Franchise Introduction

Transcription

1 Franchise Introduction

2 Handmade Daily

3 is a unique chain of healthy Grab and Go Sandwich bars conceived by founder Sam Nash in January Welcome to The Modern Sandwich Bar Combining the demand for health and convenience, offers a range of freshly made sandwiches, baguettes, panini, salads and soups (seasonally). has secured a strong presence in the ever growing coffee market with our own special blend of locally roasted coffee beans. As one of the pioneers in the fresh Sandwich To Go market, is now the leader in the market place. The success of is attributed to our commitment and consistency of quality produce, supported by friendly, efficient customer service. At, we pride ourselves on using the freshest ingredients available, which is quite obvious once you devour a sandwich. It is fresh and tasty real food.

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5 02 Why Franchise with? Turn-key Operation Store locations can be sourced either by or the franchisee. takes responsibility for managing the store fit out including essential equipment required to operate the store. Each store is designed to optimise the use of space and create work efficiencies. Extensive, on-going Training and Development With more than nine years experience in establishing and operating stores, we developed the training manual to provide effective and purposeful information toward operating a store on a daily basis. You can have the confidence that you will receive the training and support necessary to efficiently operate the business. The efficiency and service standards are reflected in all stores, so that s why provides on-going support and training to all stores. It s important to earn the respect of, and to build relationships with, all customers. This is only achieved through the consistently great customer service that comes from having confident staff backed by a strong support network of continued training and development.

6 Fresh, consistent food supply by franchisor Minimal Food Preparation required in-store Capitalise on Australia s ever expanding Coffee market Book keeping system incorporated in POS is all about the quality of its produce. That s why the core wholesale production remains the responsibility of the Franchisor. We do not outsource our core production to a third party. is proud of what it produces, and you will be proud too! Mon-Fri, days only Weekends are optional depending on the location and franchisee s needs. Generally for our CBD locations, the core store hours are between 7am and 5.00pm Monday - Friday. One of the key successes of the business is the high standard of service we give all customers throughout the entire day. Since we take the majority of food production off your hands and do it in our central kitchen, this allows you to sell quality food that is consistent across all stores. Thus each store becomes an instantly recognisable source of good food for our customers. It also means that your store staff can focus on providing excellent customer service rather than preparing sandwiches. Strong store positioning and lease negotiations will only open stores that the Franchisor would be willing to operate itself. Our 9+ years of experience has made a highly desirable tenant by most large corporate landlords. We have established a site location model that incorporates our specific requirements when sourcing sites. In negotiating the leases, we have managed to understand the key landlord requirements, whilst protecting the needs of the tenant. Coffee has become a major focus for to increase its revenue on a daily basis. Coffee and its associated add-ons contribute to a large proportion of the day s revenue. In every store, Baristas are professionally trained prior to operating the coffee machines. A happy morning coffee customer quite often becomes a loyal lunch time regular. Our blend of coffee was submitted into the 2011 CSR AUSTRALIA GOLDEN BEAN AWARDS. Our blend won a silver in the coffee blend with milk category, as well as bronze in the coffee blend espresso category. To streamline the book keeping process, a customised accounting package has been tailored specifically for. This forms as part of the Point of Sale system to easily manage the business. Store trading comparisons can be tracked between all stores to monitor store performance. The Payroll System also forms part of this software, making payroll easy to manage. Strong brand recognition and products The brand is a recognised symbol in providing fresh, tasty and healthy breakfast and lunch options. This has been achieved through our consistency and reliability within the market place since we opened the doors on our first store in Collins Place, Melbourne.

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8 Group buying discounts with suppliers encourages group buying through preferred beverage and packaging suppliers to deliver the best possible pricing to maximise each store s profitability. Seamless store layout to minimise staffing requirements. stores are designed to maximise efficiency through all times of the day. The stores can be effectively managed with limited staffing during the off-peak periods of the day, as well as accommodating additional staff as required during the peak periods. Web ordering Year round, all-day offerings The menu provides food and beverage offerings to customers throughout the entire day. With Breakfast Specials and Coffee Deals in the morning; Sandwiches, Baguettes and Panini for lunch; Coffee and Sweet or Savoury snacks in the afternoon, has it covered. provides a larger range of Salads and Sandwiches over the summer months, and introduces Soups and Panini during the winter months. Environmentally friendly has introduced a range of recyclable packaging, and uses organic products where possible. We even offer a re-usable coffee cup that helps minimise land waste in our community. has an Online Ordering System accessible by all stores. This consists of easy to use ordering templates for all products required by the stores. This is followed up by electronic order confirmations and invoicing.

9 Potential store positioning Capital City CBD areas Airports Hospitals Suburban business districts Food halls/courts Shopping malls Store Layouts Models (Store layouts are priced according to size) Café Kiosk / Food court Brand Positioning and Marketing has outsourced its marketing expertise to an experienced team that specialises in local and national marketing campaigns. will be able to communicate across all relevant mediums, tailored to the needs of each individual campaign. The aim of our marketing team is to develop innovative marketing and promotional campaigns to enhance brand awareness in order to drive customers to our stores, and to keep them coming back.

10 To become a franchisee, you need to be: 03 What is the ideal franchisee profile? a passionate foodie customer focused energetic highly motivated team-player Previous experience in the hospitality industry is preferred but not essential since we ll provide you with a comprehensive training program.

11 Good to go

12 Corporation Pty Ltd Down St, Collingwood 3066 Phone 03) Fax 03)