keeping hope alive Head of Fundraising Children s Air Ambulance
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- Winfred Snow
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1 Head of Fundraising Children s Air Ambulance keeping hope alive Part of The Air Ambulance Service. Registered Company No Registered Charity No
2 Working For Our Charity I am frequently being asked: What is special about The Air Ambulance Service? How does it feel to be a part of it? What difference would it make to me? Well, I don t think my own view would be sufficient so I asked my colleagues across the charity and this is what they said: As a small charity, we stand for something big and care about an awful lot. It s not only about the state of the art helicopter and the amazing medical crew who rapidly come to help people in the most difficult time of their life. It is also about us supporting each other, us touching the lives of thousands of people and making sure they know the service is there if they ever need it. it was daunting, sometimes funny. I found the strengths I did not think I had and close friends to take through life. I also know more about my job and was able to experiment, make mistakes, and achieve some amazing results To summarise, we don t take it easy. We aim high, stretch to achieve and take change as constant. But we also have fun, see each other as Karen, Adam or Julie and try to make every day special. We are a very driven and dynamic of people, and we have a common goal - we want to help save lives. To find out more about this opportunity and our charity, please look inside. It s an exciting place. Challenging, but exciting. We work very hard and feel if we can do more, we should. I feel privileged to be part of this team; there are quite a few experiences I would not get anywhere else. I ve learnt a lot in my time here as a person and as a professional. Sometimes Andy Williamson Chief Executive
3 Who We Are Our charity began in 2003, with the foundation of Warwickshire & Northamptonshire Air Ambulance (WNAA), providing helicopter emergency medical services (HEMS) to the local community. In 2008 we launched Derbyshire, Leicestershire & Rutland Air Ambulance (DLRAA), expanding our services in these counties. At the end of 2011 the Children s Air Ambulance, a dedicated national children s critical care transfer service, came on board and at the same time The Air Ambulance Service (TAAS) united all three services as one organisation. We are currently expanding our fundraising team for the Children s Air Ambulance. It is all about breaking boundaries, opening doors and achieving aspirational goals. Since our launch we ve provided what we believe is the best air ambulance service in the country with our two HEMS Services, WNAA & DLRAA. Always striving for excellence, our air ambulance was not only one of the first to carry senior pre-hospital doctors on board but also the first to be registered with the Care Quality Commission. Our expertise, drive and commitment to making a difference to people s lives led to ground-breaking success as we launched the Children s Air Ambulance, a service which had never existed before in this country. Our work is now recognised nationally and we are helping to provide advanced lifesaving emergency transfers to most vulnerable, little patients across the country. Our charity has been acknowledged for its broad fundraising portfolio, including our award winning trading company, which has developed a remarkable chain of charity boutiques plus our ever growing recycling schemes, in record time. Bold initiatives to raising funds and developing new business ideas have enabled us to keep ahead of the increasing costs of the services we deliver and, more importantly, to ensure the future of The Air Ambulance Service. With no government funding, we provide an outstanding service entirely through the generous donations from the public. Apart from professionals, we are made up of an army of fantastic volunteers, supporters, ambassadors and patrons. Governed by a board of trustees, who are volunteers and come from a wide variety of industries, we are driven by our purpose to save lives and make a positive impact on society.
4 TAAS_folder_imageStrip.indd 1 31/03/ Our Vision: We want children to grow into adults, adults to live longer and bereavement through trauma to become rare. Our Mission: Our rapid response services work tirelessly to save lives and alleviate sickness, wherever and whenever needed. Our Values: Compassion We succeed because we care. We care about our patients, our supporters, our partners and our colleagues. We act in dignity, humility and respect. We are: Helpful. Giving. Supportive. Passionate. Courage We succeed because we dare. We are bold and pioneering. We are brave enough to ask questions of ourselves and other and take actions. We are: Bold. Pioneering. Determined. Innovative. Resilient. Challenging. Learning. Creativity We succeed because we innovate. We recognise that new ideas, big and small are essential for our future. We are: Curious. Flexible. Inventive. Resourceful. Imaginative. Experimenting.
5 job description Head of Fundraising Children s Air Ambulance Role Reporting to the Director of Fundraising, this full time position (37.5 hours per week) is based in London with frequent travel. The role attracts a competitive salary (depending on competence, experience and qualifications) and a comprehensive range of benefits. Purpose To grow income from major giving, community, corporate, sponsorship, events and volunteer activity on a national scale. To establish and grow the Children s Air Ambulance fundraising team. Relationships High profile donor/corporate/ ambassador engagements, existing and prospective Supporters/media Volunteers Suppliers Commercial partners Marketing/comms and trading teams Scope Strategy implementation Develop and implement long term growth plan in line with the fundraising strategy; Engage internal and external resources to contribute to the delivery of fundraising strategy; Determine budgets and targets for Children s Air Ambulance fundraising; Critically evaluate the progress and adjust to achieve desired outcomes. Income Develop and deliver supporter engagement and care programme; Generate significant levels of income through increasing the range/ diversification of existing income streams and establishing the new fundraising channels; Create own fundraising campaigns and integrate fundraising activities with marketing campaigns on a national level; Recruit and establish long term, meaningful relationships with ambassadors, major donors and prospects; Develop a nationwide volunteer structure; Embed our Charity as preferred gift recipient with long term focus; Network to expand donor pool; Achieve a personal fundraising target.
6 job description Partnerships Establish new and develop existing partnerships aiming to grow fundraising income; Drive targeted diversification as key to sustainability and growth; Determine sponsor choice and maximise their involvement year on year; Collaborate with other income generation teams to secure and maximise fundraising opportunities. Infrastructure Ensure legal and ethical standards of fundraising; Ensure high quality of research and data management; Set and lead on fundraising budget performance; Ensure outcome based fundraising practices are in place. People Management Lead and grow fundraising team to achieve set objectives; Ensure high performance and on-going skill development through coaching; Champion the organisational values. Person Essential Creative and entrepreneurial approach; Good working knowledge of philanthropy trends, news, events and legislation in the UK; Experience of working with major donors on a national scale; Extensive experience of leading fundraising activities on a national level; Experience of high-profile exclusive events management; Experience of matrix management in a complex multi-disciplinary environment; Experience of setting and delivering a budget; Experience of leading/coaching people; Confident, articulate and engaging communicator; Creative, strategic and ambitious thinker; Personal resilience and emotional intelligence; Genuine passion and interest in the work and values of the Children s Air Ambulance; Flexibility and adaptability to the changing needs of the organisation; Strong working knowledge of donor database and MS Office. Desirable Experience of building extensive networks; Experience of presenting at major forums; A desire to progress personally and professionally. The Environment: TAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles, individuals are respected and a value of having a diverse workforce is recognised. The recruitment, employment and development of people are based on qualifications, experience and competency to do the job, eliminating personal bias or prejudice.
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