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1 Lego by FITCH

2 GREAT RETAIL DESIGN IS NOT ONLY SOMETHING WHICH DELIGHTS EVERYONE WHO LOVES TO SHOP, IT IS ALSO, WHEN IMPLEMENTED CORRECTLY, A HIGHLY EFFECTIVE BUSINESS TOOL. I FULLY ENDORSE THE RETAIL DESIGN EXPO INITIATIVE AND WHOLEHEARTEDLY SUPPORT THIS GREAT OPPORTUNITY TO HIGHLIGHT A PROFESSION WHICH TOUCHES THE LIVES OF SO MANY SHOPPERS FROM AROUND THE WORLD. Callum Lumsden, Founder and Creative Director, Lumsden Design Lakeland Limited by Lumsden Design 2

3 INTRODUCING INNOVATION AND INSPIRATION IN RETAIL DESIGN, VISUAL MERCHANDISING AND BRANDING UNDER ONE ROOF Retail Design Expo 2015 is the exciting new event from Legend Exhibitions Ltd, the organisers of Retail Business Technology Expo (RBTE), Europe s largest and fastest growing retail technology solutions show. The events will be co-located and together serve the total needs of multichannel retailers looking for new ideas and inspiration. With predicted total sales of well over 400 billion in 2013, retail is the UK s No1 service industry. Retailers from all sectors, both bricks and clicks, are vying for the consumer purse, so creating exactly the right customer experience is critical in driving both footfall and encouraging purchase. A retailer s look, feel and function are key drivers with huge investment continually being made in design, visual merchandising and fit-outs. Every single detail has to provide the customer with a seamless and stimulating experience, and that involves a myriad of products, services and people. In view of this, an annual event that brings together all the many collaborating partners in this enormous industry is long overdue. An annual event where they can meet, buy, network, learn, be inspired and enhance their business, presenting exhibitors with a powerful platform for winning new clients. So, welcome to the launch of Retail Design Expo THE RETAIL DESIGN INDUSTRY HAS LACKED A RECOGNISED FORUM FOR MANY YEARS NOW. RETAIL DESIGN EXPO OFFERS JUST SUCH A FORUM A CHANCE TO SHARE IDEAS, TRENDS AND OPINIONS WITH OUR COMPETITORS AND COLLABORATORS. David Dalziel, Group Creative Director, Dalziel and Pow 3

4 RETAIL DESIGN ONE OF MOST IMPORTANT SECTORS OF DESIGN. IT HAS BEEN THE CATALYST FOR MANY BRILLIANT CONTEMPORARY DESIGNERS AND THROUGH IT WE LEARN ABOUT RELATIONSHIPS BETWEEN SPACE AND OBJECTS AND ABOUT HUMAN ENGAGEMENT IN DIFFERENT CONTEXTS. I AM SUPPORTING RETAIL DESIGN EXPO BECAUSE IT IS A PIONEER, WORKING TO RE- ESTABLISH RETAIL DESIGN AS A CREATIVE VENTURE AND TO ENCOURAGE DEBATE AND DIALOGUE FROM INTERESTING CORNERS. RETAIL NEEDS TO BE RIGOROUS, POETIC AND FLAMBOYANT AND TO USE SENSITIVITY AND PSYCHOLOGY IN ITS APPROACH TO CELEBRATING THE OBJECT IT IS SELLING WHILE NURTURING THE CUSTOMER THAT IS BUYING IT, AND RETAIL DESIGN EXPO IS BRINGING A NEW FOCUS TO THESE ISSUES. Ab Rogers, Interiors Head, Royal College of Art Next Home and Garden by Dalziel and Pow THE BIG IDEA Retail Design Expo 2015 will put thousands of retailers, their design partners, visual merchandisers and brand owners in touch with hundreds of potential new suppliers. These include top retail designers, shop fitters, display and equipment manufacturers and merchandising providers through to point-of-sale specialists, leading-edge furniture manufacturers, lighting and flooring companies. In addition to retailers and brands, the event is also aimed at those decisionmakers and influencers in the hospitality, travel and leisure sectors. Although taking place in London, the scale and global content of the event will attract attendees from well beyond the UK shores especially from mainland Europe. Retail Design Expo 2015 will join together all branches of the retail industry through a host of exciting features including: A major exhibition An awe-inspiring conference programme led by the Who s Who in retail design and visual merchandising A VM Masterclass with live-action demonstrations Designer Pavilion Roundtables and breakfast briefings Retail Design student awards Visual Merchandising student awards Store tours Endless networking opportunities The perfect opportunity for both buyers and suppliers alike. 4

5 WHO S BEHIND IT? In 2015, Retail Design Expo will be co-located with RBTE, but will have its own identity, exhibitors, features, workshops, conference and seminar programme, design student awards and special features. It will attract thousands of its own unique visitors from the UK and globally but will also benefit from the crossover of visitors from RBTE with responsibility for operations, merchandising and marketing, for example, and therefore involved in purchasing decisions affecting the in-store customer experience. The two shows together offering the retail, hospitality, travel and leisure industries the whole range of solutions embracing the virtual and physical retail offering. A SELECTION OF COMPANIES AND BRANDS VISITING RBTE: Alliance Boots, American Apparel, Apple Inc, Alfred Dunhill, Anthropologie, Arcadia Group Ltd, Argos Retail Group Ltd, Asda Group Ltd, Benetton Retail, Boots International, Bose, Burberry, Cath Kidson, Chanel, Crew Clothing, Debenhams Retail Plc, Dixons Retail Group, Domino s Pizza Group, EL Corte Ingles, FAT Face, French Connection, GAP Inc, Grupo Elektra, Harrods, Harvey Nichols, Heathrow Express, Kraft Foods Europe, Jimmy Choo, John Lewis Plc, Lakeland Limited, Land Securities, Matalan, Marks and Spencer, Merlin Entertainments, Moss Group, Nestle Nespresso SA, Neals Yard Remedies, Next Plc, Ospreys of London, Paul Smith Ltd, Pizza Hut, Post Office Ltd, Premier Foods, Primark, Ralph Lauren, Rank Group, Robert Dyas Holdings, Selfridges Ltd, Sainburys Supermarkets Ltd, Schuh, Screwfix, Sony Computer Entertainment, Space NK, Starbucks, Tax Free Worldwide, Ted Baker, The Disney Store Ltd, Theo Fennell, Thomas Cook, Swarovski, The White Company, Thomas Pink, Unilever, Urban Outfitters, Waitrose Ltd, Westfield Plc, World Duty Free Group. SOME SHARE A VIEW THAT SHOPS SHOULD BE USED AS WAREHOUSES, BUT YOU LL NEVER SEE JOHN LEWIS TAKING THIS APPROACH. OUR BEAUTIFUL SHOPS ARE AT THE CENTRE OF OUR OMNICHANNEL STRATEGY. WE WANT OUR CUSTOMERS TO LOVE SHOPPING WITH US AND WE HAVE PASSIONATE AND INFORMED PARTNERS WHO CAN HELP AND ADVISE CUSTOMERS. OUR STORES, AND MORE THAN 250 WAITROSE SUPERMARKETS, ARE VITAL AS CLICK-AND-COLLECT POINTS, BUT WE WANT PEOPLE TO STAY AND HAVE A WONDERFUL IN-STORE EXPERIENCE WHEN THEY COLLECT AN ONLINE ORDER. WE HAVE BEAUTY SPAS AND GREAT PLACES TO EAT IN OUR SHOPS AND WE ARE CONSTANTLY LOOKING FOR WAYS TO USE DESIGN AND TECHNOLOGY TO ENHANCE THE SHOPPING EXPERIENCE. Paul Coby, Chief Information Officer, John Lewis 5

6 LOOK WHO WE RE WORKING WITH A successful event can only result from working closely with the industry concerned, from concept stage through to final execution. Scores of key industry figures have been consulted and all, without exception, have expressed a need for one event that brings together everyone and everything involved in retail design. Our Who s Who steering panel is advising on all aspects of the event including who should be exhibiting, who should be speaking, and what special features should be included. The group includes... > Joanna Galanis, VM & Display Director, Browns > Linda Hewson, Creative Director, Selfridges & Co > Peter Williams, Chairman, Boohoo.com, former CEO, Selfridges, former Director of ASOS > Sebastian Conran, Director, Sebastian Conran Associates > Simon Threadkell, Design, Formats & Planning Director, Tesco > Jacquie Gray, Founder, Cool Gray Creative > Craig Smith, Brand Communication Director, Ted Baker > Teresa Clark, Head of Global Store Design, M&S > David Dalziel, Creative Director, Dalziel and Pow > Paul Porral, Head of Brand Creative, John Lewis > Tim Greenhalgh, Chairman and Chief Creative Officer, FITCH > Phil Day, Director, POPAI UK & Ireland > Mark Winstanley, Creative Director, The White Company > Beverley Churchill, Creative Director, Capital and Counties 6

7 > Judith Kelly, Project Manager - Retail Delivery, Land Securities > Conrad Smith, Managing Director, Reardon Smith Architects > Kim Morris, Head of Retail Design, John Lewis > Stephen Robertson, Retail Director, former Marketing Director, B&Q, and former Director General, The British Retail Consortium > Lee Sankey, Design Director - Innovation and Customer Experience, Barclays > Michael Sheridan, Chairman and Founder, Sheridan and Co. > Peter Champion, Co-Founder, i-am Associates > Ross Phillips, Associate Design Director, Digital, Dalziel and Pow > Michael Walton, Head of Trading, London Transport Museum > Lawrence Cutler, Director, The Shop and Display Equipment Association > Callum Lumsden, Founder and Creative Director, Lumsden Design > Ab Rogers, Interiors Head, Royal College of Art > Lynda Relph-Knight, Consultant and former Editor of Design Week > Quentin Bossum, Head of Formats, Dixons Retail > Robert Hudson, MD, The National Association of Shopfitters > Dilys Maltby, Senior Partner, Circus 7

8 Living Fixtures by FITCH 8

9 WHO WILL VISIT? Retail Design Expo 2015 will attract visitors from every single strand of the retail design industry retailers, designers, visual merchandisers, architects, property directors, operations directors, marketers, and fitters. No stone will be left unturned. Visitors will include: Heads of retail design; Creative directors and managers; Design directors and managers; Designers; Heads of formats; Customer experience directors and managers; Store development directors and managers; Retail operations directors and managers; Operations Directors and Managers; Architects; Property directors and managers; Energy and Environment Managers; Chief Engineers; Sustainability and Construction Managers; Retail assets directors and managers; Store owners, directors and managers; Visual merchandising directors and managers; Stylists; CEO s and managing directors; Marketing directors and managers; Brand managers; Brand communications directors and managers; Business development directors and managers Fit-out co-ordinators. AND WHICH SECTORS WILL VISITORS WORK IN? From Tier 1 and 2 retailers to smaller chains and independents, design consultancies, architects and brand owners including: Retail Design Consultancies; Grocery; Alcoholic Drinks; Soft Drinks; Confectionery and Snacks; Fashion and Footwear; Health and Beauty; Pharmacies; Home and Garden; Electricals; Accessories and Jewellery; Children s Wear; Travel and Leisure; Sports and Toys; Banks and Building Societies; Shopping Centres; Telecomms and Computers; Hotels; Pubs, Clubs and Restaurants; Luxury Goods; Theme Parks, Cinemas and Museums. IN THIS ERA OF INTERNET TRADING TRADITIONAL PHYSICAL RETAILING NEEDS A MORE VISCERAL FOCUS NOT ON JUST CARRYING STOCK BUT SELLING THE MERCHANDISE AND PROVIDING A COMPELLING SENSE OF OCCASION. ONE APPROACH IS FOCUSING ON: CUSTOMER SERVICE; INSTORE EXPERIENCE; AND THEATRE OF DISPLAY THAT WILL NEED TO BE REINVENTED AND DEVELOPED TO ACHIEVE THIS. Sebastian Conran, Director, Sebastian Conran Associates 9

10 WHAT RETAIL DESIGN AND VISUAL MERCHANDISING SUPPLIERS TOLD US The Retail Design Expo 2015 team has consulted a wide range of potential exhibitors and sponsors. They were all unanimous in their support for a leading edge retail design show, the likes of which they had never experienced before. Like you, they want to: Meet new potential customers Meet existing customers to strengthen relationships Meet and do business with fellow exhibitors Launch new products and services Capture new data to add to their customer databases Build company or brand awareness Use the show as a platform for other marketing activity Benefit from the show s extensive marketing campaign Retail Design Expo 2015 will deliver all of the above, and more. WHO WILL PARTICIPATE? In a nutshell, every type of company involved in the retail design process, from the initial design concept right through to fit-out, should exhibit at Retail Design Expo 2015: Retail Design Consultancies Visual Merchandising Specialists Lighting Manufacturers, Vendors and Designers Furniture and Furnishings Suppliers Flooring Suppliers Point of Purchase/Point of Sale Manufacturers and Designers Installation Specialists Shopfitters Digital Screen/Signage Suppliers Non-Digital Signage Suppliers Display Equipment Suppliers Fixtures and Fittings Suppliers Mannequin Suppliers In-Store Music and Video Specialists Materials and Surfaces Suppliers Wall Coverings and Systems Suppliers Ceiling Systems Suppliers Fragrance and Aroma Specialists Special Effects Suppliers Architects Shopping Centre and Retail Park Developers Research, Trends and Insights Consultancies Media Companies Recruitment Consultancies OPTIONS FOR PARTICIPATION Exhibiting Sponsorship opportunities Networking/hospitality options Marketing opportunities Involvement in special show features marketing Advertising and sponsored features in Retail Design World, a dedicated online retail design magazine Advertising and sponsorship on the Retail Design Expo website John Lewis Exeter by Dalziel and Pow 10

11 AN EVENT SUCH AS THE RETAIL DESIGN EXPO WILL SHOWCASE THE BEST THINKING AND INNOVATION IN THE WORLD OF RETAIL TODAY THE DYNAMICS OF RETAIL AND SHOPPING ARE SHIFTING MORE DRAMATICALLY THAN EVER IT S AN EXCITING TIME TO BE PART OF THIS SEA CHANGE AND TO SEE HOW THE CREATIVE INDUSTRY AND THEIR CLIENTS ARE RESPONDING TO NEW CHALLENGES IN WAYS THAT BOTH TRANSFORM CONSUMERS EXPERIENCE AND ACCELERATE THE SUCCESS OF RETAILERS, BRANDS AND SERVICE PROVIDERS. EXPLORING NEW IDEAS, SEEING WHAT S OUT THERE AND WHAT S COMING, LISTENING TO THE CHANGING NEEDS OF CONSUMERS, DEBATING THE NEW SEAMLESS WORLD WE LIVE IN WHO WOULDN T WANT TO BE PART OF THIS FESTIVAL OF THINKING. Ann Summers by FITCH Tim Greehalgh, Chairman and Chief Creative Officer, FITCH 11

12 SPECIAL FETAURES In addition to the many hundreds of exhibitors displaying new and innovative products and ideas, Retail Design Expo 2015 will feature a wealth of special features all designed to excite, inspire and inform the visitors. Features include: Conference Theatres An awe-inspiring conference programme featuring the Who s Who in retail design and visual merchandising, designed to stimulate, challenge and amaze. Theatre 1: a 2-day programme on future trends, designs that cross cultures, plus current cutting edge innovation. With headline-setting keynote speakers and sessions from world-class retail designers, architects, fashion designers, visual merchandising gurus, theatre designers and trends experts. Theatre 2: a 2-day programme from the great innovators who bring great design and visual merchandising to life: from lighting, POP, mannequins, materials and displays through to special effects, screens, signage and displays. Theatre 3: a special 2-day programme dedicated to Visual Merchandising. Hear from the best in the trade as they reveal the secrets of their imagination. Visual Merchandising Master Class Across 2 days, experience live-action VM as leading teams create outstanding displays. With expert commentary throughout, the audience will learn how ideas form in to amazing, attention grabbing reality, increasing footfall and ultimately sales. Roundtables A series of hosted roundtables will take place during the months leading up to Retail Design Expo Scores of leading lights from all branches of retail design and visual merchandising will join the panels to debate the key contemporary and future opportunities and challenges facing the retail sector. Oasis by Dalziel and Pow 12

13 RETAIL DESIGN WORLD STUDENT AWARDS As part of Retail Design Expo and Retail Design World s support of up and coming talent, two new awards schemes have been launched backed by leading colleges, designers and retailers. Retail Design Student Awards Students from four top colleges will compete for the best of all prizes - two internships at leading retailers and design consultancies. Twelve groups, six mentored by David Dalziel, Group Creative Director, Dalziel and Pow, and six mentored by Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH will work to live briefs supplied by two key retailers. Following a shortlisting process, an eminent panel of judges will select the two winners and announcements will be made at Retail Design Expo All the students work will be displayed at the show. Visual Merchandising Student Awards Following the same process as the Retail Design Student Awards, students from a range of design courses from 3 leading colleges will work to a live brief and gain invaluable advice from their industry mentor. Again, the winner will be awarded an internship at a leading retailer and all the students work will be displayed at Retail Design Expo Harvey Nichols by Four-by-Two 13

14 EVENTS LIKE RETAIL DESIGN EXPO PROVIDE THE PERFECT PLATFORM FOR COLLABORATION, THE COMING TOGETHER OF CREATIVE MINDS TO SHOW WHAT S BEST IN TRADE AND STIMULATE ESSENTIAL DIALOGUE THAT WILL HELP BOTH RETAILERS AND DESIGNERS ASSESS, DIGEST AND PREDICT FUTURE TRENDS TO BE BEST PLACED TO FACE THE CHALLENGES THAT WILL INEVITABLY PREVAIL. Michael Sheridan, Chairman and Founder, Sheridan and Co. MARKETING The team at Legend has an enviable, industry-wide reputation for its marketing and database skills. Drawing on a wealth of respected sources, including Legend s enviable 100,000-strong worldwide retailer database, a dedicated marketing team is targeting key decision-makers and influencers from the retailers, design consultancies, architects, fitters and the brand owners using the retail channel. Names will be continuously updated and verified resulting in the most comprehensive and accurate retail design database in the UK. Marketing activity includes: A dedicated online news magazine, Retail Design World, with daily news, news alerts and newsletter together with year-round editorial support for the event and for exhibitors. A frequently updated and heavily promoted website www. retaildesignexpo.com A year round social media campaign Laura Mercier by Sheridan and Co. Newsletters and e-shots aimed at key buyers and decision-makers Targeted international campaigns Extensive direct mail campaigns Telemarketing promotion to key individuals Viral marketing campaigns Extensive advertising and inserts in key retail and design titles, and on industry websites Coverage in key retail and design titles, and on industry websites Promotional support from leading industry trade associations A dedicated international PR campaign covering print, online and broadcast Field marketing at key industry events through partners and associations PR and marketing advice sessions for exhibitors Distribution of visitor invitations 14

15 NEW RETAIL DESIGN TITLE TO UNITE THE INDUSTRY AND SUPPORT RETAIL DESIGN EXPO 2015 Retail Design Expo 2015 is joined by Retail Design World, a new online magazine that will cement the bonds between the varied sectors of retail s most creative industry. Created in response to popular demand, Retail Design World will become the principal source of news, analysis and debate for retailers, designers, marketers and suppliers. Working closely with Retail Design Expo, the title provides a focal point for discussion and an objective view of strategies, trends and developments in retail design from around the world. Retail Design World is edited by Matthew Valentine. A design and marketing journalist for 20 years, Matthew has held roles at Design Week, Retail Week, In- Store and Stylus.com among others. He is joined by a broad range of international contributors able to bring a wealth of experience and knowledge to readers. From retail formats and branding to in-store media, encompassing shopper marketing and visual merchandising, Retail Design World covers every part of the retail design process from brief to build. It takes into account the changing nature of retail space as alternative channels evolve, the future of high streets and shopping malls and the growing crossover between retail, leisure and hospitality. Matthew Valentine - Editor can be contacted by at [email protected] THE CREATIVE INDUSTRIES CONTINUE TO EXCEL IN THE UK, AND THIS FEELS LIKE A FANTASTIC OPPORTUNITY TO CELEBRATE OUTSTANDING CREATIVITY, AND DEMONSTRATE ITS ECONOMIC SUCCESS FOR ITSELF, AND FOR ITS CLIENTS. FOR RETAIL, IN PARTICULAR, DESIGN PLAYS A FUNDAMENTAL ROLE - AS PHYSICAL AND DIGITAL SPACES BLEND TOGETHER, CLIENTS ARE LOOKING FOR CREATIVE PARTNERS WHO ARE EXPERT ACROSS ALL DISCIPLINES AND THE UK OFFERS THIS WEALTH OF TALENT AND EXPERIENCE. Dilys Maltby, Senior Partner, Circus 15

16 EXHIBITION STAND AND SPONSORSHIP OPTIONS AND RATES Retail Design Expo 2015 offers a whole range of options for getting involved in this industry-first event. These include exhibition stands, sponsorship and private hospitality through to all-year-round opportunities including sponsored design student awards, breakfasts, roundtables, s, online advertising in Retail Design World and newsletters, and advertising on the Retail Design Expo 2015 Website. I AND MY COLLEAGUES AT I-AM ASSOCIATES ARE VERY EXCITED BY THE LAUNCH OF RETAIL DESIGN EXPO. A MAJOR EVENT TOTALLY DEVOTED TO EVERY ASPECT OF RETAIL DESIGN AND THE IN STORE CUSTOMER EXPERIENCE IS DEFINITELY NEEDED AND IS LONG OVERDUE! THE PRESENT AND FUTURE OF RETAIL IS ABOUT INTEGRATING AND ORCHESTRATING THE CUSTOMER EXPERIENCE ACROSS VIRTUAL AND PHYSICAL CHANNELS. THAT S WHY I AM SO PLEASED TO BE ON RETAIL DESIGN EXPO S STEERING PANEL TO SUPPORT THIS EXCITING INITIATIVE. Peter Champion, Co-Founder, i-am Associates EXHIBITION STANDS Space only: 405 plus VAT per sqm Includes catalogue entry, website listing, stand cleaning and complimentary visitor tickets. Shell scheme: 450 plus VAT per sqm Includes catalogue entry, website listing, walls, carpet, fascia board with company name, stand cleaning and complimentary visitor tickets. Walk-on package: 505 plus VAT per sqm Will vary depending on size of stand but includes catalogue entry, website listing, walls, carpets, lighting, power point, furniture, literature display rack, fascia board with company name, stand cleaning and complimentary visitor tickets. Larger stand discounts: 5% discount for stands over 48sqm 10% discount for stands over 72sqm Sponsorship opportunities Tailor-made sponsorship packages can be created, but current options include: Registration Area The Coffee Shop Information Desk Visual Merchandising Masterclass VM Student Awards Retail Design Student Awards Main Networking Area Main Champagne Bar VIP Lounge and Programme Lanyards for visitors and suppliers Show Bag given to all visitors Memory stick with Show planner given to all visitors Gift or leaflet in the Show bag Networking Events You are Here boards and signage Client Hospitality/Private Meeting Rooms Hosted Event Lounge Seminar Goody Bag Speaker Lounge Early Morning Coffee and Croissants Visitor Direct Mail Want to know how to get involved in Retail Design Expo 2015, then contact Annie Swift, Rachel Scott or Nick Field on (0) or [email protected] 16

17 CONTACT DETAILS Retail Design Expo 2015 is organised by Legend Exhibitions Ltd, 6 Morie Street, Wandsworth, London SW18 1SL. T: +44 (0) F: +44 (0) Key contacts > > John Bednall, Chief Executive E: [email protected] > Annie Swift, Event Director E: [email protected] > Nick Field, Managing Director E: [email protected] > Rachel Scott, Sales Manager E: [email protected] > Cindy Hedmann, Marketing Director E: [email protected] > Matthew Valentine, Editor, Retail Design World E: [email protected] > Lynda Relph-Knight, Consultant E: [email protected] INNOVATION AND INSPIRATION IN RETAIL DESIGN AND BRANDING UNDER ONE ROOF 17

18 Odeabank by i-am Associates