Pulsar TRAC. Big Social Data for Research. Made by Face

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1 Pulsar TRAC Big Social Data for Research Made by Face PULSAR TRAC is an advanced social intelligence platform designed for researchers and planners by researchers and planners. We have developed a robust research framework to analyze and interpret social data to move the industry beyond basic keyword social media monitoring platforms. With the most intuitive dashboard available, Pulsar TRAC is the only platform that allows to you to mine big social data by: Topic (keyword tracking) Reach (visibility analysis) Audience (mapping and segmentation) Content (diffusion through networks) Contact us for a demo: [email protected]

2 What people say about Pulsar Pulsar provides us with an easy to use dashboard and the accurate and reliable social data that we require to make both tactical and strategic business decisions. The regular reports we receive as part of our subscription enable stakeholders across the whole company to gain valuable insight into how our brands, products and services are performing. I have no hesitation in recommending Pulsar TRAC to anyone who is looking for a high quality social insight platform and who want to work with a team that can add real value to your social strategy. Pulsar TRAC is invaluable for identifying real-time insight into the way that our audiences are engaging with content and stories. Having a real time, real world view of how content spreads and creates connections is vital from an insight perspective. The key difference was that the combination of a high quality social media insight system, supported by analysis that created meaningful stories from the data with clear actionable steps for our business. Jake Steadman Head of Real Time Research, Business Intelligence, O2 Telefónica UK Justin Wyatt Vice President, Primary Research, NBC Universal

3 Pulsar TRAC enables researchers and planners to: Trust your data Measure reach Track conversations in 140 languages, across millions of social and news sources, collecting 100% of the data publicly available. This gives you both the scale and quality of data to conduct robust market research and confident decisionmaking. Pulsar TRAC is the only platform that allows you to combine keywords, audience and content tracking. Most tools focus on volumes. Proprietary Pulsar TRAC algorithms tailored to each social channel weight the visibility of any conversation. This means that you can better quantify the impact of each mention. The density visualisation shows the precise time that content is posted and how visible it is.

4 Know your audience Track content Visualize big data Identify and listen to a specific group of people in social media. Profile and benchmark your fan base vs competitors to understand who they are, what they like and who they are connected to for richer segmentation and incisive planning. The Top Posts visualization shows you the messages that generated the highest engagement or visibility broke down by the hour. Track any digital content (video, advert, website) on the social web, see how it is shared across networks in real-time and who is sharing it. Understand what drives its viral appeal to create more relevant and engaging content strategies. Pulsar TRAC advanced location detection gives you up to 100% geo-localised data by city and country. Full-blown, real-time, interactive data visualizations to help you mine complex social data at a glance. The Treemap visualisation shows the most frequent topics by social media channel.

5 Find real influencers Give you context Advanced filtering Universal influencers don t exist. Domain-specific influencers do exist. Influence is based on credibility, trust, reach, network quality and timing. This is why we measure influence contextually and in real-time, by looking at how impactful people are about a specific topic and within specific social networks and categories. This enables you to target your social communications precisely at those who will amplify your social campaigns the most. The Network map visualizes the engagement patterns within your audience and identifies the most influential users. Content is only the starting point. When a conversation comes in, Pulsar TRAC enriches it in real-time with 30 types ofmetadata, ranging from demographics and behaviours to location, semantic tagging and link analysis. It s only when you build the context of a conversation that you see the full picture. The visualization shows the most shared content within the dataset ranked by number of shares and clickthrough data. Pulsar TRAC s 14 granular data filters include User Bio search, Klout, Reach and Engagement levels. These give you the ability to quickly make sense of complex datasets through slicing the data by audience segment, behaviour or influence. Slice and dice the data with contextual, behavioural and content filters.

6 Dynamic taxonomies Connect the dots Tag and annotate any piece of content and author using custom taxonomies to enable advanced content analysis and real-time segmentation. Use both automatic and manual content coding to connect social data to existing business categories and segmentations. Aggregate multiple datasets and queries in customised visualisations to fit the needs of your business and make the analysis process more relevant, efficient and real-time. The Bundle visualization shows the most frequent correlations between keywords or topics.

7 Strategic Insight & Recommendations Pulsar TRAC is run by a global team of experienced social media researchers and planners with a robust mix of qualitative and quantitative experience. The team will help you set up your projects and deliver continuous strategic insight and recommendations via a range of customized reports including: Weekly or monthly social media insight Product launch or campaign reviews Real-time crisis reporting Insight reports responding to a specific business question or product category Competitive landscape reviews and strategic positioning analysis Mapping audiences, their social networks and interests Influencer mapping for strategic social media PR Identifying consumer need- states for innovation projects

8 Packages (per month start from $3750/ 2500) Basic Ideal for newly social or small businesses Corporate Custom platform and dedicated resources for medium and large social businesses Dashboard access 10 Topic, Audience & Content trackers Dashboard access Up to 750k mentions 50 Topic, Audience & Content trackers Training & Best Practices Up to 3m mentions Training & Best Practices Srategic Insight & Recommendations Reports $ Professional Increased capability for a growing social Enterprise Custom platform and dedicated resources $ $ business for a mature and global social business Dashboard access Dashboard access 20 Topic, Audience & Content trackers 100 Topic, Audience & Content trackers Up to 1.5m mentions Unlimited mentions Training & Best Practices Training & Best Practices Srategic Insight & Recommendations Reports Global Research Consultancy