31 MAY 2016 ARMANI HOTEL DUBAI, UAE

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1 Presented by: 31 MAY 2016 ARMANI HOTEL DUBAI, UAE

2 2016 AWARD CATEGORIES Best Prepaid Program Best Premium Card Best Credit Card Best Co-Branded Card Best Debit Card Best Corporate Card Most Improved Card Best mpayment Innovation Best Mobile Banking Experience Best Contactless Solution Best Smart Government Payment Initiative Best Customer Engagement Program Best Payment Innovation of the Year Best Technology Innovation AWARDS SCHEDULE: NOMINATIONS OPEN: JANUARY 2016 NOMINATIONS CLOSE: 7 TH APRIL 2016 SHORTLIST ANNOUNCED: 21 ST APRIL 2016 SMART CARD AWARDS CEREMONY & GALA DINNER: 31ST MAY 2016 VENUE: ARMANI HOTEL, DUBAI For more information please contact: Madelaine Gibbs on madelaine.gibbs@terrapinn.com Or visit

3 * Please note: Smart Card & Payments Awards Middle East 2016 countries (to include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey Central and South Asia will be defined by the following countries for the purpose of the awards - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, North Africa will be defined by the following countries for the purpose of the awards - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Libya and Mauritania HOW TO ENTER ENTRY DEADLINE: To enter the awards please visit the website ( click on the category you would like to enter, complete the questions for your selected category. Only entries submitted through this form will be accepted as valid entries. It is free to nominate We cannot accept any additional documents. Companies may enter as many categories as they wish, providing they meet the criteria outlined. Each entry must have its own entry form. No multiple entries on one entry form. Once you have completed your entry click on submit entry' to submit your entry. Please be aware that once you have pressed this button, your entry will go into the confirmed stage. Entries should be completed online at Answers will be cut off at 250 words to make it fair for all nominees THE JUDGING PROCESS The Smart Card and Payments Awards will be judged by a minimum of five industry experts The judges will identify and reward companies who have demonstrated an unparalleled ability to succeed in the past year in the Middle East, based on the information that you submit Each judge receives a finalist pack and score card. The judges take two weeks to assess the 14 categories in two parts

4 The judges will read the 250 word answers to each question supplied by the nominated company. They then score the overall entry out of 10 marked against the stated criteria. (10 being the highest mark). The average score across the judging panel will be calculated giving a winner The judges look for statistics and in-depth detail to evaluate the best entries against the stated criteria

5 BEST PREPAID PROGRAM Open to: All retail banks, government ministries, exchange houses, and retailers operating in the Middle East, Central and South Asia and North Africa. This category will recognise the retail bank, government ministry, exchange house or retailer that has been most successful in designing and launching a prepaid program for consumer uptake since the 1 st January The judges will primarily be looking for evidence of innovation, market relevance, a multi-channel approach and monetisation strategy. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is your prepaid program called and when was it introduced? 2. Describe the 3 business objectives behind the prepaid launch 3. Describe your go-to-market strategy for optimized consumer uptake 4. Describe the 3 USPs of your prepaid program 5. How many customers have subscribed to the prepaid program since its launch? (Please note this number can be an absolute or percentage) 6. What is the average number of transactions made per user each calendar month in the prepaid program?

6 BEST PREMIUM CARD Open to: All retail banks operating in the Middle East, Central and South Asia and North Africa. This award will go to the retail bank, which has recognised and catered to the premium consumer through their card portfolio. This category will be judged on the premium card s relevance to the Middle East market, its creativity, its rewards and its adoption. This card must have been launched after the 1 st January Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is your premium card called and when was it introduced? 2. Describe the 3 business objectives behind the premium card launch 3. List the 5 key benefits the card delivers to your premium customers 4. List the 3 key success factors of the card launch and uptake 5. What revenue growth has your card contributed to your product portfolio since its launch? (Please note this number can be an absolute or percentage) 6. How many customers have subscribed to the premium program since its launch? (Please note this number can be an absolute or percentage) 7. What is the average spend per user per calendar month on this card? 8. What is the average number of transactions made per user each calendar month on this card?

7 BEST CREDIT CARD Open to: All Middle Eastern, Central and South Asian and North African retail banks and retailers. This category will recognise the retail bank or retailer that has developed and launched a credit card which has enjoyed success through market acceptance, and made a significant contribution to service revenues. The credit card must have been launched after the 1 st January Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is the credit card called and when was it launched? 2. Describe the 3 business objectives behind the credit card launch 3. List the 5 unique features of the credit card 4. Describe the 3 key benefits your credit card delivers to the customer 5. How many customers have subscribed to the card since its launch? (Please note this number can be an absolute or percentage) 6. What is the average spend and quantity of transactions per user per calendar month on this card?

8 BEST CO-BRANDED CARD Open to: All Middle Eastern, Central and South Asian and North African retail banks, government and retailers. The judges will be looking for the most innovative co-branded card launch, successful partnering strategy or new technology deployment. They will take into account revenue growth and other KPIs, but the judges will primarily be looking for evidence of innovation. This category is open to credit, debit or prepaid cards and must have been launched after the 1 st January Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is your co-branded card called? When was it launched? 2. Please provide a contact name, address and telephone number for your counterpart in the co-branded program 3. Describe who is your partner is and what the 3 unique benefits this partnership brings to the customer 4. List the 3 USPs of the co-branded card 5. List the 3 key success factors of the card launch and uptake 6. What revenue growth is attributed to your co-branded card? (Please note this number can be an absolute or percentage)

9 7. What is the average number of transactions and spend made per user each calendar month on this card? 8. Provide data as a percentage of how many customer use the co-branded card per calendar month and how often they redeem the rewards

10 BEST DEBIT CARD Open to: All retail banks operating in the Middle East, Central and South Asia and North Africa. This category will reward the retail bank which has successfully launched a debit card after the 1 st January The judges will be looking for evidence of new customer reach, convenience and value added features. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is the name of your debit card? When was it launched? 2. Describe the 3 key benefits your debit card delivers to the customer 3. Describe the 3 USPs of your debit card that make it stand out from the competition 4. List the 3 key success factors of the card launch and uptake 5. What revenue growth is attributed to your debit card? (Please note this number can be an absolute or percentage) 6. What is the average number of transactions and spend made per user each calendar month on this card?

11 BEST CORPORATE CARD Open to: All retail banks operating in the Middle East, Central and South Asia and North Africa. This category will recognise the retail bank which has been most effective in creating a compelling corporate card for Middle Eastern businesses after the 1 st January This category is open to credit, debit or prepaid cards. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is the name of your corporate card and when was it launched? 2. List the 5 key benefits the corporate card delivers to your customers 3. Summarise the 3 key success factors of the card launch and uptake 4. Describe the 3 USPs of your corporate card 5. What revenue growth has your card contributed to your product portfolio since its launch? (Please note this number can be an absolute or percentage) 6. How many corporate card accounts have signed up since the launch of the card in relation to current corporate customer base?

12 MOST IMPROVED PAYMENT CARD Open to: All retail banks, government ministries, exchange houses, and retailers operating in the Middle East, Central and South Asia and North Africa. This category will recognise the retail bank which has shown a significant willingness to improve a payment card from their portfolio since the 1 st January This category is open to credit, debit, corporate or prepaid cards. Their success will be judged on the innovative methods and technologies used to improve the end-user experience, the ease of transactions, the rewards the card offers, the increased consumer uptake and the quantity of transactions. Entrants will be judged on a 1000 word essay. You are encouraged to use figures and statistics in the essay. You should also include the following points in your answer: Name of the card When it was launched The improvements that have been made to the card since January 2015 Innovations and new technologies the card has adopted Prove that the improvements that have been made to the card have contributed to revenue growth

13 Give evidence of increased number of transactions per user per calendar month Give evidence of an increased average spend of each customer in comparison to before the improvements (Use figures/ percentages) Discuss how the improvements have ensured that this is the ultimate card for the Middle Eastern customer

14 BEST MPAYMENT INNOVATION Open to: The award is open to all consumer facing organisations in the Middle East, Central and South Asia and North Africa that have launched or significantly improved their mpayment service since January This award will go to the consumer facing organisation that has shown the greatest foresight in developing innovative and reliable mobile payment services. Their success will be judged on the technologies efficiency and its impact on service innovation and quality of service. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) If you would like to enter the launch of an mpayment solution, please answer these questions: 1. What is your mobile payment solution called? When was it launched? 2. In 100 words, describe the 3 business objectives behind the mobile payment solution launch 3. In 100 words, describe the 3 unique features that have enhanced the transaction experience for the end-user 4. In 100 words, list the 3 key success factors of the mobile payment solution 5. What is the average number of transactions and spend made per user each calendar month on the mpayment solution?

15 If you would like to enter and demonstrate significant improvements to your mpayment service, please answer these questions: 1. What improvements have you made to your mpayment solution and what problems have you fixed since January 2015? (Use figures / percentages) 2. How have the improvements innovated your mpayment solution and enhanced the transaction experience for the end-user? 3. Use figures or percentages to prove that the improvements that have been made to the mpayment system have contributed to revenue growth 4. What 3 new features of your mpayment solution make it stand out from the competition? 5. What is the average number of transactions and spend made per user each calendar month on the mpayment solution? 6. Why does your organisation merit this award?

16 BEST MOBILE BANKING EXPERIENCE Open to: All retail banks operating in the Middle East, Central and South Asia and North Africa that have launched or significantly improved their mobile banking solution since January This award will recognise the retail bank that has been most effective in creating a compelling, innovative and reliable mobile banking solution. Their success will be judged on the customer uptake, efficiency, usage volumes, its impact on service innovation and quality of service. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) If you would like to enter the launch of a mobile banking solution, please answer these questions: 1. What is your mobile banking solution called? When was it launched? 2. Describe the 3 business objectives behind the banking solution launch 3. Describe the 3 unique features that have enhanced the transaction experience for the end-user 4. How many customers per calendar month have used the mobile banking solution since its launch? Please use specific figures/ percentages to show the average amount of time spent in the app per customer

17 5. What services are provided on the mobile banking solution? How has this grown revenue? 6. Can customers use the mobile facility to pay for external services and if so what unique services? Eg. Utility bills, government fines, etc. If you would like to enter and demonstrate significant improvements to your mobile banking service, please answer these questions: 1. What improvements have you made to your mobile banking solution since January 2015? (Use figures / percentages) 2. How have the improvements innovated the mobile banking experience and enhanced the transaction experience for the end-user? 3. What 3 new features of your mobile banking experience make it stand out from the competition? 4. How many additional customers per calendar month have used (not just downloaded) the mobile banking solution since January 2015 in comparison to the launch? 5. What additional services have you added to the mobile banking service? 6. Why does your organisation merit this award?

18 BEST CONTACTLESS SOLUTION Open to: The award is open to all consumer facing organisations in the Middle East, Central and South Asia and North Africa that have launched or significantly improved their contactless service since January 1 st This category recognises the consumer or citizen facing organisation which has been most effective in launching or expanding a contactless solution since 1 st January The judges will primarily be looking for evidence of innovation, market relevance, impressive adoption rates and monetization strategy. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) If you would like to enter as a new launch of a contactless solution, please answer these questions: 1. What is your contactless solution called? When was it launched? 2. Describe the 3 unique features that have enhanced the transaction experience for the end-user 3. List the 3 key success factors of the contactless launch and uptake 4. Discuss the number of transactions per user per calendar month and the average spend of each customer in comparison to traditional payment methods (Use figures/ percentages) 5. Discuss the speed of transaction in comparison to traditional payment methods

19 6. How have you built customer trust and ensured security of transaction? 7. What revenue growth is attributed to your contactless solution? (Please note this number can be an absolute or percentage) If you would like to enter and demonstrate significant improvements to your contactless service, please answer these questions: 1. What investments have you made to your contactless solution since January 2015? (Use figures / percentages) 2. How have the improvements innovated your contactless solution, enhanced the transaction experience for the end-user and increased the speed of transaction? 3. Use figures or percentages to prove that the improvements that have been made to the contactless system have contributed to revenue growth 4. Discuss the number of transactions per user per calendar month and the average spend of each customer in comparison to traditional payment methods (Use figures/ percentages) 5. What 3 new features of your contactless solution make it stand out from the competition? 6. Why does your organisation merit this award?

20 BEST SMART GOVERNMENT PAYMENT INITIATIVE Open to: All government ministries and government owned companies operating in the Middle East, Central and South Asia and North Africa. This award will go to the government agency that has successfully launched a smart payment initiative. Their success will be judged on the initiative s usability, technological innovation, citizen uptake, multi-channel approach, its launch and its impact on citizen service innovation and quality of service. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is your payment initiative called? When was it launched? If the entry is a bank, which government entity was this initiative created for? 2. Describe the 3 business objectives behind the payment initiative 3. Describe the 3 unique features that have enhanced the payment experience of critical government services 4. List the 3 key success factors of payment initiative launch 5. What percentage of current customers have used the payment platform since its launch? (Please note this number can be an absolute or percentage) 6. Please list the average number of transactions per user processed per month

21 BEST CUSTOMER ENGAGEMENT PROGRAM Open to: All banks and telecom operators operating in the Middle East, Central and South Asia and North Africa. This category will recognise the bank or telecom operator who has created a customer engagement program that transformed customer acquisition, loyalty, engagement, experience and payments. Evidence should be provided of how technology has allowed their organisation to anticipate customer needs, improve their relationship with the customer through loyalty solutions, create new products to best serve customers and ultimately drive spend. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words). 1. What is the name of your company and when was your customer engagement scheme started? 2. Describe the 5 features of your customer engagement program 3. Describe the 3 unique benefits your customer engagement program brings to customers 4. Describe how you have enhanced customer engagement using technology and innovation to reward customer behaviour 5. Describe how your organisation ultilises customer information to offer increased customer engagement. How has this improved profits? (Use figures/ percentages) 6. Describe a new product or service that has been developed using customer information and has resulted in increased revenue

22 7. What omnichannel touch points are available for engagement scheme?

23 Open to: Smart Card & Payments Awards Middle East 2016 BEST PAYMENT INNOVATION OF THE YEAR All banks, telecom operators, government ministres and retailers operating in the Middle East, Central and South Asia and North Africa. This category will recognise the bank, retailer, government ministry or telecom operator who has launched an inspiring and innovative payment initiative. This award will go to the consumer and citizen facing organisation that has shown the greatest foresight in developing innovative and reliable payment services after January This could be the launch of a card, mobile, online or omnichannel payment initiative. Their success will be judged on the initiative s usability, technological innovation, consumer uptake, multi-channel approach, its launch and its impact on service innovation, transaction quantities, revenue and quality of service. Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words) 1. What is your payment initiative called? When was it launched? What channels is it available on? 2. Describe the 3 business objectives behind the payment initiative 3. Describe the 3 unique features that have enhanced the payment experience

24 4. List the 3 key success factors of payment initiative launch 5. How many customers have used the payment platform since its launch? (Please note this number can be an absolute or percentage) 6. Discuss the number of transactions per user per calendar month and the average spend of each customer (Use figures/ percentages) 7. What makes your payment initiative stand out from the competition and make it truly inspirational?

25 BEST TECHNOLOGICAL INNOVATION Open to: All technology solution providers operating in the Middle East, Central and South Asia and North Africa. This category will recognise the most innovative technological contribution to a card or mobile payment launch that has helped a client to deliver an innovative product or service to the market. Judges will be looking for evidence of technological innovation and how the deployment of the technology has led to a successful product launch for the client. Entrants will be judged on a 1000 word essay. You are encouraged to use figures and statistics in the essay. You should also include the following points in your answer: Name of your company, the technology and your client In detail, the new technology that was used in the card or mobile payment offering When it was released into the market and what has been the customer uptake Include the testing process of your product pre-launch What makes the product or service innovative How does it stand out from the competition