Feature Rich and Intuitive Sophisticated, yet easy to use, tools for top marketers.

Transcription

1 Feature Rich and Intuitive Sophisticated, yet easy to use, tools for top marketers. Direct provides a robust marketing solution geared for top marketers. Beyond sending newsletters, Direct enables savvy marketers to implement sophisticated Campaign automation. With the Direct solution you get more out of your marketing efforts. No need to worry about feedback loops, white listings, bounces, removes, tracking or deliverability. We provide all the tools and support you need to execute a world-class marketing program. From one-off Campaigns to automatically triggered s, Direct handles it all. Call (916) or sales@ direct.com to request a no-hassle proposal.

2 Segmentation for Savvy Marketers Intuitive List Management Tools to Increase Message Relevance Direct segmentation tools allow you to slice and dice your subscriber lists any way you can imagine. Beyond simply creating lists of people, the Direct solution will enable you to group and target subscribers based on behaviors, demographic information, data source and campaign history. Create & Manage Multiple Publications Use Publications to give your subscribers a way to subscribe and unsubscribe from the s they want to receive (such as a monthly newsletter versus weekly price alerts). Offering multiple Publications will reduce your overall unsubscribe rate by allowing your subscribers to choose only the type of s they wish to receive. Further Separate Subscribers into Lists Use Lists to target subscribers within your Publications. Because your subscribers cannot see the Lists you create, you can create as many as you would like for organizational purposes. Use Lists to create segments of similar subscribers and/or quickly prepare A/B split test Campaigns. Create Dynamic Segments with Filters Like lists, filters are also used to target people within your publications. Unlike lists, filter counts change as subscriber data and behaviors change. Creating a filter is akin to creating a real-time query on your database of subscribers. Filters are created by specifying one or more parameters (ie. Has opened X, Has Not opened X, Has clicked on X, etc.) Combine your parameters with AND or OR conjunctions to target very specific subscriber segments. With Direct Geo-Targeting, there s no need to collect geographic location data from your subscribers; Direct does it automatically based on IP information. Easily setup Geo-Targeted campaigns by filtering based on continent, country, region or state; or target subscribers within a given distance from any location worldwide. Send Timely, Automated Campaigns Schedule by Hand or Tailor Automated Workflow Strategies We ve made Campaign scheduling easy: select the creative, specify the from, subject and who it should go to and then send it immediately or schedule it for later. Direct servers send 24/7 so there s no need to worry about available sending times. While you can schedule Campaigns to be sent anytime day or night, Direct Workflows make it easy to set up triggered Campaigns as well. Send subscribers timely messages such as birthday or anniversary offers. Automate remarketing Campaigns, create and tweak the perfect lead generation Campaign and much more. Create & Optimize Automated Workflows Always running in the background, Workflows constantly check for qualifying subscribers. Once a subscriber is automatically inserted into a Workflow, the Direct system will deploy the messages you setup depending on subscribers demographic and behavioral information. Tweak and optimize Workflows on the fly; identify weak Campaigns within Workflows and make real-time changes to maximize Workflow performance. Using Direct Workflows saves hours of time and enables users to focus on overall strategy rather than individual Campaigns. Your subscribers will appreciate it and your response metrics will show it.

3 ...to Conversion View Reports in Easy-to-Understand Graphs, Charts & Grids In Depth & Easy to Understand Reporting With Direct reporting, you ll easily identify top performing domains, data sources and Campaigns. Easily spot positive and negative trends through actionable data geared to provide the information needed to maximize program response. Campaign Summary Quickly access real-time Campaign metrics including opens, clicks, bounces, removes, complaints, clicks per link, activity per data source, activity per subscriber and more. Domain Reporting View response metrics per domain over time. Easily spot delivery challenges and problematic domains. Trend Analysis View overall response metrics for any segment & date range. View current response compared to historical response and the associated positive or negative change. Bounce Reporting Analyze Campaign bounce codes and understand why undeliverable is bouncing. Subscriber History Look up individual subscriber reports to see archived history of every action taken with or completed by an individual subscriber. Complaint Reporting Pull real-time Complaint Feedback Loop reports to identify complaint rates at every major domain. With one-click Google Analytics integration, know exactly what subscribers are doing post-click and how much revenue each Campaign is generating. Data Source Reporting View response metrics per data source over time. Identify strong and weak data sources to optimize subscriber collection methods. Comparative Reporting View Campaign metrics side by side through visual graphs and data grids. Create custom reports to compare the performance of one or multiple subscriber segments. Google Analytics Integration Setup goals within Google Analytics to view conversion reports for every Campaign.

4 Make Your Campaign Social Dedicated Consultant Our Marketing Consultants (EMC s) are skilled marketers that serve as your single point of contact at Direct. Whether it s best practice implementation, Campaign analysis or how-to questions, your EMC is there to ensure your success. Creative Optimization Help Having good sender reputation will only get you so far. Optimizing your creatives so they will not get caught by spam filters is the key to maximizing your deliverability. Our EMC s are highly skilled at creative optimization. Top Deliverability High Volume Pricing We understand what drives good inbox delivery and make sure your s are hitting the inbox. High volume senders are dedicated IP s, at no additional fee, and we monitor the inbox delivery rate for every Campaign. Direct was built for big senders. Request a no-hassle proposal by ing us at sales@ direct.com for a customized quote tailored to the type of service and volume you need. With Direct, all your marketing campaigns can easily be posted to your organization s Facebook and Twitter accounts. When users click through your posts, they are directed to the web-archive copy of your campaign. Post Any Campaign to Your Twitter Account(s) & Track: Post Any Campaign to Your Facebook Account(s) & Track: Campaign Views & Clicks via Twitter Campaign Views & Clicks via Facebook Campaign Mentions & Retweets Campaign Comments, Likes & Shares Total Twitter Reach per Campaign Also, view: Also, view: Comments, Shares & Likes for Any Post You Make Total Twitter Reach & Follower Growth Over Time Fan Base Growth Over Time Retweets & Reach for Any Tweet You Make Top Re-Tweeters & Twitter Mentions Full Service Support Without Long- Term Contracts When you choose Direct to send your , we want to be your long term partner. That s why we don t force you into lengthy contracts or nickel and dime you for every little thing. s Sent Monthly Cost Up to 2,000 $40.00 Up to 5,000 $70.00 Up to 10,000 $ Up to 20,000 $ Up to 35,000 $ Up to 50,000 $ Up to 75,000 $ Up to 100,000 $500.00

5 Hundreds of Happy Clients Direct continues to deliver a robust, reliable and fast solution for deploying large amounts of , they also provide a support staff that is always responsive and accommodating to all of our needs. The value Direct provides our campaign is unquestionable! Meg Whitman for California Governor 2010 We Are Proud to Work With... Working with Direct has been great! Many companies rattle on and on about customer service but few deliver on their promises. Direct actually over delivers on their customer service promises. Jim Clevenger, RunningShoes.com...exceedingly responsive and very patient with our learning curve during our transition from our old service Rob Willhite, Coast Products Call (916) or sales@ direct.com to request a no-hassle proposal.