How To Track Your Mobile Marketing On A Mobile Device

Transcription

1 emma Mobile Business Intelligence

2 The big problem in ecommerce is the recurrency Best customers comes from Mobile

3 emma is Mobile Business Intelligence. The ultimate mobile marketing technology in the market designed by marketers to marketers. Our method demonstrates an increase in sales of 10-20% and an optimization in the media purchase of more than 15%.

4 Plug & Play. Just install our emma SDK and start working. emma SDK

5 emma Mobile Business Intelligence Acquisition Behavior Communication

6 Acquisition

7 Where are my users coming from? MOBILEAPPS MOBILEWEB ADNETWORKS QRCODES MEDIAPRESS SOCIALMEDIA

8 How can emma help in Acquisition? Track your mobile marketing actions to measure the efficiency of each Campaign, AdGroup, AdNetwork or even by individual Ads. emma track Metrics, Ratios and Events to maximize ROI METRICS RATIOS EVENTS Campaign Cost Clicks & Bad Clicks Installs Leads Sales Buyers Cost per Click Cost per Install Cost per Lead Cost per Sale Cost per Buyer Conversion Sessions Product/Sections Views Any Custom Event

9 How can emma help in Acquisition? Go beyond Clicks and Installs. emma can track conversions comming from your campaigns and let you know how is your ROI going.

10 How can emma help in Acquisition? Control everything about your campaigns. Check all the KPIs about your advertising campaigns and the return in conversions in just view.

11 How can emma help in Acquisition? Create segments with your users to analyse campaigns and sources. Add different filters to get more specific info. Compare organic and payed users and get real conclusions about which campaign is working better in just seconds. emma can track all the post-download events linked with origin of your users in a very simple way.

12 How can emma help in Acquisition? Settings emma introduces POWLINK, the deeplinking way to redirect 100% of your traffic to the right destination in your mobile advertising campaigns Your App Info Screen Here is where your user will land if you wish THIS IS ONE SCREEN IN YOUR APP Your App Info Screen Get our new App today! App not installed Your App - The new version Your Company, Inc. Your App Info Screen Your App Info Screen Your App Info Screen Much better! With a lot of new features and even easier! App already installed Get our new App today! Much better! All you user all the time! POWLINK Redirect to specific screen inside your App With a lot of new features and even easier! Your App Welcome to Your App! Only one URL to manage all your campaign Redirect to the right Store for mobile devices. Redirect to specific landing page for desktop This is the Home Screen of your App. Say Hello!

13 Not existing user Existing user Lead Loyal User Buyer Loyal Buyer How deep is your link? POWLINK POWLINK Go to AppStore or Google Play Go to resgistration landing Open the App Open the App and show special offer Open the App and show a product Open the App and show a loyal discount

14 Over 100 AdNetworks, AdExchanges and DSPs full integrated

15 Advertiser Publisher emma expert Services Just tell us which Publisher want to work with and we do it everything. Full Support with persons for integration. Full Test to validate integration before campaigns. Full configuration for new traffic sources.

16 Behavior

17 How can emma help track Behavior? Track your users behavior to segment your user base and improve the quality of your App s individualization. emma can filter all your user s info to create segments for data analysis and InApp Communication Campaigns.

18 How can emma help track Behavior? Choose your segmentation criteria to get your own reporting and save yours custom segments. Define cohorts using all the filter options available. User Type Anonymous Leads Web Users Loyal Users Buyers Loyal Buyers Users who rated Yes No Users with OS ios Android Windows Phone Users with device Devices Users with App version Customer App versions Users with OS version OS versions Users with Tag Custom Tag (info about the user coming from app or external sources) Users who have purchased Anytime Sometime Last 7 Days Last 30 Days More than 30 Days Users who have not purchased Never Sometime Last 7 Days Last 30 Days More than 30 Days Products per purchase Number of products per purchase (1 to 10 \ More than 10) Users with event Customer App Custom Event Users with location Country Region City Users from campaign Custom traffic campaign source Users who started session in last X Days Weeks Months Users with platform Native Web Default Filters Available

19 How can emma help track Behavior? emma can fully track users s behavior in Users, Sales and Events. SALES USERS Sessions Anonymous Users New Users Web Users Leads Loyal Users Total Buyers Total Revenue Total Sales Fist Time Buyers First Time Buyers Revenue Loyal Buyers Loyal Sales Loyal Revenue Sales from Push Notifications Revenue from Push Notifications Sales Average Buyer Average Top Product Top Product Sales Top Product Revenue EVENTS Sessions Custom Section 1 Custom Category A Custom: Data Custom: Data Phone Product/Section Viewed Any Custom Event

20 How can emma help track Users Behavior? Get the information about your user types conversion and evolution. Use our Raw Export to get a report with specific info about each user: device id, customer id, carrier, connection type, IP, language

21 How can emma help track Sales Behavior? Track your transactions analyzing your global app orders, the average values and the most popular products. Combine your custom segments with the conversion info to locate your best users type and optimize their performance. Identify how much revenue are linked to your InApp communication campaigns and Push Notifications.

22 How can emma help track Users Behavior? Extend your analytics with the Events integration, getting all the info about your users actions into your app. Analyze your conversion funnels with the in-app activity. Up to 30 events with postback setup included.

23 Communication

24 Your App is the Perfect Channel for Communicating with your best customers Share news about your Brand and your Apps Up-selling your new products / services Cross-selling of all your Apps Show different messages to different people. Advanced Segmentation Engage

25 Push Notifications Banner StartView AdBall DynamicTab Strip

26 How can Push Notifications help? Personalize the message to send. Control your sending frecuency with the push limits, daily, emma now Welcome to emma! weekly or monthly. Set the redirection when the user opens the push: to an inapp section or to a website. Send the push in the device local time adapting your communication to the different GMTs. Scheduled and segmented communications. Real time reporting with delivered, opens and transactions assigned. Also, you can get info about how much revenue is linked to your Push Notifications campaigns.

27 How can Banner help? Use your in-app space to promote your own products. Redirect the clickthrough to an in-app section or a website. Personalize the position: Top or bottom. Scheduled and segmented communications. Real time reporting with impressions and interactions.

28 How can StartView help? Launch a webview when the user opens the DAVID BOWIE DAVID BOWIE SOON BOWIE DAVID BOWIE x x x DAVID BOWIE Discover the new section News! Get the 10 album for just 99$ DAVID BOWIE app or makes an action into it. Set the X button or not to guide your app traffic to your goal actions. Scheduled and segmented action. Real time reporting with impressions and interactions. New section launch Special offer Register form

29 How can AdBall help? Add an extra tab in your app with a custom content. Personalize your new tab icon, name and position. Scheduled and segmented action. Real time reporting with impressions and interactions.

30 How can DynamicTab help? Add an extra tab in your app with a custom content. Personalize your new tab icon, name and position. Scheduled and segmented action. Real time reporting with impressions and interactions. Facebook Twitter Youtube

31 How can Strip help? Moving text to show up to 140 characters DAVID BOWIE You can change background color and text color DAVID BOWIE Communicate your app informative messages in the status bar space. Personalize your background and text color. Scheduled and segmented communications. Real time reporting with impressions.

32 emma expert Support. Mobile Marketing Strategists at your disposal. Acquisition Behavior Communication Our experts help analyze and structure your traffic sources to maximize your ROI. Campaign structure definition: What to track? Campaigns, sources and url s generation. Tracking testing. Segments definition for POWLINK redirection. Daily campaign optimization. Our experts can help you define and divide your users in key segments by analyzing the evolution of: 1. Lifecycle + 2. Top products + 3. Conversion funnels Active research of strengths and weaknesses of the App. Monthly advanced reporting: KEYREPORTS. We project, define and execute a plan for effective communication: 1. Communication Formats. 2. Timings and periodization. 3. The message. 4. Copies. Maximizing LOYALTY and ensuring RECURRING customers.

33 emma Reach. Acquisition + Behavior emma Engagement. Acquisition + Behavior + Communication Active Users. Users who open your app in the last 30 days. < < < < < < Free! 100 / month 200 / month 350 / month 600 / month / month Free! 200 / month 400 / month 700 / month / month / month > From / month From / month High Volume Packages & Discounts High Volume Packages & Discounts

34 Connect the dots. emma Business Intelligence. One solution fully integrated. Contact us Did you like it? Do you have any doubts? Do you want to see a demo?

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