optivo broadmail The powerful software for professional marketing

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1 The powerful software for professional marketing

2 Introduction Top performance in a simple package marketing is one of the fastest-growing forms of advertising. And rightly so. No other medium allows highly-personalised mailings to be sent so quickly and cost effectively and analysed in terms of campaign success. To take full advantage of the opportunities provided, you need a powerful tool. This is where optivo comes into its own. optivo broadmail is software that has been tried and tested over years in the field of professional marketing. It is used in the ASP procedure, so it doesn't need to be installed on your computer. You can log onto the system from any PC that has Internet access and use all of the optivo broadmail functions online via your browser. You can easily import your recipients, manage content, create mailings, view returned s and monitor the progress of your campaigns. Our software will assist you every step of the way. You will be guided logically and intuitively through every process step by step, making errors almost impossible. More experienced users can, of course, also produce complex mailings in a short period of time. Mailings are then sent centrally via our servers. This means that you can access a powerful marking system at any time without having to invest in your own hardware and software. optivo broadmail runs on a highly available, redundant server farm operated in a computer centre with controlled access, which is monitored 24 hours a day. So you can be sure that your data is in the best possible hands. Our charging model is totally transparent, with no monthly or service charges. You only pay for s you send.

3 Range of services Recipients Target groups In marketing, the subscribers to your newsletter are your biggest asset. At optivo broadmail your data is in safe hands. Entering new recipients in the system manually or bulk importing in files couldn't be easier. You can also export them of course. Alternatively, we can set up a real-time link to your database, which can be used to transfer the most up-to-date recipient data fully automatically before anything is sent. If you like, we can provide you with a registration form for your website. Any subscriber acquired in this way will appear in the correct recipient list in optivo broadmail. Naturally, all data will be validated automatically when it is imported and any duplicates removed. An easy-to-use search function allows you to manage even large databases with confidence. Data records can be found at any time, and then processed, deleted or blocked from broadcasting. Do you want to get the most out of your mailings? You can if you use target groups. In optivo broadmail, you can create as many target groups as you like, which recipients can then group according to set criteria. It's as easy as child's play. The target groups are then used to tailor your mailings. For example, when broadcasting a mail you can specify that only people in the target group "Men over 40 from Hamburg" are contacted. Or you can go one step further and specify that a certain block of content in a mailing is only shown to those recipients who had clicked on a certain link when they were last mailed. The possibilities are endless. The age-old dream of 1:1 marketing is now a reality, with each recipient receiving only information that is of genuine interest to them. Your readers will thank you with increased loyalty and many more clicks. Multi-window-capable interface True 1:1 marketing by using target groups

4 Range of services Mailings Delivery and display With optivo broadmail you can create professional mailings without any prior IT or HTML knowledge. We can set up one or more unique templates for your newsletter, which contain all of the basic design specifications so you don't have to worry about your corporate design when a new mail is created. Just enter the text, upload the required images, and out comes the CD-compliant newsletter ready formatted. Both a text and HTML version are created automatically, ensuring that what the recipient sees is optimised for its software. If required, the complete table of contents or other areas of the newsletter can also be generated automatically. With just one click, the personalisation function ensures that your recipients are addressed by name. This adds a personal touch and increases the response rate. Your newsletter can be written just as easily and will look just as good. If an intended recipient doesn't actually receive the newsletter, or it arrives "fragmented", then you are simply throwing away potential. So before you broadcast a mailing, optivo broadmail lets you check with just a single mouse click whether it will arrive in the recipient's mailbox folder of the major providers, or whether it would be trapped by a spam filter. In the latter case, you are given a precise breakdown of the cause of the problem. Have you used "forbidden" words or overlooked one of several hundred other filter rules? optivo broadmail will tell you what you need to change. optivo broadmail also provides you with a unique facility to preview how your mailing will appear with the major providers and fre ers. One click and screenshots of the original display appear for T-Online, AOL and web.de etc. This allows you to quickly check whether any font colours have been changed, images removed or links made unrecognisable and if so to intervene to correct them. Intuitive creation of high-quality mailings Test deliverability before broadcast

5 Range of services Broadcast Reporting If you are satisfied with the content of your mailing, you can send it on its way. You can either start the broadcast immediately, or easily set up a date and time for a later automatic start. You can send up to a maximum of 4,000,000 mails per hour, so mailings will be sent quickly even to large distribution lists. After the broadcast, optivo broadmail looks after all of the important things: s will no longer be delivered to an address after three failed attempts to reach the recipient. This keeps your list up-to-date and saves costs. Autoresponders ("I'm on holiday") and similar messages are filtered out, leaving only genuine responses from your recipients. You can then view these responses at any time on your system, or you can easily arrange for them to be delivered by . No other form of advertising allows success to be measured and analysed as easily and accurately as marketing and optivo broadmail allows you to take full advantage. When creating a mailing, all of the links that you use are automatically converted to what are known as "tracking links". This enables you to establish accurately which recipient has clicked on what link, and when. Likewise, it is possible to determine who has opened your newsletter, and when. All of this information is displayed by optivo broadmail for each mailing in the form of clear tables and diagrams. You can, of course, also easily compare analyses of different mailings, thereby further optimising your newsletter. The unique reporting module allows you to "click together" analyses of any level of complexity, at any time. You may want to know how many recipients have clicked on a particular link in the last three hours. Or you may be interested to know what level of sales has been generated on your website as a result of the most recent newsletter. optivo broadmail has the answers. Automatic returned handling after a broadcast Extremely easy creation of complex analyses

6 Questions and answers Why can't I send my mailings via Microsoft Outlook? Outlook is not designed for sending bulk marketing s. Only professional marketing software allows you to address recipients by name, provides automatic handling of all returned s, and measures the success of your campaign. What are the advantages of the ASP procedure? Since you do not have to buy optivo broadmail and install it yourself, you do not incur any hardware or operating costs. Instead, you have 24/7 access to the software via your web browser and moreover the software is automatically kept up to date with all the latest features. What does it cost me to use optivo broadmail? Less than you think. We will only charge you for each that you send. There are no hidden costs such as monthly or service charges. Can you guarantee that every will reach its intended recipient? No provider can offer such a guarantee in times of ever more rigorous spam filters. However, we make every effort to get as close as possible to this ideal. This includes personal contact with all of the major providers and automatic tools that enable you to check your s for a "spam threat". Why should I choose optivo broadmail? Because by doing so you will have a high-performance, tried and tested solution backed up by a team of innovative developers and support staff who will help you to make a success of your marketing strategy.

7 All the advantages at a glance Browser-based software accessible from any Internet-enabled PC Simple, intuitive operation for beginners and experts alike Manual entry of recipients, file import or automatic database link Automatic address validation and rectification of duplicates Creation of professional, CI-compliant mailings without any prior IT or HTML knowledge Personalisation at the click of a mouse Automatic generation of text and HTML versions of mailings True 1:1 marketing through the use of target groups Test for deliverability and correct display before broadcasting Start of broadcast at a preset time (accurate to the minute) Send up to 4,000,000 s per hour Automatic handling of returned s (undeliverable s, autoresponders etc.) Measurement and graphical representation of all the key success indicators: Clicks, openings, cancellations, sales etc. Create highly complex analyses in real time via reporting modules Maximum flexibility through client capability and detailed rights management System operation in high-security computer centre Daily data backup Transparent charging per sent no monthly or service charges

8 Contact Address Wallstrasse Berlin Germany Telephone +49(0) Fax +49(0) Internet info@optivo.net