Published by. Print Advertising Online Advertising Supplements & Other Marketing Opportunities 2011 MEDIA KIT

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1 Published by Print Advertising Online Advertising Supplements & Other Marketing Opportunities 2011 MEDIA KIT Effective January 2011

2 General Information Frequency: 6 times/year Publisher:, 2455 Teller Road, Thousand Oaks, California 91320, U.S.A., Phone: (805) , Fax: (805) Editor-in-Chief: James M. Rippe, M.D. Commercial Sales Director: Bob Vrooman, (805) , robert.vrooman@sagepub.com Advertising Representative Diane Diamond 2455 Teller Road, Thousand Oaks, CA Phone: (267) Fax: (805) diane.diamond@sagepub.com General Policy on acceptance of advertising: All advertising is subject to the publisher s and society s approval. The advertiser and/or advertising agency assume liability for all contents of advertising and any claims against the publisher as the result of the advertisement. About Lifestyle Medicine There is no longer any serious doubt that negative lifestyle practices and habits contribute to the majority of morbidity and mortality in the United States every year. It has been estimated that poor lifestyle choices contribute to between 70-80% of all mortality in the United States. Both the medical profession and the public at large have come to increasingly understand that making positive lifestyle choices has an enormous impact on both short-term and long-term health and quality of life. Despite overwhelming evidence that negative lifestyle practices signifi cantly contribute to poor health outcomes, the United States is suffering from an epidemic of lifestyle-related disease. For example, the population in the United States has become progressively less active and more obese. Many trends point toward a vast emerging marketplace among healthcare professionals geared toward helping these practitioners understand and act upon the enormous knowledge that has accumulated relating lifestyle practices to health. AJLM provides readers with evidence-based concepts in the vast area of lifestyle medicine. This is the only journal in the world to focus on the emerging fi eld of Lifestyle Medicine. Testimonials The American Journal of Lifestyle Medicine has afforded PepsiCo an excellent way to reach health professionals interested in promoting healthy lifestyles with their patients. The targeted audience profi le is helping build awareness of PepsiCo s Smart Spot program with important lifestyle infl uencers. We look forward to the continued growth in circulation and importance among healthcare professionals of this timely publication. Barbara J. Ivens, MS, RD, FADA PepsiCo Beverages and Foods (advertiser) This journal so far has given me the most up to date, evidence-based information regarding counseling patients about healthy lifestyles. Both preventive care and evidence-based medicine will fi gure prominently in the healthcare of the near future, and reading this new journal will provide me with the most current information regarding both. The fi rst two issues have been informative and enjoyable. Keep up the good work. James A. Faust Jr. MD (reader) I love the journal. I believe in order for a person to be healthy they must tackle underlying issues that may or may not pertain to exercise and nutrition -- but lead to poor nutrition and a lack of exercise (poor lifestyle). I m looking forward to reading more of the journal. My hat s off to your choice in bringing this journal on board. Kristen Pierce, RD (reader)

3 Readership Readership includes a multidisciplinary audience of practitioners actively involved in treating and advising patients on the impact of lifestyle on health. Physician Assistant 5% READERSHIP PROFILE Registered Dietician / Nutritionist 35% PRIMARY SPECIALTY BREAKDOWN Internal Medicine 25% Nurse Practitioner 23% Physician - MD/DO 37% Cardiovascular Disease 10% Family Medicine 65% The subscriber list has been hand-picked to include health care practitioners who advise patients and prescribe/recommend products related to the following therapies: Nutritional products Cardiovascular Disease Diabetes/metabolic disease Obesity Stress/anxiety Pain/arthritis Exercise/fi tness Editorial Editorial Description The American Journal of Lifestyle Medicine publishes a broad range of articles to help primary care providers and other health educators guide their patients to lead healthier lifestyles. The journal provides commentaries and research reviews on nutrition and diet, cardiovascular disease, obesity, anxiety and depression, sleep problems, metabolic disease, and more in a readable, immediately accessible, and usable format. The journal is edited by James Rippe, MD, a nationally renowned cardiologist and authority on health, fi tness, and healthy weight loss. AJLM focuses on: Recognizing and addressing the impact that lifestyle decisions and activities have on health Emphasizing the interaction between traditional therapies (e.g. pharmaceuticals, nutritional products, etc.) and lifestyle modalities to treat disease and achieve superior outcomes Highlighting and providing information about therapies that minimize the extent to which illness impacts lifestyle A peer-reviewed professional resource, American Journal of Lifestyle Medicine covers topics including, but not limited to: Allergies & respiratory infections Anxiety & depression Cardiovascular disease Coronary artery disease Dermatology & skin care Diabetes Dislipidemia Fitness/Exercise Hypertension Men s health Metabolic syndrome Nutrition & diet Obesity & weight management Osteoarthritis Pulmonary medicine Sleep disorders Sports medicine Women s health

4 Bonus Distribution Calendar Issue Conference Distribution Dates Location July/August American Association of Diabetes Educators (AADE) August 3-6 Las Vegas, NV September/October American Dietetic Association (FNCE) September San Diego, CA Top 10 Reasons to Advertise in the American Journal of Lifestyle Medicine (AJLM) 1. Lifestyle Medicine is a growing market, and this is the fi rst publication of its kind in this fi eld. Be in it and be a leader. 2. An ad in the AJLM will improve your products patient outcomes. Consistent positive outcomes can only be achieved if primary care providers educate their patients on the value of lifestyle changes incorporated with pharmaceutical interventions. 3. The caregivers who will receive this journal are the very ones you need to reach and educate about your products. 4. The audience consists of high-prescribers of pharmaceuticals specifi cally related to lifestyle, providing you with the ideal audience for your related product. 5. This is the only journal reaching physicians, nurse practitioners, dietitians and physician assistants allowing your product exposure throughout the lifestyle care giver continuum. 6. The University of Central Florida launched the fi rst Lifestyle Medicine course of its kind in an undergraduate program, an indication of this growing fi eld. 7. AJLM is edited by James Rippe, MD a leader in the Lifestyle Medicine arena. 8. Its content includes peer-reviewed papers, products and other material relevant to Lifestyle Medicine. 9. AJLM is designed to help primary care providers and other health educators guide their patients to lead healthier lifestyles. Care providers are encouraged to share the content with their patients since the commitment to a healthy lifestyle starts with them. 10. It features a different design from other journals to enhance its appeal and readership. Get in front of this audience with an ad in the American Journal of Lifestyle Medicine as this market expands!

5 Advertising Rates 2011 Black & White Rates 1x 3x 6x 12x 24x 1 page $1,135 $1,085 $1,035 $980 $925 ½ page $850 $815 $775 $735 $690 ¼ page $540 $515 $490 n/a n/a Color Charges, Per Ad (in addition to B&W rates) Standard Color $735 Pantone Color $920 4 Color $1,230 Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate. Post-publication rate changes will not be accepted. Changes in frequency must be applied to future insertions. Closing Dates 2011 AGENCY COMMISSION: 15% COVER AND PREFERRED POSITION SURCHARGES: Cover Earned B&W Rate + 35% Cover Earned B&W Rate + 25% Cover Earned B&W Rate + 50% Opposite TOC.... Earned B&W Rate + 30% Other specifi ed positions.... Earned B&W Rate + 15% INSERTS (BOUND): 2 page insert 3 times the earned black/white rate 4 page insert 5 times the earned black/white rate 6 page insert 6 times the earned black/white rate 8 page insert 8 times the earned black/white rate INSERT QUANTITY: Please call prior to each issue because the quantity fl uctuates. PAYMENT TERMS: Terms for invoices are Net 30. Publisher reserves the right to withhold advertising from delinquent advertisers. Issue Space Reservations Advertising Artwork Pre-Printed Inserts February 11/23/ /29/ /06/2010 April 01/28/ /02/ /09/2011 June 03/24/ /29/ /05/2011 August 05/23/ /27/ /03/2011 October 07/27/ /01/ /08/2011 December 09/22/ /27/ /04/2011 Insertions made after the printed space reservation deadline are non-cancelable. If artwork cannot be provided by the above deadlines or an extension approved by the publisher, then the publisher will run the most recent artwork submitted. If no artwork is on hand, then the advertiser will still be responsible for payment on the space reserved. Online Advertising Opportunities e-healthcare Solutions 810 Bear Tavern Rd, Suite 102 EwEwing, NJ sales@e-healthcaresolutions.com Web: R.J. Lewis, Phone - (609) , ext-1 Other Marketing Opportunities Belly Band/Cover Wraps Advertisements that wrap around the middle of each issue. Journal Supplement Peer reviewed supplements to regular issues provide the ideal opportunity to educate the subscribers with information related to your company s mission. Article reprints Reprints of articles pertinent to your company s mission serve as excellent marketing support materials for conference hand-outs, collateral sales material, and direct mail pieces. Outserts Be the first advertiser to be seen by readers with your promotional item or product sample mailed within the polybag of each issue, outside of the journal. This is an exclusive opportunity only one advertising outsert permitted per issue!

6 Artwork Specifications REQUIREMENTS FOR ELECTRONIC DELIVERY: General Instructions: A High Resolution Press-Ready PDF is required for all electronic ad submissions. All fonts must be embedded. Minimum required image resolution is 300 dpi for color or grayscale images and dpi for line art (1-bit) images. All color fi les must be created and submitted to publisher in CMYK color mode. Publisher will convert ads submitted in RGB but is not responsible for color reproduction on these ads. 2-color ads (standard) must be provided as black plus 100% cyan, magenta, or yellow. If other colors are present in the fi le, then we will charge accordingly. Trim Size: Full Page (Non-Bleed): Full Page (Bleed): ½ page vertical: ½ page horizontal: ¼ page vertical: Live matter: ¼ from trim Linescreen: /8 w x 10 7/8 h 7 w x 10 h 8 3/8 w x 11 1/8 h 3 3/8 w x 10 h 7 w x 4 7/8 h 3 3/8 w x 4 7/8 h Image Size/Crop: Digital art fi les should be cropped to remove non-printing borders. Art should be created or scaled to the size intended for print. Image orientation should be the same as intended for print. For ads that are intended to run off the page, a 1/8 minimum bleed is required on all sides. Proof Instructions: Color Ads: An identifi able SWOP-certified proof (Specifi cations Web Offset Publications must be supplied with the fi nal digital fi le. If a SWOP-certifi ed proof is not supplied, then the publisher cannot guarantee correct reproduction of color. Any omissions or color deviation from a submitted proof, other than a SWOP-compliant proof, will not warrant compensation to the advertiser. B&W Ads: A hard-copy proof the same size as the digital art must be supplied with the fi nal digital fi le. For detailed instructions on fi le preparation, please log on to We recommend that all advertisers prefl ight their ads prior to submission to publisher to check for errors. If you do not have prefl ight software, then you may use the free pre-fl ight at: dx.sheridan.com/connect/main.html. File Submission Instructions: Please supply fi les on one of the following media: CD-ROM or . Please include a SWOP-certifi ed proof. If ing artwork, then send the proof in a separate package in the mail. BIND-IN CARDS AND INSERTS: All bind-in cards and inserts are jogged to the head. All bind-in cards and inserts must have 1/8 trim beyond the crop mark area of the Head, Foot, Gutter and Face of the advertisement. Perforations must be 3/8 from gutter. All live copy should be no closer than ¼ from the trim. For inserts, 70# coated stock for minimum weight and 110# coated stock is the maximum. POSTAL REQUIREMENTS OF BUSINESS REPLY CARDS: Final size of all BRCs must be 4 ¼ h x 6 w. Minimum paper weight is 7 pt. Recommended stock is 75# hibulk. It meets the requirements set forth by the USPS for reply cards. Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications. Addresses & Numbers FOR ALL ADVERTISING INQUIRIES: Diane Diamond 2455 Teller Road Thousand Oaks, CA USA Phone: (267) Fax: (805) diane.diamond@sagepub.com FOR ARTWORK (PRINT AND BANNER ADS) SUBMISSIONS: Kirsten Beaulieu 2455 Teller Road Thousand Oaks, CA USA Phone: (805) Fax: (805) advertising@sagepub.com PRE-PRINTED INSERTS: (list journal name, issue # and quantity on boxes/skid) Ship To: Tina Pringle/Pam Hays Dartmouth Printing 69 Lyme Road Hanover, NH USA Phone: (603) FOR REPRINT AND SUPPLEMENT SALES Barbara Eisenberg 2455 Teller Road Thousand Oaks, CA USA Phone: (805) Fax: (805) reprint@sagepub.com