Shanghai September 3-5. Beijing May Chengdu June Organized by: China Chain Store & Franchise Association

Transcription

1 Beijing May Chengdu June Shanghai September 3-5 Organized by: China Chain Store & Franchise Association

2 Exhibition Profile Introduction China Franchise Expo (CFE), organized by China Chain Store & Franchise Association, has successfully been held for 16 years. In the past years, CFE have attracted thousands of franchisors from across the country and worldwide to display their concepts, products and service to the Chinese investors. In 2014, the total show space for CFE reached 50,000 square meters, ranking CFE as the No. 1 franchising event in Asia. CFE is the gateway for international brands to expand their business into China market. Franchisors from the US, Europe and Asia meet their prospective Chinese partners and close deals with great satisfaction at the expo every year. National pavilions of Korea, Malaysia, and Singapore can be seen every year at the expo. CFE provides a platform for franchisors and Chinese would-be franchisees to explore business opportunities in the world s largest market. With the great influence in China, CFE has successfully attracted over 300,000 attendees totally. Most candidates are high-quality investors looking for franchising opportunities to be multi-unit owners, masters, even area developers. Turn your ambition into action by taking part in China Franchise Expo in Meet and talk face to face with Chinese young entrepreneurs who are rich and eager to cooperate with international concepts. China Franchise Expo History Data China Franchise Expo Beijing th 13th 14th 15th 16th China Franchise Expo Shanghai th 8th 9th 10th 11th Number of Exhibitors Number of Booths Gross Area (sqm) Industry Categories Number of Visitors Number of Exhibitors Number of Booths Gross Area (sqm) Industry Categories Number of Visitors * The China Franchise Expo has been held for 16 years from 1998 until now. The 1st CFE Shanghai Expo started in 2004 and has over 10 year s history as well. Because of its brand-diversity and high-ending candidates organizing, CFE experienced development every year. Visitor Statistics % Under 50, % 5, , % 110, , % 210, , % 510,000-1,000, % 1,010,000-2,000, % Adove 2,000, % 55.19% 23.33% 6.25% 0.34% Yourgor than Older than 55 Maximum Capital Investment (RMB) Age Range Interest Industry 12.23% Retail 4.95% Convenience Store 7.84% Foodstuff/Nutrition 2.85% Present/Accessories 20.38% Catering 10.35% Chinese Food/Fast Food 7.62% Western Food/Fast Food 8.00% Cafe/Beverage Shop 9.16% Servicing 5.21% Education/Training 1.99% Laundry 4.24% Hotel/Motel 5.17% Others

3 Exhibition Participation Show Schedule Beijing Expo Show Date: 16-18th May, 2015 Venue: China National Convention Center Chengdu Expo Show Date: 12-14th June, 2015 Venue: New International Convention & Exposition Center Chengdu Century City Shanghai Expo Show Date: 3-5th September, 2015 Venue: Shanghai New International Exhibition Center 16-18th May, th June, th September, 2015 Exhibit Profile Retail Convenience Store,Natural Food Store, Tea House, Book Store, TV/Video Shop, Home Accessories, Cosmetic, Optical Shop, Read-towear: Adults/Kids, Jewelry, Watches Catering Chinese Food,Western Food,Fast Food,Hot Pot,Cafe,Beverage Service Traning & Education,Laundry,Budget Hotel,Home Fitment,VehicleRepair,Housing Agents,Beauty Salon &Fitness Center,Express Logistics,Graphic Production,Cleaning Services,Other service Service Provider Advisory Service,Land Developer,Lawter's Office,IT Services,Facility &Equipment. Others Booth Rental Cost Beijing Exhibition Shell Scheme Booth USD 310/M 2 Raw Space USD 290/M 2 Shanghai Exhibition Shell Scheme Booth USD 310/M 2 Raw Space USD 290/M 2 Chengdu Exhibition Shell Scheme Booth USD 300/M 2 Raw Space USD 280/M 2 Note: 1. Shell Scheme Booth Includes: Three-side white poly-wood panel walls, carpeted floor, two folding chairs, one information desk, one fascia board, two fluorescent tubes and one 5A/220V socket. 2. Raw Space Includes: Raw space only provides the booth space and it will not include any furniture, carpet or electricity. Special booth design and necessary furniture will be arranged by exhibitors themselves. The Official Booth Contractor can provide the paid service. 3. For Raw Space booth, the exhibitors need to pay the stand construction management fee and the electricity connection fee to the exhibition hall before setting up the booth. Participation Procedures 1. Please provide the following documents to the organizer by mail or facsimile: Registration Form Company Description & Logo Photocopy of Business Registration and Trademark Registration Franchise Promotion Materials List and Photos of Stores 2. After verification of the above materials: The organizer will confirm the participation and send the official booth contract The payment of 50% of total booth rental fee should be transmitted to the organizer within 10 days after the signature of the contract by the organizer. Otherwise the organizer would not reserve the booths for the company. The balance payment should be settled no later than one month before expo openning. 3.The exhibitors may download Exhibitors' Manual from the exhibition website.

4 Exhibition Highlights Why Choosing CFE The biggest professional franchise Expo in Asia High-ending domestic and international brands Policy and marketing consultant Huge franchise market, millions of franchise candidates International Pavilions Obviously, CFE is the most important franchise event in China. Thus, CFE has expanded its influence in whole Asia, even across the world. The historical data revealed that CFE has been successfully served many international franchise brands which came from Southeast Asia, Europe and America. The images shown that some international pavilions attend to CFE from Korean Pavilion Kotra Caffe Bene Coffine Gurunaru Genesis BBQ Vine FC Chef s Noodle Wedo Coffee Bay Don Chicken The Cup Kkuldak Jukstory Singaporean Pavilion City School Asia Wide Chewy Junior Anytime Fitness Happy Tungle Ask Education Subway House of Seafood Nkongdon ILMIRA Hakoya SEO Budeajjigae (Hotpot & Plate) Kkongdong Barbeque Turntable Solutions Academy of Rocks Malaysia Pavilion STC Management Station One Products Snips Salon Nelson s Franchise (M) Coffee Scene Dexcelkids Thai Pavilion The Waffle Fresh Me Smart Brain Natural Bees Nubigeye Ice Baby Mochi 108 Shop Kopitiam Asia Pacific Elleven Lingerie International The Legend s Family Curry House Smart Reader Worldwide (EM) Cambridge English For Life Snow City HJ Fresh Milk Kumon Nacha Coffee Clay Works Moly Care AngioSriwan s Sukhothai Noodle AKkongdong Barbeque 零 售 业

5 Media Promotion Media Plan CFE utilizes multi-media campaign which driven by high-impact ads in major industry publications, local TV, targeted direct mail effort and comprehensive online presence. All of this multi-media campaign will reach the maximum effort to attract most of high-quality candidates across the country. Internet Social Media Newspaper Magazine Billboard Marketing Promotions Direct Mail (Coupon) 100,000 Electric Direct Mail 2,000,000 Mass SMS 600,000 Poster Advertising Tslephone Sales 2,650 Stores 600,000 calls

6 AMERI³AFRANCHISE EXPO PARIS FRANCHISE EXPO CHINA FRANCHISE EXPO(Beijing) SPAIN FRANCHISE EXPO CHINA FRANCHISE EXPO(Shanghai) CHINA FRANCHISE EXPO(Chengdu) SYDNENY FRANCHISE EXPO Contact Information : Mr. Evan Hao hyq@ccfa.org.cn Mr. Jason Guo gh@ccfa.org.cn