From one way communication to efficient marketing

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1 From one way communication to efficient marketing APSIS is a market leader and the largest company in the area of marketing in the Nordic countries. We develop technologies and services that help you communicate and sell more efficiently by and via other digital channels. We assist you with strategies, production and technical solutions. Digital marketing can be made much more efficient than one way information or pure direct sales. It must function as a tactical and integral part of your overall marketing. The goal of all digital communication is to maintain customer relations and reinforce your brand, while simultaneously achieving the desired response. WE SPEAK FARSI AND EVEN MANDARIN There is nothing our support team would like to do more than reply to questions and help you with your ideas. We speak Swedish, Danish, Norwegian, Finnish, English, Mandarin, Cantonese, Croatian, Farsi, Dutch, Polish and Turkish. WE WOULD LOVE TO SHOW YOU Discover how simple digital marketing can be. Contact us directly at info@apsis.se, and one of our experts will demonstrate all the possibilities of APSIS Pro.

2 APSIS helps its customers develop their business The use of APSIS Trigger has truly been very beneficial for us when we create personal mailings. Now we have the opportunity to send different messages to different target groups the tool is also really good for lead generation. MATTI RAUTANEN, DIGITAL MARKETING MANAGER, BERLING CAPITAL OY, FINLAND The integration between our Lime CRM system and APSIS Pro is a big step forward, both for our marketing communication and for our employees. ANN-LOUISE KJELLBERG, MARKETING COORDINATOR, TYRÉNS We see great benefits from using APSIS Pro internally, for sending both information notices and invitations to workshops and conferences. Helena Nordenberger, web editor, Swedbank Finans AB Our flexibility has increased, and we can work in a more focused manner more with our different brands as we can send different letters to different target groups. Eva Kristell, Product Marketing Manager, Nordic Sugar Creating e -mail success APSIS believes in the power, potential and opportunities offered by digital marketing. This is why we develop services allowing companies and organisations to tailor their communication to their target groups. In addition, we offer inspiration and knowledge that generates new ideas, streamlines processes and ultimately generates a better result. We simply work to create successful digital marketing.

3 APSIS PRO Dynamic marketing

4 APSIS Pro develops your digital communication Our system for and other digital communication is called APSIS Pro. It is a powerful tool that will help you develop your customer relations, reinforce your brand and increase your sales. The basis of APSIS Pro is an easy-to-use, yet powerful platform where you can create your newsletters and other mailings. Other digital channels, such as social media are connected to it as well. Once the mailings are ready and delivered to your recipients, you get continuous follow-up of how the recipients act via the APSIS Pro system. Reporting constitutes an important knowledge base that serves as a basis for subsequent activities. This means constant refining and adaptation of your marketing to its recipients, which creates trust and greater commitment. You can read more about APSIS Pro and our various supplementary services in this folder. They supplement your mailings with a number of functions that develop your digital communication into an even more powerful and efficient tool. YOUR STRATEGIC PARTNER We have broad experience and profound knowledge of marketing. Our strategic competence will help you raise your marketing to a higher and more advanced level. This means that we can help you optimise your digital communication, both by and via other digital channels. All as an integrated part of the total media mix. The strong connections between and social media now also allow you to generate a greater effect both when it comes to knowledge about your operations and your actual sales.

5 ADVANCED TECHNOLOGY THAT IS SIMPLE TO USE We have made advanced technology simple to use. The creative platform in APSIS Pro allows you to create relevant and professional digital communication. DYNAMIC AND PERSONAL CONTENT The better you know your target group, the more relevant the content can be, giving the communication greater impact. You can easily integrate Apsis Pro with your CRM, CMS or e-commerce tools. Segmentation and filtration allow you to create more accurate content with recommendations and links based on background data, clicks, and openings, date fields and survey replies. SEND AND BE CERTAIN OF DELIVERY At APSIS, we make a point of deliverability. Approximately two billion messages have already arrived using APSIS Pro. The combination of technology, knowledge and experience reduces bounce rates. s are sent at an appropriate rate for the receiving server. Our interface handles all of your recipients and makes sure that the arrives at the right time. We work only with subscribed mailings. TRACK, MEASURE AND ASSESS IN REAL TIME This service allows you to fully map what you should spend time and money on. Follow development in a continuously updated report. See the number of: mailings opened newsletters clicks bounces, if any opened links activity times shares in social media. You can also test different headings for subject lines.

6 BETTER MAILINGS EVERY TIME Reports, together with our support and inspiration enable you to learn from your experiences and further develop your mailings every time. The link reports show graphically where the clicks are made. The trend reports show the development over time. The result of the index and (optional) ROI report contributes to comparing the distribution of marketing against other media. You can also test other headings in subject lines. SOCIAL MEDIA The recipient can easily share your message withhis or her friends and network using a share button. This also creates credibility. OPPORTUNITIES WHEN YOU NEED MORE Additional services: APSIS Event A tool for sending invitations and managing your events. Invitations can be sent by , social media or a website. APSIS Survey Create, send and assess web-based surveys and studies in a flexible and cost-effective manner. APSIS Strategic Services Get your own expert who analyses, assesses and creates strategies and prioritised actions for your . APSIS Trigger Apsis Trigger is a sophisticated tool that makes it possible for you to create personal and automatic flows according to a predetermined timetable. New customers and dates function as triggers and start the flows. Preview See how links work, what an looks like in different clients and if the will be classified as junk mail. SMS Send and receive text messages (SMS). A good complement to APSIS Event and APSIS Trigger. Split test Test different senders, subject lines, content and times on a limited recipient list. The most effective solution is automatically sent to the rest of the recipient list. Integration Standard with EPiServer, Microsoft Dynamics CRM, SuperOffice, SalesForce, LIME Pro, Upsales CRM, Magento, Dynamics NAV, ProspectEye and DirektMedia G2CM. API for other systems.