PIONEER HOUSE L.L.C GROUP OF COMPANIES

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1 PIONEER HOUSE L.L.C PIONEER HOUSE L.L.C GROUP OF COMPANIES GROUP PROFILE

2 Organization Chart Book Division Franchising Consultancy PioneerHouse Capital Pioneer House Group Education Pre Schools Sh Marketing E Trans IT Maintenance Outsourcing

3 About Us Mr. Mohammed Tahir Rafiq established Pioneer House Group in the G.C.C over 25 years ago. Having started lifeoff as a direct sales organization i representing World Book International,Pioneer i House quickly grew to become its third largest distributor in the world and established itself as the leader in the region for the direct sales of educational reference books. Pioneer House has over the years successfully diversified into other areas and also at the same time expanded the original business into other areas of Book selling, recently launching the first regional On Line bookshop, as well as starting a new format of Book selling that is unique in the whole region in the form of its own Book fairs. Some Key Facts Pioneer House Largest Distributor of reference books in the Region. The Longest Established Direct sales organization in the Region. Leader in Pre School Products & reference materials up to the age of 12. Pioneer House have also started E trans The leading Direct Marketing Company in the region. Pioneer Capital In house P.E. consultancy that invests in J.V s and Companies throughout the region Own Chain of Successful Restaurants in Pakistan, UAE & Sri Lanka Largest Pre School operator in Bangalore, Indiawith over 50 Franchisee s s under name of Little Elly.

4 Book Division Bookfairs Started New Concept of Own Book fairs initially in Dubai, Now expanding throughout G.C.C Simple Concept Offer Over 1 Million Books at Fantastic Prices Wide Range of Excellent Books with Discounts ranging from 20 80% Mainly English but an expanding range of Arabic Books. Due to our Long experience in the market and relationship with Book Publishers we are able to procure books from the UK & USA (Mainly) at great rates. REFERENCE BOOKS & CHILDRENS EARLY LEARNING PRODUCTS Pioneer House continues to sell through a dedicated direct sales force the most compelling & productive Pre school and Junior learning products.

5 Book Division Online Bookshop BargainsonBooks is part of the Pioneer House Group, a UK company, with over 25 years of marketing English & Arabic Books in the Gulf Region. Always unhappy with the Prices been charged din bookshops inthe region, Pioneer House has beenat the forefrontf of providing value for money with its School Book fairs and Annual Bargain Book fairs. Pioneer House is now proud to bring you even better Bargains on quality books across the board with the launch of bargainsonbooks under our ethos of GREAT BOOKS AT GREAT PRICES. As one of the largest Direct Sales and Marketing organizations in the book trade we are able to bring our extensive procurement experience into play along with our strong roots in the Gulf, to dli deliver fantastic valueto our customers. BargainsonBooks adds another dimension to our profile, where we offer books at Bargain Prices directly to the general e public. Our prices will always ays be lower than those available aab at retail store Guaranteed through our Lowest Price Guarantee. Our discounts range from 10% to over 70% plus so you can relax and enjoy our online shopping experience in the knowledge you are getting the best possible Prices, with the convenience of getting the books at your doorstep. We also have a DEAL OF THE DAY which h are dil daily offers on a specific title ortitles at over 40 70% discounts but with limited stock. Our quality Books cover a full range from Chilidren's Books, Fiction, Non Fiction, Multimedia, Educational Books, Health Care, coffee table books, gift items and much more to the general public in the UAE. Our website provides full information on our complete Range of Books which is been added to each & every day. Presently we are able to provide competitive shipping within the UAE but hope to extend that throughout the Gulf and beyond very shortly.

6 Franchising Consultancy Dr. Idrees Rafiq established a Ceiling Cleaning Concept in the UK over 20 years ago that was turned into a Franchising Proposition & successfully expanded it throughout the world by appointing Master Franchisor s & Franchisee s from Hong Kong to South Africa. Having sold the business he joined his brother at Pioneer House and has established several divisions under Pioneer House Capital either through joint Ventures or direct control of various different companies. IT Maintenance & Outsourcing Led by Mr. Dmitry Rakov, DataSource, provides Businesses with tremendous savings by taking on all the IT & Infrastructure Needs of companies for a nominal monthly fee, saving companies thousands of dirhams every month in personnel costs alone, not to mention the time & effort saved by key management to concentrate on their core businesses. PioneerHouse Capital Pioneer House Capital was establishedas an in house Private Equity (P.E) operation. It has over the years either established J.Vs V s or invested directly in a number of ventures in the region. It has also taken on a number of Real Estate projects & investments.

7 Education Preschool s Little Elly, the Concept Pre school was born with the desire to nurture the child and lay a healthy foundation for a learned society. It is a humble initiative of Learning Edge India Pvt Ltd in association with GlenTree Learning Ltd UK (part of the Pioneer House Group), who are pioneers in serving the learning needs of Kids for the last one decade. Little Elly is recognized by mainstream schools as a Pre school that operates through innovative teaching methods, which helps in developing the child into a confident, creative and eager learner. The success of Little Elly led to its expansion through Franchising in India, where it has become the largest Pre School chain in Bangalore with over 50 schools.

8 Marketing E tran International is part of the Pioneer House Group, which was established over 25 years ago to service Markets in the UK, G.C.C and the Sub Continent. E Tran has brought together a team of seasoned marketing professionals from around the world with localized expertise. We are therefore exceptionally qualified to provide custom made campaigns and strategies for your company keeping in view your short term and long term goals Recently we have been working with various large Restaurant & Hospitality Companies and Telco s as well as expanding throughout the Gulf region including Saudi Arabia & Qatar, where we are in the process ofstarting acampaignfor VodaFone. Helping increase your Sales? E Tran International with its seasoned and committed sales force can help companies in a variety of ways An industry leader looking to expand into newer markets. A startup company seekingrapid growth. A well established business wanting to capitalize on a new service. A well established business going through a dip in Sales or requiring a promotion to lift seasonal troughs in the year. Offering service in locations where there is no existing sales force or where a company may wish to outsource its Outdoor or Tele sales operations.

9 E Tran International Capabilities We can provide an outsourced Sales Force We can sell your products or Services without any upfront risk or cost Only if sales are achieved will we be rewarded i.e. Performance Based Sales. We can increase New Customer Acquisition dramatically & quickly again with no upfront costs. We can help entice Past Customers to Return We can help Promote Customer Loyalty We can help with your Customer Care Requirements By either outsourcing or using our own in housecustomer care facility. Marketing Services & Modus Operandi Direct Sales either Door todoor SalesorPersontoPerson Direct marketing & Tele Marketing through our in house marketing team. Target Marketing either by area or as defined by the customer. Businessto Businesssales where we target only businessentities for our customer. E Marketing & Internet Sales This is an area we are actively growing and enables our customers to outsource all their internet marketing activities including selling their products over the internet. SUMMARY E Tran International can have a dramatic effect on your company sales. Using the most appropriate Marketing methods, we can INCREASE sales without any major upfront cost to our customers. E Tran International can do this by effectively mobilizing its own local, regional, national or international Sales Force

10 PioneerHouse Operations United Arab Emirates Bh Bahrain India Kuwait Oman Qatar Kingdom Saudi Arabia SiL Sri Lanka United Kingdom Pakistan Bangladesh

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