Vacancy Details Applications Close 5:00pm Wednesday 22 January 2014

Transcription

1 Vacancy Details Applications Close 5:00pm Wednesday 22 January 2014 Applications Applications should consist of a covering letter and up-todate resume, and the names and contact details of three referees. 1. POSITION DETAILS: Position Title: Marketing Manager Location: The Springfield Anglican College Classification: Administration Status: Permanent full time 76 hours per fortnight Remuneration: $65,000 - $75,000 plus superannuation Reports to: The Head of College 3. POSITION PURPOSE: Responsible to the Head of College, the Marketing Manager contributes to The Springfield Anglican College s vision and strategic goals by developing and implementing effective marketing and development strategies that enhance the College s public and professional image, and supports the Board s medium and long term growth strategies for the College. The Manager is responsible for the successful promotion and development of the College through appropriate marketing, public relations, fund raising and community activities and will focus on both external and internal stakeholders in all areas of the Marketing and Development function. 4. PROFESSIONAL RESPONSIBILITY: The Marketing Manager is responsible for the achievement of specific outcomes in the following key strategic areas: Strategic Leadership: Assist the Head of College in the development, implementation, management and review of strategic marketing and development plans, providing strategic advice and support where appropriate. Marketing and Promotion: In concert with the Head of College, develop and implement marketing and promotion strategies that support and reflect the College s values and contribute to the Board s growth objectives. Community Relations and Development: In concert with the Head of College develop, implement and support strategies for developing the broader College Community through relationship building, alumni relations, philanthropy and promotions and special events. PD/TSAC/Marketing Manager/2014 1

2 Operations: Develop, administer and review the operational aspects of the Marketing program, including budget preparation and administration and adherence to the College s duty of care in all marketing and development activities. Significant Relationship: The Marketing Manager works closely with the Head of College, the Head of Primary and the College Registrar in the enrolment process, with a focus on the front end aspect of generating enrolment enquiries through marketing and promotional activities, while the Head of College, the Head of Primary and the Registrar s focus on the transition of enquiry into enrolment. The seamless movement of enquiry to enrolment is a function of the effective collaborative relationship of the Marketing Manager and the other key leadership staff. Compliance: The Marketing Manager contributes to ensuring that The Springfield Anglican College s Marketing Strategy is administered appropriately; applying The Springfield Anglican College s information standards, protocols and acceptable use policy. Under the direction of the Head of College and in collaboration with other staff, the Marketing Manager develops and implements practices that ensure the Marketing Strategy meets all statutory compliance obligations. Duty of Care: The Marketing Manager contributes to the College s duty of care for both staff and students by adhering to all requirements relating to the development of an environment which is free from the risk of injury, harm and/or disease as required by the Workplace Health and Safety and Child Protection Acts and relevant College policies and practices. 5. SPECIFIC RESPONSIBILITIES: The Marketing Manager will achieve the Key Role Objectives in the following areas: 5.1. Strategic Planning Provide strategic advice to the Head of College on all aspects of the College s marketing and promotional activities leading to the development, implementation and management of Marketing Plans Think strategically, anticipate trends and make recommendations to the Head of College for the enhancement of the marketing and development needs of the colleges Provide swift strategic responses to marketing challenges and opportunities Work closely with the College Registrar, evaluate research regarding new market trends and market reaction to promotional activities in order to recommend strategy adjustments; implements and records the results of marketing surveys to establish client feedback Monitor competitor services and demographic studies in order to provide analysis and recommendations to the Head of College Develop marketing and promotion practices that are consistent with and enabling of the realisation of the College s vision and goals With the Head of College, develop, implement, manage and review and social networking strategy to support the broader marketing and communication strategies 5.2. Marketing and Promotion PD/TSAC/Marketing Manager/2014 2

3 Develop with the Head of College implementation strategies to give effect to the College s vision and medium and long term growth goals Manage the Colleges website ensuring its currency and promotional effectiveness as the Colleges primary marketing and promotional tool Prepare and provide promotional material to state and local media publicising the College; develop positive images within the community which supports the Board s growth objectives for the College Manage preparations for major marketing and promotional events such as Open Days, Schools Expo, Information Evenings and other community and College events In collaboration with College staff, develop and implement practices that ensure the College takes every opportunity to enhance its public and internal image and reputation Liaises with external consultants, copywriters and agencies outside the College 5.3. Community Relations and Development: Under the direction of the Head of college take responsibility for the development of the broader College community, through facilitated networking, relationship building, the development of a strong and active alumni, and events management; specifically: o Under the direction of the Head of College implement and manage strategies for fundraising/philanthropy programs o Assist the College s Parents and Friends Associations as appropriate o Ensure that event management is undertaken to a high standard, particularly events to acknowledge those member of the College community who actively support the growth and activities of the Colleges 5.4. Operations Management: Develop and implement an Annual Operational Plan for the marketing and development activities of the College Develop and monitor annual performance indicators for program and practice effectiveness Provide the Head of College a monthly marketing and development report for inclusion in the Board reporting process Develop with the Head of College a culture of continuous review and improvement through the annual review of goals and achievements in the marketing and development areas Work with the Head of College in the budget preparation process Develop and manage the marketing operating budget Oversight the development and production of publications, including College Year Book, College Annual Snapshot reporting etc. Ensure the College s duty of care for both staff and students is adhered to and that all requirements relating to the development of an environment which is free from the risk of injury, harm and/or disease as required by the Workplace Health and Safety and Child Protection Acts and relevant College policies and practices are met. PD/TSAC/Marketing Manager/2014 3

4 5.5 Marketing & Advertising Gather and record information pertaining to historic and /or significant College events that are of value for promoting a College positively. Analyse existing and prospective markets to identify new opportunities for growth of services and enrolments. Develop and implement strategies to increase new enrolment enquiries and generate substantial and sustained positive awareness. Utilise both the latest and traditional marketing channels to enhance awareness of the College brands and their key activities. Manage and implement the development of targeted campaigns for the launch of new products and services. Manage a seamless transition between parent enquiries to enrolment with College Registrar. Organise College advertising for, and at, College events throughout the school year. Support marketing for College committees and interest groups, such as the Parents & Friends Association, Alumni Association and College Sub- Committees. 6. SELECTION CRITERIA/COMPETENCIES: 6.1 Personal attributes/qualities: Knowledgeable, articulate and friendly manner with the ability to work with the College and wider community Ability to communicate and promote the College with confidence and flair Creative and innovative approach to marketing Excellent communication and interpersonal skills (networking and negotiation skills) Strong leadership and decision making skills Ability to drive, and adapt to change and forward looking Ability to cope with periods of pressure, work flexibly and proactively address issues Experience in a marketing in a customer service environment preferred Well presented Ability to work independently and as part of a small team Possess a Christian faith that embraces the Christian ethos of The Springfield Anglican College Possess a Working With Children Check Suitability Card ( Blue Card ). 6.2 Technical requirements: Knowledge of the Independent School s sector Target focused, extremely organised and effective in developing and implementing marketing and PR plans to attract new admissions and retain existing students. An eye for detail in following-up all leads and consolidating actions with key contacts PD/TSAC/Marketing Manager/2014 4

5 Ability to produce statistical data and evaluate it in database or excel formats Experience and expertise in using Microsoft Office programmes and related programmes (word, powerpoint, excel, moviemaker) Highly developed ICT skills including social networking tools Flexibility to attend meetings, Open Days etc. outside of normal school hours In depth understanding and appreciation of the principles and practices of marketing 7. Statement of Principles of Effective Support Services The Colleges believe that success of the Support Services staff will occur when they are committed to the provision of quality professional services for staff, students, and families, which adds value to the College s operations and programs. This will be achieved through Providing quality client service Pastorally caring for students as appropriate Supporting teacher s work Working efficiently and harmoniously Participating in and supporting teamwork Being flexible and open to learn new ways Embracing fully the use of technology Critical to our success will be an approach that: Embodies the values and standards of the Colleges Adopts a personal approach to client service Demonstrates efficiency, accuracy and competency in our work Is proactive Seeks continuous improvement through opportunities for training PD/TSAC/Marketing Manager/2014 5