101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines

Transcription

1 101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines Consider this list as your little black book. It contains your ambitions, your struggles, your strategies, and your failures. When it comes to Philippines SEO, you can never say that something is complete or that something is done. It is an ongoing process that you need to be in tune with. Discover some of the tricks below to sustain your campaign efforts. 1. Start getting agile in SEO. 2. Hangout with SEO.org.ph groups. 3. Follow Matt Cutts in his blog and social networks. 4. Stay away from blackhat or greyhat strategies. 5. Get informed about the latest SEO trends and changes. Check out seomoz, seochat, searchenginejournal, searchenginewatch, seobook. 6. Create a mobile version of your website or practice responsive web design. 7. Optimize your site s loading speed. Remove unnecessary plugins, flash animations and scripts. Use compression methods. 8. Ensure cross-compatibility with all major web browsers without compromising design.

2 9. Do image optimization [Alt/Title/Description]. 10. Use H1 and/or H2 tags. 11. Use website analytics such as Google Analytics and Google Webmasters Central to see how your website performs. 12. Research popular keywords and competition using tools such as Google Adword Keyword Tool, or Word Tracker. 13. Analyze and determine your website s demographics. Study how audiences come across your website and do something about it. 14. Create engaging meta descriptions. 15. Get a PH domain especially if Filipinos are your target market. 16. Create a blog and add content frequently. 17. Be responsive in all social channels. Acknowledge comments, respond to questions, and appreciate people who like, share, re-tweet, or re-blog your content. 18. Share, Tweet and Like a lot. But do not stick to Facebook or Twitter alone. You can check out LinkedIn, Instagram, Reddit, Stumble Upon, and other social media channels for better exposure. 19. Build your Author Rank. You win followers by exuding a certain level of credibility. Get a Google+ account to give a face to the content you generate. 20. Be personable and highly approachable. Big business cannot do that but you can. 21. Guest post on blogs.

3 22. Do not overdo reciprocal linking as you might get dinged for spamming. 23. Do not overuse keywords. Avoid keyword stuffing. 24. Do not plagiarize or copy content. 25. Setup an easy navigation for your website. 26. Do not just focus on ranking; focus on conversion. 27. Add call-to-action elements in your pages. 28. Understand your brand before doing SEO. 29. Don t build links too fast. 30. Experiment. Think out of the box. 31. Take speaking engagements to introduce your brand. 32. Split-test your campaigns, what works and what doesn t. 33. Understand that SEO changes frequently. Your strategy might work today, but may fail tomorrow. Tweak your techniques overtime. 34. Obtain real testimonials from your readers. 35. Choose a reliable hosting service. 36. Remove broken links. 37. Submit your website to multiple search engines. 38. Don t buy traffic, likes or links. 39. Setup multiple RSS Feeds. 40. Build an app for your business. 41. Practice Keyword Stemming.

4 42. Do not oversell or overpitch. 43. Analyze your competitors. Know what kind of competition you are in. 44. Your success in SEO does not happen overnight. It might take weeks or months. 45. Sponsor events to promote your brand. 46. Heed Google s advice. 47. Get traffic from various sources. 48. Add explainer videos in your website. Share it to Youtube. 49. Create infographics to illustrate ideas about your niche. Then share it to Pinterest. 50. Distribute keywords evenly in your content. 51. Write Evergreen Content. 52. Get rid of unnecessary links on your site. 53. Always record a history of your website s performance such as monthly visits, search traffic, pagerank, etc. 54. Latent Semantic Indexing is always watching, so try using some synonyms of your keywords. 55. Don t compete with short tail keywords. Focus with long tail keywords. 56. Create content for readers, not search engines. Delight your visitors with great content and the ranking will follow. 57. Interact with top bloggers, influencers and marketers in your niche. 58. Use Pay-per-click advertisements if you have the moolah.

5 59. Dvoia lrammaticag or gpellins srrore. 60. SEO is an ongoing process. Don t stop optimizing. 61. Create a content calendar well in advance. 62. Use social media management tools like Hootsuite. Promotions will be a lot easier. 63. Add your address and contact details in your pages. 64. Bold or italicize your keywords. 65. Ask keyword ideas from your niche s network, friends and customers. 66. Participate in forums, communities and social groups. 67. Create distinctive and creative titles for each page. Don t forget your keywords. 68. Give out free products and services. 69. Get backlinks from related and reliable sources. 70. Extend the registration of your domains. 71. Develop a Google+ page for your brand. 72. Network with people who do well in SEO. 73. Gamify or create a Facebook contest. 74. Stay away from link networks and farms. 75. Hire visionaries to help you out. 76. Add locations to your keywords such as Manila or Philippines. 77. Tap into free local advertising websites such as Sulit or Ayosdito.

6 78. Try to get Philippine.edu or.gov domains to link to you. 79. Optimize url canonicalization. Make sure that you have set a preferred domain preference. 80. Flatten site architecture. 81. Create a sitemap. 82. Learn how to calculate the KEI of your keywords. 83. Don t forget to use your brand/company name in some of your backlinks. 84. Write press releases, or get interviewed by the media. 85. Create presentations about your niche through Slideshare and link back to your website. 86. Hire budget freelancers (With good feedbacks) from Fiverr to help you. For the Philippine version, try 199jobs. 87. Absorb SEO information one step at a time to avoid Information Overload. 88. Add Benj Arriola as your friend (Philippine s Father of SEO). 89. Attend local SEO/Internet Marketing Events. 90. Interlink your pages, relevant articles and posts. 91. Use SEO softwares and tools to help you in your campaign. 92. Make sure your URL is descriptive and relevant to the page. 93. Employ rich snippets. 94. Page 404 and 301 are still helpful. 95. Organize a MeetUp with fellow SEO Specialists. 96. Get reviewers to work with you.

7 97. Get listed in Philippine directories like Google+ Local or eyp.ph. 98. Create a Google+ Hangout. 99. Anticipate and analyze future SEO trends Be patient and don t lose focus Read more about Paul Agabin s local internet marketing strategies at This free gift is written by: Best Regards, - Paul Agabin / paul_agabin@yahoo.com Philippines Internet Marketing Coach CEO and Founder, Wooka Interactive Online Director, Essays.ph Content Marketing Manager, GrabaWriter Inbound Marketing Author,