Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,
A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results
A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session
BULK MAIL CAMPAIGN RULES
BULK MAIL CAMPAIGN RULES No matter what you do, or how closely you follow the guidelines we provide, the issue of spam is an ever changing and always evolving problem it is estimated that more than 70%
The New Business Guide to Prospecting with Email Marketing
The New Business Guide to Prospecting with Email Marketing A Short Guide to Getting New Prospects and Customers Growing your email list - and then communicating to that list - is the most important thing
A Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design
A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands
The top 10 reasons to use Constant Contact s Email Marketing Service
The top 10 reasons to use Constant Contact s Email Marketing Service Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. To do effective
How to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
How To Guide Creating Permission Based Email Marketing Lists
How To Guide Creating Permission Based Email Marketing Lists Executive Summary: Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing
Sage E-marketing White Paper
Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................
Reporting - Bounce rates
Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message
http://connectwise.reflexion.net/login?domain=connectwise.net
ConnectWise Total Control: Managed Email Threat Protection Version: 1.5 Creation Date: 11-September-2009 Last Updated: 24-August-2012 LOGGING IN An e-mail will be or has sent with your username and password.
An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
INBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.
ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated
EMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
How To Prevent Spam From Being Filtered Out Of Your Email Program
Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons
RESEARCH BRIEF (The Impact of SPAM on Email) Date: 6/1/2005
RESEARCH BRIEF (The Impact of SPAM on Email) Date: 6/1/2005 Topic: The Impact of SPAM on Email We investigate the new CAN-SPAM law and find how one major retailer risked a minimum $41,500 fine just by
Email Marketing Basics
Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation
The 3 Keys of Email Marketing
The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.
A quick guide to... Permission: Single or Double Opt-in?
A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of
e-shot Unique Deliverability
e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is
Being labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!
Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have
! Email Hints & Tips
Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance
Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path
Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never
Best Practices in Email Marketing
Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com
The Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
1.M4: Email Marketing
1.M4: Exercises A series of practical exercises is provided below: Module Domain DMI_PDDM_PE_M4_00001 Goals and KPI s Using the goals listed for a business of your choosing, select specific KPI s for each,
MCH Channel_e Email Best Practices for Marketers
MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.
Enterprise Email Marketing: The 8 Essential Success Factors
Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing
So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.
Hello. If you re new to email marketing, you re probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people who have forgotten
SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
The Basics of Email Marketing
The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it
Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
SoWINE 2 June 14, 2011
SoWINE 2 June 14, 2011 2 Introduction Industry Trends Key Email Considerations Strategy List Development Content Development Deployment Program Analysis Optimization Deliverability CAN-SPAM Compliances
3.06. Understand the use of direct marketing to attract attention and to build brand
3.06 Understand the use of direct marketing to attract attention and to build brand Explain The Nature Of E-MAIL MARKETING TACTICS E-MAIL MARKETING SENDING PROMOTIONAL MESSAGES ACROSS COMPUTER NETWORKS
Email Marketing & Lead Generation Blueprint
Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email
Blackbaud Communication Services Overview of Email Delivery and FAQs
Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers
INinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
Email Marketing. Frequently Asked Questions
Email Marketing Frequently Asked Questions Q: Why expand my email marketing initiatives? A: Email marketing offers flexibility and versatility to more effectively reach customers. Marketers can design
How To Be Successful At Email Marketing
How to Acquire Contacts and Keep Them Enabling Technology Partnerships Email Marketing Overview Email marketing is an exciting element of your marketing strategy that can be a huge contributor to website
A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107
A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
Email deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
The Email Marketing Companion
Knowledge Guide: The Email Marketing Companion A "Must Have" for all Email Marketers virtualroi May 2009 by: Sally Lowery Online Marketing Manager The Email Marketing Companion Every industry has its share
Inbound Email Response: Digital Marketing s Last Mile
Inbound Email Response: Digital Marketing s Last Mile www.bamboocricket.com Table of Content Executive Summary... 3 Digital Marketing History... 4 The Case for Inbound Email Response... 8 Solutions for
email deliverability
There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong
Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I
Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article
Email Marketing Benchmark Report
2015 Email Marketing Benchmark Report Page 2/27 Introduction The 25 sectors identified here have been self-selected by the senders. For details of the calculation methods and additional information, please
Executive Summary 3. Part One: What is Permission-Based Email Marketing? 4. Part Two: Email Marketing Tips 6. Part Three: Building Your List 9
1 Table of Contents Executive Summary 3 Part One: What is Permission-Based Email Marketing? 4 Part Two: Email Marketing Tips 6 Part Three: Building Your List 9 Part Four: Design 10 Part Five: Targeting
5 tips to improve your email database. An Experian Data Quality white paper
5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers
FOR MARKETERS AND LIST OWNERS
COUNCIL FOR RESPONSIBLE E-MAIL E-MAIL DELIVERY BEST PRACTICES FOR MARKETERS AND LIST OWNERS The following recommendations were developed to promote best practices for marketers and list owners seeking
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
Email marketing for. car dealerships A quick guide to planning your email campaign
Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,
WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application
WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the
ESPC Best Practices Guide
A division of the Network Advertising Initiative ESPC Best Practices Guide I. Introduction Email is an excellent channel for mailers to establish and maintain valuable relationships with their subscribers.
NC STATE EMAIL MARKETING BEST PRACTICES
NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance
Getting it Right with Email Marketing
Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au
Email Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
Introduction:... 3. What is Spam?... 3 How to Bypass Spam Filters... 5. Common Mistakes... 7
Table of Contents Introduction:... 3 What is Spam?... 3 How to Bypass Spam Filters... 5 Common Mistakes... 7 How Spam Filters Work... 8 Testing Your Email Campaign... 8 Preventing False Abuse Reports...
White Paper. Your Guide to Email Marketing. A Cost-effective Way to Reach Your Customers and Prospects
White Paper Your Guide to Email Marketing A Cost-effective Way to Reach Your Customers and Prospects Table of Contents Executive Summary... 3 Part One:... 4 Permission-based Email Marketing... 4 Part Two:...
ANTI-SPAM POLICY JANUARY 2014
ANTI-SPAM POLICY JANUARY 2014 CONTENTS Introduction... 3 What happens if the anti-spam policy is not followed?... 3 Legal responsibilities and requirements... 3 Spam Definition... 4 Multinational campaigns...
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
E-MAIL FILTERING FAQ
V8.3 E-MAIL FILTERING FAQ COLTON.COM Why? Why are we switching from Postini? The Postini product and service was acquired by Google in 2007. In 2011 Google announced it would discontinue Postini. Replacement:
MISTAKE: NOT HAVING PERMISSION
common rookie mistakes HELLO. If you're new to email marketing, you're probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people
Inbound Marketing Makin The Email/Phone Ring. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.
Inbound Marketing Makin The Email/Phone Ring Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Inbound Marketing? Prospects Leads Moving Leads Through The Sales Funnel Via Semi- Automation
SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing
EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render
Email and Landing Pages
Email and Landing Pages Signature File Contents Name and position Address URL Email address Phone and fax numbers Your tag line Keep it short (4-8lines) and simple Signature File Contents URL use http://www
How to Stop Spam Emails and Bounces
Managing Your Email Reputation For most companies and organizations, email is the most important means of business communication. The value of email today, however, has been compromised by the rampant
Email Marketing Do s and Don ts A Sprint Mail Whitepaper
Email Marketing Do s and Don ts A Sprint Mail Whitepaper Table of Contents: Part One Email Marketing Dos and Don ts The Right Way of Email Marketing The Wrong Way of Email Marketing Outlook s limitations
Successful Email Marketing
Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page
Email Marketing Evaluation
Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email
Digital media glossary
A Ad banner A graphic message or other media used as an advertisement. Ad impression An ad which is served to a user s browser. Ad impression ratio Click-throughs divided by ad impressions. B Banner A
Data is at the heart of deliverability
FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management
Email Marketing for Beginners
Email Marketing for Beginners Email marketing, as the name suggests, is the use of email in marketing communications. In other words, it s a form of direct marketing which uses electronic mail as a means
Best Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
How to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
How To Create A Campaign On Facebook.Com
Seriously powerful email marketing, made easy Table of Contents DOTMAILER QUICK START GUIDE... 3 Main Screen... 4 Getting Started... 6 STEP 1: CAMPAIGN SETTINGS... 7 STEP 2: CAMPAIGN CONTENT... 8 Editing
The best ways to ensure that your newsletters reach their recipients
The best ways to ensure that your newsletters reach their recipients An issue of paramount importance to any email campaign marketing is the delivery rate of one's sent messages, which means the percentage
E-mail Marketing Best Practices
Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time By Angela McKay E mail Marketing Consultant, Lasso Data Systems Inc. Published: September 2008 Copyright